Episode 033 – Alfred has been a solo-preneur for more than 30 years, and has a particular interest in effective marketing strategies for very small businesses. A graduate of Harvard, he has built his career on explaining complex concepts to people in ways that they can put to practical use.
Alfred is a full-time professional speaker and writer, and is the author or co-author of more than a dozen books including “Power Marketing for Small Business: How you can boost sales with low-cost video.”
On the personal side, Alfred is a sailor and a musician, playing mandolin in a bluegrass band.
The challenge of a small business owner [5:01]
Why is video important to business [7:17] [27:02]
How to get a video made [7:50]
The first video you should make [10:41]
The 3 most important elements of a video [13:55]
The PEACH Principle [16:53]
His ability to communicate effectively and explain things in a way that people can understand and put to action
Evernote – A cross-platform, freemium app designed for note taking, organizing, and archiving
The New Rules of Marketing and PR by David Meerman Scott