033 – The Video Advantage an Easy Way with Alfred Poor

Alfred-Poor-HeadshotAlfred has been a solo-preneur for more than 30 years, and has a particular interest in effective marketing strategies for very small businesses. A graduate of Harvard, he has built his career on explaining complex concepts to people in ways that they can put to practical use.

Alfred is a full-time professional speaker and writer, and is the author or co-author of more than a dozen books including “Power Marketing for Small Business: How you can boost sales with low-cost video.”

On the personal side, Alfred is a sailor and a musician, playing mandolin in a bluegrass band.

Motivational Quote

Peter Drucker Quote

Video Insights

The challenge of a small business owner [5:01]
Why is video important to business [7:17] [27:02]
How to get a video made [7:50]
The first video you should make [10:41]
The 3 most important elements of a video [13:55]
The PEACH Principle [16:53]

Success Trait

His ability to communicate effectively and explain things in a way that people can understand and put to action

Productivity/Lifestyle Tool

Evernote – A cross-platform, freemium app designed for note taking, organizing, and archiving

Valuable BookFree Audio Book

The New Rules of Marketing and PR by David Meerman Scott

Contact Links


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Thanks! Sue

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