033 – The Video Advantage an Easy Way with Alfred Poor

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Alfred-Poor-HeadshotAlfred has been a solo-preneur for more than 30 years, and has a particular interest in effective marketing strategies for very small businesses. A graduate of Harvard, he has built his career on explaining complex concepts to people in ways that they can put to practical use.

Alfred is a full-time professional speaker and writer, and is the author or co-author of more than a dozen books including “Power Marketing for Small Business: How you can boost sales with low-cost video.”

On the personal side, Alfred is a sailor and a musician, playing mandolin in a bluegrass band.

Motivational Quote

Peter Drucker Quote

Video Insights

The challenge of a small business owner [5:01]
Why is video important to business [7:17] [27:02]
How to get a video made [7:50]
The first video you should make [10:41]
The 3 most important elements of a video [13:55]
The PEACH Principle [16:53]

Success Trait

His ability to communicate effectively and explain things in a way that people can understand and put to action

Productivity/Lifestyle Tool

Evernote – A cross-platform, freemium app designed for note taking, organizing, and archiving

Valuable BookFree Audio Book

The New Rules of Marketing and PR by David Meerman Scott

Contact Links

Website
Facebook
Twitter
LinkedIn
Google+

Did you find this valuable? If so I’d appreciate a review in iTunes and Stitcher.
Thanks! Sue

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