How to Get Started with Email Marketing
Email marketing is one of the best ways to stay top-of-mind with your past, current and potential customers. And refreshingly, it doesn’t rely on algorithms or social media. It’s your direct path to others’ inboxes, which people are still accessing multiple times a day. (Raising my hand here!) But beginning an email marketing program for…
Read Full PostHow to Strengthen your Business during Downtime
Every business has downtime–either it’s a seasonal business, a traditionally slow month or possibly a pandemic wreaking havoc across the globe. We all know this is no longer a far-fetched possibility! Wherever your downtime comes from, it’s important to use it wisely. In the case of unexpected business decreases, give yourself some time to grieve…
Read Full PostIs There a Market for Your Product?
You have a gift, something you want to share with the world. Maybe you’ve already sold your product to a few friends and family members, but now you want to go big with a new business venture and market your product. This is an exciting time and you might be ready to jump in head-first,…
Read Full PostSteps People Miss when Starting a Handmade Business
You have a product you’ve been making for a while now. Maybe it’s a hobby that you’ve enjoyed just for fun up to this point or maybe it’s something that friends and family have been asking you for—either to keep for themselves or to use as a gift. Either way, you’re ready to turn your…
Read Full PostHow to Grow Your Product Business
Learning to grow a product business can be a fulfilling and invigorating process that doesn’t get enough attention or credit. On the other hand, it can also be incredibly frustrating as you attempt to get visibility and ultimately, the sales you need to thrive as a profitable business. I’ve run several of my own successful…
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