Episode 106 – Max is one of the creators behind the wildly popular game Cards Against Humanity.
He is also a co-founder of Blackbox which is a shipping company that helps independent artists send physical goods to their customers.
Max is also the guy behind several attention-grabbing media stunts.
Have you heard of “Digging the Hole to Nowhere?” Or the 30 second SuperBowl commercial featuring a potato that simply says “Advertisement?” We’ll get the scoop behind these events and their results.
Max has been featured in Fast Company, Business Insider and last year was named to Forbes 30 under 30.
In this show we focus on the development of Cards Against Humanity and the creativity behind what he puts out to the world.
The Cards Against Humanity Story
In the beginning … [3:22]
The real reason it was started. [4:08]
Where Cards Against Humanity is today. [11:31]
Their take on Black Friday and the Hole to Nowhere [17:44]
The Super Bowl Commerical [24:39]
The Black Box Story
Business Building Insights
How listening to their customers really paid off. [5:40]
Kickstarter and it’s value over and above raising money. [7:12]
The pricing strategy and why increasing their price was a win. [19:05]
How to develop creative ideas. [21:35]
The case for why advertising doesn’t work … and what does. [26:43]
Give people something to talk about. [29:12]