026 – She knew when she was 12 … Donna Alufohai of Royalty Cookies

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Donna-Pic300Baking has always been her family’s past-time, and as a child, she often watched and baked right beside her Grandmother and Great-Aunts.

Royalty Cookies was inspired by her grandmother’s recipe and has been enjoyed for more than forty years by family members, neighbors and friends.

Royalty Cookies, Inc.  was created in January of 2010 as a homemade cookie company and Donna loves sharing these delicious cookies with the world.

Donna holds a Bachelor of Science from the University of Massachusetts, Amherst, and a MBA from Babson College, Wellesley, MA and has held various corporate positions in retail management and grocery supply which created a strong foundation for the launching of Royalty Cookies.

Motivational Quote

GBU-Candle-DA

Business Inspiration

How Donna captured the special recipe [4:04]

A Candle Flickering Moment

A business move that didn’t work out [5:40]
Financial requirement for growth and her self-funding the biz [12:18]

Business Building Insight

A sign that this was a business to pursue [6:42]
Don’t be committed solely to one path [18:09]
A review of how her business had to change as she grew [22:53]

Successful Promotion & Customer Service

Hear what happened when she was sampling product [19:09]
What Donna does to over deliver to her customers [24:10]

Success Trait

Tenacity and attention to detail

Productivity/Lifestyle Tool

Excel – Powerful charts, graphs, and keyboard shortcuts turn columns of numbers into valuable information, so you can work easier.

Valuable BookFree Audio Book

The 7 Habits of Highly Effective People by Stephen R. Covey

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Thanks! Sue

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