277 – Introducing Facebook Shops with Jessica Totillo Coster of eCommerce Badassery

|

introducing Facebook shops

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product business owners.

She supports scrappy female entrepreneurs with actionable strategies and tactics to grow and scale their eCommerce businesses.

She’s worked in corporate retail for over 20 years, owned her own multi 6-figure brick + mortar clothing boutique, and spent 3 years as the ONLY employee of a 7-figure online store learning from the top experts in the digital marketing & eCommerce industry.

Now she’s sharing everything she learned the hard way so you don’t have to. Today, she’s introducing how you can get started with the new Facebook Shops.

This episode is Part 4 of my 6-Part Series covering your top sales platform options.

Catch up on this series here:

BUSINESS BUILDING INSIGHTS

  • 99% of people won’t take action when it gets hard. Be part of the 1% and you’ll see success.
  • You can recreate an in-person experience when you sell online and nothing beats that.
  • The newer you are, the more you need to talk about who you are, what you do, and why people want to buy from you.
  • Selling is not always direct “here’s my product, buy my product.” It’s also showing how you use the products in your own life.
  • FB Shops is a way to start but ALWAYS have a platform that you own: website and email list.
  • Always be clear over clever with your product name and description.
  • Listen to the full episode for a ton more business tips from Jessica!

Getting Started With Facebook Shops

  • It takes ZERO dollars to get started with FB Shops – no fees are due until you make a sale.
  • FB Shops is a great way to validate new products before going all in.
  • Create a ‘Storefront’ with lifestyle imagery and branding.
  • Organize and arrange your products into collections or categories.
  • Try selling through live videos and tag your products in the live video.
  • FB Shops is still new. Watch for lots of new features rolled out over time.
  • Listen to the full episode to hear about exciting future features Facebook has planned for Shops!

RESOURCES MENTIONED

CONTACT LINKS

Website | Facebook | Instagram | eCommerce Badassery Podcast | eCommerce Badassery Facebook Group

Setup & Sell in Facebook Shops mini course

 

Now Available!

An easy to follow, step-by-step tutorial to get your new Facebook Shop set up and ready to sell. 

Click here for details. 

 

 

 

 

 

Join Our FREE Gift Biz Breeze Facebook Community

Become a Member of Gift Biz Breeze

Never Miss An Episode

If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to subscribe!

Also, if you’d like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast

Apple Podcasts | Google Podcasts |  Spotify

Thank you so much! Sue

Know someone who might benefit from this episode?
Click a button below to share it!

Transcript
Speaker:

Gift biz unwrapped episode 277.

Speaker:

They see you taking pretty photos of your products,

Speaker:

sharing it on social.

Speaker:

So their goal is to make it easier for you to

Speaker:

do that and get the sale Attention.

Speaker:

Gifters bakers,

Speaker:

crafters, and makers pursuing your dream can be fun.

Speaker:

Whether you have an established business or looking to start one.

Speaker:

Now you are in the right place.

Speaker:

This is gift to biz unwrapped,

Speaker:

helping you turn your skill into a flourishing business.

Speaker:

Join us for an episode,

Speaker:

packed full of invaluable guidance,

Speaker:

resources, and the support you need to grow.

Speaker:

Your gift biz.

Speaker:

Here is your host gift biz gal Sue moon Heights.

Speaker:

Hi there.

Speaker:

It's Sue and I love that you're here with me today.

Speaker:

So thank you.

Speaker:

And if you're new here,

Speaker:

you've picked the right time to join in Facebook shops has

Speaker:

me over the top.

Speaker:

Excited. I can't wait to share it with you,

Speaker:

but before we get started,

Speaker:

I want to make sure that you're aware of the Q

Speaker:

and a sessions over in the Facebook group gift biz breeze.

Speaker:

This has been billowing up every Tuesday and Thursday at 1130

Speaker:

central standard time.

Speaker:

So that's 1230 Eastern and nine 30 Pacific.

Speaker:

I'm on answering your questions.

Speaker:

There are three different ways to submit a question.

Speaker:

One is ask right during the live show.

Speaker:

Second is to put your question in the comment section under

Speaker:

my pin to post over in the gift biz breeze group

Speaker:

or third is through this super fun audio link that you'll

Speaker:

find at gift biz,

Speaker:

unwrapped.com forward slash ask.

Speaker:

You can record your question right there on the fly.

Speaker:

So no sending an email or even needing to show up

Speaker:

with me live,

Speaker:

just let me know where your stock and let's get you

Speaker:

moving forward.

Speaker:

If you can't show up live,

Speaker:

you can watch the replay.

Speaker:

That audio link again is gift biz unwrapped.com

Speaker:

forward slash ask,

Speaker:

okay, onto Facebook shops.

Speaker:

This is part four of our six part series covering online

Speaker:

sales platforms.

Speaker:

If you've missed the first shows,

Speaker:

just jump back in your podcast app and you'll find them

Speaker:

they're all in a row.

Speaker:

I'm now describing Facebook shops as the best online,

Speaker:

alternative to brick and mortar.

Speaker:

Why? Because this is the way you can sell your products

Speaker:

through DMS direct messages and live broadcasts.

Speaker:

Yes, customers can buy with a click of the button,

Speaker:

right from there just as if you're side by side,

Speaker:

completing a purchase at a show or in your shop.

Speaker:

Amazing. And it's brand new.

Speaker:

We're going to cover everything you need to know about the

Speaker:

program and how to start selling right away through Facebook shops.

Speaker:

And you don't even need a website or any other online

Speaker:

platform. If you're just starting out,

Speaker:

this is a great way to validate your product.

Speaker:

As we talk about in my program,

Speaker:

start with confidence for those of you who are going through

Speaker:

that, okay?

Speaker:

I don't want to waste another minute of you not knowing

Speaker:

about this awesome new way to sell your handmade products Today.

Speaker:

It is my pleasure to introduce you to Jessica<inaudible> Coster of

Speaker:

e-commerce bad-ass Taree.

Speaker:

Jessica is an eCommerce and email marketing strategist for boutique owners

Speaker:

and product business owners.

Speaker:

She supports scrappy female entrepreneurs with actionable strategies and tactics to

Speaker:

grow and scale their eCommerce businesses.

Speaker:

She's worked in corporate retail for over 20 years,

Speaker:

owned her own multi six figure brick and mortar clothing boutique,

Speaker:

and has spent three years as the only employee of a

Speaker:

seven figure online store learning from the top experts in the

Speaker:

digital marketing and eCommerce industry.

Speaker:

Now she's sharing everything she's learned the hard way,

Speaker:

so you don't have to.

Speaker:

And today we will be talking all Facebook shops,

Speaker:

Jessica, welcome to the gift biz unwrapped podcast.

Speaker:

Thank you so much for having me.

Speaker:

I'm super excited for today's conversation.

Speaker:

Me too.

Speaker:

And I know I'm going to be learning a lot about

Speaker:

Facebook shops myself,

Speaker:

so I can't wait to dive into it.

Speaker:

But before we do,

Speaker:

I have a traditional question that I have to ask you,

Speaker:

Jessica. Okay.

Speaker:

If you were to describe yourself as a motivational candle,

Speaker:

what color really resonates that you would have is your candle

Speaker:

and what type of a quote or a mantra would be.

Speaker:

I love this question by the way,

Speaker:

because it's so unique.

Speaker:

My candle would definitely be black just because I love all

Speaker:

black, everything.

Speaker:

It's like my power color and the quote would be get

Speaker:

your big girl panties because I'm a new Yorker born and

Speaker:

raised, and we just have like a different sort of get

Speaker:

it done,

Speaker:

kind of energy.

Speaker:

And entrepreneurship is hard.

Speaker:

That's where that comes from.

Speaker:

Yeah. You know,

Speaker:

it is hard.

Speaker:

And we have to,

Speaker:

like you said,

Speaker:

get your big girl panties on because you can't just say,

Speaker:

Oh, I'm scared of doing this and run away.

Speaker:

Right. You gotta just buckle up and do it right.

Speaker:

Fear or not.

Speaker:

Exactly. And when it is hard and you're able to push

Speaker:

through it,

Speaker:

that's when the magic really happens.

Speaker:

So true.

Speaker:

And I always say,

Speaker:

it's those hard parts where most people will back off.

Speaker:

So if you can just be strong and get whatever it

Speaker:

is, that's the challenge that you have.

Speaker:

You are so much further along and you can rise above

Speaker:

the crowd.

Speaker:

I feel like it's like a running race where that one

Speaker:

person just bolts ahead of everybody else.

Speaker:

100%, 99% of people are not going to do anything.

Speaker:

So just be part of that 1% and you're going to

Speaker:

see success.

Speaker:

Like you couldn't even imagine,

Speaker:

well, Jessica,

Speaker:

there's your new quote,

Speaker:

right? 99% won't do anything.

Speaker:

So yeah,

Speaker:

It is love it.

Speaker:

Sure. With us a little bit more about how you've gotten

Speaker:

to where you are today,

Speaker:

For sure.

Speaker:

So I'll go far back just to set the stage.

Speaker:

I used to sleep in my new shoes as a little

Speaker:

girl, so I've always been obsessed just with clothing and fashion.

Speaker:

So it was no surprise that I went down the retail

Speaker:

fashion path and I've been in the industry for a long

Speaker:

time. And I love my job and what I do working

Speaker:

in corporate.

Speaker:

I love to the day to day,

Speaker:

but I didn't feel fulfilled.

Speaker:

And I actually started this business by accident because I was

Speaker:

in Facebook groups,

Speaker:

talking to people about email marketing and the Klaviyo platform.

Speaker:

And they started reaching out to me to help them.

Speaker:

So I did,

Speaker:

and my husband looked at me one day and he was

Speaker:

like, so babe,

Speaker:

like, are you gonna start a business or what,

Speaker:

because these women really want your help and your support.

Speaker:

And after working with a few of them,

Speaker:

it just lit me up so much to see these female

Speaker:

entrepreneurs who started this business at their kitchen table,

Speaker:

put their blood,

Speaker:

sweat, and tears into it.

Speaker:

They're so passionate and creative,

Speaker:

but they just didn't know the business stuff.

Speaker:

Right. They just knew how to create this amazing product.

Speaker:

And so being able to come in and give them those

Speaker:

tools, I've never felt so excited and happy and just lit

Speaker:

up. And it fulfills me in a way I just never

Speaker:

really thought was possible.

Speaker:

And I just kind of went with it from there.

Speaker:

And here we are.

Speaker:

And it's been really amazing.

Speaker:

Well, Speaking my language,

Speaker:

because most of the people who are listening here are doing

Speaker:

exactly what you described.

Speaker:

They make something,

Speaker:

they started at their kitchen table.

Speaker:

Cause it was a hobby at first.

Speaker:

And now they're thinking,

Speaker:

Oh, maybe I should look at monetizing this.

Speaker:

Maybe I could start a business for myself.

Speaker:

Just exactly what you're describing.

Speaker:

And I really like that.

Speaker:

You talked about the fact that there were a lot of

Speaker:

people coming and asking you for help because that's such a

Speaker:

good sign and give biz listeners,

Speaker:

I'm talking to you right now,

Speaker:

too. If someone's looking for your product and likes your product

Speaker:

and you're not a business yet,

Speaker:

that should give you and say,

Speaker:

Hmm, maybe there is a market out there for me.

Speaker:

So it's a great first step.

Speaker:

Like some acknowledgement kind of like the light bulb,

Speaker:

right? Jessica?

Speaker:

Yes, totally.

Speaker:

It's like,

Speaker:

Oh, Oh wait a minute.

Speaker:

Maybe there's something to this.

Speaker:

Yes. Yeah.

Speaker:

I didn't even really think about it.

Speaker:

I just liked being in those conversations and in those entrepreneurial

Speaker:

spaces and I just like learning,

Speaker:

right. So I would learn and apply it even to my

Speaker:

day job.

Speaker:

And I didn't think that people were going to pay me

Speaker:

for this.

Speaker:

I was very wrong.

Speaker:

It was very wrong.

Speaker:

So definitely take that as a sign that you've got something

Speaker:

special. Yeah.

Speaker:

Let's just dive right into this Facebook.

Speaker:

Like many social media platforms keeps changing,

Speaker:

keeps adding and so interesting.

Speaker:

Cause we just have to kind of figure it out or

Speaker:

rely on experts who know to the point about learning from

Speaker:

others. And so Facebook keeps coming up with new things.

Speaker:

We know that video is important.

Speaker:

We know that lives is important.

Speaker:

Now we have groups,

Speaker:

which is awesome.

Speaker:

And now there's this new thing called Facebook shops.

Speaker:

So I know that there have been some people who are

Speaker:

listening, who have experimented with it,

Speaker:

but I'd like to take this from the top.

Speaker:

When did Facebook shops first appear on the scene?

Speaker:

What's it all about share with us everything,

Speaker:

you know,

Speaker:

You got it.

Speaker:

So Facebook shops,

Speaker:

like what they're calling Facebook shops is actually relatively new.

Speaker:

It's only been about a month or so that they made

Speaker:

the announcement admittedly,

Speaker:

the last couple of months or one big blur.

Speaker:

So I don't remember exactly when it was,

Speaker:

but what they're doing is it's a step up from the

Speaker:

old Facebook catalog that you could have where you can actually

Speaker:

create a storefront.

Speaker:

Now you can create collections of your products.

Speaker:

You can have lifestyle imagery,

Speaker:

make it look pretty things like that,

Speaker:

just like you would do on your own website,

Speaker:

but you have the power of the Facebook ecosystem behind you.

Speaker:

So there is checkout on Facebook.

Speaker:

People can save their payment information,

Speaker:

things like that.

Speaker:

So their goal is to give you a place where you

Speaker:

can create a mini store is very similar to Etsy in

Speaker:

that way,

Speaker:

but they want you to sell on the Facebook platform,

Speaker:

fall in love with it and then advertise with them.

Speaker:

That's how they intend to make money off of this.

Speaker:

So what that means is you can get started on it

Speaker:

for nothing.

Speaker:

And you only pay if someone makes a purchase just to

Speaker:

cover the cost of processing the sale,

Speaker:

like you would do on any other platform.

Speaker:

Right. But this is different too,

Speaker:

in that you don't pay unless a sale is made versus

Speaker:

other sites where you pay by listing.

Speaker:

Right. Right.

Speaker:

Exactly. So it's more like if you had your own website,

Speaker:

granted you would have the monthly fee to have it up,

Speaker:

but you really only pay when someone makes a purchase on

Speaker:

Facebook. You're not going to pay until someone buys something.

Speaker:

So you can get started for $0.

Speaker:

Okay. So I'm thinking about the Facebook platform and in the

Speaker:

past, I'm being one of our listeners right now.

Speaker:

Okay. I have a business page I've posted on the page

Speaker:

a lot.

Speaker:

I don't get a lot of viewers.

Speaker:

I've gotten people to come and like my page and all

Speaker:

that, but I know that a lot of people aren't seeing

Speaker:

my posts on Facebook.

Speaker:

So I'm a little confused about the platform in that way,

Speaker:

in terms of reach.

Speaker:

If I were to add in some of my products and

Speaker:

kind of create a Facebook shop,

Speaker:

if you will,

Speaker:

because that's what it's called.

Speaker:

Where does that align with visibility as compared to like posts

Speaker:

on my page?

Speaker:

Got it.

Speaker:

So the way Facebook shops is going to work is it's

Speaker:

going to be over Facebook and Instagram.

Speaker:

So let me just take one quick step back to say

Speaker:

they are releasing a beta version and there's going to be

Speaker:

a lot more features that slowly roll out to help you

Speaker:

sell better.

Speaker:

But let's talk about kind of the goal and where it's

Speaker:

gonna end up.

Speaker:

Okay. Can I clarify something first though?

Speaker:

It's going to be just like,

Speaker:

if you're running ads,

Speaker:

you can run to Facebook or Instagram or both that type

Speaker:

of thing.

Speaker:

Will the Facebook shop also have options or maybe it does

Speaker:

already to show up on Instagram too at the same time.

Speaker:

Yes. Okay.

Speaker:

That's where you were saying.

Speaker:

It's like the overlay of the two.

Speaker:

Okay, exactly.

Speaker:

But it sits on Facebook.

Speaker:

Right? Got it.

Speaker:

But it will still tag your photos.

Speaker:

It will tag your products in your photos on Instagram,

Speaker:

just like you can do right now.

Speaker:

Okay. It's going to work that same way.

Speaker:

So you're still gonna have those other platforms to push traffic.

Speaker:

Additionally, the products in your Facebook shop,

Speaker:

if they're eligible and Facebook is a little vague on how

Speaker:

they describe these are going to work.

Speaker:

Cause they haven't rolled out a ton of information yet,

Speaker:

but your products will also show up in the marketplace on

Speaker:

Facebook. And when a customer is shopping in shops,

Speaker:

they can shop multiple stores.

Speaker:

So they haven't been super clear on what the search experience

Speaker:

will be like for the customer.

Speaker:

But I do expect that you will be able to kind

Speaker:

of search within Facebook shops to find products that you're looking

Speaker:

for, like you would in a marketplace,

Speaker:

right? Because they're going to definitely want to compete with all

Speaker:

of the Other platforms.

Speaker:

Right? Exactly.

Speaker:

This is it's going to get pretty clean and proficient and

Speaker:

all of that.

Speaker:

I'm just kind of thinking this through here.

Speaker:

If I were to go to Facebook to look at someone's

Speaker:

shop right now,

Speaker:

do I just have to pick and choose and see if

Speaker:

I can find someone who has a shop or how would

Speaker:

I see a shop just by way of example,

Speaker:

if I'm researching and thinking about putting one up for myself,

Speaker:

Right? So it's not fully rolled out.

Speaker:

So right now,

Speaker:

yes, you would have to go look for specific people.

Speaker:

And I have three examples that you can go look at

Speaker:

Rebecca Minkoff,

Speaker:

inc meets paper and Arctic R T I C outdoor.

Speaker:

They all have active Facebook shops that you can look at

Speaker:

and you can see it on Instagram as well.

Speaker:

Perfect. So then we can see,

Speaker:

and even though it might not be rolled out to everybody

Speaker:

because I'm assuming if you haven't updated your app lately or

Speaker:

potentially all of us don't even have the capabilities yet,

Speaker:

although we will soon.

Speaker:

Right. Is that true at this point in time?

Speaker:

That is true.

Speaker:

So I think what they did is obviously some companies or

Speaker:

brands who already had a large shopping presence on these platforms

Speaker:

got first access and they also built the integration with Shopify.

Speaker:

So anyone who has a website on Shopify already will be

Speaker:

the first to get access to it.

Speaker:

Oh, I so love that.

Speaker:

I love Shopify.

Speaker:

Anyway, one of my websites is a Shopify site,

Speaker:

so that made me smile right away.

Speaker:

So if you are on Shopify now and you had the

Speaker:

old Facebook shop app,

Speaker:

right. Where it fed your products over,

Speaker:

that will automatically convert to the new Facebook shops.

Speaker:

Okay. Okay.

Speaker:

All right.

Speaker:

Perfect. But we can also just go in and look at

Speaker:

these three that you just mentioned,

Speaker:

whether we have it for ourselves.

Speaker:

Correct. Okay.

Speaker:

So let's keep going with talking about visibility just a little

Speaker:

bit more.

Speaker:

So we don't know the full extent of what this is

Speaker:

going to look like yet.

Speaker:

So you have a shop,

Speaker:

you put together a shop that has your products.

Speaker:

I'm thinking it looks similar to not really a website,

Speaker:

but it has the functionality of like a website.

Speaker:

You see the products probably descriptions and prices.

Speaker:

Exactly. Yep.

Speaker:

How does that link with a page post or it sits

Speaker:

there unto itself.

Speaker:

You put up a shop for yourself.

Speaker:

How do you work with it?

Speaker:

So right now it's its own space.

Speaker:

So just like you had a product catalog on Facebook,

Speaker:

if you've ever seen those,

Speaker:

the old school way that you either connected from Shopify or

Speaker:

you just uploaded a catalog to Facebook,

Speaker:

that's going to work the same.

Speaker:

What's really different is how you can organize and arrange your

Speaker:

products into collections or categories and then add additional imagery.

Speaker:

So the way it sat before on that separate tab is

Speaker:

going to be the same,

Speaker:

but they're adding more features on how you actually integrate it

Speaker:

into what you do.

Speaker:

So this is some of the future items I'd love to

Speaker:

talk about right now.

Speaker:

So like I said,

Speaker:

it's going to be over all platforms,

Speaker:

including WhatsApp.

Speaker:

So if you are already talking to customers on WhatsApp and

Speaker:

making sales,

Speaker:

you're going to be able to integrate your products into there.

Speaker:

You will be able to sell directly through the DMS.

Speaker:

And my favorite feature is if you sell,

Speaker:

doing live video,

Speaker:

which I will say to the audience,

Speaker:

if you're not already doing that,

Speaker:

you should definitely try it.

Speaker:

Cause it will likely make you money.

Speaker:

Amen. I preach that all the time,

Speaker:

Jessica. Yes.

Speaker:

100%. You will be able to tag your products in the

Speaker:

live video that you are selling.

Speaker:

So you don't have to say comment below,

Speaker:

and then I'm going to send you an invoice.

Speaker:

You'll be able to tag the product.

Speaker:

They can click through and make a purchase.

Speaker:

You know What this feels like to me,

Speaker:

an in store.

Speaker:

So like walking into a brick and mortar shop,

Speaker:

but online,

Speaker:

like with the DMS,

Speaker:

like you're talking about,

Speaker:

I'm having a one on one conversation with you and you

Speaker:

might say,

Speaker:

well, yeah,

Speaker:

if you want it here and then you send a link

Speaker:

and then you buy it.

Speaker:

Right, right.

Speaker:

Or if you're talking to maybe a group of people or,

Speaker:

you know,

Speaker:

just come in and take a look around,

Speaker:

if there's anything that I can help you with,

Speaker:

have you seen this with like a live presentation?

Speaker:

And then there's the link there where you can buy it

Speaker:

100% coming from the brick and mortar space.

Speaker:

I've been in econ the last four or five years.

Speaker:

But I come from the brick and mortar space when you're

Speaker:

trying to sell online,

Speaker:

you're trying to recreate that in person experience because nothing beats

Speaker:

that. So Facebook is giving you the tools to be able

Speaker:

to recreate that as much as possible.

Speaker:

And they did that because they see what brands are already

Speaker:

doing. They see you selling through live video.

Speaker:

They see you selling in the DMS.

Speaker:

They see you taking pretty photos of your products,

Speaker:

sharing it on social.

Speaker:

So their goal is to make it easier for you to

Speaker:

do that and get the sale.

Speaker:

Okay. So I just had a vision,

Speaker:

someone who is putting a product or putting the final touches

Speaker:

on a product could do that live and then say,

Speaker:

if you want this exact piece that I just made and

Speaker:

then however it comes up,

Speaker:

would that be possible?

Speaker:

Yes. You'd have to have some type of a product in

Speaker:

the shop to be able to reference it.

Speaker:

I'm thinking.

Speaker:

Yes you would.

Speaker:

Yeah, but we always talk about like behind the scenes,

Speaker:

how products are made so interesting to see,

Speaker:

even if you don't have the skill,

Speaker:

it's always interesting,

Speaker:

you know,

Speaker:

the fast forwarding and all of that to watch how these

Speaker:

things come from nothing or just literally ingredients,

Speaker:

if you will,

Speaker:

all of a sudden to the final product.

Speaker:

And so that would be a way to do it and

Speaker:

then buy right there.

Speaker:

Yes. And people eat that stuff up more,

Speaker:

or you can show that behind the scenes,

Speaker:

they love it a hundred percent.

Speaker:

Okay. So in WhatsApp,

Speaker:

selling through direct messages and we all know that one to

Speaker:

one contact,

Speaker:

private messaging,

Speaker:

all of that.

Speaker:

There's so much behind the scenes now on social that you

Speaker:

don't see.

Speaker:

And that's really the golden section.

Speaker:

That's where you can really place custom orders,

Speaker:

all of that.

Speaker:

So that's perfect.

Speaker:

And then live video.

Speaker:

Right. So do you then still post and reference products in

Speaker:

your shop?

Speaker:

Also I would 100%.

Speaker:

That is part of having starting the conversation.

Speaker:

Right. It's starting the conversation.

Speaker:

It's sort of like your store window.

Speaker:

If you were a brick and mortar,

Speaker:

you've got to put something in front of them to entice

Speaker:

them to pay attention.

Speaker:

So you still have to do that part.

Speaker:

So you do that first,

Speaker:

right? Okay.

Speaker:

Or just as regular content on your page,

Speaker:

right? Yes.

Speaker:

So based on whatever you have,

Speaker:

you have a selection of your products.

Speaker:

Let me know your opinion on this.

Speaker:

Jessica. There's so much conversation on social,

Speaker:

about service based businesses.

Speaker:

And as product companies have gravitated to social and selling on

Speaker:

social, we talk a lot about what percentage you should be

Speaker:

direct selling versus just showing behind the scenes or doing lives

Speaker:

of who you are.

Speaker:

All of that.

Speaker:

Where do you put the percentage or how you should represent

Speaker:

yourself as a product based business on Facebook?

Speaker:

You'll hear Jessica's response right after a quick break.

Speaker:

Yes. It's possible.

Speaker:

Increase your sales without adding a single customer.

Speaker:

How you ask by offering personalization with your products,

Speaker:

wrap a cake box with a ribbon saying happy 30th birthday,

Speaker:

Annie, or at a special message and date to wedding or

Speaker:

party favors for an extra meaningful touch.

Speaker:

Where else can you get customization with a creatively spelled name

Speaker:

or find packaging?

Speaker:

That includes a saying whose meaning is known to a select

Speaker:

to not only are customers willing to pay for these special

Speaker:

touches. They'll tell their friends and word will spread about your

Speaker:

company and products.

Speaker:

You can create personalized ribbons and labels in make just one

Speaker:

or thousands without waiting weeks or having to spend money to

Speaker:

order yards and yards print words in any language or font,

Speaker:

add logos,

Speaker:

images, even photos,

Speaker:

perfect for branding or adding ingredient and flavor labels to for

Speaker:

more information,

Speaker:

go to the ribbon print company.com.

Speaker:

So I think it depends a little bit on where you

Speaker:

are at in your journey.

Speaker:

The newer you are,

Speaker:

the more you need to be talking about who you are,

Speaker:

what you do,

Speaker:

why do people want to buy from you?

Speaker:

Because you don't have that know like,

Speaker:

and trust factor yet as you move further down and you've

Speaker:

got customer testimonials,

Speaker:

you've got some word of mouth going on,

Speaker:

things like that.

Speaker:

And you've got some repeat customers coming back to you.

Speaker:

Then you can start to shift to more about your product,

Speaker:

but you never really want to drop below.

Speaker:

I like to say like a 60,

Speaker:

40 in either direction,

Speaker:

depending upon where you are in the journey.

Speaker:

So you would never want to be less than 40% selling.

Speaker:

Right? So almost half.

Speaker:

Right? Interesting.

Speaker:

And when I say selling,

Speaker:

selling is not always just here's my product,

Speaker:

buy my product.

Speaker:

Do you like my product?

Speaker:

Some of that is a little bit more subtle.

Speaker:

Some of it is just you showing up and talking about

Speaker:

how you incorporate your own products into your own life.

Speaker:

So you're doing both of those things at the same time.

Speaker:

So you're still selling,

Speaker:

it's just a little bit more passive,

Speaker:

right? I mean,

Speaker:

you're still showing and representing your product in some way,

Speaker:

but you're not saying here's my product.

Speaker:

Here's the price go by.

Speaker:

Right. Okay.

Speaker:

Got it.

Speaker:

Where do you feel?

Speaker:

This is more of a general question,

Speaker:

Facebook shops,

Speaker:

but any of these other selling platforms,

Speaker:

where does this sit in comparison to having a website?

Speaker:

This supports a website.

Speaker:

I will always tell my clients and any product based business,

Speaker:

you have to have a platform that you own.

Speaker:

And the only thing you own is your own website and

Speaker:

your email list.

Speaker:

So if you're just getting started and you don't really have

Speaker:

an online presence and you just started creating your product and

Speaker:

figured out that people want to buy from you,

Speaker:

Facebook shops will be a great place for you to start

Speaker:

because you can get it up and running easy with little

Speaker:

to no investment,

Speaker:

but it's not a longterm solution.

Speaker:

Okay. I would even suggest this is a great way to

Speaker:

start when you're just testing out your product.

Speaker:

Because before you invest a lot of time and money into

Speaker:

building a business,

Speaker:

you want to make sure that the product you're making has

Speaker:

a market and that it sell at the price.

Speaker:

That's going to allow you to build a business and have

Speaker:

an income from it as well.

Speaker:

Yes. Pricing in,

Speaker:

especially in handmade,

Speaker:

I think is very often overlooked,

Speaker:

but so important.

Speaker:

You do have to make sure that you are priced so

Speaker:

that you can create a business and that people will still

Speaker:

buy it.

Speaker:

So you have to find that balance there.

Speaker:

But yes,

Speaker:

it definitely is a good place to test just like another

Speaker:

marketplace would be because you've got some of that built in

Speaker:

traffic because one of the other features,

Speaker:

and this is going to be another later thing is when

Speaker:

customers are shopping in Facebook shops,

Speaker:

remember Facebook knows a lot about you as a person.

Speaker:

So as a consumer,

Speaker:

it's a little creepy how much Facebook knows.

Speaker:

And as a marketer,

Speaker:

it is gold,

Speaker:

right? They're going to personalize product recommendations based on what they

Speaker:

know about the person shopping.

Speaker:

So you're going to be able to take advantage of all

Speaker:

the data that Facebook has.

Speaker:

So it is a great place to get started and get

Speaker:

a feel for how your product will do in the market.

Speaker:

Beautiful. I love that because a lot of people that's a

Speaker:

barrier point,

Speaker:

right? Is putting up a website.

Speaker:

So before you do that within Facebook shops,

Speaker:

you can put up your products and see if people are

Speaker:

buying them at the right prices.

Speaker:

I love that.

Speaker:

That's the case,

Speaker:

but there's a lot of platforms out there,

Speaker:

right? Jessica,

Speaker:

why would you suggest that Facebook shops would be a good

Speaker:

one versus an Etsy or an eBay or one of the

Speaker:

other platforms?

Speaker:

We already talked about the fact that financially,

Speaker:

you don't really have to put any investment in unless someone

Speaker:

buys. So that's one,

Speaker:

Right? So it's new for Facebook.

Speaker:

And for them,

Speaker:

they are using this as a tool to create more ad

Speaker:

revenue. And they have said from day one,

Speaker:

that ads,

Speaker:

that is their monetization strategy.

Speaker:

That's how they make their money.

Speaker:

It's in their best interest to give you all the support.

Speaker:

You need to make sales on their platform.

Speaker:

Whereas someone who is more established at this point,

Speaker:

they don't need you anymore.

Speaker:

They've built their business.

Speaker:

They're raking in money.

Speaker:

They don't need anybody new on the platform.

Speaker:

They're going to survive and be fine.

Speaker:

So they don't care about you quite as much,

Speaker:

right? Whereas Facebook,

Speaker:

they want to build you up just like when it came

Speaker:

to live video,

Speaker:

for example,

Speaker:

they want more people to do live video.

Speaker:

So they give live video more reach.

Speaker:

That's true.

Speaker:

And I'm also thinking that there aren't as many people on

Speaker:

Facebook shops yet either.

Speaker:

So if they're wanting to give visibility to that portion of

Speaker:

the platform overall,

Speaker:

they've got do it with whoever's there.

Speaker:

So now would be a great time.

Speaker:

Even if it's in beta,

Speaker:

even if there are a couple of hiccups along the way,

Speaker:

you have an opportunity to jump in first because you're listening

Speaker:

to this show and Jessica is sharing it all to us,

Speaker:

but there are a lot of advantages in doing and showing

Speaker:

up First.

Speaker:

Absolutely. There are,

Speaker:

I personally have never been great at being an early adopter,

Speaker:

but there's so much power in that,

Speaker:

but it's something I am being more conscious of in my

Speaker:

own life and business.

Speaker:

Right. So if you can innovate faster and you get to

Speaker:

learn first and work out all the hiccups before everyone else

Speaker:

has caught on.

Speaker:

So you're going to be further ahead in the game And

Speaker:

get that initial visibility just because there are less people.

Speaker:

Yeah. Okay.

Speaker:

So we gone to a couple of platforms,

Speaker:

including the three that you've mentioned.

Speaker:

We see that it looks like something.

Speaker:

Maybe we ought to test out what is our first step?

Speaker:

I think you have to do it from a business page.

Speaker:

I think we start there,

Speaker:

right? Yes.

Speaker:

100%. And then it's going to depend on whether or not

Speaker:

you already have a Shopify store or if you don't.

Speaker:

So if you have the Shopify store and you never had

Speaker:

the Facebook app,

Speaker:

or it may have been a sales channel,

Speaker:

I don't remember if you didn't already have that.

Speaker:

You want to get that installed and then you'll be able

Speaker:

to send your product feed over Shopify store.

Speaker:

And you're connected properly through the app.

Speaker:

It'll automatically Would be there.

Speaker:

Yes. Wow.

Speaker:

That's like magic.

Speaker:

It will send everything over.

Speaker:

It's super easy.

Speaker:

You're not creating duplicate listings and all of that stuff.

Speaker:

It's going to pull it from what you already have in

Speaker:

Shopify. And then if you don't have that,

Speaker:

you can upload your product catalog right.

Speaker:

To your Facebook business page.

Speaker:

And they have some great tutorials on how to do that.

Speaker:

So Do you have to click somewhere to say starting my

Speaker:

shop or like if someone went to their business page right

Speaker:

this minute,

Speaker:

where would they find where to upload?

Speaker:

And I'm trying to get really granular.

Speaker:

So no one has excuses not to do this.

Speaker:

If they're interested,

Speaker:

That is fair enough.

Speaker:

You have to have the business page set up in the

Speaker:

shopping template.

Speaker:

Okay. That's important because you can classify your business pages as

Speaker:

different things.

Speaker:

Right? Right.

Speaker:

So your business page has to be classified as shocked.

Speaker:

Correct. Once you have that,

Speaker:

then you will have the shop tab where you can upload

Speaker:

your products.

Speaker:

Okay. So if you go and look at your account right

Speaker:

now and you don't see the shop tab,

Speaker:

it might be because you haven't classified your account as a

Speaker:

shopping account.

Speaker:

Correct. Okay.

Speaker:

Perfect. And then from there you just start uploading your categories.

Speaker:

Right? Right.

Speaker:

You start with the products and you're gonna want to use

Speaker:

their commerce manager is what they're calling it.

Speaker:

That's the Facebook term.

Speaker:

Okay. I'm writing this down here.

Speaker:

Commerce manager,

Speaker:

my guess is that there are YouTube videos already in existence

Speaker:

because they made like,

Speaker:

just been done like a couple of weeks ago about how

Speaker:

to work with the commerce manager.

Speaker:

Yes. Yes.

Speaker:

And Facebook has some good tutorials on this and we can

Speaker:

put some links in the show notes.

Speaker:

Oh, wonderful.

Speaker:

Perfect. If you email me those links,

Speaker:

I'll make sure to put those in the show notes for

Speaker:

us. You got it.

Speaker:

It's very hard to explain without seeing the visual,

Speaker:

Since they can access that elsewhere.

Speaker:

I want to get all of your information and knowledge,

Speaker:

the tactical stuff we can also worry about later.

Speaker:

And when you upload,

Speaker:

I do have this one question,

Speaker:

obviously just like anywhere,

Speaker:

the imagery is important.

Speaker:

So you want good quality pictures.

Speaker:

100%. It's coming in from Shopify,

Speaker:

the product name and the descriptions are already there.

Speaker:

Right? If not,

Speaker:

then you would enter those manually.

Speaker:

I'm guessing.

Speaker:

Correct. Okay.

Speaker:

Any tips on product names and descriptions,

Speaker:

Please be clear over clever,

Speaker:

clear over clever.

Speaker:

I repeat this over and over again,

Speaker:

clear over clever.

Speaker:

It is fun to be cute and witty and all of

Speaker:

that and create personality around your brand,

Speaker:

but save that for your marketing.

Speaker:

When it comes to your product names and your product descriptions,

Speaker:

you need an eight year old to understand what you're saying.

Speaker:

So is it similar to the way we should be Approaching

Speaker:

our product name and descriptions for SEO purposes?

Speaker:

You want it to be easy enough to be found?

Speaker:

Is it the same concept over here on Facebook?

Speaker:

Yes, because that should be your concept.

Speaker:

Always doesn't matter what platform you're on.

Speaker:

Of course,

Speaker:

on certain platforms like an Amazon or an Etsy,

Speaker:

right? There's a lot of keyword stuffing that kind of happens

Speaker:

there in titles,

Speaker:

which is not good on your own website.

Speaker:

But the idea is you want to be clear.

Speaker:

So the customer understands what that product is and when they

Speaker:

are searching for something that those search algorithms can bring your

Speaker:

product to their search query And that it matches what your

Speaker:

product is.

Speaker:

Exactly. Yes.

Speaker:

I've got to put in a funny story here because It

Speaker:

just happened this morning.

Speaker:

We were having a VIP call for my maker's MBA group.

Speaker:

And this is a woman who owns a gift basket business.

Speaker:

And she has college survival kits and anniversary survival kits.

Speaker:

Are you like all types of things,

Speaker:

but she called them survival kits.

Speaker:

She was looking at her SEO and survival kits was like

Speaker:

her third largest keyword bringing in a ton of traffic to

Speaker:

her website.

Speaker:

But she's like,

Speaker:

but my survival kits really aren't selling.

Speaker:

They're not my best seller compared to the traffic coming in.

Speaker:

And we talked this through and the fact is people are

Speaker:

Googling survival kits looking for the real survival kit.

Speaker:

Right. So then they're going to our website and finding a

Speaker:

gift basket.

Speaker:

That's titled survival kit.

Speaker:

And then they're not buying it because it's not really what

Speaker:

they were looking for.

Speaker:

Right. So this is a great example that we're talking about

Speaker:

in terms of product names and then also the descriptions.

Speaker:

Yes. 100%.

Speaker:

And I see that a lot and I've had clients come

Speaker:

to me and say,

Speaker:

I know I'm getting this traffic,

Speaker:

but they're kind of just bouncing off of the home page

Speaker:

and they're not converting.

Speaker:

And when you go to their home page and you look

Speaker:

at the collection names and things like that.

Speaker:

So I have no idea what you sell.

Speaker:

So it's really important to be clear over clever.

Speaker:

And if you want to use that cause college survival kit,

Speaker:

like that's fun.

Speaker:

Use that in an email to your existing audience who already

Speaker:

knows who you are and what you do Makes a lot

Speaker:

of sense.

Speaker:

It's boring.

Speaker:

I mean,

Speaker:

you know,

Speaker:

we're around our products and we are creators at heart,

Speaker:

right? We like to do things that are different in florally

Speaker:

and light and fun and interesting and clever as you said,

Speaker:

but don't do it.

Speaker:

It doesn't serve you.

Speaker:

Well, It doesn't.

Speaker:

And I know that when it's your product and you're the

Speaker:

one creating the content and writing the emails and you're doing

Speaker:

all the things and wearing all the hats,

Speaker:

you can get a little bored and you feel like you're

Speaker:

saying the same thing over and over again.

Speaker:

But the consumer,

Speaker:

the person you're trying to reach,

Speaker:

they need to see something or hear something seven to 15

Speaker:

times before it really clicks.

Speaker:

They are not bored.

Speaker:

Right. So you don't have to reinvent the wheel every time.

Speaker:

Good. All right.

Speaker:

So we've got our products up there.

Speaker:

Now we had to do it manually because we don't have

Speaker:

a Shopify site yet.

Speaker:

We didn't experience that magic perhaps.

Speaker:

So now we've got our shop fully populated.

Speaker:

Maybe we've broken them out into collections.

Speaker:

You know,

Speaker:

however, we set that up.

Speaker:

So they're all sitting there now,

Speaker:

what do we do Once you have that all set up?

Speaker:

Now it's time to start marketing it.

Speaker:

This is not an,

Speaker:

if you build it,

Speaker:

they will come.

Speaker:

Nothing is right.

Speaker:

It's really not.

Speaker:

So yes,

Speaker:

Facebook is going to give you tools and create all these

Speaker:

options to make that easier for you,

Speaker:

but you still have to show up and you still have

Speaker:

to sell your product.

Speaker:

Okay. So can I do it only in Facebook?

Speaker:

You can,

Speaker:

if you want,

Speaker:

but I would expand that to insult them if your customer

Speaker:

is there.

Speaker:

Okay. Okay.

Speaker:

Well, that's what I meant though.

Speaker:

Are you limited then to promoting only within the platform?

Speaker:

Oh, no,

Speaker:

definitely not.

Speaker:

It's just another place that you're going to send your potential

Speaker:

customer. So you really can treat Facebook shops,

Speaker:

kind of like a mini website with all the precautions that

Speaker:

Jessica just shared.

Speaker:

Right? You don't own it.

Speaker:

So heaven forbid something happens with Facebook or your shop gets

Speaker:

banned. I don't even know if that's a thing yet,

Speaker:

but my guess is it's coming and you,

Speaker:

for some reason,

Speaker:

your account went dark.

Speaker:

You have no way to access anybody.

Speaker:

Who's liked your page to see any of your things.

Speaker:

That's why a website and email lists are so important,

Speaker:

but as you're starting out and as a supplemental,

Speaker:

really strong place to also show your products,

Speaker:

Facebook shops can very nicely compliment.

Speaker:

Whatever else you have.

Speaker:

It's just another place it's like having multi location,

Speaker:

brick and mortar shops,

Speaker:

if you will.

Speaker:

Yes, exactly.

Speaker:

That is the perfect way to explain it for sure.

Speaker:

I love that.

Speaker:

So we've got The shop and so I'm thinking this through

Speaker:

for myself so I can then promote on Facebook and Instagram

Speaker:

and obviously then the products come up cause it's right in

Speaker:

the shop.

Speaker:

That's right on that same platform.

Speaker:

Can I then promote it elsewhere with a link to the

Speaker:

Facebook? Yes.

Speaker:

So I would,

Speaker:

if you have,

Speaker:

maybe you have no online presence.

Speaker:

Let's say you're really just on social media,

Speaker:

online presence,

Speaker:

meaning a website,

Speaker:

right? Okay.

Speaker:

Yes. So maybe you've done most of your selling in person

Speaker:

at markets and things like that.

Speaker:

Hopefully when you're doing those,

Speaker:

you are collecting emails.

Speaker:

And if you're not start doing that now,

Speaker:

now that you've collected the emails at the show,

Speaker:

email them and let them know,

Speaker:

Hey, I have this place where you can come online and

Speaker:

shop, buy products.

Speaker:

Here's what's new.

Speaker:

Here's what I've created.

Speaker:

Since the last time I saw you,

Speaker:

you don't have to wait for me to come to the

Speaker:

next market whenever that's going to be cool.

Speaker:

You know,

Speaker:

I could see this as such an awesome tool because even

Speaker:

people who come to market,

Speaker:

but you don't have everything there that they want.

Speaker:

You could just pull it up on your site and order

Speaker:

right from there.

Speaker:

Yes. Have you ever shopped in a retail store and I'll

Speaker:

use Nordstrom as the example because they do this very well.

Speaker:

There's plenty of times where I have gone into the store.

Speaker:

They didn't have exactly what I wanted and they ordered it

Speaker:

right there for me on the spot and shipped it to

Speaker:

my home,

Speaker:

Walk you right over to a computer or they have something

Speaker:

handheld now or however it works.

Speaker:

Yeah. Because you don't want to that opportunity.

Speaker:

Right. Cause the second people walk away,

Speaker:

probably 50% probability that they're going to come back and do

Speaker:

it. We just get busy.

Speaker:

Right? Not that they don't want it Busy.

Speaker:

Yes. I mean,

Speaker:

even if you think of e-commerce in general,

Speaker:

if you do have your own website,

Speaker:

the average abandoned cart rate is like 70% because people just

Speaker:

get distracted and their kid is pulling on their leg or

Speaker:

something happens.

Speaker:

The doorbell rings.

Speaker:

People just get distracted.

Speaker:

So if you can make that process as smooth and as

Speaker:

easy as possible from the beginning and get that first sale,

Speaker:

it's going to be so much easier moving forward.

Speaker:

Okay. Absolutely.

Speaker:

Now I just think Facebook shops Facebook overall,

Speaker:

let's face it.

Speaker:

You keep hearing that people are abandoning Facebook and there aren't

Speaker:

as many people on Facebook anymore.

Speaker:

Well, yes and no.

Speaker:

I mean,

Speaker:

let's look at all of our activity.

Speaker:

We are on Facebook and probably the majority of people who

Speaker:

are customers or potential customers are on Facebook already too.

Speaker:

So to be able to get in front of them on

Speaker:

a platform that they're normally using three,

Speaker:

four, five times a day,

Speaker:

maybe more,

Speaker:

maybe a little bit less versus having to go and enter

Speaker:

another platform.

Speaker:

Right. I think just sets you up for so much more

Speaker:

opportunity to sell.

Speaker:

Totally. And Facebook is going to make it easy because they

Speaker:

are going to save payment information for the customer.

Speaker:

So they don't have to enter in type in their credit

Speaker:

card. It'll be as easy as using like an Apple pay

Speaker:

or Amazon pay.

Speaker:

So that's going to be a feature as well.

Speaker:

So they're doing their part to make it as frictionless as

Speaker:

possible. And like you said,

Speaker:

we're already on Facebook.

Speaker:

Our behavior has changed,

Speaker:

right? We're not necessarily posting that.

Speaker:

We just had lunch anymore.

Speaker:

We're using it differently,

Speaker:

but we're still on it for a long time.

Speaker:

I know No one uses it a little bit differently.

Speaker:

Some people I know particularly now just go into their private

Speaker:

groups. They don't want anything to do with the feed,

Speaker:

if there's drama going on.

Speaker:

Right. But they're still on the platform or they're still following

Speaker:

different accounts or different friends.

Speaker:

I think it's a strong platform.

Speaker:

If they have a new program,

Speaker:

we should be paying attention.

Speaker:

So why we're talking about it obviously.

Speaker:

Yeah. And the other thing about social is the idea of

Speaker:

the silent follower.

Speaker:

Just because they're not liking your posts or leaving a comment,

Speaker:

doesn't mean they're not paying attention.

Speaker:

Ooh. I've never really thought about that before.

Speaker:

And you don't really know who that is either.

Speaker:

You don't really know who that is,

Speaker:

but I will tell you that when they are ready,

Speaker:

they will show up and they will engage or they will

Speaker:

purchase. So it may feel like you are posting to crickets,

Speaker:

but that doesn't mean that you are.

Speaker:

So I encourage you to keep showing up anyway.

Speaker:

Okay. And I'm also thinking we might be projecting now into

Speaker:

the future,

Speaker:

but as shops become more advanced,

Speaker:

people are making sales.

Speaker:

Facebook knows that then you could probably run ads to existing

Speaker:

Purchasers. Yes.

Speaker:

You're going to have that full access to Facebook's advertising platform.

Speaker:

It doesn't mean hundreds and thousands of dollars Either.

Speaker:

No it's access to them.

Speaker:

Right. It's just think about your shop.

Speaker:

If you're already doing Facebook ads,

Speaker:

for example,

Speaker:

and you have your pixel on your website and you're capturing

Speaker:

all of this data in Facebook that you can use,

Speaker:

you can create lookalike audiences from things like that.

Speaker:

This is just one more place to get data from.

Speaker:

Right? Okay.

Speaker:

Question. Someone places,

Speaker:

an order.

Speaker:

What comes to you So that you can fill the order?

Speaker:

Okay. If you are on Shopify,

Speaker:

the order is going to come through your regular Shopify admin.

Speaker:

If you just have the Facebook catalog,

Speaker:

the fulfillment happens within Facebook.

Speaker:

They were not clear about what notifications you're going to get,

Speaker:

but I imagine it will be an email and or a

Speaker:

notification within the Facebook platform.

Speaker:

I'll get a notification that I have an order probably.

Speaker:

And then it will give me for sure not the email

Speaker:

address. I can make that assumption already.

Speaker:

Right? It'll give me the name,

Speaker:

the product they've purchased the name and where to send it.

Speaker:

So a physical address.

Speaker:

And that's it.

Speaker:

So again,

Speaker:

a big point about not owning the platform,

Speaker:

not owning access to that customer,

Speaker:

if you will,

Speaker:

a good best practice here would be to include some type

Speaker:

of an insert.

Speaker:

When you send out a package that prompts them in some

Speaker:

way to get on your newsletter list for more specials,

Speaker:

somehow to capture that email from them.

Speaker:

Cause you're not going to get it through.

Speaker:

Right. And they haven't come out specifically and said that.

Speaker:

But if we know anything,

Speaker:

they're likely not going to give that up because that's technically

Speaker:

a Facebook customer.

Speaker:

It's not your customer.

Speaker:

And I would imagine,

Speaker:

cause I haven't seen it in the Shopify admin yet,

Speaker:

but I would imagine it would come through the way an

Speaker:

Amazon order comes through where it's just like scrambled letters and

Speaker:

numbers. There's no real email address there.

Speaker:

Right? I think we can count on that.

Speaker:

I'm pretty sure for sure.

Speaker:

And they haven't said anything about not being able to put

Speaker:

those inserts in,

Speaker:

I know some platforms limit what you're allowed to do there,

Speaker:

but they haven't come out and said that you can't.

Speaker:

So I definitely would.

Speaker:

So Don't ask for now anyway.

Speaker:

Right? All right.

Speaker:

Wonderful. Any final comment on the platform that we should know?

Speaker:

Yes. There are a few further out features that are not

Speaker:

relevant right now,

Speaker:

but I want to give you a little bit of something

Speaker:

exciting to look forward to.

Speaker:

One is they're going to be creating an option for augmented

Speaker:

reality. So if you've ever seen this,

Speaker:

where you shopped on maybe a home goods store,

Speaker:

for instance,

Speaker:

and you're looking at a lamp,

Speaker:

you can kind of hold that up in your home and

Speaker:

see how it would look in your space.

Speaker:

No way yes.

Speaker:

Way. Oh my God,

Speaker:

That's trouble right there.

Speaker:

Amazing. And they're also going to be doing,

Speaker:

and I don't know if any of your people have makeup

Speaker:

or anything like that,

Speaker:

but where you can actually try on makeup.

Speaker:

And this is going to be very big in the retail

Speaker:

industry based on the beginning of 2020.

Speaker:

And COVID,

Speaker:

you're not going to go into Sephora and try makeup on

Speaker:

anymore. Like that's not going to be a thing.

Speaker:

So this new technology where the customer can try it on

Speaker:

is amazing.

Speaker:

And Facebook is going to give you the ability to do

Speaker:

that. That's awesome.

Speaker:

So cool.

Speaker:

I want to smell makeup just so I can set that

Speaker:

up and have a store that does that because that's so

Speaker:

cool. They're also going to allow you to link rewards.

Speaker:

So if you have a rewards program,

Speaker:

you'll be able to include that in Facebook,

Speaker:

shopping on Instagram will be part of the discovery tab and

Speaker:

the explore pages.

Speaker:

So that's going to be great visibility for you.

Speaker:

And I think I touched on this before,

Speaker:

but once it's fully rolled out,

Speaker:

there will be a persistent cart between Facebook and Instagram.

Speaker:

So if the customer starts their journey on one platform,

Speaker:

they'll be able to finish it on the other.

Speaker:

Oh, Nice.

Speaker:

So really easy experience,

Speaker:

checkout experience from either platform or cross platforms.

Speaker:

Yes, exactly.

Speaker:

Wow. Yes.

Speaker:

And then lastly,

Speaker:

they are going to be partnering with other eCommerce platforms like

Speaker:

big commerce and WooCommerce,

Speaker:

et cetera.

Speaker:

So if you're on one of those it's coming,

Speaker:

you can just upload manually in the meantime,

Speaker:

Upload a few,

Speaker:

try it out.

Speaker:

I think that they make sense that they go with one

Speaker:

platform, get out all the kinks and then continue adding on

Speaker:

top of that.

Speaker:

Right. And when it comes to the small business,

Speaker:

for the most part,

Speaker:

those people do have their store on Shopify.

Speaker:

So it made sense as the first step.

Speaker:

Oh my gosh.

Speaker:

So exciting.

Speaker:

I love that we got you on so early in the

Speaker:

game so that we can all jump on,

Speaker:

learn experiment.

Speaker:

We've gotten a lot of great information.

Speaker:

It sounds so exciting for the future.

Speaker:

Love it.

Speaker:

It is so cool.

Speaker:

Everyone has their own feelings about Facebook.

Speaker:

I think they're really stepping up to support the businesses that

Speaker:

are on their platform and I'm in a non condescending way.

Speaker:

I'm very proud of what they're doing.

Speaker:

I think it's really great.

Speaker:

The future seems very bright,

Speaker:

I think for sure.

Speaker:

So let's talk about your future.

Speaker:

What is going on with you?

Speaker:

How are you moving forward and also share with all of

Speaker:

our listeners how they could reach out to you?

Speaker:

For sure.

Speaker:

So my future is supporting female e-commerce product entrepreneurs.

Speaker:

I've learned so much in my last few years,

Speaker:

like you mentioned in the intro and I learned so many

Speaker:

things the hard way.

Speaker:

So my goal is to give them as many shortcuts as

Speaker:

I possibly can and kind of clear out the noise that's

Speaker:

on the internet Because it only gets to be more right.

Speaker:

Yes, exactly.

Speaker:

And that's really where I'm focused.

Speaker:

And I do that mostly between general e-commerce consulting.

Speaker:

And then I also focus a lot on email marketing because

Speaker:

it is like the most under utilized marketing strategy for the

Speaker:

small business that I've seen.

Speaker:

Cause nobody's talking about it as much as they should be.

Speaker:

We were definitely talking about it.

Speaker:

Yes, for sure.

Speaker:

And some people who were caught unaware when we all got

Speaker:

sent home are now forced to learn that that's something that

Speaker:

needs to be happening.

Speaker:

Yes. I love that.

Speaker:

And you know,

Speaker:

you can find me on my website,

Speaker:

which is e-commerce badassery.com

Speaker:

and it's the same across all of my social channels.

Speaker:

Perfect. And we'll put all of Jessica's links in the show

Speaker:

notes page,

Speaker:

as well as the other information Jessica you'll share with me

Speaker:

the other links that we talked about earlier.

Speaker:

So you'll have all of that over on the show notes

Speaker:

page, everybody,

Speaker:

Jessica, this has been fabulous.

Speaker:

Thank you so much for enlightening us about Facebook shops.

Speaker:

I can not wait to go and check it out.

Speaker:

I am so glad that you had me.

Speaker:

This was so much fun.

Speaker:

I appreciate it.

Speaker:

And I hope everyone jumped on this bandwagon.

Speaker:

Be one of the first be the 1%.

Speaker:

All right.

Speaker:

We will.

Speaker:

We'll all make a commitment in unison.

Speaker:

We will be that 1%.

Speaker:

I love it.

Speaker:

I love it.

Speaker:

Take care.

Speaker:

Have a great day.

Speaker:

You too.

Speaker:

Bye bye.

Speaker:

So right after this interview,

Speaker:

I went over to our website for the ribbon print company.

Speaker:

It's a Shopify site already.

Speaker:

I switched it to be a shopping page over on Facebook,

Speaker:

and then followed the steps in Shopify to connect the two

Speaker:

together seriously in about 30 minutes,

Speaker:

all our products were showing over in Facebook shops and it

Speaker:

couldn't be easier.

Speaker:

I can't wait to test out selling our products there now

Speaker:

through DMS.

Speaker:

And maybe when we have promotions,

Speaker:

I'm thinking maybe I'll go over into our customer support group

Speaker:

to announce the promotions and then sell right from there.

Speaker:

Can't wait to experiment.

Speaker:

Two other big points.

Speaker:

I want to underline from our talk with Jessica.

Speaker:

Remember that clear over clever for product names will serve you

Speaker:

best. And don't forget about your secret followers.

Speaker:

They're right there watching you and may not be engaging,

Speaker:

but they will when the time is right.

Speaker:

That's a wrap for part four of our six part series.

Speaker:

Next week is drum roll Etsy.

Speaker:

I know many of you have been waiting for that,

Speaker:

but honestly,

Speaker:

I'm seeing such value in each and every platform we're covering

Speaker:

here. And remember many are now selling from multiple places.

Speaker:

You just don't want to try and get several up and

Speaker:

running at the same time.

Speaker:

One, get it perfected,

Speaker:

locked in.

Speaker:

Then you can move on to another.

Speaker:

Also make sure to subscribe to the gift biz on wrapped

Speaker:

podcast. If you haven't already,

Speaker:

that allows the next episode to automatically be downloaded,

Speaker:

ready, and waiting for you.

Speaker:

First thing next Monday morning,

Speaker:

did you know that if you're not subscribed,

Speaker:

sometimes it takes hours for the episode to become available to

Speaker:

you, but not when you subscribe.

Speaker:

So take a moment and do that now until next week.

Speaker:

Remember you can catch me live in the breeze for those

Speaker:

Q and a sessions.

Speaker:

Even if you don't have something to ask.

Speaker:

It's so valuable to learn from other people's questions too.

Speaker:

You'll hear more about the group in the outro clip,

Speaker:

closing out this show that happens right now.

Speaker:

I want to make sure you're familiar with my free Facebook

Speaker:

group called gift is breeze.

Speaker:

It's a place where we all gather and our community to

Speaker:

support each other.

Speaker:

Got a really fun post in there.

Speaker:

That's my favorite of the week.

Speaker:

I have to say where I invite all of you to

Speaker:

share what you're doing to show pictures of your product,

Speaker:

to show what you're working on for the week to get

Speaker:

reaction from other people and just for fun,

Speaker:

because we all get to see the wonderful products that everybody

Speaker:

in the community is making my favorite post every single week,

Speaker:

without doubt.

Speaker:

Wait, what,

Speaker:

aren't you part of the group already,

Speaker:

if not make sure to jump over to Facebook and search

Speaker:

for the group gift biz breeze don't delay.

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.