074 – Cheers to Niche Products with Kara Lamerato of Kara’s Vineyard Wedding

Kara Lamerato HSKara started her business, Kara’s Vineyard Wedding in 2011 as a hobby, selling handmade wedding decor fashioned from wine corks.Kara's Vineyard Wedding Quote

In the early days, profits from sales were used as extra fun money, to finance pedicures, champagne brunches, and eventually trips to Europe with her husband, John.

It was after the birth of their daughter in 2012, that Kara got serious about her entrepreneurial dreams. She quit a lucrative 9-5 corporate career to focus on Kara’s Vineyard Wedding exclusively.

Today, the business encompasses a year-round product cycle, a twice weekly podcast, and big dreams of opening a wedding venue space in the coming years.

Kara lives with her husband John, and their son & daughter in San Diego, CA. The family enjoys daily adventures to Sea World, the beach, the zoo, and beyond.

Business Inspiration

Kara’s story on leaving the corporate world  [5:16]
The first steps in turning her hobby into a biz [9:59]

Candle Flickering Moments

The seasonality of the wedding industry and Etsy drama! [22:15]

Product Specifics

Kara describes her product. [12:25]
Product expansion to light up holiday sales. [25:38]

Business Building Insights

The value of niche products. [14:27]
A tip for managing work time with young children [18:45]
Increasing competition on Etsy and what Kara did about it. [27:44]
The reasons for adding a Shopify website. [29:01]
Pinterst success! [29:54]

Success Trait

Kara owns confidence. She says if you don’t have it, she agrees that you should fake it ’til you make it. She also explains why she believes this. [33:49]

Productivity/Lifestyle Tool

I LOVE this answer. Kara says her most important tool is her Mental Tool – Turn It Off! A really valuable point for all of us. [35:31]

Valuable Book

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Free Audio Book

Contact Links

Website
Facebook
Instagram
Twitter

Did you find this valuable? If so I’d appreciate a review in iTunes and Stitcher.
Thanks! Sue

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