005 – How a Blog Brings in Sales with Kate Erickson of Entrepreneur on Fire
Kate Erickson is a creator, engager and implementor at EntrepreneurOnFire, a 7-day a week podcast that interviews today’s most inspiring and successful entrepreneurs. She is also the host of Kate’s Take: The EntrepreneurOnFire Audio Blog and author of A Beginner’s Guide to Creating an Online Business (formerly, The Fire Path). Kate is passionate about helping entrepreneurs create systems and processes to promote efficiency and bring clarity to their journey.
Motivational Quote
Business Inspiration
Kate’s always loved to write. So she’s turned what started as a hobby into a career. [4:00]
Productivity Tip
Hear how Kate themes her days to allow her to be the most productive possible. [12:14]
Steps to Beginning a Blog
Three steps to getting started with your own blog. [13:31]
Success Trait
Kate believes her drive has led to her success. She continually keeps going. If something doesn’t reach her expectations, she doesn’t give up. She just tries it again with a different approach. [17:02]
Productivity/Lifestyle Tool
Rescue Time – With so many distractions and possibilities in your digital life, it’s easy to get scattered. RescueTime helps you understand your daily habits so you can focus and become more productive.
Valuable Book
Essentialism by Greg McKeown
Contact Links
SPECIAL FREE OFFER FROM KATE
The Fire Path Book – Are you ready to create your own online business, but you’re not sure where to start? Have you already created your own online business, but you’re wondering what steps to take next in order to grow your business? If the answer is yes to either of these questions, then grab this special free offer while you can!
If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
Transcript
Gift Biz Unwrapped,
Speaker:episode number five.
Speaker:Hi, this is John Lee Dumas of Entrepreneur On Fire,
Speaker:and you're listening to Gift Biz Unwrapped.
Speaker:And now it's time to light it up.
Speaker:Welcome to Gift Biz Unwrapped,
Speaker:your source for industry specific insights and advice to develop and
Speaker:grow your business.
Speaker:And now here's your host,
Speaker:Sue Monheit.
Speaker:Hi, I'm Sue,
Speaker:and welcome to the Gift Biz Unwrapped Podcast.
Speaker:Whether you own a brick and mortar shop,
Speaker:sell online,
Speaker:or are just getting started,
Speaker:you'll discover new insight to gain traction and grow your business.
Speaker:I'm so excited to have Kate Erickson joining us today.
Speaker:Kate is a creator,
Speaker:engager and implementer over at Entrepreneur On Fire,
Speaker:a seven day a week podcast that interviews today's most inspiring
Speaker:and successful entrepreneurs.
Speaker:She's also the host of Kate's Take The Entrepreneur on Fire
Speaker:Audio Blog and also author of a Beginner's Guide to Creating
Speaker:an online business,
Speaker:which was formally known as the Fire Path.
Speaker:Kate is passionate about helping entrepreneurs create systems and processes to
Speaker:promote efficiency and bring clarity to their journey.
Speaker:Hi Kate,
Speaker:how are you doing today?
Speaker:I'm doing great,
Speaker:Sue. Thanks so much for having me on.
Speaker:I'm really excited to be here.
Speaker:I'm thrilled that you're with us.
Speaker:Is there anything you'd like to share over and above what
Speaker:I've just talked about?
Speaker:You wrapped it up with a nice little bow there.
Speaker:I like it.
Speaker:Wonderful. A bow and a gift.
Speaker:Yes. Going along with a theme.
Speaker:That's perfect.
Speaker:Well, to get started,
Speaker:I like to align the conversation around the life of a
Speaker:candle. The light shines on you while you share your stories
Speaker:and your experiences.
Speaker:So, Kate,
Speaker:shall we light it up?
Speaker:Let's do it.
Speaker:All right.
Speaker:Now help us envision your candle.
Speaker:What color is it?
Speaker:The color of my candle is a nice vanilla cream color.
Speaker:Ooh. And why is it vanilla cream?
Speaker:You know,
Speaker:I've always been drawn to literally drawn to candles that are
Speaker:vanilla flavored in some way,
Speaker:shape or form.
Speaker:And it is very calming to me that color.
Speaker:You know,
Speaker:it's not overwhelming.
Speaker:It's definitely not a sore sight.
Speaker:And yeah,
Speaker:I just think it's a beautiful color.
Speaker:And what is the quote that resonates with you that goes
Speaker:on your candle?
Speaker:I love the quote by Ralph Waldo Emerson.
Speaker:He said,
Speaker:the creation of a thousand forests is in one acorn.
Speaker:And what does that mean to you?
Speaker:You know,
Speaker:it, it all starts with just the very first single thing
Speaker:and it can grow in unimaginable ways,
Speaker:but it just starts with that first step.
Speaker:It starts with,
Speaker:you know,
Speaker:that first action,
Speaker:whatever it is that you're looking to create,
Speaker:you don't have to think of it as this huge forest
Speaker:that took thousands and thousands of years to actually grow because
Speaker:everything started as just one single thing.
Speaker:So I think that's good to kind of keep in mind.
Speaker:As you know,
Speaker:we're creating businesses and creating things for people to buy,
Speaker:purchase gifts,
Speaker:whatever it might be,
Speaker:that it all starts with just one thing.
Speaker:I love that because so many people try to look at
Speaker:the end result and get the feeling that it's gonna be
Speaker:overwhelming. It's too big for them,
Speaker:it's too much for them.
Speaker:So, you know,
Speaker:to your point,
Speaker:starting with one acorn and building into a forest just like
Speaker:a business,
Speaker:starting with that first step.
Speaker:Absolutely. Yeah.
Speaker:And many of our listeners already have businesses and so,
Speaker:you know,
Speaker:they're, they've met some of those challenges already and now they're
Speaker:in a position where they're wanting to grow their business,
Speaker:they're wanting to expand or make their business a little more
Speaker:sophisticated or intricate.
Speaker:And that was one of the reasons I really wanted to
Speaker:talk with you because you know,
Speaker:you've gotten into the whole blogging situation and then expanded it.
Speaker:So I'd like to talk with you specifically about that.
Speaker:Why don't you first talk to us about how you started
Speaker:in the beginning in terms of blogging or just writing,
Speaker:maybe even before it was even called blogging?
Speaker:Sure. So writing has always been a really big passion of
Speaker:mine. I went to school and,
Speaker:and got an English degree.
Speaker:I wanted to be a college professor,
Speaker:which never really worked out for me,
Speaker:but it's actually for the better now.
Speaker:And writing was always something that I just loved.
Speaker:I loved,
Speaker:you know,
Speaker:putting my thoughts down on paper.
Speaker:I was always better at writing things out than I was
Speaker:talking them through.
Speaker:So, you know,
Speaker:whenever, you know,
Speaker:I journaled a lot.
Speaker:So I guess prior to blogging as,
Speaker:as that's how,
Speaker:how I would categorize it,
Speaker:you know,
Speaker:I had a journal that I wrote in a lot and
Speaker:probably I was quite late to the blogging game actually,
Speaker:I don't think I started my first blog until early 2012
Speaker:or late 2011.
Speaker:And it was just kind of like a personal blog.
Speaker:It was a hobby blog.
Speaker:I wasn't doing it to necessarily make money.
Speaker:I was kind of doing it to chronicle a journey that
Speaker:I was on at that time.
Speaker:And, you know,
Speaker:my love for writing just continued to grow from that.
Speaker:And I saw,
Speaker:you know,
Speaker:the potential of creating content that could actually help people and
Speaker:what that could do for your credibility,
Speaker:your authority,
Speaker:your ability to gain people's trust.
Speaker:And as I kind of grew in my,
Speaker:in, in my writing abilities and,
Speaker:you know,
Speaker:continued my journey,
Speaker:I was working in corporate America at the time.
Speaker:I was definitely not hobby blogging as my career,
Speaker:but I was doing it on the side.
Speaker:Cuz again,
Speaker:it was something that I loved.
Speaker:You know,
Speaker:I kind of got very familiar with the WordPress platform.
Speaker:You know what it,
Speaker:I, I continued to get better at it because I was
Speaker:doing it all the time.
Speaker:And eventually I came up to the amazing opportunity to join
Speaker:John, who is my business partner and my life partner in
Speaker:his business entrepreneur on Fire.
Speaker:He launched Entrepreneur on Fire in September of 2012.
Speaker:And at the time I was working in corporate America,
Speaker:I was a account executive at an advertising and marketing agency.
Speaker:And again,
Speaker:that was at the time that I was kind of hobby
Speaker:blogging on the side.
Speaker:And he said,
Speaker:why don't you come join the team with me?
Speaker:I'm, I'm running this ship all by myself right now and,
Speaker:you know,
Speaker:I could really use somebody to come on and help me
Speaker:with content creation and,
Speaker:you know,
Speaker:starting to build communities for our audience because the audience was
Speaker:growing quite quickly.
Speaker:And so that was really my first introduction into writing as
Speaker:an actual content creator.
Speaker:Again, before I was kind of just chronicling my personal journey
Speaker:on a blog.
Speaker:I also was writing for examiner.com.
Speaker:I was a skiing and lifestyle writer.
Speaker:And so that also gave me just some really good practice
Speaker:writing in a different genre,
Speaker:so to speak.
Speaker:You know,
Speaker:I was writing on somebody else's website versus my own blog.
Speaker:So all these different experiences really helped me kind of start
Speaker:to shape my own voice.
Speaker:And you know,
Speaker:I've really been able to come into that as the blogger
Speaker:here at Entrepreneur on Fires.
Speaker:I, I create the blog here at For our Business.
Speaker:I have to tell you,
Speaker:I actually remember when you first joined John,
Speaker:because I've been following him now,
Speaker:I guess about two,
Speaker:two and a half years.
Speaker:Yeah. Wow.
Speaker:I Remember exactly that time when he started bringing up your
Speaker:name, like in the monthly bonuses and all.
Speaker:So I remember it from way back when.
Speaker:Oh, how funny.
Speaker:Yeah. But I appreciate your sharing that because you know,
Speaker:you've gone through how you started writing,
Speaker:you had the innate love for writing,
Speaker:writing in the very beginning and then you started and it
Speaker:kind of evolved as you went from,
Speaker:you know,
Speaker:just enjoying it for yourself to kind of a,
Speaker:you know,
Speaker:hobby blog and now into a professional enhancement and a career.
Speaker:Right. What would you see,
Speaker:or what would you recommend to people who have more of
Speaker:a retail shop?
Speaker:Where would the value of blogging come in for them?
Speaker:You know,
Speaker:I think it really depends on what type of product they're
Speaker:selling. I see it working really well for the handmade space
Speaker:because I think that there's a lot to share in how
Speaker:you create your products.
Speaker:I'd imagine that a lot of the people who follow handmade
Speaker:shops and the like are not only consumers of that they,
Speaker:you know,
Speaker:that they would actually buy it as a gift or for
Speaker:themselves, but also that they might take an interest in actually
Speaker:being able to do that for themselves.
Speaker:You know,
Speaker:you see somebody create a very successful handmade shop,
Speaker:there's probably a good amount of people following that person who
Speaker:are following them because they wanna know how they did it.
Speaker:And so I think that in that respect,
Speaker:that sharing how you've created what you've created could be really
Speaker:powerful via blog.
Speaker:But in other areas,
Speaker:I think that in retail in general,
Speaker:no matter what you're selling,
Speaker:that I know,
Speaker:I'm always curious when I'm up against,
Speaker:you know,
Speaker:Christmas or a birthday,
Speaker:you know,
Speaker:I wanna know the reasons why something might be a special
Speaker:gift for somebody or how do I find the perfect gift
Speaker:for a boyfriend for my dad,
Speaker:for you know,
Speaker:my brother.
Speaker:And I think that these types of tips and things that
Speaker:these shops could be providing to consumers,
Speaker:I think a blog is a perfect platform for that.
Speaker:That makes a lot of sense.
Speaker:Plus, you know,
Speaker:it seems like everywhere on social media now,
Speaker:we talk about getting behind the scenes of people's businesses and
Speaker:people are more credible when they share that,
Speaker:you know,
Speaker:when they open the curtain and show what their businesses are
Speaker:behind the scenes.
Speaker:And a blog can help with that too.
Speaker:You know,
Speaker:offering ideas and sharing really what the business is all about.
Speaker:Right? And,
Speaker:and I think that's just an incredible opportunity for you to
Speaker:connect with your potential customers.
Speaker:I mean,
Speaker:there's a lot of repetition in the,
Speaker:in the gifting space and you better believe that if I'm
Speaker:going online or even to a brick and mortar shop to
Speaker:purchase a gift,
Speaker:if I feel that I have a connection to one shop
Speaker:over another,
Speaker:then I'm gonna buy from that shop.
Speaker:That connection,
Speaker:that opportunity to make that connection could definitely be through content
Speaker:online like a blog.
Speaker:Really good point.
Speaker:Yeah. And it definitely separates them from other people,
Speaker:from their competition.
Speaker:So if someone was considering doing a blog,
Speaker:what we talked a little bit about the type of content
Speaker:they might do now you have done both,
Speaker:you've done written and now you've turned it into an audio
Speaker:blog. What's the difference or what's the value of one over
Speaker:the other?
Speaker:Well, I really think that it starts with understanding who your
Speaker:ideal reader or listener is.
Speaker:Who is that person that you're creating the blog for?
Speaker:Are they the person that wants to know how you started
Speaker:your shop?
Speaker:Or are they the person who,
Speaker:you know,
Speaker:wants tips on what gifts they should buy for who?
Speaker:So I think identifying that person and and understanding,
Speaker:you know,
Speaker:what their pain points are,
Speaker:what information they're looking for,
Speaker:that that would,
Speaker:that's the very first step.
Speaker:But through determining that,
Speaker:I think you can get really close to understanding,
Speaker:okay, now would this person be somebody that's sitting down and
Speaker:reading a blog or an email newsletter or are they somebody
Speaker:that's really busy on the go and they probably prefer to
Speaker:listen to this content?
Speaker:That's an easier way for them to consume it.
Speaker:With so many channels and options for people to consume content,
Speaker:you really have to make sure that you're offering your content
Speaker:in the way that your consumer wants it.
Speaker:So for me,
Speaker:with the blog,
Speaker:you know,
Speaker:I'm not recreating content for the podcast,
Speaker:I'm simply taking my blog posts and repurposing those into audio
Speaker:episodes because I know that there's a really good chunk of
Speaker:my audience who doesn't wanna sit down and read a blog.
Speaker:They wanna listen to it on a podcast.
Speaker:So it could be a matter of,
Speaker:you know,
Speaker:you doing both and repurposing it,
Speaker:just recording what you've written in audio format.
Speaker:Or you might find that you know,
Speaker:your customer or your ideal reader,
Speaker:you know,
Speaker:they don't care about audio,
Speaker:they, they would actually prefer to have it written.
Speaker:So I think it's just really starts with gaining that understanding
Speaker:of exactly who you're trying to reach with the content.
Speaker:And in doing so,
Speaker:you'll be able to kind of get closer to what format
Speaker:they'd actually like it in.
Speaker:So you're still doing both written and audio?
Speaker:Yes. Even today.
Speaker:And do you have a certain schedule,
Speaker:a certain time when you sit down and write and then
Speaker:then record?
Speaker:I do.
Speaker:I really find that I'm most productive when I theme my
Speaker:days. So in any given week I have a theme for
Speaker:an entire day,
Speaker:which means that I get to fully focus on one area
Speaker:of my business for that entire day without worrying about being
Speaker:pulled in multiple directions.
Speaker:Or you know,
Speaker:having to shift my mindset from writing something to then recording
Speaker:something. So for example,
Speaker:Monday, that's my writing day.
Speaker:Anything that needs to be written,
Speaker:written content on the blog,
Speaker:a newsletter,
Speaker:any of the site content that we might be updating,
Speaker:Monday is my writing day,
Speaker:that's when I fully focus on that.
Speaker:And then Tuesday might be my podcast day.
Speaker:So if I'm recording,
Speaker:editing, doing any marketing or anything for the podcast that's gonna
Speaker:happen on Tuesday.
Speaker:And in setting myself up that way,
Speaker:again, I'm able to focus on that task specifically without being
Speaker:interrupted by other things that,
Speaker:you know,
Speaker:can seemingly jump on your plate without notice.
Speaker:And it also allows me to be just uber productive in
Speaker:that one area.
Speaker:And then it becomes doable too,
Speaker:because you've locked it into your,
Speaker:to your schedule.
Speaker:Exactly. If Someone was just starting out,
Speaker:I'd like to make the podcast actionable.
Speaker:So when people leave,
Speaker:if they're interested in doing something like this,
Speaker:they know exactly where to get started.
Speaker:What would you recommend as the first three steps someone would
Speaker:take if they were interested in creating a blog?
Speaker:The first step that I would recommend is what we talked
Speaker:about a bit before,
Speaker:and that's identifying who your ideal reader is.
Speaker:Who is the person that you're creating that content for?
Speaker:You don't actually have to go out and meet them and
Speaker:shake their hand.
Speaker:You can define them on paper.
Speaker:Do they,
Speaker:you know,
Speaker:are they looking for content about,
Speaker:you know,
Speaker:how to start building a handmade shop?
Speaker:Are they looking for content on the best amount of money
Speaker:to spend,
Speaker:depending on who you're buying a gift for?
Speaker:You know,
Speaker:I'm not super familiar with a gifting space,
Speaker:but these are just some of the questions that you might
Speaker:ask yourself about who your ideal reader is.
Speaker:So that's the very first step because until you understand who
Speaker:you're creating content for,
Speaker:you're gonna be stuck on what to actually create.
Speaker:And then the second step after that would be to just
Speaker:start writing something.
Speaker:You have to actually put something out there in order to
Speaker:figure out if that is what's gonna work for you.
Speaker:So it's not,
Speaker:you know,
Speaker:something that's gonna happen overnight.
Speaker:It's not something where you're gonna publish one blog post and
Speaker:you're gonna know whether or not people like it or not.
Speaker:It's gonna be a long game for you to continue creating
Speaker:content consistently over a long period of time and continuing to
Speaker:take in feedback and improve that as you go.
Speaker:So if the first step is identifying who you're writing for,
Speaker:the second step would be to just write your first post
Speaker:that you're gonna do.
Speaker:And then that third step I would say is to really
Speaker:listen for that feedback.
Speaker:You know,
Speaker:when you have customers come into your store,
Speaker:when you have somebody buy something from you,
Speaker:when people are visiting your site online,
Speaker:everything should have a common goal.
Speaker:So if your goal with your blog post is to get
Speaker:people to sign up for your email list or to take
Speaker:action on a special that you're giving them,
Speaker:then all of your pieces of content,
Speaker:the receipt that they receive,
Speaker:what you're saying to them after they make a purchase,
Speaker:all of those things should be working together.
Speaker:So everything should have a common goal and what you're looking
Speaker:for your customer to ultimately do.
Speaker:So I would continue on with that third step to be
Speaker:figuring out what your goal is with that,
Speaker:and then working that into everything that you do.
Speaker:It might be putting on your receipt,
Speaker:you know,
Speaker:hey, check out our blog,
Speaker:we just started writing about X,
Speaker:Y, and Z,
Speaker:and, and have a URL for them or give them an
Speaker:incentive to head over there so that you can start getting
Speaker:that feedback to understand if what you're doing is working and
Speaker:if not,
Speaker:that you can continue to improve that.
Speaker:That's great advice.
Speaker:Real quickly,
Speaker:I wanna expand on the second one for a second because
Speaker:you make a really good point.
Speaker:You know,
Speaker:you just need to start writing and maybe the initial articles
Speaker:that you put out,
Speaker:maybe some of them will resonate,
Speaker:maybe some of them won't,
Speaker:but you need to keep going.
Speaker:Can you think back to a time when you might have
Speaker:written something that didn't quite work the way you wanted?
Speaker:Yeah, like probably 30 times.
Speaker:You know what happens a lot?
Speaker:And that's a tough thing with writing,
Speaker:is sometimes you're gonna put something out there and you're not
Speaker:gonna hear anything from anyone.
Speaker:And you know,
Speaker:other times you're gonna put something out there and you're gonna
Speaker:get a lot of really great feedback and you know,
Speaker:people reaching out and saying that it real,
Speaker:it was really helpful for them.
Speaker:That's the challenge.
Speaker:Like you said,
Speaker:Sue is to continue going.
Speaker:And for those pieces of content that I've put out there
Speaker:that didn't really feel right or like they didn't work,
Speaker:I always take everything,
Speaker:whether it's a verbal response,
Speaker:a non-verbal response,
Speaker:a lack of something that I'm looking for,
Speaker:that's all feedback for me.
Speaker:So if I put a post out there and nobody says
Speaker:a word about it and I don't get any feedback and
Speaker:nobody comments on it and nobody shares it with anybody,
Speaker:then that's feedback to me that something about that post did
Speaker:not work.
Speaker:So I wanna take that feedback and figure out how I
Speaker:can improve it,
Speaker:change the subject matter,
Speaker:change the format of it,
Speaker:and continue working towards what it is that my audience actually
Speaker:does want.
Speaker:Because once I put that post out there where I do
Speaker:get feedback and people do comment on it,
Speaker:then I know that it's working.
Speaker:Right. And you're never gonna know until you put it out
Speaker:there. Exactly.
Speaker:Yeah. So again,
Speaker:the three steps that Kate is recommending,
Speaker:number one,
Speaker:to identify your customer,
Speaker:some people call it an avatar.
Speaker:Who are they?
Speaker:What do they like?
Speaker:What are they looking for from you?
Speaker:The second is just to go ahead and start writing on
Speaker:the topics and then analyzing the receptivity of your customers to
Speaker:the articles.
Speaker:And then finally have a common goal for everything you do.
Speaker:So you have continuity between the blog and then when people
Speaker:come onto your online site or walk into your shop so
Speaker:that everything looks the same,
Speaker:you're marching towards a common goal with all the different things
Speaker:that you're doing for your business.
Speaker:Okay. Kate,
Speaker:we're gonna transition over now into the reflection section.
Speaker:This is an area where we take a look at you
Speaker:and see what's helped you build your success.
Speaker:Awesome. What is one natural trait that you have that's helped
Speaker:you to succeed?
Speaker:I Would say my drive.
Speaker:I've always had drive to continue going,
Speaker:even if I get knocked down or something doesn't work,
Speaker:you know,
Speaker:the drive to try again.
Speaker:What tool do you regularly use to keep productive or to
Speaker:create balance in your life?
Speaker:I love the online tool Rescue Time.
Speaker:And what that does is once you install it on your
Speaker:computer, there's a free version of it.
Speaker:For me,
Speaker:it works quite well just because I'm online based.
Speaker:But what it does is tell me where I'm spending my
Speaker:time. So right now it would tell me that I'm spending
Speaker:time in Skype,
Speaker:cuz that's where we're having our conversation.
Speaker:And so you can imagine it over a week,
Speaker:over a month's time,
Speaker:when you look back,
Speaker:it will give you kind of a graph of where you've
Speaker:been spending your time,
Speaker:social media,
Speaker:and you know,
Speaker:Microsoft Word in Photoshop on the internet,
Speaker:you know,
Speaker:whatever it might be.
Speaker:So it really helps you hone in on when you're being
Speaker:most productive and gives you a true look at how much
Speaker:time you're spending in different places.
Speaker:Sounds great.
Speaker:Just to stay productive.
Speaker:Do, is it,
Speaker:is it available for Mac and pc?
Speaker:Yes, it is.
Speaker:Oh, I'll have to check into that.
Speaker:I, I don't know about this one,
Speaker:so That's a good one for me.
Speaker:Yeah, it's a great tool for anybody who works online or
Speaker:even if you do anything online,
Speaker:you know,
Speaker:it's just sometimes you are,
Speaker:you know,
Speaker:in a program or you're working on something and you don't
Speaker:really realize how long you're actually spending doing it.
Speaker:And so it's quite eyeopening actually.
Speaker:Kate, what book have you read lately that you think our
Speaker:listeners would find value in Book that I read recently that
Speaker:really resonated with me a lot and would be great for
Speaker:anybody who's feeling overwhelmed,
Speaker:not productive or not as productive as they could be.
Speaker:And it's called Essentialism by Greg McEwen.
Speaker:And in the book he talks about only working on the
Speaker:most essential things.
Speaker:It's great for anybody who runs a business because as you
Speaker:know, Sue,
Speaker:oftentimes we say yes to more things than we can actually
Speaker:handle. And therefore we put ourselves into a tailspin of overwhelm
Speaker:and feeling like we're not getting anything done.
Speaker:This book has really opened my eyes to the power of
Speaker:saying no and only working on the things that are most
Speaker:essential for you and your business Gift Bizz unwrap listeners,
Speaker:just as you're listening to the podcast today,
Speaker:you can also listen to audio books through Audible with Ease.
Speaker:Get an audio book just like the one Kate is recommending
Speaker:for free.
Speaker:All you need to do is go to gift biz book.com
Speaker:and make a selection.
Speaker:That's gift biz book.com.
Speaker:Okay, Kate,
Speaker:my favorite part of the podcast,
Speaker:we're gonna go into the Dare to Dream question.
Speaker:All right.
Speaker:I would like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:This is your dream or your goal of almost unreachable heights
Speaker:that you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside Sue?
Speaker:This is such a big question.
Speaker:I get excited just thinking about it.
Speaker:I can only imagine how much this makes people think and
Speaker:I'll love to go back and hear all the answers from
Speaker:all of your guests.
Speaker:For me,
Speaker:what's inside of that box and thank you very much for
Speaker:that, is the support and motivation that myself and those who
Speaker:I love,
Speaker:those who I wanna support around me,
Speaker:you know,
Speaker:the ability to give that support and motivation in order to
Speaker:always continue pursuing what it is that we want in life.
Speaker:What makes us happy?
Speaker:I think so many people lack the support and the motivation
Speaker:that's required to continue pursuing your dreams.
Speaker:And I would always want that support and motivation for myself
Speaker:and you know,
Speaker:for those around me,
Speaker:cuz I know that that can make all the difference.
Speaker:So that's what would be inside of my box.
Speaker:That's a wonderful gift.
Speaker:I'm gonna give that to you right now.
Speaker:Thank you.
Speaker:And Kate,
Speaker:how would our listeners get in touch with you?
Speaker:You can find all the content that we create and our
Speaker:social media channels and all that good stuff over@eofire.com.
Speaker:And I think you had something to offer our listeners today.
Speaker:Yes, absolutely.
Speaker:I would love,
Speaker:love, love to offer a free download of a book that
Speaker:I recently published called The Fire Path.
Speaker:And it is a beginner's guide to creating your online business.
Speaker:So anybody who's looking to just get started in that area,
Speaker:it's a step-by-step look at the way that John and I
Speaker:created our business.
Speaker:Very specific in depth how to type content about how you
Speaker:can get started with your online business.
Speaker:So that free download is over at eo fire.com/tfp.
Speaker:Buck. Thank you so much.
Speaker:That's so generous of you,
Speaker:Kate. I really appreciate it.
Speaker:Yeah, definitely.
Speaker:I hope that it helps some people out who are looking
Speaker:to get started.
Speaker:I know it absolutely will.
Speaker:And if you didn't catch that link or anything else that
Speaker:we've talked about today,
Speaker:you can jump over to gift biz unwrapped.com
Speaker:and you will find the show notes here for Kate with
Speaker:all the information that we've talked about today.
Speaker:Kate, thank you so much for your tremendously valuable gifts that
Speaker:you've shared.
Speaker:And may your candle always for invite.
Speaker:Thank you,
Speaker:Sue. Learn how to work smarter while developing and growing your
Speaker:business. Download our guide called 25 Free Tools to enhance your
Speaker:business and life.
Speaker:It's our gift to you and available@giftbizunwrap.com
Speaker:slash tools.
Speaker:Thanks for listening and be sure to join us for the
Speaker:next episode.
Speaker:Today's show is sponsored by the Ribbon Print Company looking for
Speaker:a new income source for your gift business.
Speaker:Customization is more popular now than ever.
Speaker:Brande your products with your logo or print a happy birthday,
Speaker:Jessica Ribbon.
Speaker:To add to a gift,
Speaker:write a checkout,
Speaker:it's all done right in your shop or craft studio in
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Sue, thank you so much for having me on the show! I really enjoyed our chat and I hope my tips will help your listeners take that next step with content marketing and providing great value to their prospects and customers!
Thank you for providing such great information for our listeners Kate! You are a wealth of information and such a success. I appreciate your direction and insight.