London Kaye is a classically trained dancer who discovered her passion for crochet at the age of thirteen. London received a dance scholarship to NYU and after graduation, dove into the local street-art scene. She began developing her signature style by crocheting on fences.
She has adorned the windows of ABC Carpet and Home and has recently crocheted pieces for major brands including Starbucks, Miller Lite, Chex Mix, and the TBS Network. According to Condé Nast Traveller, “London Kaye is the one to watch.”
A Candle Flickering Moment
When a neighborhood challenged her display [14:01]
Business Building Insight
London’s first paid job – NY Fashion Week [6:22]
Understanding the value of a handmade product [11:53]
A solid pricing strategy [12:40]
Building her business through Instagram [19:08]
Telling the story behind her work in Facebook [20:58]
Setting goals for moving forward [24:58]
Her passion for crochet has led her to this business and a life she loves.
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