136 – It’s About Finding a Happy Life with Maureen Basile of Maureen’s Sweet Shoppe

Distraught by the lack of handmade chocolates in her area of East Longmeadow, MA, Maureen realized she had to save others her despair and bring her community mouth-watering homemade treats!

Fortunately, Maureen was sitting on many original recipes and took to perfecting them before presenting them to the town’s people.

Made fresh daily with wholesome real ingredients, she began standing over hot boiling pots to create the perfect candy. Candy whose only preservative is the love folded into it by the chocolatiers of in her shoppe.

Maureen believes that chocolate is a blank canvas from which, not only traditional pieces of fine chocolate can be created, but fun, whimsical and ultimately incredible tasting confections can be crafted to create smiles!

The Maureen’s Sweet Shoppe Story

Her key to happiness was not to use her law degree. [4:54]
Cotton candy to lollipops to chocolate. [6:03]
The mall kiosk. [7:04], [13:36]
What Maureen did before she opened her shoppe. [11:29]
Why the name of her business. [13:09]
An email list confession [24:17]

Candle Flickering Moments

Realizing her sought after degree would be shelved. [8:32]
Growth to sustain the business. [15:01]
Identifying how to be different. [25:57]

Business Building Insights

Advice for making a career change. [10:25]
Step by step. How to do a grand opening. [18:33]
Juggling the candy truck and chocolate shoppe. [22:06]
Repeat business comes from in-store customer connections. [32:34]
Corporate customer experience and advice. [34:39]

A Brand New Product

Teaser description of the new product. [30:00]

Words of Advice to a Newbie

Have a next egg to fall back on. [43:07]
Networking is key. [43:29]

Productivity/Lifestyle Tool

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Contact Links


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Thanks! Sue

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