Is it Time to Clean Up Your Social Media Program? with Sarah Frink of Real Marketing Solutions

Episode 173 – Sarah Frink, CEO & Founder of Real Marketing Solutions is a creative, driven and radically authentic digital marketing strategist with a head for marketing and the heart of an entrepreneur.

Sarah has the unique talent of taking complex ideas and breaking them down into actionable steps that get results. 

Four years ago, Sarah founded Real Marketing Solutions. RMS is a creative digital agency specializing in helping businesses create an online presence that converts strangers to followers, followers to leads and leads to paying clients.

Sarah and her team offer social media training, end-to-end social media management, digital advertising, content design and self-study courses and group coaching for Do It Yourself marketers, virtual assistants and business owners.

Business Building Insights

  • Your ideal client has to be attracted to your brand.
  • There’s a certain amount of “personality of you” that needs to be in your branding.
  • Be very clear on who your ideal client is.
  • It is important to have consistent content strategy.
  • For each social media site: Understand the platform. Learn the platform. Master the platform.
  • Pick the platform where the majority of your ideal clients are in terms of demographics. Then create content specific to that platform.
  • In order for content to be seen it has to be interesting and relevant to your audience. One idea is to teach people how to use your product or demonstrate the benefits behind the product.
  • Behind the scenes posts are always interesting and get lots of views and comments.
  • If you are going to share content from someone else, make sure to include your own spin on the topic.

Resources Mentioned

Video Editing Tools:

Splice Video Editor by GoPro
Camtasia

Contact Links

Website
Facebook
Instagram
Twitter
LinkedIn

Gift Biz Resources

Join our FREE Gift Biz Breeze Facebook Community

The Makers MBA Program

Feel the pride and satisfaction of turning your passion into a profitable business. Become a member of the Makers MBA program and access valuable videos, worksheets, and guides and connect with a community of gift biz builders just like you. It’s time to get moving on your dream. Get started today!

If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you.
Thanks! Sue

1 Comment

  1. Carol westfall on August 6, 2018 at 12:54 pm

    Great insights on the topic of social media. Sue, what was the name of the business that is using video with her customers when they stop by. Thanks!

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.