048 – Brick & Mortar Retail Success Secrets with Vicki Adrian

Vicki-Adrian-HSVicki is the owner of Adrian’s boutique, a retail store in Buhler, Kansas that has been in business for 33 years.

Their current product mix is 50% fashion, 25% gift and 25% kitchen and gourmet. But Vicki will tell you they are really in the People Business. Their number one priority is to earn customers’ business through exceptional customer service, a well chosen product mix, and a team that is committed to excellence.

Additionally, Vicki is passionate about helping other entrepreneurs reach the next level in creating a successful business using relationship marketing, email marketing and social media marketing. This is all bundled under a business called Remarkable Retailer which focuses on B2B relationships through a podcast, weekday Periscopes and individual coaching.

Motivational Quote

GBU-Candle-048VA

Business Inspiration

Identifying the love of retail life [5:08]
The opening of Adrian’s Boutique [5:59]

Business Building Insights

Advice when opening a brick and mortar shop [7:01]
Store setup [9:22]
Move It Monday – Displays and more [11:59]
Most valuable retail asset [14:14]
Current advertising plan [14:40]
Promo Idea #1 [18:03]
Promo Idea #2 [18:46]
In Store video creates sales [23:15]

The Remarkable Retailer

Industry specific Mastermind described in detail [27:22]
Remarkable Retailer [33:20]

Success Trait

Vicki is a life-long learner and loves to talk with people. As she says, getting in her 20,000 words a day!

Productivity/Lifestyle Tool

Flipagram -Create, share and discover fun photo-video stories set to music you love!
Wunderlist -The easiest way to get stuff done. Whether you’re planning a holiday, sharing a shopping list with a partner or managing multiple work projects, Wunderlist is here to help you tick off all your personal and professional to-dos.

Valuable Book

Free Audio Book

The E-Myth by Michael Gerber
The Customer Rules by Lee Cockerell

Contact Links

Adrians Boutique Website
Remarkable Retailer Website
B2B Video Training for Entrepreneurs
Facebook
Twitter
Email – vicki@remarkableretailer.com
Phone – 620-543-6488

Did you find this valuable? If so I’d appreciate a review in iTunes and Stitcher.
Thanks! Sue

Leave a Comment





Get's Sue's New Book for FREE!

Get's Sue's New Book for FREE!

Maker To Master: Find and Fix What's Not Working In Your Small Business will be available for a limited time at the end of May for free. Don't miss out on this opportunity to jumpstart your business and gain traction to move into the end of the year. 

Watch your email at the end of this month for directions on how to get my book. It will come from sue@suemonhait.com. 

Happy reading and all my gift biz best, Sue :o)