104 – Staying True to Your Brand with Ben and Blake from The Village Common

Ben-and-Blake-HSStarting in 1968, Village Common is a dream three generations in the making and spanning over 40 years.Ben and Blake's Candle Quote

Ben and Blake create handmade, natural apothecary goods, kindled by their family history.

They bring to us this new installment of family traditions blended together and thereby continue the legacy of the Village Common.

Take a look at their website and specifically their Our Story page and you’ll land upon an entertaining history lesson of mid 1900 retail.

The Village Common

Previous generations of The Village Common. [5:11]
The evolution of The Village Common. [ 7:12]
How they decided on candles. [9:39]

Candle Flickering Moments

How to finance their dream was the most difficult. [24:06]
Getting the word out about the business while staying true to their vision. [24:34]

Business Building Insights

A description of how Ben and Blake made their product different. [11:38]
Determining the product packaging and branding. [13:41]
Why craft or trade shows are important. [16:42]
Getting started and evolving with trade shows. [18:42]
Booth displays and what to aim for. [20:17]
The key to customer retention. Why they buy from you and how better to serve them. [26:40]
All about being on the Oprah’s Favorite Things List. [29:50]

Success Trait

Being a go getter, being motivated and being ambitions. [28:08]

Productivity/Lifestyle Tool

Ben and Blake have found a significant advantage to planning our a full year at a time. [29:45]

Recommended Reading and Listening

My Life on the Road by Gloria Steinem



Contact Links


Did you find this valuable? If so I’d appreciate a review in iTunes and Stitcher.

Thanks! Sue

Leave a Comment

Get's Sue's New Book for FREE!

Get's Sue's New Book for FREE!

Maker To Master: Find and Fix What's Not Working In Your Small Business will be available for a limited time at the end of May for free. Don't miss out on this opportunity to jumpstart your business and gain traction to move into the end of the year. 

Watch your email at the end of this month for directions on how to get my book. It will come from sue@suemonhait.com. 

Happy reading and all my gift biz best, Sue :o)