153 – Knitting a Business Plan with Jodi Pavey of J Pavey Designs

Episode 153 – Jodi Pavey is the owner J Pavey Designs located in the San Francisco Bay Area.

On her Etsy shop you will find hand made knitted fashion accessories and home goods.

Her love of knitting started as a hobby and quickly transitioned into a business 12 years ago.

Today, Jodi is also an established designer and shares her love of the craft through teaching knitting and crochet.

The Start of J Pavey Designs

After Jodi lost her corporate job, her husband suggested that she do something she loves. So she started selling her knitted creations. It was a success particularly because they were unique and based on her own designs. Shortly thereafter, she was invited to teach knitting at a local venue. From there things blossomed into the business she has today.

Business Building Insights

  • It takes time to build a business.
  • Let your friends and family know about your hobby and things you love to do. You never know where that can lead in terms of connections and career opportunities.
  • Prioritizing projects is key to productivity, especially if you are running two businesses.
  • Etsy is an affordable and easy platform for makers. To be successful on Etsy, you do need to stay up-to-date with their program and continually update your shop.
  • No matter what platform you are on, marketing your business is key!
  • For Jodi, investing in a photographer helped increase the professionalism of her Instagram account and laid the groundwork for a formal marketing plan. She advises that collaboration is worth investigating.

Resources Mentioned

Planoly – Manage, plan, and schedule your Instagram posts from your computer and mobile phones.
Facebook Live – A fun, engaging way to connect with your followers and grow your audience.
Google Docs – Create a new document and edit with others at the same time — from your computer, phone or tablet. 

Contact Links


Gift Biz Resources

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Take the Gift Biz Quiz

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The Makers MBA Program

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Thanks! Sue

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