416 – Raise Your Radiance to Raise Your Revenue with Angela Jia Kim

Gift Biz Unwrapped guest,

episode number 416,

Tap into your inner happiness,

your inner essence,

your soul.

You can do that through your skincare practice.

Attention, gifters,

bakers, crafters and makers.

Pursuing your dream can be fun.

Whether you have an established business or looking to start one

now you are in the right place.

This is Gift Biz Unwrapped,

helping you turn your skill into a flourishing business.

Join us for an episode packed full of invaluable guidance,

resources, and the support you need to grow your gift biz.

Here is your host Gift Biz gal,

Sue Mohe.

Hi there,

it's Sue and I'm thrilled that you've joined me here today

for an episode meant to bring more beauty and richness into

your life.

We've covered so many facets of a handmade product business over

the course of the years,

and today is no exception.

We've talked about how to start and grow your business stories

from many of you who have done just that.

How to choose and use social media sites,

build your website.

Oh my gosh,

there is just so much information here for you,

but not necessarily at your fingertips.

So I've made a tool for you that categorizes by topic

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To access this free resource,

go to gift biz unwrapped.com/topics.

Today's show is a special one because it brings two different

but connected messages your way.

In the first part of our talk,

Angela's gonna share her startup story.

If you have a home-based business working out of your bedroom

or kitchen and wonder realistically,

how far can you go with your business,

you'll be inspired by what Angela has to share.

She's been there and gives valuable hindsight tips into the business

journey, including how your past experiences and current trials will enhance

your future growth.

Also, you'll get an overview of her lover system,

a five step sales process that she teaches her employees,

which has been key to their success.

Then as an extra treat,

we explore the ancient Korean belief about health and wellness.

You're going to get an inside look into self-care tips to

enhance your inner and outer beauty,

which then shines onto all areas of your life,

skincare practices,

meditation techniques,

and a special bonus offer all coming your way right now.

Today it is my pleasure to introduce you to Angela Gia

Kim Angela is the founder of Saver Beauty,

a natural skincare and facial spa brand inspired by Korean beauty

and self-love rituals.

She's a former international classic concert pianist called The Unexpected Beauty

Virtuoso by Mind Body Green.

She created her award-winning skincare products in her kitchen,

becoming an accidental entrepreneur.

I think we can all relate to that.

This led to a multi-million dollar enterprise around the philosophy of

manifesting beauty,

brilliance, and balance.

Angela has led hundreds of women empowerment workshops and her Saver

Beauty self-care planner has sold over 100,000

copies, a highly recognized skin and self-care expert.

Her skincare and spas in New York City have been chosen

as best of New York and featured in top publications such

as The New York Times,

Vogue L People and Allure amongst others.

Angela lives in New York with her teen daughter,

mini golden retriever and philanthropic partner.

Angela, welcome to the Gift Biz Unwrapped podcast.

Thank you so much for having me,

Sue. I'm so excited to be talking to you.

Me too.

I can't wait to see what all the good things we

get into.

But before we get started,

I'd love to get to know you in a little bit

of a different way,

a creative way through a motivational candle.

So if you were to dream up a candle that would

resonate completely with you,

it would probably be sitting on a table right in this

room you're in right now.

What would your candle look like by color?

Quote, any descriptions that you'd like to create?

Okay. Well,

it would be a candle that I could hold in my

hands and it would be a creamy rose gold color.

And I have this candle that says the saying,

and I think it's beautiful cuz every time I see it,

it just really brings home how I want to be.

And it's kind of a snarky saying,

but I love,

I love it.

It's don't hate meditate,

so it's just a reminder to be peaceful,

calm, loving.

And there's another saying that says,

may my goddess meet your goddess.

So it's just being our higher selves and vibrating at a

higher level.

And for the scent,

I would love it to be a little bit of lavender,

a little bit of mint,

and a little bit of rose.

Ooh, I love all that.

And no surprise based on skincare and all of that,

cuz those are a lot of what you put in your

products as well.

Yes, because I've been snooping.

I saw what you have there.

So I really like this,

don't hate meditate.

And I've heard it said before,

similar thing like when you are curring around and you're just,

everything is building one on top of another,

on top of another,

and you're just getting to this level where you're so tensed

up at,

you know how they'll say,

just breathe for a second.

Just take a step back and breathe right.

And with you,

that's why like the don't hate meditate,

don't get yourself all wrapped up in frustrating,

maybe even angry feelings.

Jump back,

relate to the person or relate to your inner self and

reset. That's exactly what it describes.

The trick is we have to remember to do it Well.

I think it's a daily practice and we can get into

meditation a little bit later because meditation is a very big

word and it's kind of intimidating and it's something that I

actually really did not know how to do,

did not want to do until a few years ago.

So I've developed a different way of looking at meditation,

but we can get into that juicy stuff down the road

here. Yeah.

In a few minutes.

And I definitely want to,

because I've one who have always believed in the value of

meditating, and I have tried several times and I just haven't

been able to do it,

although I've had some tips and clues and I'm better,

but I'm anxious to hear what you have to say.

But first,

I am so curious about what happened in your kitchen way

back when and what led up to all of that.

So will you share with us the whole story?

Yeah, I would love to.

I was a concert pianist on tour and about to walk

out on stage,

bought this natural lotion and put it all over my body

before one particular concert and started breaking out into hives,

had very sensitive skin.

So it was a humiliating experience.

After I got off stage,

I looked at the list of ingredients and was really surprised

to see how many chemical ingredients were in this so-called natural

formula. So I did some research,

was shocked to find out that out of 55 ingredients in

a lot of cosmetic formulas,

majority will be chemical fillers and preservatives,

things that you don't need for skin,

nourishment and radiance.

So this was a long time ago before organic skincare was

even a thing really.

So I just went into my kitchen and started doing my

own research and like a little baker,

I started making my own lotions and potions in my kitchen.

And of course I didn't know what I was doing and

it was just a passion project.

So every day I would wake up and in between practicing

Mozart and Beethoven,

I was experimenting and having so much fun in my kitchen.

Actually I look back on that time and it was a

very spiritually healing time because as a pianist I really wasn't

allowed to make a lot of mistakes on stage.

You practiced for perfection.

So this,

it was a very private project for myself and I was

in my kitchen just messing up all the time and there

was like literally no consequence for the mistakes and the fails.

And I kept doing it like a thousand times actually.

Because as a pianist you're trained to practice a thousand times

before it becomes perfect.

So for me it was fine.

I would just get up every morning and I would take

a note on what wasn't working and I would improve it.

The next day I started racking up a lot of charges

on my credit card for this passion project,

buying essential oils,

lavender essential oils rose,

essential oils,

mint, like how I describe my favorite candle and shea butter,

cocoa butter.

And I was doing a lot of research on scientific studies

on what ingredients have this anti-aging or skin benefit proven and

backed by science.

And that's how I really got started.

First I have to tell you that I totally get that

perfection situation.

I was a violinist,

so same thing.

I didn't take it to the professional level like you.

That wasn't where my interest was.

So finally when I convinced my parents that wasn't the way

I wanted to go,

I was able to get off of the whole music thing,

but I totally get it.

Like all of that and how perfect you have to be

in practice and practice and practice,

especially if you're with an orchestra,

there are other people playing with you because all the timing

and the tone has to be perfect.

So I totally,

totally get that.

And I wanna sit on this idea of perfection for a

minute with part of your story because as a professional concert

pianist, you are elevated to the best of the best,

right? So perfection is drilled into you over and over again.

But I think it's something that a lot of people who

are listening to us also feel because they're not willing to

let themself try things because what if it doesn't work?

Okay, I love that you're asking me this And I'm thinking

you had to at some point change your thinking to allow

yourself to test,

I don't like to say fail here,

right? But like,

and to come up with a result that wasn't exactly what

you wanted and that was okay cuz you had to keep

going with testing.

But how did you adjust your thinking to allow yourself to

do that?

It's a beautiful question and before I answer it,

I just want to zoom out for one second.

I think that's beautiful that you were a violinist and you

would probably agree with me that a lot of what you

learned as a violinist,

as a musician,

these were transferable skills that probably helped you to become successful

at what you're doing today.

Would you agree with that?

Yes, I would.

I would like to say that a lot of people when

they start to launch their own passion project or little business

or big business,

whatever their dreams are,

sometimes you don't quite understand why you're in a job or

what you're doing in a particular field.

And I always tell women,

learn as much as you can where you're at because you

will bring forth a lot of transferrable skills.

Yes, I agree.

You think that you're learning X,

Y, and Z,

you think that this job is giving you these technical skills,

but if you really look at it,

what it might be teaching you are bigger things like perseverance,

people skills,

problem solving skills,

creativity, determination.

These are million dollar valued characteristics that you're building.

And so all of that,

when I was a pianist,

a lot of what I learned as a pianist transferred over,

you know,

I have a very good and healthy work ethic because I

was practicing six to eight,

so sometimes 13 hours a day.

So these transferable skills are very valuable.

So I wanted to just point that out because a lot

of women struggle when they're thinking about,

well I wanna do this,

and what does this have to do with that?

Someday it will become very clear why you're doing what you're

doing presently.

Okay, so let's get into this notion of perfection and how

that can hold a lot of us back.

And I know it held me back very early on because

I wanted the perfect thing,

but I think because a backdrop upon which I was in

my kitchen making these lotions and potions,

it was just for fun and for once I was allowed

to make mistakes.

And I told you earlier,

it was spiritually healing.

I think when you're allowed to fail,

you're allowed to make mistakes and there's no judgment and there

are really no consequences.

It's fun and play.

And that's how I like to look at even building a

business, that what a privilege it is that we can build

businesses. We live in a country that where it's very easy

to launch a business.

So if you can think of it more like playfulness,

you're learning,

you're creating and you're learning from your mistakes and your failures,

it becomes a lighter experience for yourself.

And so I have this notion,

this little philosophy of prototyping.

So you know what a proto is,

right? It's a model of what you want.

So I always tell women,

just prototype your way to success.

And prototypes by nature are meant to have mistakes,

not to be perfect,

to have some imperfections in them.

And so if you think for me,

for example,

the lotions,

I said I did a thousand prototypes where I'd make the

first lotion that I made was made of olive oil and

butter and rose,

right? I was really excited.

I was like,

what if I melt this and oh,

that doesn't smell so good.

It doesn't feel that great.

It's very greasy.

I can't play the piano now.

That was my first prototype.

It's okay,

I learned that.

I don't like that heavy gross feeling,

right? Well the second one then it was like,

well what if I added did a coconut oil?

Oh that smells so much better.

I like that.

That's my lesson.

So every prototype that you're making,

oh, the next one I'd like to add a little bit

of lavender essential oils.

Oh that was very strong.

And then eventually,

you know,

I sent it to a chemist to check out when people

started buying from me.

And the chemist helped me to even make that prototype even

better. And so even today I use that prototype example,

we have been working on an SPF formula for five years,

Sue, five years,

and so many fails later and so many disappointments,

so many heartbreaks later.

Finally we were able to partner with a chemist and a

lab that really helped us to create our dream sunscreen that

we're, it's SPF 50 plus,

it's triple threat.

It protects soothes and brightens the skin.

For me,

we went through so many fails prototypes to get to this

what I think is a perfect S P F.

So I think that's one way to look at perfectionism is

to get through it,

is to prototype your way to success.

I love that.

That's fabulous.

And so I always try to put myself in my mind

of everyone who's listening.

Yeah. And if they were sitting in your shoes at the

point where you were just describing where you're still in the

kitchen, and I hear this from people all the time as

well, I don't know how to do this.

Like I don't know how to make a lotion that's all

natural, that's gonna be healthy.

I'm not familiar with how to do that.

Or with your S P F,

how do you even know what ingredients or what you do

to make a lotion resistant to the sun and all the

things that you need?

So I'm thinking there had to be a lot of additional

learning resourcing and all of that so that you can talk

with such confidence as you do now about your products.

Yes. Well even back then I was always picking up the

phone and I didn't have a lot of money.

So I would just call chemists and I would be like,

well I will order from you one day a big order,

but I need you to get through this hurdle and I

need you to like tell me,

okay, so what should the ratio between water and oils be?

And then even the first time I was like,

I'm gonna make it completely a hundred percent natural,

no preservatives.

And then two weeks later I open it up and it

has mold and fungus.

So I remember calling this chemist who helped me so much,

she was so sweet,

I should really send her a thank you note now many

years later.

But she would just tell me,

well you could consider this to preserve it.

You need to do this,

you need to send it to this lab,

you need to do all of this.

And she really was my teacher and mentor at the very

beginning and I was doing a lot of research.

And so I think in some ways you do need to

become lightly obsessed with your passion.

I call passion focused desire.

So passion is really just become passionately in love with what

you're doing.

And it's an everyday thing where you're just discovering your learning.

And I know you said you don't like the word failure,

nobody really likes the word failure,

but if you look at it as lessons learned,

it propels you forward.

It's actually a very exciting and invigorating journey.

This s SPF journey was really heartbreaking on so many levels

because you asked a lot of good questions,

well how do you even know what to put in there?

And so it starts with a lot of get curious,

it's like,

well how do you protect the skin and what are the

best, most natural,

you know,

we're natural brand,

so what are the best,

most natural brand ingredients to use to protect the skin?

And so we had to do so many iterations in order

to get to it.

And then,

you know,

so many times when we're like,

nope, it's not ready.

Nope. We would test it on our estheticians.

We have two spas in New York City now,

and we would test on our estheticians and they would be

like, no,

I don't like the scent,

I don't like the texture.

Or I'd send it to my mom who was my muse,

you know,

save her beauty was founded on the Korean beauty rituals.

And my mom is Korean and she taught me everything I

know about beauty as a young child.

I was just watching her massage her face and take care

of her skin and cleanse it beautifully.

So I would send it to her and she would like

this. She wouldn't like that.

And so then it would always be going back to the

chemist and coming up with new formulas and then eventually we

figured out maybe that chemist was not quite getting it so

we needed to hire another one.

And so it's just this ongoing project of prototyping and you

need to ask questions and you need to learn from each

prototype that you're manifesting.

Back then I was bootstrapping everything.

So I had to learn the hard way,

which is,

oops, that didn't work well why?

And you have to do what I did,

get on the phone and just beg all these people to

give you advice for free.

But now we've reached a level of success where we can

hire good people and we can really work with them in

depth. And we have our holistic chemist and then we have

our lab and we've got people that we can lean on.

Now I loved your story also because I think we always

think when we're outreaching and asking for information for free that

people aren't willing to give it.

You know?

So that restricts us from even picking up the phone or

emailing or whatever we would do nowadays,

right? But oftentimes when you do stretch out,

you find that people are really willing to help and as

you said,

with the potential of maybe them working with you when you

get to a bigger level,

Right? So we can't let our thoughts restrict ourself from moving

forward. It's so easy to do that.

And I understand that hesitation because there is a fine line,

you don't don't want to take advantage of someone's generosity.

And I would just say you have to vibe it.

Some people wanna talk.

This lady who was a chemist,

she was just in Texas and I feel like she was

retired and she just wanted to help me and she gave

me hours of her time and she was lovely and I

learned a lot about the whole making of the creams from

her. I think also we're very lucky because back then I

had to ask my sister at one point,

what's Google?

Because I was doing all this,

not really in the Google time.

I mean Google is within the last 20 years.

Correct. So I think I was doing,

you know,

my saver beauty stuff like very,

you know,

not 20 years ago,

but when I was experimenting and it wasn't even saver beauty,

But I was making lotions and potions well before that.

And so I would have to go to the library and

do a lot of research on my own as well.

But now we're lucky we have Google And we forget how

much you can learn just from Google.

My husband and I were talking about that over dinner just

last night.

He had something with his computer and our IT person is

like, why don't you Google that?

I'm not even sure.

And he didn't even think of it in like within 30

seconds. He had his answer.

And you do have to be careful cuz there is a

lot of perhaps non researched information on Google.

You wanna get it from a good resource,

but you'll learn soon enough what is a quality resource and

what is not.

Right. Okay.

So just a little bit more on product development.

Okay. And then we're gonna move on to some other fun

things. At what point were you able to turn this into

a business where you're selling your product?

How long down the road and what did you do?

Okay, let's go way back.

When I was pregnant with my daughter,

she was five months in my belly and I decided I

was going to give my last concert,

close the lid.

And then I was like,

well, I'm going to take a break from piano.

And a couple of my friends were like,

I just have a feeling you're not going to come back,

Angela, you're gonna really take a break.

Said it's just a break.

And then when I gave birth to Sienna,

my daughter,

she just has this creative force in her.

And about a month after she was born,

I thought to myself,

well, I think I'm ready to go back to work.

So what I'm gonna do is open up a little holiday

kiosk at the Bryant Park holiday shops.

And so I negotiated with the guy,

I think he wanted me to pay $20,000

for a booth.

And I was like,

what? I don't have that kind of money.

And it was the last minute and I knew he had

a few more booths and I was like,

well, you could make a couple of thousand dollars for me

or you could keep it empty.

And besides,

I make these amazing creams and I think it's just something

that New Yorkers want.

So if you've got that empty space,

I'm here.

I just gave birth,

so just call me back.

He called me back the day before the holiday park.

Oh my.

And he is like,

I've got a booth for you.

And I said,

well I don't have that couple thousand dollars,

so could I pay it from what I sell?

I don't know why he actually said yes to that,

but he did.

And you know how tough these New York landlords are,

right? So I don't know,

maybe he was taken by the innocence and the audacity of

my ask.

Well yeah,

or maybe he just wanted to help you.

And let's face it,

having empty booths at a show doesn't look good either,

you know?

So just to fill it.

Yeah. But Angela product a day before it starts,

what did you have made and ready to go?

Well, I probably had like maybe 30 ready to go.

And so I started and I had an assistant at that

time, she was helping me like very sporadically.

And I just called her and I said,

Bridget, do you think you could make queens while I'm down

there selling?

And she was like,

yep, I'm gonna help you.

So she helped me during the holiday season and I was

breastfeeding, I was pumping,

I was everything.

And don't forget,

Sue, here's the thing,

I used to be a concert pianist,

so I didn't know how to sell,

I didn't know anything.

I just knew I had a really good cream that people

loved. And so that talk about prototyping,

I was in the holiday shops and I was learning how

to sell and there were days when people would just reject

me and I wasn't used to it because I was used

to being a concert pianist in the star of the show.

So it was very humiliating for me to receive all of

these rejections.

And then there were a couple $0 days and I would

cry with my baby in my arms,

I'd be like,

oh Sienna,

we didn't make any sales today.

I would be so sad.

Then I would be like,

Nope, tomorrow's a new day.

I'm gonna learn a new thing.

And I was prototyping how to sell and I was watching

everyone else around me and I was like,

oh, that's how you make a store look good.

Oh, it colors attract people.

Oh, so she's doing this to sell.

Maybe I should try this to sell.

So in a way,

everybody around me became my teacher and I was just looking

at them and I was learning and I was absorbing and

I was failing over and over again.

And I would just say,

okay, to make myself feel better.

And this is where I talk about transferable skills.

You know,

I was used to practicing.

So I would say as a pianist,

I would practice things 10 times in a row to make

it perfect.

So I said to myself,

well I used to practice 10 to 100 times,

I may as well go practice 10 times on how to

sell. And then slowly but surely I noticed,

oh one two outta 10 people are buying.

Okay? And again,

as a pianist,

I was used to saying to myself,

well why didn't that work?

And I would look at why didn't that sale work?

Oh, maybe I overtalked this time,

I'm going to not talk as much.

And I started to observe customers as they would walk into

my booth,

they would like look to the right,

not to the left.

So I learned,

oh, put the skincare to the right.

If I say this,

they're going to listen.

If I don't,

if I ask this question,

if I don't,

you know.

And so I was crafting something and I'm telling you the

story because it's very important.

What I was doing was I was prototyping something,

a formula that I call the lover sales system.

And I,

to this day,

I teach it to all of my estheticians and front desk

staff in our spas in New York City.

And this is how we are able to be,

be a profitable,

successful business.

Because at the time,

during a very down period for me where I was crying

myself to sleep sometimes,

cuz it was cold,

I had a baby,

I was hormonal and I was getting a lot of rejections.

During that downtime,

I was actually practicing prototyping my way to success.

And I was learning the lover system.

Let me tell you what it stands for.

L stands for leadership.

I learned that you need to be a leader when you're

selling product.

You can't just sit there.

You do need to invite them to come into your booth,

invite them to learn about your product.

You are the expert,

so you are teaching them and you're being the authority.

O is objections.

I started to listen to their objections and I started to

put that into my presentation.

People would say,

oh, that seems expensive.

And I would say,

well, a little goes a long way.

I don't use chemical fillers in my products.

So you use an eighth of what you would use from

a drugstore product.

So it's actually more cost effective than a drugstore product.

You know,

it's concentrated.

So I was learning like through their rejections,

I was saying,

oh, these are their objections.

Now what is it that I need to say to learn

how to overcome their objections?

V stands for value.

And I learned this from the lady across the way who

was selling a lot of handbags.

She was selling them with a story.

She would put the handbag on their shoulder and she would

say, well,

here you go.

You could wear this to work and then you can wear

it for a date and then you can take it home

and you can put your shoes in there.

She would tell them literally a story.

That's a value.

You're adding value to their lives.

So it's like I always tell my aestheticians and front desk

staff, we call them self-care ambassadors,

don't try to sell a mom who's busy with two kids

throwing macaroni at her while she's driving them to school.

Don't try to sell them our five step system because that's

not valuable to her.

She needs to know how she can get radiant in one

minute and not feel overwhelmed and drained.

And how can she feel juicy and radiant in less than

a minute.

So all you need to do is talk to her,

a teacher,

how to use our toning mist with lavender so that she

can calm down so that it's soothing her skin and her

soul. And then she needs to glow in one second.

So why not give her the pumpkin serum that's going to

renew her skin and help her to get radiance and nourish

her skin in less than 20 seconds.

And that's what a mom needs that's going to provide value

in her life.

Now, a woman who's just dating in New York City and

wants to look gorgeous,

she's going to spend a lot more time down her skin.

So you're going to teach her how to do that after

she gets out of the shower.

And how is she going to look gorgeous and glowing for

this hot date that she has tonight?

You're going to teach her the value of this truffle face

cream and how it's going to give her skin radiance.

So that's value.

And then E is experience.

So they come to our facials for an experience.

You want to give them an experience so that they don't

feel like you're just selling them something,

you're actually giving them an experiential lifestyle.

So the more you can do that.

And so that's how I eventually developed our facials.

New Yorkers come in for an hour of heaven,

for somebody to lift their face with all these gorgeous smelling

aromas from our serums and all of the techniques that we're

using for youthful radiance.

So that's an experience that women want to have are,

and this is probably the most valuable lesson I learned during

that time when I was selling in the Bryant Park holiday

shops, is release,

you gotta release expectations.

You've done your best.

You've shared your love and your passion,

and it's up to the customer if she wants it or

not, none of your business.

She will bring it into her life if she wants.

And she won't if she doesn't,

and she may come back later,

release it to the universe.

That is such a stress reliever to just think about that.

I agree with you that that's one of the most important

ones. But all of these have such a huge role in

the whole process.

I love this lover system that you've shared with us.

I think it's fabulous.

Thank you so much.

And so that is how I started creating this little business

holiday shops while I was breastfeeding.

Oh my gosh.

All right.

So we've talked a lot about the product and focused on

the product and its elements and the evolution and how you've

started. And your story of the first show that you did

is really significant because it shows that you started small,

just like so many people who are listening here started small

and what you can grow into as you move forward.

But there's a whole nother level of your product that I'd

love to uncover and for us to share this with people

who are listening as kind of a gift of knowledge over

and above the products.

First off everybody,

we're gonna talk at the end about how you can go

and see all of these products that Angela's been referencing.

But I know that there's a base of ancient Korean belief

with the products that is so much more than the wonderful

lotions and toners and serums and all of that.

So let's talk about that.

I wanted to pause this discussion for a second to let

you know that I recognize you may be feeling overwhelmed right

now. I mean,

I bring on great guests who are specialists in their fields,

and we get into fabulous conversations that you know can help

grow your business.

So after the show,

you have the full intention of grabbing a download,

making an adjustment on your website or any number of other

ideas that arise as a result of this podcast.

But what happens,

you get back to your other activities and the momentum you

once had gets lost.

What you've planned to do is forgotten,

then you feel bad because your business is going on as

usual without implementing anything that you know would help grow your

business. We're just too busy doing all the things like a

robot moving from one thing to another without thinking,

because we have to.

I get it,

I've been there.

But guess what?

There is another way.

Since I recognized this exact behavior in my own business,

I set out to do something about it.

And now what works for me,

I'm sharing with you.

I formalized the process and it's called the inspired daily planner,

made specifically for gifters,

bakers, crafters and makers.

But it's not your ordinary planner.

First off,

it comes with a video explaining my productivity strategy.

Plus it's not dated.

So you can start using your planner the second it arrives

at your doorstep.

And that's not all included for each day is a motivational

message or business building tip and plenty of space to capture

and book in time for to-dos,

schedule appointments and all those other ideas that are now getting

lost. Think of it as a book and a planner all

in one,

yet compact enough to carry with you and resource as necessary.

It's the perfect solution to truly act and move your business

forward. Go to gift biz unwrapped.com/inspired

to get your hard copy planner along with my power of

purpose video that will set you on the path for true

business growth.

This makes a great gift too.

So if you have a biz bestie,

pick up a planner for them too.

That link again is gift biz unwed.com/inspired.

Okay, let's get back to the show.

Okay, well,

I call it spiritual skincare and made from natural ingredients.

But I think a simple way to connect your souls by

incorporating spiritual skincare practices into your routine.

And so I'll teach you a really fantastic way to do

it. But the Korean beauty rituals that I want to tie

in for you is that in ancient times it was believed

that your happiness could be seen on your face.

And so as far back as ad nine 18,

Korean women were putting shine onto their faces using oils like

apricot oils,

safflower and peach oils.

And so they were working on their shine even in these

ancient times.

So I also like to say that you can tap into

your inner happiness,

your inner essence,

your soul,

and I call it your personal energy.

You can do that through your skincare practice.

So my mom always taught me to treat your skin like

the most expensive silk on earth.

And what I want to teach you right now is how

you treat your skin is how you treat your soul.

Okay? So one thing that you can do right now,

Sue, is you can take your two hands and rub them

them together vigorously.

Okay? Your hands are rubbing together vigorously.

Now, when you're finished,

do you feel some sort of energy in your palms?

Yeah, I feel tingling.

Tingling, yeah.

Okay, so that's what in the Sanskrit word is called prana.

That's your personal energy.

And so what you do is you do that right before

you're going to wash your face or you're going to massage

your face with serums or beauty oils.

And then what you'll do is you just take a little

bit of your cleansing cream or cleanser,

whatever you use,

and then you just visualize this white aura,

your personal energy washing your face,

right? And then you can take,

I always take the savor beauty red raspberry serum.

It's a nourishing and luscious oil,

and it makes your skin so silky soft.

You feel this like oric energy inside your palms.

And imagine that you're layering love and this magic onto your

skin and you're massaging your skin and face with intention,

with care,

and activating your senses like the aroma therapy is drawing you

in. And then you feel like the radiance and your personal

prana, the energy I just talked about,

you feel it rise.

It's raising your radiance,

right? So you can make this skincare routine into a spiritual

practice bringing in more mindfulness.

I mean,

it can take something that's very mundane as washing your face

or putting creams onto your face into something that's meditative,

intentional and joyful.

So that's how I like to pull in the ancient Korean

beauty practices into your skincare practice as a spiritual skincare.

Well, I was just thinking about that because when I'm,

at the end of the day,

a long day,

I finally go upstairs and I'm ready to get ready for

bed. I have my routines that I go through and it's

like another chore really?

Yes. Brushing my teeth,

washing my face,

putting on whatever I'm putting on.

What you are suggesting is make it into an experience.

You're already spending the time,

right? We're we're considering that everyone washes their face before bed.

Cuz I know there are some people who don't do that.

So we're just go starting with that.

But you're already putting in the time to do it.

Why not enrich that experience to make it more valuable?

Give all the benefits that you're talking about and enjoy it.

Have it be a beautiful experience,

right? Yes.

Beautifully said.

And also,

it is an opportunity to connect with your inner being and

to connect with your feminine energy.

It's an opportunity for you to just take one moment,

one minute for some non-negotiable me time,

which is very hard for us to do,

especially if you have kids,

a significant other or a busy life like we all do,

right? This is just a moment for you to reconnect and

think to yourself,

I matter.

And it's fun,

this rubbing of your hands vigorously.

And you just feel this chronic energy,

this energy,

this aura.

And it's fun to play with it.

It's fun to connect to It.

And it's something that fits into your day easily.

Because your trigger to remember to do it is you're washing

your face twice a day.

Yeah. So it's not hard to forget to do it because

you're already doing some type of actions.

You just do it a different way with more intention,

more purpose,

more visualization.

And I would like to add,

yes, when you are connecting to your personal energy on a

regular basis,

you become very aware of how that energy feels.

And it's very positive.

It's very beautiful,

it's very radiant.

And then it's not just your personal energy.

You become aware of how other people's energy affects you,

right? And then you notice if you feel fulfilled,

do you feel fulfilled,

or do you feel drained after a certain interaction?

And this is very important when you're starting to build a

hobby into a business,

or you're starting to just make something that you created and

you're trying to sell it,

right? You're going to start working with other people.

And so you want to be very aware of their energy,

how your energy feels.

And energy together as a collective is very powerful.

So you wanna surround yourself with something that's uplifting and positive.

And so you're saying you start to sense how different people's

behaviors or mannerisms resonate with you,

and you wanna stay with more of those types of people

to make you your best self.

Yes. If you're vibrating at your highest energy,

at your highest self,

you tend to attract the same frequency,

the same vibration,

the same positivity into your life.

You're like a magnet,

right? So that's why you start to become very aware of

other people's energy.

And if it doesn't resonate,

sometimes it is,

it's just your daughter.

I always say,

you're not vibing me right now,

Sienna. I need some space.

But then even that knowledge,

and she says it back to me too,

she's like,

mom, I don't feel like you're vibrating at your highest energy.

And I'd be like,

you're know what,

Sienna, you're right.

You're right.

She's a teenager now.

We both need some space.

So let's take some space and come and reset and we'll

try this again.

And so you become very aware of how your energy is

affecting others and how it's affect their energy is affecting you.

And then you can reset,

recalibrate. Or you can also,

if they're not your family,

you can also choose to not be around that energy.

Right. Or have a reason.

Like we just this morning had a customer in my other

business who's very demanding.

I mean,

she doesn't even give a chance for information to come through

before. She's saying,

you're not doing this,

you're not doing that.

You know,

like automatically putting people on the defensive.

And we always wanna make customers feel good,

right? And the way to do that is to understand how

it's being perceived by us and accept that and let it

pass. Like do what we need to do so that she

feels good and let it pass.

Now, I'm not talking abusive if it got to that point,

it's a whole different conversation.

But just that aura.

And she's just,

you know,

we have just a handful of customers who just seem to

fall on another side where we're always like,

if a call's coming in,

it's like,

ugh. Like you're already setting yourself up.

Right? But knowing that that's the energy you feel is gonna

happen, you can also preset your responses accordingly so that they're

appropriate and Right.

Exactly. And in a way,

what you want to be doing is protect your energy.

He's not affecting you.

He or she is not affecting you in any shape or

form because it's a daily practice to make sure that your

energy is alive and vibrant.

And I would like to say,

when you are building a business or hobby or whatever it

is that you're doing,

there's a lot of output.

And there's,

as you saw from my story,

there's a lot of rejection and it's sometimes very challenging.

And there are days when you start to feel like you

want to give up.

And if you don't connect to your inner essence,

your soul on a regular basis,

it's just like a relationship with yourself.

If you don't connect to an and if your relationship with

yourself is not high vibe or positive,

or if you're mean girling yourself,

which is something I've done to myself in the past,

you should be doing this.

You need to be more successful.

Once you get that relationship with yourself,

right, then you tend to radiate a light that protects you.

You just instinctively know how to handle the energy that doesn't

resonate with you.

So Sue,

I like what you said,

that you're setting boundaries,

and they don't have to be mean boundaries.

They're just boundaries.

Like, no,

that's not going to work for us.

And if someone,

it doesn't sit well with you,

it doesn't mean that they're a bad person,

it's just that their style is different.

Right. You know that their way of communicating is different,

it just doesn't mesh properly.

Yeah. So there's nothing wrong with that person,

you know?

But you don't want it to affect you,

as you were saying.

Yes. So where does meditation fall in all of this that

we've talked about?

Okay. So as I said earlier,

meditation is can be a very intimidating,

scary word.

And in fact,

I cannot just sit still.

Like I can't just sit there and do nothing.

That's not in my mo.

I'm very type A.

Right? So for those of type A women out there,

there's hope.

I started to take some Kundolini yoga classes.

Have you ever heard of Kundalini?

I have not.

Okay. So Kundolini is,

I'll just say what it is for me.

It is activating your feminine energy,

creativity, and intuition,

activating it and bringing it to life.

So it's believed that this Kundalini life force energy is deep

in your pelvic area.

And so when you activate it,

you're able to radiate your highest self.

So, okay,

let me make that a little bit less woowoo.

It's breath work,

it's mantras,

and it's just clearing of your,

any of the distractions that are in your head.

So breath work helps me to meditate.

Meditate. So for example,

I will do something like 1,

2, 3,

4, 5,

6, 7,

8, 9,

10. And then you hold your breath for 10 seconds and

then you let your breath go and you're counting 1,

2, 3.

So maybe it's because I was a musician,

but the rhythm of that keeps my focus.

And then I'll just say,

I'm just going to do that 10 times.

And you're actually saying the words,

it's not like breathing it,

you're actually counting and saying it.

Or are you breathing in a breath to that beat?

It's hard to breathe and say it out loud.

So you're kind of saying it in your mind's eye.

Right? I even visualize the number.

So it's like what,

2, 3,

4, 5,

6, 7.

And you wanna breathe from your stomach.

So right now,

while I'm doing that,

I'm holding my right under my belly button.

My left hand is here,

and as I'm breathing out,

my stomach is filling up like a balloon.

And when I'm breathing in,

my belly button is going back to my spine.

So that in itself is very challenging to master.

It's something I did as a pianist to instantly relax during

a moment of stress and to get into a flow state.

So it's 1,

2, 3,

4, 5,

6, 7,

8, 9,

10. And then can you hold your breath for that long

and then release it and I'll do that.

Or if that's too hard,

you could even do 1,

2, 3,

4, hold,

2, 3,

4, out,

2, 3,

4, 5,

6 in 2,

3, 4.

Hold. Okay.

So you can even do that.

And the numbers and the rhythm and the breath work,

active breath work really holds my attention.

And if you can even just do that for one minute.

There you go.

That's very powerful.

And what does that do for You?

It instantly calms you down.

It gets you to breathe so that your lungs are breathing

in what you need,

sustenance, abundance,

and life,

right? If you're breathing in and then exhaling what no longer

serves you.

And it's just one minute might feel really good.

So you might wanna do it for two minutes,

maybe it'll stretch to five minutes.

Now we don't have time to get into it,

but there's a lot more that you can do.

With Kundalini yoga that I'm doing,

it's, you can do a lot of shoulder shrugs,

neck rolls,

there's cat cow that you can do with this breathing.

That to me is meditative.

So then let me take it into real life,

Sue, because I'm very practical and I'm a multitasking mom.

So even when I'm cooking,

I try to center myself through just longer slowing down my

breath. And when you're chopping onions,

you can't check your iPhone,

can't check your phone.

Good point.

So it's tech free time,

right? So you could,

I think cooking can be meditative.

I think vacuuming can be meditative.

When you're vacuuming,

you're moving,

you're moving your body,

it's movement,

meditation, and you can get into a meditative state by being

very grateful that you have a moment to just maybe put

on your earbuds and listen to music.

And I just taught you how you can make your skincare

routine into a meditative moment.

Yeah. With the experience I was mentioning that I've learned a

little bit how to meditate.

I like to go out walking,

but because I'm type A personality,

I am gonna listen to a podcast or an audiobook or

like I'm not just gonna walk.

Yes. And so finally,

I decided,

no, Sue,

for 10 minutes of your walk,

you're gonna be in complete silence and you're gonna walk.

And that meditating,

I've been told,

and it really does help.

It grounds me,

it makes me calmer,

reflective, different things in my life or my day or whatever.

So I'm getting there.

So now I'm gonna include your steps in too for this.

Yes. I think we always think meditating is sitting with your

legs crossed your palms up,

you know,

like the old images,

right? And that's not what meditating is today.

Right. I think that you can make that a meditative goal.

Like you can sit like a yogi for hours if that's

what you wanna do.

But you can also just take a full breath in and

that can be the first journey into a more mindful,

purposeful way of living life.

Okay. Well these have been great pieces of information,

great tips.

Your story is so interesting.

I could talk to you for another two hours,

but I know we can't do that.

I know we can't.

Thank You so much.

I wanna talk with you a little bit about your book,

because inside your book are some meditations,

if I'm accurate,

cuz I've been skimming it already.

So share with us more about your book and then we'll

go from there.

Okay. Well,

radical radiance is 12 weeks of self-love rituals to manifest abundance,

beauty, and joy.

And I guess what you could say is for those of

your listeners who are trying to start a business or have

started a business,

you could also look at it like raise your radiance to

raise your revenue.

Really, how do you become a successful person?

Not by doing,

doing, doing in your masculine energy,

but by sitting in your feminine energy,

which is creative wise,

powerful to build life in a different way.

And so I include 52 rituals to discover and fall in

love with your soul.

And soul is a very big word,

but what it is,

is it's your inner essence.

It's your inner being and how is your relationship with your

inner being,

and are you treating it as it should be the most

important relationship in your life?

Because once you are able to have a good relationship with

yourself and treat yourself with love and gentleness and kindness,

you will improve your relationships with other people.

Right? Self-love to me is all about a love that overflows

from a radiant abundant source so that you can fill the

cups of of others too.

Yes. That's self-love.

And we as makers are also very interested in being givers.

So to give something out to other people,

our products of course,

but also that energy to make them feel good.

As you were mentioning,

high energy attracts high energy.

We can have an effect on others too.

But I'm really excited.

I just got the book yesterday,

so I haven't had a chance to dive in yet.

But I love the way it's structured.

There's an overlay as you were just talking about with the

experience of washing your face at the end of the night,

but there's an overlay with your products.

I saw some opportunity for upgrades of certain things that you

talk about by adding candles,

like lots of different options to give these rituals even more

that align with you.

It's not like you have to do it this one way

and one way only.

Right? So really there are 50 simple,

yet very powerful rituals such as exfoliating,

the skin for renewal,

taking self-care sabbaticals,

creating your own customized affirmations,

achieving purposeful productivity and seven minute increments.

I have a little secret there.

You can meditate with an I receive mantra.

I even include a vibrational deep cleanse in there.

There's a breast facial in there,

Sue. Getting the gratitude glow.

There's so many really fun,

simple, ready to plug into your life rituals.

Yes. Wonderful.

Well, I am,

like I said,

super excited.

I wish I'd had it a couple days earlier,

but we did this interview really fast.

You know,

we decided we were doing it and that now it's here

already, so we didn't have the chance to get that done.

But I encourage everybody to go ahead and get this book

and take a look at it because it is well,

well worth it.

And I know that you have a bonus gift for us

once you get this book,

so why don't you share that.

Okay, so I have a goodie bag,

virtual goodie bag.

So if you get the book Radical Radiance from wherever you

buy your books,

you can upload your receipt and you'll get goodies worth over

$350. I give away some of the best piece of advice

that didn't make it into the book,

like my manifestation workshop,

one minute glow routine,

and you get a $25 gift card to go shopping on

saver beauty.com.

You can also connect with me,

you can on Radical Radiance,

you can sign up for my weekly email.

I send out Radiance self-love,

self-care lifestyle emails.

And if you're interested in beauty,

you can go to saver beauty.com

and go shopping there with the $25 gift card.

And also sign up for the email list as well.

If you wanna connect with me on Instagram,

I'm at Angela gia,

Kim j i a.

Kim. Wonderful.

And of course all of this will be in the show

notes as well,

but here's your game plan.

Everybody go check out Radical Radiance purchase the book,

then you go over to the website,

radical radiance.com,

and you enter in,

you upload the confirmation that you've purchased the book,

and then you have access to this virtual goodie bag offer,

which has all this other information for you.

Yes. So that's how you do that.

And then of course,

all of the products are over on the website.

I've already been perusing those as well.

I saw that they're numbered in order,

right? Yes.

Do you need to purchase all of them in order for

it to work,

or can you kind of fill in where your routine is

missing certain elements?

Yes, you can fill in.

So it's,

thank you for pointing that out.

It's numbered,

so it makes it very easy.

Do this first,

do this second,

do this third.

I would say yes,

what you said.

You can fill in your routine with a cleanser,

a toner,

a face cream.

An eye cream.

If you want to know,

one of our best sellers is our pumpkin serum.

It flies off the shelves and our truffle face cream.

People love it because a little goes such a long way.

You have to think of it as a concentrate.

So you use one eighth of what you normally use.

That would be my first recommendation to start.

Okay, wonderful.

So we've gotten business learning,

understanding your lover system,

which is perfect.

And then a little bit of just personal reward of how

to increase our energy,

I guess you'd say vibrate and radiate at a higher level

to increase our life overall.

And also shed energy out,

which then will help other people as Well.

Perfect. I don't know what else you could have brought today,

Angela. It's the whole package.

Thank you so much,

Sue, for having me.

I'm really grateful for your time.

Oh, thank you so much for coming on the show.

Since the time we recorded our talk,

I've had an opportunity to dive into Angela's book.

Never before have I heard a morning and evening beauty routine

described so well complete with steps,

reasons, and ways to make it your own.

Also, remember the exercise she had me do with rubbing my

hands together.

Perhaps you did it right along with us during the podcast.

Well included in her book is what she calls a radiant

facial massage.

That is amazing.

It only takes a few minutes and is intended to increase

circulation glow and stimulate collagen to reduce wrinkles.

Plus, it just feels so luxurious.

I've been doing it every night since reading about it,

and it puts me in a state of self-love and gratification,

a perfect setup for a good night's sleep,

and we all know how important that is.

That's just some of what I'm discovering and working through in

the book.

Different meditations too.

I definitely encourage you to check it out.

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And now be safe and well,

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Unwrapped podcast.

I wanna make sure you're familiar with my free Facebook group

called Gift Biz Breeze.

It's a place where we all gather and are a community

to support each other.

I got a really fun post in there that's my favorite

of the week,

I have to say,

where I invite all of you to share what you're doing

to show pictures of your product,

to show what you're working on for the week,

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Wait, what?

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