Looks Matter: 3 Ways to Use This to Your Advantage
About the author, Sue
With over 30 years of business development and marketing experience, I've been fortunate to work with hundreds of companies of all sizes. Their needs range from start-up guidelines to advanced business building strategies. As current founder and owner of The Ribbon Print Company, we continue to recognize the need for these services ... not just for our customers but for the gifting industry as a whole. That's where the inspiration began for the Gift Biz Unwrapped Podcast and Blog.
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Preach, sister! First impressions absolutely matter!
Interestingly enough I recently had a colleague come up to me when I was putting myself together ahead of a large trade show. For me that means makeup and an outfit that looks presentable while still being comfortable. As I was finishing, she says to me in not the nicest way, “Oh you’re putting on lipstick… Does that mean you’re just the pretty face?” I have to admit I was taken a little aback and then I got a little angry.
It’s difficult enough to be a small business owner playing a lot of roles and wearing a lot of hats. Hearing someone imply that I’m not doing hard work and being thoughtful simply because I’m putting on some red lipstick was a judgmental comment I didn’t need in the moment.
We all have our own version of the first impression that we want to make. That impression IS part of your brand whether you like it or not. Just like as business owners, we had to id our own products and services, we also need to id the first impression that we want to make on each audience we are trying to reach.