Terry started Fancifull back in 1987 from her dining room table. Today her business has grown into a famous fine food and gift shop on Melrose Avenue – just a 5 minute walk from Paramount Studios.
A look into the Fancifull shop reveals an array of fresh gourmet foods and wine to suit any taste. What sets them apart is the elite clientele they serve while still offering a comfortable and personable style. They maintain a gift site and send gifts daily for Sony Pictures. Conan O’Brien has been a client for years … as was Michael Jackson. They send gift baskets from other celebrities such as Jenifer Lopez, Charleze Theron and Director Tim Burton. During the recent Emmy’s, they did a large basket for Lily Tomelin. This gives you a pretty good picture of her clientele.
All this sounds really exciting but she says “It’s just part of working in Hollywood.”
This is Part 2 of a 2 episode talk with Terry. Listen to Gift Biz Unwrapped Episode 017 for the beginning of the interview where she shares how Fanciful uses customer surveys to increase sales and many more actions they take to keep their business solid.
Terry is gutsy and persistent [13:12]
David and Goliath: Underdogs, Misfits and the art of Battling Giants by Malcolm Gladwell