378 – All About Being a Guest on a Podcast with Noemi and Gabor of Podcast Connections

Gift biz unwrapped episode 378.

You have to build your professional network.

And one of the best ways is to do podcast guesting,

Attentive. Gifters bakers,

crafters, and makers pursuing your dream can be fun.

Whether you have an established business or looking to start one.

Now you are in the right place.

This is gift to biz unwrapped,

helping you turn your skill into a flourishing business.

Join us for an episode,

packed full of invaluable guidance,

resources, and the support you need to grow.

Your gift biz.

Here is your host gift biz gal,

Sue moon Heights.

Hi there.

It's Sue.

And thanks for joining me today.

How did this happen?

It's the middle of summer and I'm busier than ever.

Isn't this the time when I should be slowing down a

little bit and taking in the season.

Well, I'm kind of doing that too,

but I've got so many exciting new ideas to implement,

and I think why put it off as you know,

we started the bashes a few months ago and they've been

a raving success.

Have you listened to one,

if not,

just jump back in the lineup and look for one of

the shows that says bash in front of the title.

So many of you are getting new customers and collaborating on

new projects.

Exactly what I was hoping would happen.

And it's working.

If you haven't been part of a bash yet,

consider this your personal invitation to join in.

You can sign up for a spot at gift biz,

unwrapped.com forward slash bash.

I have several other exciting things headed your way to one

I'd like to share with you today is a tool that

I've created for you.

This show is now in its eighth year.

I can't even believe that.

And during this time we've covered a lot of ground how

to start and grow your business stories from many of you

who have done just that,

how to choose and use social media sites,

build your own website.

Oh my gosh.

There is so much information here for you,

but not necessarily easily at your fingertips.

So I've made a tool that categorizes by topic,

the episodes of the show,

but only the ones that stay relevant over time,

because yes,

there are some shows that just don't work for us today.

The world is changing so fast,

right? You can use this tool to zero in on whatever

topic you want information on at the moment.

Do you want to hear from others in your specific industry?

How about details on Pinterest or setting up an email strategy?

You can now easily find the right episodes and create your

listening roster.

Consider this your gift biz resource center at a glance to

check it out,

go to gift biz,

unwrapped.com forward slash topics.

Of course it's free.

It's a Google doc and make sure to note at the

bottom, I have five separate sections for easy reference.

I've never seen another podcast do this,

and I wish they would to be quite honest.

It makes listening to the shows you need at the moment.

So much easier.

The link again is gift biz,

unwrapped.com forward slash topics.

Interestingly enough,

in today's show,

we'll also be talking about podcasts.

The industry has come so far since I started and just

continues to grow,

which brings up the question.

How may it be a fit for a product based business

or is it even,

and if so,

how do you do it?

Spoiler alert here.

I am not suggesting or condoning in any way that you

start your own show.

It would take you totally off task for the majority of

you anyway,

but you will hear a bit about what's behind having your

own podcast,

but what I'm looking forward to sharing with you today is

how being a guest on someone else's show may be something

to consider.

We'll talk about how this can give you more exposure to

your business and build your credibility,

how to find podcasts and prepare to be a guest and

some other nuances along the way.

Hm. Could podcast guesting be in your future.

Hi there it's Sue and welcome to today's show.

I am thrilled to be introducing you to know Amy and

Gabor. Barez Noemi and Gabor are the owners of podcast connections.

A husband and wife team who have been working together for

13 years.

They help entrepreneurs and business owners connect with podcast hosts to

share their knowledge with the appropriate listening audiences.

Gabor is dedicated to helping experts grow their business with interviews

and know Amy applies her online marketing expertise and skills in

content creation and organization.

Now I'm going to tell you that they are my go-to

place to find guests on the show.

If ever I'm looking for somebody special by topic and I

don't already have access to them.

In other ways I will call no Amy and she without

fail, finds the right people.

She also brings a lot of people to me.

And whenever I see an email in my inbox from her,

I automatically click it.

Cause I know it's going to be perfect.

And you might say,

well, how does that apply to me as a handmade business

owner stay?

So Amy and Gabor,

welcome to the gift biz on repped podcast.

Hello, Sue,

thank you so much for inviting us and to be on

your show.

It's an absolute pleasure.

Well, Amy,

you have some connection with the handmade product community,

don't you?

That's true.

So yes,

because by day we run our podcast agency with my husband

GABA and by night and during the weekends,

I'm a hobby artist.

I make handmade collages on paper and hand-sewn collage is on

canvas. So this is my go to relaxation procedure in the

evening, after a hard day at work.

That's what I do in my free time.

I had a couple of exhibitions in Europe,

especially in Cyprus and in Italy group exhibitions.

And I really enjoyed them before the pandemic.

And hopefully I can continue with them in the future too.

I love that you're doing them still on the side because

don't you just get that feeling of just going and making

something it's so fulfilling,

but it has some type of health benefits for us.

Just the act of creating.

Absolutely. It helped me just rewind and just relax in the

evening and then enjoy listening to audio books,

why I'm doing making collages.

So no I'm in bed and doing collages,

listening to audio books or music.

So it's just like,

yes, that's the me-time for me.

Yes. Okay.

So I start the show in a little bit of a

different way.

We've been doing it this way all these years,

and it really relates to the audience and helps them get

to know you in a little bit of a different way.

And that is through a motivational candle.

Are you guys doing one candle or two candles?

We Do two candles.

We have those good.

Okay. Good.

All right.

Wonderful. So we're going to hear about each of your candles,

what they look like and then a motivational quote or saying

or something that inspires you that gives us another look at

who you are.

I'm going to let you guys take control and decide who

goes first.

I go first,

my motivational candle is blue.

I love the color of blue because I think it represents

it's a calming color and it represents loyalty responsibility,

intelligence. And I was always loved with blue and all my

life. I can see,

I have like blue earrings or shades of blue,

like my favorite.

So that's why it's the blue candle and my motivation in

a quarter,

just keep going.

And I went through a lot and we've been through a

lot in the past five years.

I lost many people close to me,

my family.

That was my motto all the way along.

Just keep going.

And that's my motto in my personal life and in the

business as well.

So just keep going.

Well, my sympathy and heart goes out to you.

It's never easy to have loss like that for sure.

So I have to say that I can't have a comment

like that and not address it in that way.

I think a lot of us over these last few years

can relate to that as well.

And you kept going wonderful.

Love your candle.

Okay. Gabor your turn.

A big bite.

You should.

So this represent for me,

it's simplicity.

It's The motto is done is better than perfect.

We can go deeper.

That is nothing done really,

but it's done is better than perfect.

So just start off something and go for it before you

read that's I think that's the way Just jump in or

you can delay forever.

Yeah, exactly.

I think also this is really important for our listeners who

are makers,

when you're a hobby,

you can tinker with whatever you're doing for forever,

but if you're making things to sell at some point,

it has to be done and you have to like limit

your production time or you're just going to keep going.

And you're going to never make money because you're putting so

much time into a product versus making a second one so

that you can sell two.

Instead of one,

the whole point of handmade is some slight imperfections.

One is different than another colors.

Vary all of that.

That's the beauty of handmade as well.

Yeah. You can make exactly the same one.

I'm an executive handmade.

Like with my collages,

I feel the same way.

They all it all the time.

Just uniqueness all around.

Yeah. And I think for me,

just an example,

I usually bring up it's like logo,

I think,

especially for like someone like artistic mind or maybe a handmade,

just like this creative mind,

just like,

okay, we need a logo for our business.

And then it's going to take weeks,

maybe months to get the logo and a video with the

logo in can start a business,

which is not true.

Just make a logo and then go for it.

Usually what I say Absolutely.

I mean,

I know that everyone listening can relate to that.

What's the business name going to be?

What are my brand colors going to be?

I can't start until I do this and this and this

and this.

And I like to teach people that don't even do all

those things right away.

First thing you want to do is validate that your product

will sell.

Because what if you're thinking that you're going to be selling,

I don't know your prints or something,

but then you find out later that what people are really

loving from you is something totally different.

If you would've started in named it off of that original

product, you may have to rework it all anyway.

So validation before you really get started in that manner is

a good idea too.

But yeah.

Excellent. Excellent.

You can see it hit like a thread with me,

right? To talk about that.

But let's move on to the topic today and now you

guys are going to understand why this topic exists.

And that is,

we all know podcasting is growing and growing.

Gosh, when I first started,

there were so many of you who didn't even know what

a podcast was.

I would say I was a podcaster.

And you had like,

there'd be a glaze in people's eyes.

I mean,

some people knew lots of people didn't yet,

but now it continues to grow and grow and grow on

a bigger and bigger scale.

And I'll tell you over the course of time,

I've had people like I'll attend conferences and now people are

listening to the show and there'll be like,

Sue, I'm going to start a podcast.

I'm going to start a podcast.

And I'm like,

great. Cause I never want to tell people not to.

So I'll ask you as a handmade creator,

where do you think hosting a podcast would fall in the

whole realm of things?

Is it a good idea?

Is it not a good idea?

I'll give my opinion.

Of course too,

because that never stops me,

but I'm wondering what you guys think.

You know,

it's actually depends,

but our honest opinion is that start good.

Cause guesting,

before you host a podcast,

it's much easier,

less stress and it would cost you less money,

less organization and less trouble to be on other people's podcasts

and other experts for a podcast.

Dan actually start a completely unique podcast from scratch.

We know it's a hard procedure and it's a hard job

and not everybody knows that,

but it is a hard job to run a podcast.

So my honest opinion,

like I myself right now,

I wouldn't start,

but I love being on other hosts podcasts Just to start

a podcast,

you can do it yourself.

Obviously you can edit the episode and you have to think

about weekly or BV weekly episodes,

which again,

that's effort to bring in guests to come up with topics.

Obviously editing the show if you want,

or you can go through,

but I'm not sure if someone that unexperience and the shows

today are like pretty enjoyable.

So usually if I hear show is like bad sound quality.

I'm not gonna listen to.

So I believe more people are going to be dead.

It's usually the good podcast sounds like a radio.

So that's not like some scratching noises in the background,

Right? So that's editing a show like you want to do

like four episodes a month.

Let's say that we have cost around four to 600 at

a minimum to get those edited.

Maybe get promotional material,

lack of social media.

But the other end,

it can be reused for other content to have a business.

That's something to consider.

And I think the cutoff point when people realize it's just

too much time and too much money,

maybe it's somewhere like episode seven or 15 somewhere between they're

going to just drop it off.

Yeah, I see it all the time.

And I hear about it all the time.

Like I'll find a podcast that I'm starting to like,

and then it's over.

It's gone.

I think really for handmade creators,

if you are considering starting a podcast and I don't want

to spend too much time on this,

cause I really want to focus on the guesting part,

but you really need to decide what is that doing to

enhance the goals of your business.

So if you're a creator and you're looking to sell your

product, how does a podcast as hosting a product funnel into

your goals?

Is it going to get you more customers?

Where does that all land?

So I think that's something to think about.

Now, if you're thinking of moving into teaching more about your

product or you're looking at leveling your business with something else,

then that would be different.

But it goes back to the goal.

I would say for 99% of people that are listening,

a podcast is going to divert your attention away from sales

and not the thing to do,

to my opinion,

only anyone who wants to talk about it with me,

sign up for a discovery call and we can chat about

it. It'd be fine with me,

but I don't want people to divert what they're trying to

do and the goals that they have with their handmade product

business to start a podcast.

Now having said that guests Dean on a podcast,

totally different story.

So what would you guys say about that?

Being a guest on a podcast?

Yeah. Being a guest,

you know,

the proof of the pudding.

I mean,

we run our forecast agency,

but we are guests as well on podcasts.

And we are getting clients from those interviews at more and

more so we can see it is working and we can

see it's working with our clients too.

So actually you can do it and you can be on

other people's podcasts.

And even the host can be your ideal client or anyone

from the audience and you can sell to them.

So that's one part and that's important because at the end

of the day you share knowledge.

That's so important when it comes to podcast guesting.

But obviously you want to introduce your product to other people.

Like if you're a craft or maker,

baker, artists and selling is going to be there as well.

So that's an important,

Yeah. And you don't have to come up with ideas and

new guests and new topics every week because it's easier to

kind of repeatable,

but you can tell on other shows.

So that's a,

Yeah, it's much easier,

much easier to be a guest for sure.

And I think more valuable for you to,

as a handmade creator.

If again,

your goal is to be selling your handmade products and that's

your whole goal.

I also wanted to just stay here to be clear.

Let's share just very briefly because we'll talk about it in

the end also.

But so everybody understands where your comments are based from share

a little bit about your business and what you're doing.

Our businesses podcast connections.

It's a boutique podcast agency.

And we work with an network of hosts from all around

the world,

mainly in the us,

UK, Australia,

New Zealand,

the English speaking areas of the world.

And we connect experts to podcasts.

That's what we do.

That's what we are good at.

And we made the connection and we have to organize interviews.

Yeah. So just like I was talking about in the beginning,

if they have somebody who's a handmade creator or another topic

that they think I might be interested in,

they will approach me and say,

Hey, here's information about this particular person.

Would you be interested?

So this is the type of thing that then you also

can do if you're looking at getting on some people's shows.

So I'm thinking benefits here for a handmaid creator are obviously

exposure. You're getting the fact that you even exist out to

a way broader audience than you could do.

If you're doing like a craft show or wherever you're currently

selling, even being able to drive more people to your website,

social, all of that.

And there are lots of different types of podcasts available for

you as well.

You can go and share your expertise.

You might want to train a little bit on something.

Perhaps you may just be talking about your origin story,

how you started and how you grew your business.

There are also podcasts.

If you go in and you look in some of the

different categories,

this show actually sits under the leisure slash craft category because

that's how I intercept with more people who are handmade creators,

but you'll see that there are podcasts that are not business

development, podcasts,

just kind of lifestyle,

podcasts of quilters or painters or artists of all different sorts.

Go take a look if you're unfamiliar with the different types

of podcasts that are available,

because these are all options to further explain where what you

know and what you do could fit very well as a

guest into these podcasts.

Okay? So that was a long explanation.

I got kind of into a tangent there.

No Amy and Gabor,

do you want to say anything else about that?

Just in terms of the benefit or the reason why someone

might consider being a guest?

Sure. It's a great networking opportunity as well.

You have to build your professional network.

And one of the best ways is to do podcast guesting.

We seen that like friendships for improving friendships and business relationships

booming after a podcast interview.

And it's so good to see that we are sitting here

in Cyprus,

Europe and people connecting and doing business together or just working

on projects together in other areas as well in the U

S for example,

As you mentioned,

like building more visibility or beating you out in your niche,

that's could be another benefit to going out or even lead

generation. You can offer something for free,

usually in the show notes.

So people can visit your website,

download somethings,

Not your product and not a discount code.

No, no,

no, no,

no. Because remember podcasts go on forever.

So never ever on a podcast offer a free product or

a discount without a deadline date,

of course,

but different types of downloads for lead acquisition,

Gabor. Like what,

like what are you thinking?

I have some ideas,

but I want to hear what you're thinking.

Yeah. Something to free.

I dunno.

It's depends.

Maybe if you do journals,

right? So something productivity around the journals,

that could be one,

maybe a checklist.

Yeah. Checklists where people can sign up and download something and

yeah. Or we send them by email,

Right. Something virtual that's automatic,

they sign up and they get it 800% virtual.

Yes. Because I mean,

as you said,

like forecasts episodes are evergreen.

They going to stay there forever Or maybe something printed,

but because we are talking about your businesses,

Good idea.

Sure. Something printable,

maybe a card,

you download it from the side of your side.

That's good.

Love that idea.

Or if you're an artist also you could download something that

could be used as a screensaver,

for example,

Executive You on your phone or your desktop,

like thoughts of creative ideas.

But again,

nothing that is going to cost you money in perpetuity.

Right? And the best idea is something that they click the

button, you have it set up on the back end that

it automatically delivers.

So you really don't have to worry about it,

but you have a new subscriber for your email list.

Exactly. And that we've been talking about email a lot on

the show lately.

So people who have been listening for even just a few

episodes, know all about that conversation.

All right.

So let's get into the goods.

Let's talk about if there are people here who are thinking,

Hmm, I never thought about that before,

but I have no idea how I would get started.

What would you do?

And how would you advise somebody who is now considering being

a guest on a show?

What do you do?

What are your next steps?

So the idea is,

yes, I want to do it now.

What? Now you have to actually target your most obvious niche.

First, what podcast do your idea clients listen to.

You have to figure that out because that's really important.

And for example,

artists, you are looking for art podcasts or crafters makers like

handmade related podcasts.

There are lots of them online and iTunes is your friend.

So you can do a lot of research.

That's what we do in our business too.

That's the most important part.

Start your research,

start listening to podcasts and two episodes and have that knowledge,

what they are all about.

So you have first,

you have to figure this out.

That's the most important.

Yes. And another idea I'm thinking that just came up to

me now.

I hope you don't mind if I interrupt you sometimes and

back and forth.

Okay. I'm thinking,

you know how there are a lot of podcasts that are,

location-based like,

let's say someone's in a suburb of Atlanta.

It may not be a podcast.

That's talking about handmade crafts,

but it's talking about Atlanta and you're in Atlanta and you

do craft shows there all the time.

That would be a great place because those would be potentially

your target customers.

If it's a show based in Atlanta,

on cigars,

maybe not,

you know,

but if it's just overall consumers or things that are going

on in Atlanta or things to love about the city,

then it would be a,

so look locally,

too. So topics who the audience is and locality.

Yeah. That's what I wanted to mention.

As I search report guests,

search for shows for local businesses in your city,

in your area,

focus on them because you have to know them as well.

It's important.

Right. And what do you say about shows that don't take

guests yet?

You know,

I'm always looking,

I'm not going to go out and look to be on

someone else's show if I'm listening to their show and they

never have guests,

right? Yeah.

Well, yeah.

That's true.

Yeah. You have to check that if it's a solo or

not, Is it worth approaching them anyway because maybe their word.

Yeah. Okay.

So always first approach from our experience.

Yeah. And do that.

I mean,

we had podcasters before they started like,

you know,

I never had guests before,

but now you approach me.

It's like,

why not?

Let's start with guests.

And since then,

you know,

they are having guests.

So Yeah.

Even check back later,

it's happened before we sent out to somebody who was just

a solo and they had an idea of like,

that's sounds great topic I don't know about,

but my audience want to hear about it.

So that's how I think it was,

she, she started having guests once in a while.

So yeah.

Or maybe just keep it on a list for a separately,

Check back.

Maybe, maybe they're going to get listed.

Yeah. And people switch up shows all the time.

Look, I used to be a hundred percent guests,

you know,

and now I'm switching it up a little bit and I've

gone back and forth over the course of the years.

So you just never know.

So, all right.

So we create a list.

Best place,

probably go into iTunes or wherever you listen to podcasts,

look in the different categories.

But category lists only give you the top podcasts.

So don't just look there,

look further down and search by.

What do you say keywords is the best way.

Yeah. You can search keepers or even if you leave iTunes,

you can search like top podcasts in on Google.

And then there are site listing is like,

oh my favorite,

maybe 25 or maybe 50 favorite podcasts in this country,

The podcast podcast,

art podcasts or anything.

Yeah. So we have our list.

Let's just say to make this easy five to 10 target

five to 10.

That sound good.

Just to start,

just to get a feel for it and see if you

like doing it and you,

you know how it goes.

All right.

So that's the first step is looking for the shows that

you would want to be on.

Now, what do we do?

It may be mentioned or not,

but you need a couple of topics.

So you just think about what would you like to talk

about? Maybe that's the best way to start.

It's like,

how do I have my audience?

What can I tell them?

What can I teach them?

Because you are also running a business.

So you can,

you can think about yourself as a business.

So you can talk about your business.

How did you start at maybe your handmade business?

How did you grow with,

and maybe our seller on,

let's say another chance like you're selling on Etsy,

you are selling on eBay or Muslim,

or if you have a Shopify store,

so you have another one as a seller on those platforms.

If this podcast is like,

how can I have them?

So that's the main I would think then that different topics

fit different podcasts too.

Like if you have a shop on Etsy and you have

a lot of experience on Etsy,

maybe you want to go and talk with some people who

have Etsy type podcasts.

And I know for a fact,

cause I've just been on a couple that they want people

who have experience with that platform in particular Shopify,

same thing.

Now that wouldn't be necessarily the best topic.

If you're looking at connecting up with someone who talks about

people locally,

but how you started your business and that you're in the

community and maybe even shouting out other services and providers in

the community who helped you as you built your business,

that could be something that's really good for local.

So your topics change also based on the shows that you

are pitching to,

I'm putting the word out there pitching That's the key.

That's The key.

Okay. So we've got our target list of podcasts.

We have some topics that we think would be relevant and

good. Then what's the next step,

a short break here to hear from our sponsor?

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And if you have these forecasts,

so let's see what they were talking about before you can

try figure out a way,

how could you connect?

How could you add more volume to them?

Right? If they previously talk about something similar or maybe connected

topics, just build up and put it in your page.

So it's like,

Hey, you are talking about this.

I really love that show.

And that can talk about a little bit more or different

angle. Maybe that could be one.

Or if you don't find that you just bring up those

topic Pitch would go through email.

Yes, it can go through email,

but there are podcasts where there's an application form.

You have to fill out detailed application forms.

So the hosts know about you and what you do up

front. So you can apply that way.

So go to the website and see if they have something.

Yes. And they specify like when they have a website and

there's a podcast page on their website.

So they specify you can apply to be a guest here.

So you just click on it and fill out the lengthy

forms. Usually they are quite long but detailed.

So they collect as much information as they can about you.

If there's no application form,

there's obviously you can email them and send them your pitch

or send them your one pager.

That's also really popular to prepare a one pager for yourself

and for your business.

And that would include also your bio,

your headshot topics,

talking points and social links.

It like on a one pager.

But you can put that in an email as well and

email it to the host too.

It's always depends what the host wants and what's their preference.

Yeah. So a one-page I know people are not going to

be familiar with this.

So one page is just a single sheet.

It has probably your picture.

I'd say for you guys,

probably a picture of your products,

maybe a little bit something in there,

but very,

you know,

just a little bit on the top,

then all your contact information,

kind of a little bio about you,

the topics you can talk about.

Right. And social media links.

I think that's kind of,

what's included.

Oh. And if there are a couple of testimonials,

you include those in there too.

Yeah. If you can put that there too.

Yeah. That's a good idea.

So that everything is included on one page,

but you can always send an email as well.

If you don't have your one pager ready?

No worries.

You can still send an email to anyone.

I mean,

yes. They will read it or not.

Yeah. I mean,

I've had guests on the show that don't have a one

sheet. They send me an email.

They tell me why they would like to be on the

show a little bit about what they do.

I, from a podcast perspective,

try to figure out the angle.

What is going to be valuable to you guys who are

listening? What are you going to get out of it?

Because they of course want the visibility as would you.

Right. But I have to be loyal to you as a

listener. So think about that with your pitch is what is

the value going to be for the people who are listening

to their show,

you position and you phrase things that way of use to

them. I can't tell you how many pitches I get every

single day where obviously people have never listened to the show.

They have no idea who my audience is.

And I've gotten to the point now where I don't even

reply to some of them because it's just such a joke.

Like it's a fill in the blank.

They did no research.

I'm on a list somewhere or something.

And that's it.

It's crazy.

Yeah. We knew about it.

Like one of our clients is also a podcast host and

she's running like an e-commerce podcast.

And she got emails about people from like for yoga instructors

and stuff.

So it's like,

why don't you just,

you know,

have listened to that book or just read the introduction on

iTunes, what that podcast is all about,

because it's so important and rude,

just waste other people's time with your emails.

If they're not the right match for you.

Right. That's why I started deleting them.

I don't even respond.

Actually. It just came up for the idea.

You mentioned yoga.

So it's so how do you craft these emails?

That, that could be one,

a little bit example.

So something like selling essential oils and yoga studios,

or maybe massage therapists that could be,

I think like a good clients or good type of shows.

So you can do something like how do you set the

mood with different type of pregnancies that could be maybe a

topic. So you just put it there,

Make it interesting.

Personalize it be unique,

creative. I mean,

you know,

the artists,

crafters makers,

you are all creative people.

So just come up with creative ideas about how you can

attract that whole stand,

make your topics more interesting and unique.

Uniqueness's so important Again,

just like,

how can you have those listeners?

So how could you have them?

What can you teach them?

Maybe that's the way to think.

Right. Totally agree.

And you know,

the more work someone takes off of my shoulders,

the more interested I am,

they've already thought of a topic.

Maybe they thought of a topic I didn't even think of.

And I'm like,

yeah, I've never talked about that before.

And that would be really interesting to the show.

Do you remember knowing Amy a couple of years ago now?

I'm like,

I want to do something really fun for Christmas.

Like I don't want it to be business because we're in

the holidays.

And then one of the shows actually landed on Christmas day.

Right. And you're like,

let me give this some thought,

because it was way out of line with what I normally

do. And you brought me Heidi.

Yes. Our favorite British writer.

And she's been now on two Christmas episodes with two of

her books.

So like thinking in that way,

I would have never thought about that before,

but I gave you the idea and you came back with,

to me with the perfect solution.

I have all her books stacked in my bedroom.

Same here.

I love it.

Yeah. I just read her latest book now.

Oh, I haven't gotten that one yet.

I have a big backlog,

but it's coming.

Cause I won't read Christmas books if it's out of the

season. So I'm reading all of the non Christmas books and

then the Christmas books have to wait until like November.

Yeah. Now you have to focus on the summer one because

this is a good Vanessa.

All right.

We'll do.

All right.

So we send the email then let's just fast forward.

You wait for a response.

If you don't get a response in a couple of days,

follow up again,

they might not have seen the email start to try and

develop a relationship a little bit with them.

And now someone says,

yes, I would love to invite you onto the show.

And so every single show has different ways of setting up.

Like I have my certain process.

So you would just follow whatever directions they would tell you

for the show.

What would your advice be?

Because people are going to be nervous,

right? Some podcasts are audio.

Only. Some are video and audio.

Some are video while they're recording,

but they only actually do the audio.

And you'll know that by having research the shows,

the different shows,

but what's your advice to people who are anxious,

they've wanted to do it.

But now all of a sudden they've got a booking and

they're like,

oh no.

Now I'm actually going to be a guest.

Any advice for preparation and mental mindset work or more?

What, what do you say to that?

Obviously try to,

before you go on interview on that day,

I think just go through your topics and talking points and

just sit down and think about what you're going to say.

You can make notes and you can put up on your

wall or the way to help you.

You don't have to nail it.

It's not about like,

just wing everything.

Be prepared.

Even if it's a conversation,

you always have to be prepared because it gives you comfort

and it gives you security.

So as you're more prepared,

you're getting more relaxed.

And when you get in touch with podcasts,

try to focus on the smaller one middle sized ones.

Don't go for the biggest ones because when you make mistakes

or because we all do make mistakes on shows and we

are not perfect for the first time or for the second

time, just practice in on smaller shows and work it in

your niche.

And you're going to build,

you're going to be fine,

but you have to practice like one after the other.

And don't expect like a huge follower number or sales number

after your very first interview,

because it's not going to happen.

Obviously you might be lucky and you get sales or something

out of it,

but you just have to be consistent and keep doing it.

So that's why it's good to start with smaller podcast middle-sized

podcasts and just keep doing them.

And you get into the practice into the habit and you're

just getting better and better show by show.

Right? And also this is just like attracting anybody else to

your business.

They might not be in the position right now where they

need what you sell,

but now you've got them in your ecosphere.

So if they've come over,

let's say at the end of the show,

because usually they will ask you,

well, how can people get in touch with you?

Which you're going to see demonstrated at the end of this

show. And if you've listened to the other podcasts,

everyone does that.

So the listeners have linkage to you.

If they want to,

they come over to your website,

maybe you've offered a freebie,

as Gabor was talking about,

or they come over to your website and you have 10%

off your first order,

whatever it is now they're on your email list,

right? But remember,

this is just like anything else.

You've gotten them in the top of your funnel.

And now it's the regular communication.

It's them being on social with you.

It's all of that.

That leads them into buying the sale.

So don't get discouraged if you're on a show and you

don't get any sales,

you've gotten people in an to know you.

So that's really important.

And I think also at the very end,

give some thought to where you want to send people.

And the one thing I don't like you tell me how

you guys feel about this.

When people rattle off a whole list of everything that they

do and you can't remember anything.

So if you have the same name on everything,

like let's say Andy jewelry,

okay? I'm an jewelry.com.

I'm an jewelry on Facebook,

Instagram, wherever.

Okay. That's easy.

I can remember Anne's jewelry.

Cause remember listeners aren't necessarily sitting with a pen and paper

to capture all this information.

They out walking,

they're folding laundry.

Maybe people are in production.

I'm thinking a lot of you guys are producing things while

you're listening to this.

So make it something that's memorable enough because truth be told

not many people go back to the show notes,

they're there and they're available.

But the majority of people won't.

So give a lot of thought to where do you want

to send them?

That's memorable.

Don't be like it's and jewelry.com

on the website.

It and dash jewelry on Facebook.

It's at and dash dash jewelry and Instagram,

because then people get lost like blurry.

So something very clear.

Any other suggestions for as you're signing off what to do?

Yeah. I think that could work.

Or even if you want to track your performance or podcast,

you can make a landing page.

Let's see Angela erie.com

or a slash podcasts or free something like that.

So a landing page,

and you can see the people coming through there.

So that could be a way to track your success.

Yeah. That's podcasting two point,

oh, It's a little bit hard to track,

but it's possible.

But if you're working with someone who helps you find guesting

opportunities, lots of times they'll help you set that type of

thing up.

So if you have no idea what we're talking about,

you know,

it depends on whether you're doing it yourself,

which you actually absolutely can.

Or if you're doing it through someone who's helping you find

the guests,

they can also help you.

Many of them can setting those things up.

And then anything else about during the podcast interview,

anything we missed Just to mention some technical stuff also important.

So being on a quiet place,

like in a room,

in an office,

so it's not in the car,

not at the airport,

not in a taxi,

not in an Uber,

not in a restaurant.

That's a no,

it's a quiet place.

And technically you need some kind of,

which is not your phone or not your PC.

You can have it under $50,

under a hundred.

You can have a decent microphone for podcasting,

for video.

You can have a lot and don't forget to plug it

in as I did.

So platforms that's one just for the sake of the quality

of the show.

Yeah. You know what I have found also though,

cause I don't want you guys to feel inhibited either.

If you're a guest,

you shouldn't do this as your host.

But if you're a guest,

I found that the iPhone earbuds with the little mic is

excellent. In fact,

sometimes I've found that the mic that's in the room is

not as good of quality as the earbuds.

So nice to have both of those available.

Yeah. Charge everything off.

So before the interview,

that's All,

you can put your ear buds into the computer too.

Yeah. Yeah,

exactly. So anything else for the setup and preparing and Yeah.

If you can do,

like we have here in our home office,

like cushions and soft furnishing and everything and carpets because it

makes the sound much better and no echo at all.

And so that's important.

So hopefully there's no echo here either.

No, it sounds great.

And honestly,

some people will go even into a closet.

That's not good for video,

but otherwise if you're not doing video,

just some small room,

the more soft things around you,

also the better,

but don't freak out about all this setup stuff,

have a mic or apple earbuds,

because those are the best in terms of like the more

portable mic get in a room that's a little bit softer.

I don't know how else to say it or adding pillows.

Like you said,

bringing in a bunch of pillows from your whole house again,

if it's not video or you could just throw them on

the floor probably.

Right. That's What you're doing right now.

I see pillows on the couch behind you,

but I don't see anything on the phone.

They always there,

but we do have a couple of them on the floor.

Ah ha.

Okay. Anything else about the actual setup part that we need

to cover?

I think when you get all this ready,

I think you are just good to go.

I mean it's nothing special to get started.

Yeah. I think you just get ready to turn your phone

off or to take it out of your displays because,

or, and shut down everything on your computer,

LinkedIn messages,

Facebook alerts,

anything that would disturb.

Yeah. You don't want beeps buzzes any of that as a

distraction, lots of times the host will kind of do a

little run through with you too,

just to make sure that you've remembered to do that.

And heaven forbid it doesn't,

that's the way it goes.

Like it is what it is.

Don't even worry about it.

Do the best you can to prepare,

but don't get freaked out about that part and make that

be a barrier for you doing this,

I guess is my point.

All right.

So excellent podcast interview.

You get off your first of all,

so relieved that it's over your first one,

but you're really excited.

And now all the work is on the host side for

editing, getting it all up,

et cetera.

Then what The rinse and repeat a couple of times.

Yeah. Get on more shows.

And then the very first one that you did may air

sometimes the very next week.

Sometimes it might not air for three months or so,

but really important to do is when the show airs most

of the time,

they'll tell you I've had one recently that didn't even tell

me that it aired,

but most of the time they'll tell you,

they'll also like we will send graphics to our guests so

that they'll be able to promote it.

But don't miss this step just because you now have been

on somebody's show,

it's the polite and right thing to do to help promote

the show.

I will be promoting all my shows.

I send guests graphics.

You guys of course know this.

And as a guest,

you should also be promoting with your audience.

First off,

it builds credibility for you.

And it also leads more people to the show,

which is really a thank you to the host.

You know,

you hear on all podcasts,

you know,

please rate and review the show.

And when people say that,

that's because they're trying to get more listeners.

And so as being invited as a guest,

you know,

like when you are invited to a party,

what do you do when you leave?

You say,

thank you with so much fun.

You know,

whatever sharing the podcast is like your thank you to the

host. So remember to do that also,

and then once that's done,

then your job is done with that whole podcast.

Right? And now you probably would have some in play.

Like we're talking about rinse and repeat,

go through the process again,

you might be offered to be on two or three and

they'll all be in different stages based on timing of when

the actual interview is going to take place.

And then when it actually errors,

but just don't forget to do all of these parts.

Yeah, exactly.

It's as you mentioned it,

it's just building the credibility and authority.

That's an idea.

So we can take a screenshot last.

So we are on your podcast so we can take a

screenshot and post it on social media where we were just

talking about Sue and they invited to the show.

So that's of other ones,

Is this just like a teaser?

And then you're going to send the graphics and I'm going

to LinkedIn and Facebook.

So yeah.

And I'm creating content and you help me to create content.

So I don't have to bother with it because you already

created cool content and graphics for us and just use that.

And not only once,

but you post it now and you can post it in

like two weeks time,

a month time as well.

So, Right.

Cause remember that show lives on forever.

And if you really like what you produced,

you can also ask,

put it on your website.

And what you'd get then is you could create your own

image. So it's in line with your branding.

If you wanted to,

or you could use one of the images that they gave

you and then what would happen is they don't give you

the audio file.

We as podcast host own all of our audio,

what you'd have is a link to your show on your

website. So I don't know of anybody who wouldn't want to

do that because that gives more listeners and more attention to

the show as well.

And it gives you credibility,

you know,

how people will put like in the news sections,

on the websites,

things like that.

So that's an opportunity for you as well.

Yeah. Yeah.

We give that idea.

We give that advice to our clients as well and more

and more are accepting this and they are preparing a website

for all the shows they've run because it's a win-win situation

for them,

for the hosts.

Backlink building everything.

Yeah. Actually I think a couple of our clients just made

a list like in the media media.

So there's a full list of forecast.

It looks like with their own branding,

but it looks like a podcast page actually on your west

side, but it's like on differentials and then you can click

on it and listen to maybe on a media player or

listen to the host website.

So yeah,

that's a little bit just so you as a content.

Okay. So let's wind this down here with a summary from

you as to the value of being a guest on a

podcast and any final words in that front that you would

have for everyone who's listening.

That's obvious as an it management,

it's give you the outer reality.

That's credibility.

You were speaking.

And obviously don't forget you're delivering value to other people's listeners.

So they have to come to you.

If you want to know more about you,

your product and find out more about you in the longer

term, there's a way so it's okay.

I think we mentioned the link building as well.

So you get back link from show notes,

You're getting visibility,

your network,

We network,

maybe you go on a show and you can wholesale to

someone because they don't in the store.

And these are evergreen,

as we've said several times.

So the work that you're putting in isn't for a one

and done situation,

I have people coming back and maybe you're a first time

listener and this is the first show you've ever heard.

And you liking what you're hearing.

And you're like,

well, what else is in that podcast?

And then you go back and you look at different titles

and you listen to different things.

And that will happen with your show too,

when you're in the lineup for someone else's podcast.

So that's also the value of being on multiple shows because

it just keeps building over time.

And where can our listeners go to learn more about you?

The most important places,

our website,

which is podcast connections,

dot co.

So that's the best place to visit us.

Wonderful. Well,

thank you so much for that.

And this has been really fabulous because I know,

I mean,

everyone's about podcasts.

Like we talked about in the beginning and for this industry

in particular and thinking people are like,

they're either going all in for the wrong reasons.

Thinking I'm going to start a podcast,

you know,

without really thinking it through and then stopping within the first

seven episodes or they've never ever thought about the opportunity that

could be available for guests stain.

So this is a great conversation,

opens up our minds to different things that we can be

doing and all of the steps that you've shared in terms

of how to get started,

how to make contact,

how to prepare,

how to make it live on in the future.

And thank the host.

None of that is hard to do.

You just have to decide to do it.

That's it.

And the other thing is the whole people too,

you know,

I mean,

get connected with them on LinkedIn,

for example,

this is a great platform for us.

Get in touch with them,

tell them that you like the episode,

one of their episodes,

or why do you like their shows and get in touch

with them on LinkedIn or on Facebook and get,

start talking with them.

It's so important to get,

to make connections.

And it just not about your business and not talk about

yourself, but also host,

do you accept guests right now?

Or I do this and that,

would you be interested in having me on your show?

We just ask them.

I mean,

we are all people,

we just communicate with each other and then we find out

if they want you or not.

Yeah. The value of relationships is everything.

It goes so underutilized and it's just so powerful.

So absolutely agree.

All right.

Thank you so much.

I really,

really appreciate your time today being on the show.

And I think we've opened up some minds of people about

podcasting. So have a great day.

Thank you,

sir. Thank you for having us by.

So what do you think,

is this something you'd like to pursue being a guest on

a podcast?

If you're saying yes.

I want to know about that.

DME with your thoughts.

I'd love to hear before you move on to your next

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