Tips & Talk 87 – Do You Know About Touchpoints?

Ever wonder why experts recommend so many different ways to get the word out about your business? Can’t you just sell at craft shows and call it a day? Yes, of course you can. As the owner of your business you can do anything you want. But this isn’t how the most successful brands behave.…

393 – BOOST – Pricing for Retail and Wholesale with Gail Berardo

Do you ever think about what you’ll do after you retire? Because (especially if you work a nine-to-five for someone else), that day will eventually come. Today, I talk with Gail Berardo of EveMichael Designs. Gail has been in business for a while at this point, working it around her full-time job. But now that…

389 – BASH – How to Handle Product Donation Requests

By nature of being a product-based business owner, you WILL be approached to donate to an event or cause at some point. It’s inevitable. And while I know in your heart that you’d like to give to everyone … as a business owner, you need to balance these requests with sound business choices. In today’s…

Tips & Talk 79 – On Being Second

My favorite number is 2. You’d think it would be number 1, right? I mean, who doesn’t want to be at the top, in the lead, “the winner” if you will? But there are some definite advantages to being second. And no matter how big you get, there will always be times when you don’t…