Tips & Talk 102 – Are You Doing This Backwards?

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It makes sense that for most things in life it’s best if you start at the very beginning, except when it comes to one very important part of your business – the messaging you use to sell your products. In this case, you want to flip the script. It’s the old features/benefit story. Describing your…

Tips & Talk 101 – Stop Posing!

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What do you do when a camera points your way? Probably the same as most people. Do you find yourself totally changing your behavior? It’s like now you have to be “on,” and you analyze and adjust so you’re captured in the best way. While all these tricks make for great photos that show your…

Tips & Talk 100 – I Had No Idea …

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Regardless of what you make, there’s a skill that you’ve had to perfect. There are certain critical production points or special additions you include that make your creations extra special. There are cooling times, temperature levels, material quality specs, and interesting tools of the trade. Showing these things to your customers, things they’d never have…

Tips & Talk 99 – How Will It Fail? And I’m Not Talking About Your Business …

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How will it fail? At first glance, you may think I’m referring to the success of your business. Actually, I’m not. I’m talking about your product. And now you’re saying, “Not MY product!” I make it myself with quality materials not to mention my top-notch professional creation skills. Hold tight. I know all this is…

401 – Influencer Marketing – Word of Mouth at Scale with Yash Chavan

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influencer marketing word of mouth at scale

I’m sure you’ve seen an influencer on Instagram, TikTok or YouTube share a product, and then their fans all rush out and buy it. Imagine how that would feel if it were YOUR product being shared! That’s what today’s episode is all about – how you can multiply the power of word of mouth by…