How many customers you really need to reach your sales goals? Knowing this can help guide your sales activities and reduce the overwhelm that comes with ambiguity – not knowing where you’ll find people to buy your products and leaving things up to chance. This number is also the basis for gaining confidence because you…

Ever wonder why experts recommend so many different ways to get the word out about your business? Can’t you just sell at craft shows and call it a day? Yes, of course you can. As the owner of your business you can do anything you want. But this isn’t how the most successful brands behave.…