Tips & Talk 73 – Do You Know About Your Untapped Powers?
I know for a fact that you have special powers you aren’t using. If you tap into them, they’ll make you and your business more personal, memorable and shareable. The best thing about these powers of yours is that you don’t need to act like someone you’re not. You don’t to invent scenarios you think…
380 – Flipping His Primary Focus from Rabbi to Jewelry Maker with Doug Heifetz of Lost & Forged
Life can take interesting turns. And sometimes, we end up in a completely different place than we thought we would. Today’s guest is a perfect example. Although he started out as a professional rabbi, he now is a full-time jewelry maker! And you’re going to love hearing his journey because it is such a perfect…
Tips & Talk 72 – The Difference Between Marketing and Promotion and Why You Should Care
Many think marketing and promoting are the same thing and they use them interchangeably. Here’s where you can get lost in it all. Lots of time and money spent on these activities knowing it’s important for your business but seeing little in results. The purpose is blurry at best. What should you be doing to…
379 – BASH – The Difference Between Features and Benefits
Do you know the difference between features vs benefits? These words are often used interchangeably when in reality they relay different types of information and should be used for separate purposes. In this BASH Party, we cover features and benefits completely. And when we’re done? You’ll be able to apply this newfound knowledge directly to…
Tips & Talk 71 – Personal Reflections on the Highland Park, IL Mass Shooting
You hear about these events on the news, see the horror and sympathize with those involved. You may even know someone affected by a violent event and reach out to help, or offer financial support. There’s anger, frustration and lots of conversation asking “How we can allow these things to continue to happen? This is…