Tips & Talk 29 – How to Manage Through a PR Crisis

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The expression when facing a PR Crisis

You may never encounter a PR crisis. But if you do, response time and properly addressing the issue are key to upholding the reputation of your business and retaining your sales growth. Spoiler Alert: Sometimes it’s best not to do anything. Find out step by step how to analyze the situation and determine if and…

Tips & Talk 27 – The Sales Channel Panel

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The Sales Channel Panel

The Sales Channel Panel is the strategy that is key to maintaining sales and managing through any crisis or unforseen selling challenge. It includes all the elements for getting visibility, communicating your messages and bringing in orders. In this episode I give an explanation of the strategy including all the elements and how it works.…

Tips & Talk 26 – What NOT to Do with Your Logo

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Shocked woman - what not to do with your logo

Your logo is the front and center asset for your business. Most likely it includes the company name, special colors that define your vibe and an image that pulls it all together. You’ve given it a lot of thought and worked hard to make sure it’s absolutely perfect. So now you want to show off…

Tips & Talk 25 – Let’s Rank Your Confidence Level

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Confidence revealed through a torn paper

Certainly this varies from day to day and in different situations, but having a solid level of confidence overall is necessary in order to be a successful business owner. Small handmade product businesses in particular need a leader who projects confidence. You are the focal point as the maker right beside your fabulous products. Pulling…