375 – Thoughtful, Generous and Personal Selling with Kat McCoy of Best Kept Jewelry Concierge
Does your selling experience help you create raving fans? Or does it push people away? Today, we’re talking about selling – but in a different way than we ever have before. Kat provides an upscale concierge experience and although high-end jewelry plays a role, it’s the service she provides that is her standout business asset. The…
Tips & Talk 67 – How a Blog Grows Your Product Based Business
Tips & Talk 66 – The Wrong Way to Start a Business
It’s easy to start a business. What’s hard is to stay in business! There are a variety of reasons why businesses fail at such a high rate. And of course, nobody takes actions intentionally that will set them back. But that’s exactly what’s happening to most business startups. In the end, their initial actions never…
Tips & Talk 65 – What To Do About Your Lurkers
People come in your shop or show booth, pick things up, chat for a while and don’t buy. Or your Facebook page has hundreds or even thousands of followers, many who contribute by posting and commenting but they never support you through sales or take part in your special promotions. Or there’s a lot of…
Tips & Talk 64 – 5 Craft Show Tips You’ve Never Heard Before
Craft shows can be the lifeblood of a handmade product business. It’s the easiest way to find and interact with people, get feedback on your products and the most immediate way to bring in sales. PLUS – no shipping time or delivery costs! We’re not going to talk about the basics of participating in a…