Tips & Talk 35 – 3 Things to Do NOW
You’ll regret it if you don’t get started now. All three of these things grow richer over time. So the longer you wait, the farther behind you’ll be. Plus you’re losing valuable assets your business can use to grow!
In this world of instant gratification, we’ve been conditioned to put things off … because they can be obtained easily when you want them. It’s not the case with what I’ll be telling you today.
Consider yourself warned!
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Transcript
Hi there.
Speaker:It's Sue.
Speaker:And thanks for joining me for tips and talk day.
Speaker:These are bite-sized topics that I pull from community questions and
Speaker:things that I'm observing in the world of handmade small business.
Speaker:If you'd like to submit a topic,
Speaker:DME, over on Instagram at gift biz unwrapped,
Speaker:we all know it.
Speaker:We live in a world of immediate gratification.
Speaker:Amazon prime ordered today have tomorrow Instacart have within an hour
Speaker:online, immediate access to courses after purchasing on demand,
Speaker:TV on and on and on all of these things are
Speaker:on demand in the moment,
Speaker:but they came with preparation from someone else.
Speaker:First, putting things in place,
Speaker:testing the right methods,
Speaker:et cetera,
Speaker:as a business owner,
Speaker:some of the things that are hugely important for your business
Speaker:need to be set in motion by you.
Speaker:So today we're going to cover three things I want you
Speaker:to do immediately to set yourself up for a stronger business,
Speaker:future number one,
Speaker:Connect Google analytics to your website,
Speaker:the power of this tool.
Speaker:All for free mind,
Speaker:you is incredible for a full rundown.
Speaker:Go to my podcast,
Speaker:episode number three 40,
Speaker:but let's just say that without having the insight that Google
Speaker:analytics Springs,
Speaker:you're running blind in terms of how you're attracting customers and
Speaker:what motivates them to buy.
Speaker:When you don't have this information,
Speaker:what happens?
Speaker:You make changes based on guesses and assumptions.
Speaker:That many times aren't accurate.
Speaker:You risk changing things that are working and doubling down on
Speaker:things that don't produce any results at all.
Speaker:Again, all the detail about the goodness that Google analytics Springs
Speaker:is in my show with Mercer episode number three 40.
Speaker:So that's number one,
Speaker:have your Google analytics in place.
Speaker:Great. Next up.
Speaker:Number two,
Speaker:your Facebook pixel what's that you ask,
Speaker:it's a little piece of code that you place on your
Speaker:website, landing pages,
Speaker:opt-in pages,
Speaker:and any other online space that tracks who comes to those
Speaker:places. Why is it important?
Speaker:This data can be used for targeting ads in the future.
Speaker:You can then reach those people specifically and also target other
Speaker:people who quote,
Speaker:unquote, look like them in terms of behaviors and interests.
Speaker:Now I can hear you already.
Speaker:You're thinking that you can skip over this part because you
Speaker:don't intend to run Facebook ads.
Speaker:Well, maybe not today,
Speaker:but what if you have a change of heart in the
Speaker:future? Never say never,
Speaker:right? And given that it doesn't cost a thing to attach
Speaker:your Facebook pixel to your website.
Speaker:What's the harm because here's the deal.
Speaker:You can't decide tomorrow that you want to run ads,
Speaker:attach to the pixel then and have any usable information to
Speaker:make your ads a success.
Speaker:The information is gathered over time and grows,
Speaker:richer and richer.
Speaker:With the more information it has available.
Speaker:This also holds true for what I was talking about earlier.
Speaker:And number one with Google analytics too,
Speaker:by the way.
Speaker:So create your Facebook pixel code and get it added to
Speaker:your website today.
Speaker:A simple Google question.
Speaker:How do I find in place my Facebook pixel?
Speaker:We'll give you loads of articles on exactly how to do
Speaker:this. Okay?
Speaker:Number three,
Speaker:what I want you to do immediately to have a stronger
Speaker:business moving forward is start collecting emails.
Speaker:You don't have a clue on how to set up or
Speaker:run an email campaign,
Speaker:go over to MailChimp,
Speaker:sign up for a free account and get started.
Speaker:They have lots of tutorials and information that can walk you
Speaker:through the entire process.
Speaker:I see so many people get in their own way and
Speaker:create barriers that don't need to exist about email marketing.
Speaker:And here's the thing.
Speaker:You can't run an email marketing program.
Speaker:If you don't have any emails as a maker,
Speaker:you're most likely in places all the time where you can
Speaker:be collecting email addresses to build your list.
Speaker:First off,
Speaker:anyone who's purchased from you and is now a customer should
Speaker:be on that list.
Speaker:That's how you can continue communicating with them.
Speaker:So they'll buy from you again.
Speaker:Second at craft shows set up a way to collect email
Speaker:addresses through a raffle or third,
Speaker:a first time discount offer on your website.
Speaker:There are so many ways to get emails,
Speaker:but my point here is starting this moment.
Speaker:Keep this activity top of mind all the time.
Speaker:This is one of the biggest regrets I hear from makers.
Speaker:When they finally understand the value of an email list,
Speaker:they put on a big,
Speaker:sad face about all the sales potential with all the prospects
Speaker:that they've lost,
Speaker:because they didn't grab an email when they had the opportunity
Speaker:and it was right in front of them.
Speaker:And now it's lost forever a caution here too.
Speaker:For those of you who are thinking you don't need emails
Speaker:because you have people following you on your social media accounts,
Speaker:think about it.
Speaker:The only access you have,
Speaker:your followers is through that platform.
Speaker:If your account gets shut down,
Speaker:Facebook changes their ways yet again,
Speaker:or something happens with your account.
Speaker:For any number of reasons,
Speaker:you will lose connection to those people completely.
Speaker:That's something that should keep you up at night.
Speaker:If you're relying totally on prospecting through social media,
Speaker:I'm keeping this short and sweet today.
Speaker:So in summary,
Speaker:here's what to put in place right now.
Speaker:If it's not set up already,
Speaker:just three things,
Speaker:Google analytics,
Speaker:your Facebook pixel,
Speaker:and a continual method,
Speaker:and the conscious activity of collecting emails all the time.
Speaker:If you've already got this done fabulous,
Speaker:you're set up to take advantage of the sales potential that
Speaker:they offer.
Speaker:And if not,
Speaker:let's get you to this point,
Speaker:consider this your directive for the week.
Speaker:Bye for now that's a wrap.
Speaker:I'm a get to the point kind of girl.
Speaker:And this is what you can expect from these quick midweek
Speaker:sessions. Now it's your turn go out and fulfill that dream
Speaker:of yours.
Speaker:Share your handmade products with us.