Tips & Talk 50 – Dare to Listen? You’re Full of BS!
Let me cut to the chase. I’m not a betting girl but if I was, I think I’d win this wager. I’m placing my bet that YOU are full of BS. And not only that. I’m here to convince you that you should be showing that you’re full of BS to your community too.
I’ve got you totally confused right now. Yes? I heard this BS statement from Ally Love … my favorite Peloton spin instructor. The reason I connect with her is she’s grounded in her thinking, clearly loves and seeks out the fun in life, has morals that align with mine … and tells it like it is. When she told me (and my virtual spin class) that we were full of BS, my first instinct was to say – not me. I mean I know others who are but I don’t see it in myself.
As we continued spinning and Ally continued talking, I spun faster – breathed harder and when I was done – stood prouder – because she convinced me that I AM full of BS. And that’s what I’d like to pass on to you right now. I want you to believe that you are also, from the soles of your feet to the top of your head, full of BS.
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Transcript
Hi there.
Speaker:It's Sue.
Speaker:And thanks for joining me for tips and talk day.
Speaker:These are bite-sized topics that I pull from community questions and
Speaker:things that I'm observing in the world of handmade small business.
Speaker:If you'd like to submit a topic,
Speaker:DME, over on Instagram at gift biz unwrapped,
Speaker:let me cut to the chase.
Speaker:I'm not a betting girl,
Speaker:but if I was,
Speaker:I think I'd win this wager.
Speaker:I'm placing my bet that you are full of BS.
Speaker:And not only that,
Speaker:I'm here to convince you that you should be showing that
Speaker:you're full of BS to your community too.
Speaker:I've got you totally confused now.
Speaker:Right? I heard this BS statement from Allie love.
Speaker:My favorite Peloton spin instructor.
Speaker:The reason I connect with her is she's so grounded in
Speaker:her thinking clearly loves and seeks out the fun in life.
Speaker:And he has morals that align with mine and tells it
Speaker:like it is when she told me and my virtual spin
Speaker:class that we were full of BS.
Speaker:My first instinct was to say,
Speaker:not me.
Speaker:I mean,
Speaker:I know others who are,
Speaker:but I don't really see it in myself.
Speaker:As we continued spinning.
Speaker:And Allie continued talking,
Speaker:I spun faster,
Speaker:breathed harder.
Speaker:And when I was done stood prouder because she convinced me
Speaker:that I am full of BS.
Speaker:And that's what I'd like to pass on to you.
Speaker:Now, I want you to believe that you are too,
Speaker:from the soles of your feet,
Speaker:to the top of your head,
Speaker:you are full of BS.
Speaker:You see BS stands for big stuff,
Speaker:not what you thought.
Speaker:I know big stuff you that's right.
Speaker:You have big ideas,
Speaker:big dreams,
Speaker:and can achieve big things.
Speaker:Do you recognize that you've already done this?
Speaker:If you've gotten an educational degree of any kind,
Speaker:learn to play an instrument or experienced success in a sport,
Speaker:your big stuff.
Speaker:If you've been hired for a job,
Speaker:helped a friend in trouble volunteered for something,
Speaker:your big stuff.
Speaker:If you are,
Speaker:or have been someone's chosen partner or raised a child,
Speaker:then you're definitely big stuff.
Speaker:If you step out of yourself for a minute and reflect
Speaker:on what you've done to this point in your life,
Speaker:you'll see that there's a lot of BS there.
Speaker:Congratulations. As you listen to me now,
Speaker:and I'm making the assumption that you're here because you're considering
Speaker:or have started a business around your handmade skills.
Speaker:Let's talk about how you are already big stuff.
Speaker:With this first,
Speaker:you have creative talents that not everybody in the world,
Speaker:possesses, you've invested time and energy into perfecting the items that
Speaker:you make.
Speaker:Perhaps you've taken classes to learn your advanced techniques,
Speaker:or you've invested in the proper equipment and learn the right
Speaker:materials to use for the best results.
Speaker:You've also,
Speaker:here's the best one,
Speaker:added your own layer of individuality and style to your handmade
Speaker:products. You can't get around to putting part of you into
Speaker:anything that's handmade.
Speaker:And that's what makes it so special.
Speaker:I'm thinking you're probably with me up to this point.
Speaker:Now let's get to the hard part showing the world that
Speaker:your big stuff,
Speaker:so it can help you grow your business.
Speaker:What does that mean?
Speaker:Exactly. Part of this,
Speaker:yes is tooting your own horn,
Speaker:but it's mostly just getting out in front of people and
Speaker:being you.
Speaker:There's no need to reinvent yourself or put on a facade
Speaker:because you think you're not worth the attention.
Speaker:We've already established that your big stuff.
Speaker:The truth is that the attention you attract is dependent on
Speaker:being you and the degree at which you're willing to put
Speaker:yourself out there in a genuine way and show who and
Speaker:what you are.
Speaker:Your BS.
Speaker:This applies to small business owners.
Speaker:Most we don't have millions of dollars to promote a brand
Speaker:identity. Not yet.
Speaker:Anyway, not like a company like Spanx where just hearing the
Speaker:name. It brings you to an opinion of the product that's
Speaker:been achieved through messaging and imagery that we've seen consistently for
Speaker:years, as they've grown into what they are today,
Speaker:our way of accomplishing the same BS notoriety in your small
Speaker:sphere of customers and potential customers is by opening up the
Speaker:curtain and showing people you,
Speaker:because this bears repeating what makes you big stuff is that
Speaker:you're genuinely being and showing you who you are.
Speaker:How can I explain this to you better here.
Speaker:Let me go with this.
Speaker:Let's say you're looking for a necklace for a friend's birthday.
Speaker:You search online and find something you like from Bethany's bead
Speaker:works. You don't know Bethany,
Speaker:but you like her items.
Speaker:Her reviews look good,
Speaker:but you want to look around just a little bit more
Speaker:to confirm that this is the best choice.
Speaker:Then you run into specialties by Samantha.
Speaker:You've seen her before.
Speaker:You've watched her on Instagram.
Speaker:Even, you know that she's got a cute little golden retriever
Speaker:puppy, and you've even seen her making her jewelry.
Speaker:I mean,
Speaker:you don't know her personally,
Speaker:but you feel like you do.
Speaker:And look,
Speaker:she also has a perfect gift solution for your friend.
Speaker:So based on these two options,
Speaker:who are you going to choose?
Speaker:Bethany, who you don't know or Samantha,
Speaker:who you feel more connected to?
Speaker:I think the choice is obvious.
Speaker:How about if you've ever been in a direct message conversation
Speaker:with someone don't you feel more connected and interested in supporting
Speaker:that person?
Speaker:Even if the interaction happened months ago,
Speaker:I know I do.
Speaker:This works even better in person,
Speaker:which is why I'm such a huge fan of in-person networking
Speaker:or selling at craft shows.
Speaker:In addition to you having your online presence,
Speaker:when you're in person,
Speaker:you can have a genuine one-on-one interaction,
Speaker:even if it's only for just a few minutes in just
Speaker:that short time a relationship has been started.
Speaker:If you do craft shows already,
Speaker:you know what I mean?
Speaker:Some of your customers come back just to see you,
Speaker:right? These are the types of things that happen when you
Speaker:get out of your own way and allow yourself to believe
Speaker:that you are full of BS.
Speaker:And then you take the steps to show up as big
Speaker:stuff to showing up as big stuff in the way that
Speaker:I'm describing doesn't mean being overly boisterous,
Speaker:egocentric, or aggressive.
Speaker:It means recognizing the greatness in you and letting others know
Speaker:about it too.
Speaker:In providing this look into you,
Speaker:you're giving them confidence and validation that your products are the
Speaker:right choice that they can trust in you.
Speaker:And in turn they'll want to support you and your business.
Speaker:As Gary V says,
Speaker:dab, dab,
Speaker:dab, right hook.
Speaker:Have you read the book for us?
Speaker:It give a look at who you are,
Speaker:which gives a reason to like,
Speaker:and trust you.
Speaker:And then you offer a product that your audience wants and
Speaker:then right.
Speaker:Hook they buy.
Speaker:So here's your homework for today.
Speaker:Set 15 minutes aside and think about how you really are
Speaker:full of BS and then get up on your stage and
Speaker:show us what you've got.
Speaker:Big stuff.
Speaker:That's a wrap.
Speaker:I'm a get to the point kind of girl.
Speaker:And this is what you can expect from these quick midweek
Speaker:sessions. Now it's your turn go out and fulfill that dream
Speaker:of yours.
Speaker:Share your handmade products with us.
Speaker:We want them,