Tips & Talk 100 – I Had No Idea …
Regardless of what you make, there’s a skill that you’ve had to perfect. There are certain critical production points or special additions you include that make your creations extra special. There are cooling times, temperature levels, material quality specs, and interesting tools of the trade.
Showing these things to your customers, things they’d never have the ability to know or see otherwise, adds to their perspective of the value of your products. And this added value doesn’t cost you more in materials or production time either. You’re already doing it. It’s just that your audience doesn’t know about it. It’s well worth your while to tell them.
Resources Mentioned in this Episode
CONNECT with me here:
Website | Facebook | Instagram
SUBSCRIBE to the podcast:
Apple Podcasts | Google Podcasts | Spotify
PAY IT FORWARD by leaving a rating and review.
I’d love to hear your comments. Tell me how the show has helped you or a specific guest or point that had an impact. You can do that right here.
Thanks for listening!
Resources for Growth of Your Handmade Biz
5 Rookie Mistakes Webinar (FREE)
Check out the Merch Shop
Gifts for you or your biz friends that will make the days brighter and add a touch of inspiration and happiness. Enter the shop here.
Join our community of handmade product makers
Gift Biz Breeze is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, and learn new things – it’s all there and we’re waiting for you to join us!
Finally, would you please leave a review? Thanks!
It helps other makers like you find the show and build their businesses too. You can do so right here: Rate This Podcast
Transcript
Hi there,
Speaker:it's Sue and thanks for joining me for Tips and Talk
Speaker:Day. These are bite-sized topics that I pull from community questions
Speaker:and things that I'm observing in the world of handmade small
Speaker:business. If you'd like to submit a topic,
Speaker:DM e over on Instagram at Gift Biz Unwrapped.
Speaker:Before we get started,
Speaker:I'm gonna share a secret with you.
Speaker:One of my superpowers is the ability to get an enormous
Speaker:number of tasks and projects done each and every week.
Speaker:I easily meet deadlines,
Speaker:rarely forget to do something,
Speaker:and know at the start of each day what needs priority,
Speaker:attention and action type A personality.
Speaker:Yes, and a follow through on the Kobe assessment,
Speaker:which should have given me the clue,
Speaker:but it wasn't until people started commenting to me that I
Speaker:realized not everyone naturally knows how to do this.
Speaker:It's the biggest single contributor to the growth I always see
Speaker:in my businesses without spending hours and hours working either.
Speaker:It's about focus and doing the right things efficiently.
Speaker:Prompted by all the questions on how I do this,
Speaker:I went about finding a way to help you perform at
Speaker:a higher level too.
Speaker:I analyzed my methods and formalized my process,
Speaker:which is one many of my coaching clients.
Speaker:Now also follow.
Speaker:You can use it too.
Speaker:It's all part of a tool called the Inspired Daily Planner,
Speaker:made specifically for gifters,
Speaker:bakers, crafters and makers.
Speaker:Make no mistake,
Speaker:this is not your ordinary planner.
Speaker:First off,
Speaker:it comes with a video explaining my productivity strategy and the
Speaker:physical planner isn't dated,
Speaker:so you can start using it the second it arrives at
Speaker:your doorstep,
Speaker:and that's not all included for each day is a motivational
Speaker:or business building tip and plenty of space to capture and
Speaker:book in time for to-dos scheduled appointments and all those ideas
Speaker:that are now getting lost.
Speaker:You can watch the video for free and then get your
Speaker:inspired daily planner@giftbizunwrapped.com
Speaker:slash inspired.
Speaker:I recently returned from the Philly Candy Show.
Speaker:This is an event focused on candy makers most specifically Chocolateers.
Speaker:I've been doing this show for,
Speaker:oh gosh,
Speaker:probably about 10 years or so now,
Speaker:if you were to walk into the exhibit hall,
Speaker:you'd see big machines complete with combinations of industrial mixers,
Speaker:coders, and cooling trolleys.
Speaker:I'm quite sure I'm not getting the terms right,
Speaker:but you get the picture.
Speaker:You'd also run into booths selling ingredients and enhancements and all
Speaker:sorts of molds and other chocolate making equipment.
Speaker:Of course,
Speaker:there'd be packaging resources too,
Speaker:like label machines,
Speaker:clear boxes with cavity trays to separate the pieces and of
Speaker:course, this is where we fit in with our ribbon printing
Speaker:machines. It's always so interesting to me to see all the
Speaker:different types of things that each product industry uses.
Speaker:I love these specialty trade shows for just that reason in
Speaker:this case,
Speaker:to get a peak behind the scenes of the world of
Speaker:chocolate. I'm interested,
Speaker:even though I have no need to be a chocolate expert,
Speaker:I'm just an expert chocolate taster.
Speaker:Anyway, a few years back,
Speaker:the board at the Philly Candy Show decided to add business
Speaker:development programs into their course roster.
Speaker:I've had the honor of conducting classes on various topics ever
Speaker:since this year.
Speaker:They also asked me to sit on a panel each morning,
Speaker:very informal,
Speaker:where attendees could ask any questions they'd like.
Speaker:I've never attended these in the past because the questions have
Speaker:always revolved solely around chocolate production.
Speaker:That of course,
Speaker:changed when I was included to talk about the business side
Speaker:of things,
Speaker:but still many questions were about chocolate that provided me with
Speaker:even a deeper level of exposure to the world of a
Speaker:chocolatier. It was fascinating.
Speaker:For example,
Speaker:I didn't know that the environment is all important for chocolate.
Speaker:Now, obviously as a consumer,
Speaker:I knew that heat would melt your chocolate bar if you
Speaker:leave it in a hot car or a cake will be
Speaker:a wilted mess if the sun shines down on an outdoor
Speaker:wedding cake for too long.
Speaker:But I didn't know that air from a ceiling vent could
Speaker:completely ruin one side of a tray of chocolate by turning
Speaker:them white,
Speaker:and then the other side could remain totally unaffected.
Speaker:Or the constant opening and closing of a chocolate shop door
Speaker:with customers coming in and out can raise havoc on the
Speaker:product being made that day,
Speaker:even if it's in a designated area in the back,
Speaker:sealed off by a second closed door,
Speaker:chocolate production.
Speaker:Is that sensitive?
Speaker:I didn't know that.
Speaker:The filling of a truffle needs to be a very specific
Speaker:consistency that varies from flavor and ingredients,
Speaker:and if it's not right,
Speaker:it will break apart.
Speaker:Their term is explode when dipped in the coating chocolate.
Speaker:I didn't know that trays and bowls need to be completely
Speaker:cleaned between batches or it affects or potentially ruins the outcome
Speaker:of what comes next.
Speaker:Even if that next batch is of the exact same chocolate,
Speaker:and I didn't know that in an experienced chocolatier making a
Speaker:product that they'd done consistently for years one day may follow
Speaker:the exact steps they always have and they find themselves with
Speaker:a completely worthless production run without an understandable rhyme or reason.
Speaker:Chocolate is that finicky Who knew all these discoveries led me
Speaker:to a whole new appreciation for chocolate.
Speaker:I had no idea of the complexity involved in creating these
Speaker:delicious confections that we love so much.
Speaker:You can be assured that the next time I savor a
Speaker:dark chocolate grand marnet truffle melting in my mouth,
Speaker:I'll stop savor and consciously notice how much I enjoy it
Speaker:because I now do know all it took to provide me
Speaker:with this experience.
Speaker:Okay, now,
Speaker:why am I telling you all this?
Speaker:It's because I could never have gotten to this deeper level
Speaker:of appreciation for chocolate if I hadn't been exposed to the
Speaker:knowledge of how skilled a chocolate maker needs to be to
Speaker:produce their candy.
Speaker:From there,
Speaker:my mind goes to you and your products.
Speaker:Regardless of what you make,
Speaker:there's a skill that you've had to perfect,
Speaker:and there are certain critical production points or special additions that
Speaker:you include that make your creations unique and yours exclusively.
Speaker:There are cooling times,
Speaker:temperature levels,
Speaker:material quality specs,
Speaker:interesting tools of the trade,
Speaker:and I know so much more that you take for granted
Speaker:with your craft because you use them all the time.
Speaker:Yet we know nothing about showing these things to your customers.
Speaker:Things they never have the ability to know or see otherwise
Speaker:adds to their perspective of the value of your products.
Speaker:And the great thing about this is this added value doesn't
Speaker:cost you more in materials or production time.
Speaker:You are already doing it.
Speaker:It's just that your audience doesn't know about it and it's
Speaker:well worth your while to tell them.
Speaker:Share interesting parts of your production in social media posts or
Speaker:reels. Write a blog article about a funny or not so
Speaker:funny at the time story that brought you to a current
Speaker:level of expertise.
Speaker:Talk about these things to booth visitors at craft shows.
Speaker:Even better.
Speaker:Do demos at live person events that always draws a crowd
Speaker:and sparks conversation.
Speaker:Maybe I can best summarize it by saying,
Speaker:don't make in private and sell in public.
Speaker:Show them all stages of how you get your product from
Speaker:start to finish.
Speaker:They'll be intrigued and like what's happening with me with chocolate?
Speaker:They'll have a new found appreciation for your creations,
Speaker:which of course leads to more business and new customers.
Speaker:That's a wrap.
Speaker:I'm a get to the point kind of girl,
Speaker:and this is what you can expect from these quick midweek
Speaker:sessions. Now it's your turn.
Speaker:Go out and fulfill that dream of yours.
Speaker:Share your handmade products with us.
Speaker:We want them and they bring us both.