Tips & Talk 51 – Here’s the Key You’ve Been Looking For

Hi there.

It's Sue.

And thanks for joining me for tips and talk day.

These are bite-sized topics that I pull from community questions and

things that I'm observing in the world of handmade small business.

If you'd like to submit a topic,

DME over on Instagram at gift biz,

unwrapped, think about your messy catch all drawer.

You know,

the one,

anything, you know,

you should keep,

but don't have a specific place for goes in there.

Mine is in the kitchen.

I recently pulled everything out and reorganized,

no joke.

I had nine pairs of scissors for tape dispensers and three

lighters for my candles.

Of course,

multiples of all these things surprised me because when I went

looking for them,

I couldn't find a single one,

a case of having what I really need,

but not easily at hand because they're buried under all the

mess. You know,

what else was in that drawer?

A key,

but a key to what?

Usually I have an identifier of some sor like it's in

a plastic bag with a note or the key has some

type of a label on it or something,

but not this one.

Maybe it was one of my neighbors that I have in

case of emergencies.

It wasn't a car key that I could easily determine.

So now what do I do if I knew what the

key went with,

it would be really valuable,

but holding it in its current state,

without knowing where it goes into useless,

that struck me as such a powerful thing in my hand

was a single key that with one important piece of information

could easily open the right door box or treasure,

chest simple done in seconds.

And without another thought,

because access with the key is effortless.

But if you reach a door and don't have the key,

you're stuck and can go no further,

or you have to waste a lot of time looking for

the key,

calling a locksmith,

or maybe even breaking down the door.

Something that usually requires very little thought turns into a big

chore, all because of one little key.

This is what happens in business too.

I see women every day working so hard trying to open

doors without having the right key and then getting discouraged because

sales aren't coming in and they can't understand why they're missing

the keys.

That's why to me,

it's heartbreaking scenes so much energy and excitement turn into self

doubt and defeat.

When this happens,

that's actually what led me to start gift biz unwrapped.

In the first place.

I didn't go into my own business with the idea that

it would evolve into this.

But when I talk with women at trade shows for the

ribbon print company,

even today,

it comes up over and over again,

either I hear,

I want to start a business,

but I don't know how or my business isn't making the

kind of money that I thought it would.

And I'm not sure how to fix it.

Conversations like this light me up.

It allows me to pull from my experience from my corporate

days when I used to deal with huge brands,

as well as small boutique businesses.

And it gives me the opportunity to share what's working for

my product businesses.

Also since one-on-one can happen only on a small scale,

I decided to create a program that I can share to

help women on a much larger level.

That what maker's MBA is all about.

You might have heard me reference this before.

Don't let the name scare you.

MBA sounded very professional and serious.

I know.

And indeed the program includes top quality business information necessary for

starting and growing a profitable product business,

but you don't need prior business training or a special undergraduate

degree to join and see results from this very special program.

If the idea of starting your business by selling your handmade

products has been on your mind for a while.

Now, this is a great time for you to take action.

The attraction for handmade products,

along with the focus on supporting small business is at an

all time high maker's MBA gives you step-by-step guidance and support

to start your handmade business.

And if you're already on the way it provides you the

keys to growing a business where currently your sales are less

than what you'd like.

Think of this program as a lifetime resource on how to,

and what's next for every single stage of your business.

And once you're in,

you have access forever,

including all updates and enhancements to the trainings,

it doesn't provide just one missing key.

It's an entire chain of keys that you need to open

all the doors at every stage.

As your business opens,

grows and adjust to current times this year,

I'm doing things completely different in terms of the offering of

the program,

the contents all the same,

but the timing,

the pricing and the rollout are all different and it's fast.

So if you think this may be for you,

go to gift biz,

unwrapped.com forward slash interested to read through all the details.

You can also reach out to me@suatsumoheight.com.

If you have any questions and would like to talk about

your specific situation and we can talk about whether it would

be a good fit for you.

But as I said,

act fast,

the doors close in just a few days,

February 26,

to be exact,

no time to waste or you'll miss it.

Maker's MBA.

What you need to get your handmade products out to the

world and make money at it too.

I'm offering you the only key you need,

will you accept it and open the door to your future?

That's a wrap.

I'm a get to the point kind of girl.

And this is what you can expect from these quick midweek

sessions. Now it's your turn go out and fulfill that dream

of yours.

Share your handmade products with us.

We want them,