Starting out as a mechanical engineer in Austria, Klaus Haagen had no idea that he would one day be applying his expertise from manufacturing metal and steel products to creating contemporary candles.
Klaus has an eye for geometric shapes, colors and textures. He was influenced by Europe’s visionary artistry and quality craftsmanship and in 2006 devoted himself solely to designing one-of-a-kind candles in the United States.
He works in his own studio (atelier), which combines the quality control of his handmade candles and the opportunity to create candle art using shapes, sizes and jewel-tone colors.
Klaus is inspired by customers who appreciate stepping out of the accelerating comet of life into an oasis of atmosphere, art and candlelight.
The Austrian Atelier Story
Why Klaus decided to leave his professional corporate position. [4:54]
Why the Austrian Atelier candles are different. [8:17]
Understanding the meaning behind the name. [9:55]
No social media for Klaus! He sells his candles solely through trade shows. [19:28]
Behind the scenes broken down by roles. [31:21]
Candle Flickering Moments
Production vs. sales. How Klaus handles the volume. [21:58]
How to keep up with orders as you grow. [26:00]
Cash flow challenges. Klaus has the answer. [28:10]
Business Building Insights
Advice on deciding on a business name. [11:28]
Make sure people understand what your product is! [12:11]
A way to demonstrate what your product does. [14:40]
Trade show booth display suggestions. [18:19]
Advice for creatives on business growth. [23:00]
Persistence – Feedback – Adjustment [13:22]
If you believe in your product you need to give it time to grow. [34:10]
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