SPECIAL PSA – How to Participate in the Virtual At Home Craft and Gift Show to Boost Holiday Sales

Hi, there it Sue,

are you surprised to hear for me on a Saturday that's

I'm only following suit Last night at 7:00 PM.

Sharp. I got an alarm on my phone,

you know,

that blaring body jolting sound when there's an Amber alert.

Luckily it wasn't that,

but it was to alert my community that we are now

officially at a more advanced level of lockdown.

I know you're in a similar situation all over the country,

small towns and big cities are making new adjustments to manage

lifestyle. The vaccine is on the way,

and I think we have every reason to be optimistic for

a freer future,

but addressing the here and now the holiday season coming up

last week,

I started hearing rumblings that even some of the socially distanced

in-person craft shows that you've signed up for are being,

if not questioned,

already canceled,

given that what do you do for the holidays?

You've already been making product and preparation for the shows,

or maybe you've had an alternative plan in place yet still

feel like you need to be doing something more to drive

sales this season.

But what I've been asking the same question,

because even though we keep talking about how important and valuable

Facebook and Instagram live shows are right now,

I know a lot of you just can't get yourself to

do one.

If you've been following me for awhile,

you know,

I believe in the law of attraction.

Well, it's at work again right here in my life because

this week has brought the answer to this question of how

in a very unexpected way,

cue the applause and the fireworks for this brand new sales

opportunity. That's now available to you.

Literally, we have organized and put this together within the last

48 hours.

You see I've partnered with Holly and Robert from at home

events to present the at-home holiday craft and gift show on

December 6th.

Yes, you're hearing me right December 6th of this year,

like in two weeks,

this is your golden ticket to holiday sales.

And perhaps for you,

a replacement of these newly canceled shows,

it's how you can still sell all the holiday theme product

to that you've already made.

And guess what,

if you weren't planning an in-person show this year,

here's a chance to do something similar without having to guess

how much product you should bring worrying about whether it sells

and deal with all the setup and tear down of a

physical show,

all that plus the opportunity,

get into a national show with an experienced and professional team

that has virtual event planning all figured out.

That means almost everything is done for you already.

And the visibility opportunities are baked right into the program.

Along with email list,

building potential and everything we talk about to put on a

successful show.

All you need to do is follow the steps clear,

easy, and with help along the way.

Oh, and did I tell you yet that the Facebook ads

driving attendees to the show have already started?

Yup. About the time this podcast goes live,

we've started signing up people who will show up at your

booth, see your products and are specifically looking for holiday gifts.

Are you as excited as I am?

This is an incredible opportunity and why I decided to totally

clear my schedule for the next two weeks to make this

happen for you.

Let me share with you some more details.

When you purchase a booth at the at home craft and

gift show,

you'll be participating in a nationwide marketplace.

You'll have your very own booth page customized with a branded

header logo,

your product photos,

videos, social media,

and website links.

Customers will be able to buy right from that page where

product orders go through to your current shopping cart system.

So there's no extra payment setups required by you at all.

What makes this show stand out from others is the online

video conference and chat features where you can interact real time

with attendees.

They can visit your virtual booth,

read about your company and buy your products by themselves,

but they can also request to talk with you either face

to face or through audio or text to ask questions,

give you details on a custom order that they want to

place or just to pop in and say,

hi. And all of this is done from the comfort of

home. Your customers can be shopping on a Sunday afternoon from

their couch,

kitchen table,

wherever. When in normal times they may have been out at

their local craft show or church,

bizarre buying gifts and stocking stuffers.

They can't do that this year.

I see these virtual shows continuing to be part of the

mix. Moving forward.

People are now comfortable with zoom.

It's just like picking up the phone these days.

So that means virtual shows.

While last year,

this time may have been more challenging are now accepted and

welcomed. This all sounds great.

I know,

but guess what?

There's more,

the at-home folks have two live trainings with backup recordings to

help you along.

You can access them live where you'll be able to ask

questions or by recorded replay.

If you need them.

One covers how to set up online booth.

I've already seen the behind the scenes interface,

and I'm telling you,

most of you are going to be able to put this

together in an hour or two,

but if you're concerned or you think you're tech challenged,

there are going to be two of us.

If not three,

available to assist you if needed.

The second training is on how your space should look when

someone comes on and talks to you during the live event.

So suggestions,

ideas, and tips to help make that sale happen just by

the way of visual representation included in this training is also

specific management of your booth.

So which buttons to push.

So you can allow someone to see you,

how you would work.

The text chat features,

things like that.

All of this is being done so that by the time

the show starts,

you'll be well-prepared with a professional online booth and know exactly

how to manage your customers and sales.

This assistance continues the day of the show too.

So you'll never feel alone or not sure what to do

to make this the best virtual booth experience possible for both

you and your customers.

The end at home craft and gift show is December 6th,

from 12 to four Eastern standard time.

But get this,

your booth will be visible all the way through the holidays.

So through December 31st,

this gives you an opportunity to ride the wave of being

connected with the show,

using your custom branded social media graphics,

and even change out product.

So you could input later new year's designs or a special

promotion that you want to use as the holiday gets closer.

You're in complete and total control give you the step-by-step of

what happens when you book a booth.

The first thing you do is you register for your booth

and you do that by going to gift biz,

unwrapped.com/at home booth,

then you'll get login information for your individual booth page,

where you'll input information.

You already have to set up your virtual exhibit space.

Next you'll want to create a giveaway or some reason for

people to give you their email for list building,

and also for a connection after the show,

we can help you figure that out.

If you're a little uncertain here,

you'll also at this point,

be provided with a custom graphic to use in social media,

showing that you're linked to the at home show and also

an email script to send out announcements,

telling people that you'll be at the show and how they

can get their ticket to attend.

Imagine the increased intendance on top of what we're bringing in

with Facebook ads,

when all the vendors send out emails,

mass extended visibility,

then on December 6th,

you or someone else that you've chosen will be at your

virtual booth to talk with the show attendees.

And finally you'll process orders that come in from the show

and any ongoing orders that come in through the end of

the year.

That's it easy,

professional and waiting just for you.

All you need to do is grab your booth,

but fast because given the short timeframe here,

we're limited in booth vendors to 50,

you may ask why would we set a limit?

I mean,

we all know that online,

there can be as many booths as we want.

I specifically made this request because let's face it.

We have two weeks and I want to make sure that

this experience is the very best possible for all vendors.

So putting a cap on this very first show I do

with at-home events makes it possible to ensure that everybody gets

the attention they need.

So there you have it.

The at-home craft and gift show is your way to end

2020 with a celebratory bang,

bring in more holiday sales,

add to your email customer and prospect list and set yourself

You know what they say about momentum.

It starts by getting the ball rolling.

In this case,

it's grabbing a booth before they're all gone.

So go directly to gift biz,

unwrapped.com forward slash add Home boost.