Tips & Talk 30 – First Steps to Creating Your Brand

This is the first activity most new business owners jump into – naming the business and then creating a logo and brand colors. That makes sense because it’s what you see as a consumer and how you identify other businesses. So naturally it’s what you gravitate to as the necessary starting point. Perfect. But don’t…

Tips & Talk 25 – Let’s Rank Your Confidence Level

Certainly this varies from day to day and in different situations, but having a solid level of confidence overall is necessary in order to be a successful business owner. Small handmade product businesses in particular need a leader who projects confidence. You are the focal point as the maker right beside your fabulous products. Pulling…