Tips & Talk 104 – A Discussion on Large versus Small Craft Shows

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We are so lucky in our industry of handmade to have what feels like endless options for face-to face-selling. Today let’s talk about the size of a show and how that can affect your success. You may initially thing that larger shows will bring greater results but that’s not always the case. Both large and…

Tips & Talk 103 – Increase Your Confidence and Enthusiasm

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Do you underestimate confidence and enthusiasm? I realize these are two entirely separate things, but they do go hand in hand in your business and can seriously impact your progress and the success you’ll see in the long run. Let’s define each of these first – so we’re on the same page in terms of…

Tips & Talk 98 – How to Celebrate National Bakers Crafters Makers Day

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National Bakers-Crafters-Makers Day celebrates ALL handmade creators of the world! Being a maker yourself, you know that what you create originates in your soul. It’s very existence requires your imagination, passion and skill. And when you present your creation, the final result provides happiness for both you and the person who receives and uses your…

405 – How to Increase Customer Retention with Kerri McDonald

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how to increase customer retention

Here’s possibly the most important thing you can do to grow your business. Learn how to retain customers who have already purchased from you so they buy again.  Of course, some customers will drop off, month to month, or be one-time purchasers. But the strategy you’ll hear about today can STOP that constant search for…

Tips & Talk 95 – Are You Being a Responsible Guardian of Your Business?

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Starting a business is often compared to having another child. You’re responsible for its vitality and the one who sets the vision, plans the strategy and has the final vote on all the decisions. The life of your business is in your hands. Have you ever thought about it this way? And along with that,…