Tips & Talk 26 – What NOT to Do with Your Logo

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Shocked woman - what not to do with your logo

Your logo is the front and center asset for your business. Most likely it includes the company name, special colors that define your vibe and an image that pulls it all together. You’ve given it a lot of thought and worked hard to make sure it’s absolutely perfect. So now you want to show off…

Tips & Talk 25 – Let’s Rank Your Confidence Level

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Confidence revealed through a torn paper

Certainly this varies from day to day and in different situations, but having a solid level of confidence overall is necessary in order to be a successful business owner. Small handmade product businesses in particular need a leader who projects confidence. You are the focal point as the maker right beside your fabulous products. Pulling…

Tips & Talk 24 – Competition! Now What?

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Women looking at the competition on a cell phone

Oh no! A competitor encroaches into your “territory” and your first thought is that all is lost. They must be so much better than you – with a higher quality product at a lower price. Please press the pause button. Let’s take the emotion down a level and talk logically about what to do in…