Tips & Talk 106 – A Different Way to Look at Your Competition
Competition is not something you need to fear. There are actually advantages to being in a well-known and established industry. I explain why and how to look at your competition differently. The emotion and feeling of discomfort comes up when you don’t have a plan to tackle competitive situations. Here’s why competition is a good…
Tips & Talk 104 – A Discussion on Large versus Small Craft Shows
We are so lucky in our industry of handmade to have what feels like endless options for face-to face-selling. Today let’s talk about the size of a show and how that can affect your success. You may initially thing that larger shows will bring greater results but that’s not always the case. Both large and…
411 – 150 Craft Shows in 3 Years! with Grant and Jennifer Anderson
This week’s show is pretty exciting. As you saw from the title, my guests have participated in 150 in-person shows over just the past 3 years! Given that level of activity, you know they have a ton of experience and a wealth of insights to share. You’ll also hear about their unexpected start in business,…
Tips & Talk 81 – Why NOW is the Time
Let’s talk about why now is the most opportune time to get moving on your business. If you’re just starting – it’s the moment to flip that switch on. And if you’ve stalled out or pressed pause for whatever reason – it’s time to reignite that forward momentum. Here are four reasons why you shouldn’t…
Tips & Talk 65 – What To Do About Your Lurkers
People come in your shop or show booth, pick things up, chat for a while and don’t buy. Or your Facebook page has hundreds or even thousands of followers, many who contribute by posting and commenting but they never support you through sales or take part in your special promotions. Or there’s a lot of…