Tips & Talk 42 – “… When All Through the Store …”

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Christmas Poem "When All Through the Store"

Enjoy my rendition of an old Christmas classic – revised to fit our handmade business community. Enjoy and listen closely, you’ll hear some priceless lessons that Amanda, our shop owner, learns from Jolly Old St. Nick. CONNECT with me here: Website | Facebook | Instagram SUBSCRIBE to the podcast: Apple Podcasts | Google Podcasts | Spotify PAY IT FORWARD by leaving…

Tips & Talk 33 – But Will They Buy?

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Woman wondering about whether her product will sell

The often unasked question. “Will my product sell?” As an experienced maker, all your creations are skillfully crafted and the model of perfection. But you want to know if it will be a top seller before you put in the time and money building up your inventory. So let’s address the issue of how to…

Tips & Talk 27 – The Sales Channel Panel

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The Sales Channel Panel

The Sales Channel Panel is the strategy that is key to maintaining sales and managing through any crisis or unforseen selling challenge. It includes all the elements for getting visibility, communicating your messages and bringing in orders. In this episode I give an explanation of the strategy including all the elements and how it works.…

Tips & Talk 24 – Competition! Now What?

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Women looking at the competition on a cell phone

Oh no! A competitor encroaches into your “territory” and your first thought is that all is lost. They must be so much better than you – with a higher quality product at a lower price. Please press the pause button. Let’s take the emotion down a level and talk logically about what to do in…