417 – The Role of Your Website in Your Handmade Product Business
What is the role of your website in your handmade product business? Let’s talk about this, because my answer may surprise you. The biggest misconception of eCommerce is the idea that putting up a website is the “do all, end all” of getting sales online. In reality, it’s just the beginning. Many people are shocked…
413 – Email Marketing Strategies to Increase Sales with Laura and Adam of Pink Leopard
By now, you’ve probably noticed the uptick in people talking about the importance of email marketing. That’s because (dare I say it?) email is even more important than social media! In fact, email is your key to predictable and growing monthly sales. It’s one thing to understand the importance of email in theory but another…
412 – Looking for an Upgraded Alternative to Etsy? with Jon Lincoln of goimagine
If you’re looking for your first (or new) home for your eCommerce website – you need to tune in, because this episode is just for you! Today we’re talking about a new eCommerce platform ONLY for handmade creators that offers options not available anywhere else. I say they’re new but they have solid experience under…
405 – How to Increase Customer Retention with Kerri McDonald
Here’s possibly the most important thing you can do to grow your business. Learn how to retain customers who have already purchased from you so they buy again. Of course, some customers will drop off, month to month, or be one-time purchasers. But the strategy you’ll hear about today can STOP that constant search for…
396 – Find the Words to Spice Up your Brand with Lucy Bedewi
Whether talking or typing, do you use the same words over and over again? I definitely catch myself doing this. They’re not bad words but they’ve become boring with overuse even though they’re authentic and heartfelt. The truth is – we can all do better to bring more spice to our messaging. And that’s what…