412 – Looking for an Upgraded Alternative to Etsy? with Jon Lincoln of goimagine

If you’re looking for your first (or new) home for your eCommerce website – you need to tune in, because this episode is just for you! Today we’re talking about a new eCommerce platform ONLY for handmade creators that offers options not available anywhere else. I say they’re new but they have solid experience under…

Tips & Talk 104 – A Discussion on Large versus Small Craft Shows

We are so lucky in our industry of handmade to have what feels like endless options for face-to face-selling. Today let’s talk about the size of a show and how that can affect your success. You may initially thing that larger shows will bring greater results but that’s not always the case. Both large and…

411 – 150 Craft Shows in 3 Years! with Grant and Jennifer Anderson

This week’s show is pretty exciting. As you saw from the title, my guests have participated in 150 in-person shows over just the past 3 years! Given that level of activity, you know they have a ton of experience and a wealth of insights to share. You’ll also hear about their unexpected start in business,…

Tips & Talk 102 – Are You Doing This Backwards?

It makes sense that for most things in life it’s best if you start at the very beginning, except when it comes to one very important part of your business – the messaging you use to sell your products. In this case, you want to flip the script. It’s the old features/benefit story. Describing your…

Tips & Talk 100 – I Had No Idea …

Regardless of what you make, there’s a skill that you’ve had to perfect. There are certain critical production points or special additions you include that make your creations extra special. There are cooling times, temperature levels, material quality specs, and interesting tools of the trade. Showing these things to your customers, things they’d never have…