155 – How Well Do You Know Your Own Business? with Kelly Roach of Kelly Roach Coaching
Kelly Roach is the host of the top-rated podcast Unstoppable Success Radio. She’s also an international best-selling author, and the CEO of Kelly Roach Coaching.
As a former NFL Cheerleader and Fortune 500 Executive, Kelly brings a powerful combination of proven and profitable business growth strategies. This is coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love.
Kelly’s passion and purpose is in helping entrepreneurs around the world achieve exponential profit, sales and income growth.
The Start of Kelly Roach Coaching
Kelly fell in love with developing people through teaching, coaching and training on sales and marketing in the corporate world. Over the years she began to realize that no matter how many times she got promoted, she was never going to be able to bring together her core values of freedom, financial abundance and flexibility.
Kelly Roach Coaching was established in 2012 when Kelly took everything that she had learned and reshaped it into programs to help entrepreneurs grow their businesses quickly. Specifically, she wanted to focus on small business owners with the goal of building their teams.
Business Building Insights
- When you become successful enough to hire, you are creating a job and a paycheck for someone.
- 99.9% of the work that needs to get done in your business, should not be done by you. You are not that expert. Hire someone in to take over!
- Focus your time and energy on learning the craft of sales and marketing so that your business can run like a well-oiled machine and continue to grow.
- The CEO needs to be the thinker and the visionary.
- A business is never too small to be doing tracking and analysis.
- Look outside of your industry and pay attention to trends. What could you need to be doing with your product or service that is working really well in another industry?
- Treat your business like a business from day one. Focus on systems and start building a team.
- Problem solving is one of the most important skill sets of a business owner.
- To grow and be a leader in your space, you have to always be testing and trying new things.
- Know when it’s time to make a strategic change in your business.
Social Media Insights
- People want engagement. They are much more interested in seeing you, feeling you, and interacting with you on a one on one basis.
- Post less, engage more.
- Livestream: It’s simple, easy, free and effective.
Productivity Idea
Get an index card and write down the top ten things that need to happen in your business every single week in order to grow. Keep it front and center and check off goals as they are achieved.
Contact Links
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Thanks! Sue
Transcript
You're listening to gift biz on rapt episode 155 99.9%
Speaker:of all the stuff that needs to get done in your
Speaker:business. You are like the worst person to be doing Attention.
Speaker:Gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:I cannot wait to get into the show today because Kelly
Speaker:has such valuable tips for building your team and growing your
Speaker:business and particularly watch for her productivity tip that she presents
Speaker:at the end of the show.
Speaker:It's fabulous.
Speaker:I also wanted to remind you that if you have any
Speaker:comments for me,
Speaker:I would love to hear from you.
Speaker:You can get in touch with me through the email sue@giftbizonwrapped.com.
Speaker:Any thoughts,
Speaker:any comments on the show,
Speaker:anyone you'd like to listen to just send me a message
Speaker:there today.
Speaker:I have the pleasure of introducing you to Kelly Roach of
Speaker:Kelly Roach.
Speaker:Coaching Kelly is the host of the top rated podcast,
Speaker:unstoppable success,
Speaker:radio and international best-selling author,
Speaker:and the CEO of Kelly Roach coaching as a former NFL
Speaker:cheerleader and fortune 500 executive Kelly brings a powerful combination of
Speaker:proven and profitable business growth strategies.
Speaker:This is coupled with the mindset wellness and productivity practices required
Speaker:to help entrepreneurs build a profitable business around a life.
Speaker:They absolutely love Kelly's passion and purpose is in helping entrepreneurs
Speaker:around the world achieve exponential profit sales and income growth while
Speaker:Kelly from one former NFL cheerleader to another welcome to the
Speaker:show. Thanks for having me.
Speaker:I'm excited to be here.
Speaker:So, So thrilled that you're here,
Speaker:we start out by having you introduce yourself in a little
Speaker:bit of a different way,
Speaker:and that is through describing a motivational candle that really is
Speaker:applicable to everything that you're all about.
Speaker:So if you were to tell us what your candle would
Speaker:look like,
Speaker:what color would it be and what would be the quote
Speaker:on your motivational candle?
Speaker:I love that question.
Speaker:I'm laughing because it's just so fun that you start the
Speaker:show this way.
Speaker:So I think if I were a motivational candle,
Speaker:I would be in a glass and Kaseman,
Speaker:and I would probably have a little bit of a curve,
Speaker:a little bit fancy,
Speaker:a little bit of elegance and beauty to it,
Speaker:but I would still be probably a decent size thick round
Speaker:candle. So it still has a common sense everyday used to
Speaker:it, but just a little bit of flare,
Speaker:a little curvature,
Speaker:something with a little bit of taste added to it.
Speaker:And I think by quote on the front of myself as
Speaker:a candle would just say,
Speaker:be the best in everything that you do every day is
Speaker:a new opportunity to take life and make the absolute most
Speaker:of it.
Speaker:Perfect. And I love the fact that you added the style
Speaker:to your candle.
Speaker:So it's not just an ordinary candle.
Speaker:And I note that you didn't tell me the color.
Speaker:You're just telling me the style,
Speaker:the shape,
Speaker:the look of it.
Speaker:So just to be a little different,
Speaker:right? I left a little bit to the imagination.
Speaker:There you go.
Speaker:Well, give us a little bit more information about your journey
Speaker:and where you're coming from as you progressed into Kelly Roach
Speaker:coaching. Yeah,
Speaker:absolutely. So my background,
Speaker:I was working for a fortune 500 firm.
Speaker:I was doing sales and marketing and recruiting,
Speaker:and very quickly within like less than a year,
Speaker:I was promoted into management.
Speaker:And from there I just kind of sprung my way upward.
Speaker:I was promoted seven times in eight years and I was
Speaker:ultimately leading a team of a hundred people in 17 different
Speaker:locations. So it was almost like running 17 different little small
Speaker:businesses each with their own profit and loss statement each with
Speaker:their own team,
Speaker:their own staff,
Speaker:their own budget,
Speaker:all of that.
Speaker:And that's really where I fell in love with leadership and
Speaker:developing people and teaching and coaching and training on sales and
Speaker:pricing and marketing.
Speaker:And I really kind of got my chops back in corporate
Speaker:learning to do that and being responsible for a $50 million
Speaker:budget definitely helped me grow up really fast.
Speaker:I guess you could say from a business standpoint,
Speaker:because I did all of that pretty much in my twenties,
Speaker:but as I got a little bit older,
Speaker:I met my husband.
Speaker:I knew we were going to want to get married.
Speaker:I was thinking about my future and what mattered most to
Speaker:me. I really began to realize that no matter how many
Speaker:times I got promoted in a corporate setting,
Speaker:I was never going to be able to bring together my
Speaker:core values,
Speaker:which were freedom and financial abundance and flexibility.
Speaker:And one of our big goals and dreams was always to
Speaker:travel and to really be able to have our kids be
Speaker:home with us and all of that.
Speaker:And so it just became very obvious over time that I
Speaker:wasn't going to find all of those things working for someone
Speaker:else I needed to kind of go out and create that
Speaker:for myself.
Speaker:So that's where the whole idea of Kelly Roach coaching came
Speaker:from just basically took everything that I had learned and reshaped
Speaker:it and refocused it in to design programs,
Speaker:to help entrepreneurs,
Speaker:to grow their businesses quickly by specifically wanting to focus on
Speaker:small business owners,
Speaker:because I knew that different from my time for the fortune
Speaker:500, that was helping one corporation make millions of dollars from
Speaker:the work that I was doing.
Speaker:Every time I helped a small business owner grow,
Speaker:it would have an impact on their family,
Speaker:their kids,
Speaker:their ability to have this great quality of life take vacations,
Speaker:make priority,
Speaker:what was most important to them.
Speaker:And, and so that was kind of the meaning behind the
Speaker:work that I was doing.
Speaker:And it's just been a great journey and I have an
Speaker:amazing team behind me now.
Speaker:And the company has just kind of grown and grown and
Speaker:grown since 2012 when I started it.
Speaker:And yeah,
Speaker:that's a little bit about how I got to what I'm
Speaker:doing here today.
Speaker:What you're saying I really love in terms of your ability
Speaker:to impact is so much closer,
Speaker:the final result and the rewards of what you're doing and
Speaker:teaching smaller businesses and entrepreneurs,
Speaker:I think is so much more valuable because you really are
Speaker:bringing it down to a very,
Speaker:very personal level,
Speaker:helping people be successful with their businesses.
Speaker:And of course,
Speaker:then achieving pretty much what you were able to achieve success,
Speaker:financial freedom,
Speaker:the ability to travel,
Speaker:create your own time,
Speaker:et cetera.
Speaker:Yeah, exactly.
Speaker:So, I mean,
Speaker:it's that it's being so close to it and it's knowing
Speaker:that there's meaning behind the work that you're doing.
Speaker:And for me,
Speaker:like when I get success stories from my clients,
Speaker:they're like I just paid off all of my dad or
Speaker:we're going to be able to take that vacation that we
Speaker:dreamed of,
Speaker:or I can finally hire staff.
Speaker:And one of the really cool things about a lot of
Speaker:the work that I'm doing now is over the last year,
Speaker:the business has really shifted into helping entrepreneurs with building their
Speaker:teams. And I've shifted a lot of my focus into teaching
Speaker:entrepreneurs, how to be good leaders and how to teach their
Speaker:teams, how to sell and market and serve for them.
Speaker:So the business owner can actually create that freedom because what
Speaker:I found was that like 99% of business owners had no
Speaker:freedom. And a lot of it was because either a,
Speaker:they didn't know how to manage the team that they had
Speaker:effectively or B.
Speaker:They didn't have a team at all.
Speaker:And what's really cool about that is on one hand,
Speaker:I'm helping business owners to create an achieve freedom for themselves.
Speaker:But on the other hand,
Speaker:it's actually driving our economy.
Speaker:Like it's creating new jobs for people,
Speaker:which is,
Speaker:I don't think as entrepreneurs that we really think about the
Speaker:impact that we have on a global scale or on a
Speaker:national scale.
Speaker:But when entrepreneurs become successful enough to hire people in their
Speaker:businesses, you're creating a job and a paycheck for a family.
Speaker:So then your impact goes beyond growing your own business to
Speaker:now impacting the greater world around you in ways that you
Speaker:don't even realize,
Speaker:which is really,
Speaker:really cool to me,
Speaker:it is at least.
Speaker:Yeah. I mean,
Speaker:it's a great perspective that you share that,
Speaker:but I'm going to back up a little bit,
Speaker:because I think a lot of entrepreneurs,
Speaker:especially in our space where we have a lot of makers
Speaker:and creators here,
Speaker:but I'd almost say it's general to all entrepreneurs.
Speaker:We come in as the super power women,
Speaker:right? And we say,
Speaker:we're going to be able to do everything.
Speaker:And I will sacrifice and put in all the time and
Speaker:do every single thing from accounting to product creation,
Speaker:to sales,
Speaker:to marketing,
Speaker:to technology,
Speaker:all of that and save the money.
Speaker:So you think to build the business.
Speaker:And I think that's a big hurdle that people have to
Speaker:overcome. Is there comes a point where for you to grow
Speaker:your business at all,
Speaker:you're going to have to build a team.
Speaker:It can't just be a one man show anymore.
Speaker:Oh, absolutely.
Speaker:And I think the thing that's so interesting about that mindset,
Speaker:well, there's a couple of different things.
Speaker:First of all.
Speaker:And I joke with my own team about this all the
Speaker:time, 99.9%
Speaker:of all the stuff that needs to get done in your
Speaker:business, you are like the worst person to be doing it.
Speaker:I agree either.
Speaker:You're just flat out,
Speaker:not good at it,
Speaker:or you spend too much time on it,
Speaker:or it's just not in your skillset.
Speaker:If you think about all the things that it takes to
Speaker:run a successful business there's and dozens of different mindsets,
Speaker:skillsets, perspectives,
Speaker:and mentalities required to run a successful company.
Speaker:So anytime you have one person that's trying to cross over
Speaker:all of these different skillsets,
Speaker:of course,
Speaker:there's massive inefficiencies and ineffectiveness,
Speaker:which is actually causing you to go backwards instead of forward.
Speaker:So people think like,
Speaker:Oh, I'm saving myself money by not spending the money to
Speaker:get a team member.
Speaker:When in fact you're costing yourself thousands and thousands of dollars
Speaker:in growth every single month,
Speaker:because you're just not the best person to be doing the
Speaker:job that you're doing for a multitude of reasons.
Speaker:How do you start thinking about building a team,
Speaker:obviously when you're just starting a business,
Speaker:you are a one man show at first what's the trigger.
Speaker:And at what point is it a financial thing?
Speaker:Is it a certain sales number or at what point would
Speaker:you trigger adding in and starting to build a team?
Speaker:Well, I think first and foremost,
Speaker:having a flexible mindset about the way that you build a
Speaker:team and the way that you construct this is really important.
Speaker:In the beginning,
Speaker:you are not going to need a full-time person doing any
Speaker:one of the roles in your business.
Speaker:So in most instances,
Speaker:the first step of getting help is going to bring in
Speaker:some type of contractor.
Speaker:And a lot of times the easiest,
Speaker:most obvious thing that can allow you to grow more quickly
Speaker:is to get all of the administrative and admin stuff off
Speaker:of your plate,
Speaker:which someone on an hourly basis can do for you in
Speaker:just a couple hours a week.
Speaker:And so that is like usually the first and best step.
Speaker:And what I always say to people is it's really not
Speaker:a financial decision of where you are so much as it's
Speaker:a commitment to yourself,
Speaker:that whatever hours you hire someone to come in and take
Speaker:over admin and operational things for you,
Speaker:that you are then going to dedicate those hours to selling
Speaker:and marketing your business.
Speaker:At which point it's not going to cost you anything to
Speaker:have that person,
Speaker:the place where we kind of get ourselves into trouble,
Speaker:Sue is if you hire that person to take on all
Speaker:the admin and operations stuff,
Speaker:and then you still keep doing non-revenue producing things well,
Speaker:yeah. Then you are going to be in the hole.
Speaker:Right? Exactly.
Speaker:And I'm so glad you brought that up because we talk
Speaker:about freedom and all that doesn't mean that you add someone
Speaker:in and then you have time to go and have lunch
Speaker:with your girlfriends.
Speaker:Exactly. It's a process.
Speaker:Yes. Yeah.
Speaker:And exactly what you're saying.
Speaker:I agree with you wholeheartedly is that you have to then
Speaker:be directing yourself into activities that you,
Speaker:as the owner of your business should be doing,
Speaker:which is business growth,
Speaker:revenue, generating activities.
Speaker:Exactly. And I think that,
Speaker:and especially,
Speaker:I know we're talking to a lot of craft makers and
Speaker:people that are really passionate about creating and providing a really
Speaker:special, unique product.
Speaker:And I think the thing that can be really,
Speaker:really tough when you are a creative and when you are
Speaker:someone that really puts a lot of love and investment into
Speaker:creating something really special to sell is that you really want
Speaker:to spend your time and attention on your craft.
Speaker:And one of the most important mindset shifts,
Speaker:if you want to create and you want to actually make
Speaker:really good money from your business is to recognize that your
Speaker:craft as a business owner moves from the thing that you
Speaker:do to coaching and developing people so that you can multiply
Speaker:the amount of product that you can move and the amount
Speaker:of people that you can serve.
Speaker:And that's a really tough bridge sometimes for people to cross.
Speaker:But what you have to ask yourself is,
Speaker:are you more invested in doing the craft?
Speaker:At which point you can get a job doing the craft,
Speaker:or you can work part time for someone else doing the
Speaker:crafts and having that be like your sole focus,
Speaker:or are you more interested in the end result of what
Speaker:being a business owner can create for you?
Speaker:Which is the freedom.
Speaker:It's a financial abundance,
Speaker:it's the flexibility,
Speaker:all of that.
Speaker:At which point you have to really embrace crossing that bridge
Speaker:over into leadership and people development,
Speaker:and really focusing your time and energy on learning the craft
Speaker:of sales and marketing so that your business can run like
Speaker:a well-oiled machine and continue to grow.
Speaker:And I think the mindset gift biz listeners too,
Speaker:could be at first,
Speaker:it's like,
Speaker:well, nobody can make my product as well as I can.
Speaker:That's the mindset we all have because it's your design,
Speaker:it's your talents,
Speaker:et cetera.
Speaker:But just as Kelly is talking about,
Speaker:perhaps a way to think of this that would be acceptable
Speaker:to you is you are the designer.
Speaker:So all of the products that are going out are your
Speaker:design, your creative input in terms of how it comes together
Speaker:and what the finished product looks like.
Speaker:All of that in terms of the production can be lovingly
Speaker:taught to other people and in doing so,
Speaker:you're able to get your fabulous product into more hands of
Speaker:more people and then growing your company.
Speaker:Exactly. And you're right.
Speaker:What I always say to people is there's a difference between
Speaker:a producer versus the thinker and the business owner.
Speaker:The CEO really needs to be the thinker,
Speaker:the visionary,
Speaker:the person that's overseeing,
Speaker:everything that's done.
Speaker:That's kind of at the top of the ship,
Speaker:looking out to make sure you don't hit any icebergs,
Speaker:right? So if you're down underneath in the workshop and you're
Speaker:creating the product,
Speaker:it's going to be really hard for you to be out
Speaker:front, making sure that this whole ship is pointed in the
Speaker:right direction and is going to make its way safely to
Speaker:the destination that you're going to try to arrive at.
Speaker:Does that make sense?
Speaker:Yes. And I love that description.
Speaker:It's perfect.
Speaker:I want to talk a little bit more about replacing the
Speaker:activities too.
Speaker:You're talking about being the driver.
Speaker:I think when you have that backup,
Speaker:you have people doing the admin things,
Speaker:different types of things that come to mind to me,
Speaker:Kelly, and I'm an ad.
Speaker:Have you expand on,
Speaker:this is the types of activities you should be talking about,
Speaker:not necessarily going into social media,
Speaker:but going out into networking or not posting on social media
Speaker:necessarily, but making contacts on social media in face to face
Speaker:real live,
Speaker:that scary networking type thing,
Speaker:connecting up with potential clients,
Speaker:negotiating. If you're a wholesaler,
Speaker:those are more revenue generating activities.
Speaker:That's what you would replace doing your financials,
Speaker:or at some point making your product,
Speaker:et cetera.
Speaker:Are there any other types of tasks,
Speaker:just so our audience can get a little bit more of
Speaker:a feel for the types of tasks they should be doing
Speaker:that fall in the appropriate column.
Speaker:Would you add anything else to that,
Speaker:Kelly? Yeah.
Speaker:Well, I mean,
Speaker:I think you make a really good point there Sue,
Speaker:so something interesting.
Speaker:I'll just share.
Speaker:Obviously we use social media.
Speaker:Social media is a huge driver.
Speaker:I'm a completely online business except for my corporate clients that
Speaker:I work with.
Speaker:And so for us,
Speaker:social is huge and there have been big,
Speaker:big changes to social in the last year and even more
Speaker:so in the last six months,
Speaker:one of the things that we just did in my company
Speaker:was we completely eliminated all social media automation for posting.
Speaker:So back in the day,
Speaker:it was like top of mind awareness,
Speaker:preload, all these posts to stay in front of your audience,
Speaker:that doesn't work anymore,
Speaker:right? People now want engagement.
Speaker:They are much more interested in seeing you feeling you and
Speaker:interacting with you on a one-on-one basis.
Speaker:So when you think of social or you think of making
Speaker:connections to grow your business,
Speaker:whether it's you pursuing wholesale accounts where you're going to physically
Speaker:go out and drop by with goodies,
Speaker:like I have my team go out to a target list
Speaker:of 20 key corporate customers that we're pursuing every single week.
Speaker:And they put together goodies and they have flyers and handwritten
Speaker:notes and they make these beautiful presentations and they go out
Speaker:every single week.
Speaker:And that's how we target our corporate clients.
Speaker:And then of course we have other team members that call
Speaker:them and email them and all of that on the online
Speaker:side, it's really about engagement.
Speaker:So it's,
Speaker:one-to-one interaction,
Speaker:whether it's messaging on Instagram or messaging on Facebook or messaging
Speaker:on LinkedIn,
Speaker:or whether it's you live streaming and actually demonstrating and showing
Speaker:one of your beautiful products that your team or that yourself
Speaker:just finished creating and talking about it and actually just selling
Speaker:it on air.
Speaker:I mean,
Speaker:look at QVC,
Speaker:right? What do they do?
Speaker:They demonstrate beautiful handcrafted products and they live stream and sell
Speaker:them. That is exactly.
Speaker:Now what you guys,
Speaker:as craft makers have the opportunity to do all day everyday
Speaker:for free from the comfort of your own home.
Speaker:So it's about leveraging technology in a meaningful way.
Speaker:It's about driving engagement and spending your time closest to the
Speaker:money, which is going to be interacting with people,
Speaker:whether that's face-to-face in person or utilizing the online space and
Speaker:the new technology that's now available for us,
Speaker:I would not have said it any better.
Speaker:Cali. Perfect.
Speaker:Let's also talk a little bit about pivoting,
Speaker:which is,
Speaker:I know one of the topics that you pay a lot
Speaker:of attention to tell us overall what pivoting means in a
Speaker:business, and then we'll get into some further conversation.
Speaker:I'm sure.
Speaker:In terms of when you do that at all.
Speaker:Yeah, absolutely.
Speaker:So pivoting is really the art of being able to assess
Speaker:in a non-emotional way what's working and what's not.
Speaker:And when it's time to make strategic changes in your business
Speaker:and pivoting is very different from hopping from tactic to tactic
Speaker:every other week,
Speaker:because you don't have the patience to follow through on something
Speaker:long enough to actually see a result.
Speaker:So I just want to put that out there right away,
Speaker:because these are two very opposite ends of the spectrum.
Speaker:And it's really important not to confuse them on one hand,
Speaker:in order to even use pivoting as a strategy in your
Speaker:business, you have to have the patience to implement a strategy
Speaker:or tactic for long enough,
Speaker:and with enough intensity and precision to know that it's working
Speaker:or not working so that you even can assess it to
Speaker:make strategic changes.
Speaker:But when I think about pivoting,
Speaker:what I think about is the fact that our business climate
Speaker:is changing very,
Speaker:very rapidly,
Speaker:more rapidly than ever.
Speaker:I mean,
Speaker:literally month to month,
Speaker:things are changing,
Speaker:especially in the online space now.
Speaker:And pivoting is really being like cognizant and aware of what
Speaker:you're doing to grow what you're doing to achieve success and
Speaker:knowing when it's time to make a strategic and well-thought-out change
Speaker:in your business.
Speaker:So it's like if something lived out its life cycle and
Speaker:it's time to upgrade or change the strategy that you're using
Speaker:to accomplish that goal,
Speaker:or if a technology changes.
Speaker:So I just gave an example of pivoting.
Speaker:So for us,
Speaker:a pivot that we made just about two months ago was
Speaker:we eliminated all social media automation,
Speaker:and we switched completely to live streaming and singular posts that
Speaker:are really well-crafted to drive engagement Right after we hear from
Speaker:our sponsor,
Speaker:Kelly breaks down exactly what she's doing with live streaming on
Speaker:social and the results that she's getting This podcast is made
Speaker:possible. Thanks to the support at the ribbon print company,
Speaker:create custom ribbons,
Speaker:right in your store or craft studio in seconds,
Speaker:visit the ribbon print company.com
Speaker:for more information.
Speaker:So we're posting a lot less frequently,
Speaker:but we're getting higher engagement on the things that we're posting.
Speaker:And we're really focusing in my team is spending a lot
Speaker:of time doing one-to-one engagement in messaging campaigns on Facebook,
Speaker:LinkedIn, and Instagram.
Speaker:That's an example of pivoting because what worked a couple of
Speaker:years ago when there was free organic reach no longer works
Speaker:today because now the spectrum of content has gotten so saturated.
Speaker:And the automation of posting has really destroyed the newsfeed in
Speaker:terms of the integrity of what's being put out there.
Speaker:So you really have to take it to the next level.
Speaker:If you want to stand out and actually get results from
Speaker:what you're posting versus just going through the motions and doing
Speaker:it. That's like a perfect example of what I'm talking about
Speaker:here. When I say pivoting,
Speaker:Right? And for sure,
Speaker:the advancement of life and the prioritization that anything live gives
Speaker:you, whether it's Instagram stories,
Speaker:Facebook live,
Speaker:whatever. And we've talked a lot about that here.
Speaker:So our audience is pretty well acquainted with all of that,
Speaker:but the thing I want to reinforce an underline that you
Speaker:said, Kelly,
Speaker:that I think is really important.
Speaker:And somewhere where people kind of drop off is pivoting needs
Speaker:to be from a strategic perspective,
Speaker:you were doing something one way.
Speaker:It's either run its life cycle or it's the situation has
Speaker:changed. So as you're talking about with social media,
Speaker:it's time for a change to stay up with the times
Speaker:and be relevant,
Speaker:but then also the measurement aspect,
Speaker:like not just to change for change itself,
Speaker:but why are you changing?
Speaker:And then how are you going to measure if what you've
Speaker:just done is working and you should do all of that.
Speaker:I'm thinking Kelly,
Speaker:before you even make that change,
Speaker:think it all the way through.
Speaker:Oh, absolutely.
Speaker:I mean,
Speaker:imagine just with this shift that we just made,
Speaker:like imagine how much time and thought we were talking about
Speaker:that for weeks and really assess that decision before making it,
Speaker:and you don't want to get caught in indecision,
Speaker:but you absolutely need to assess,
Speaker:and it needs to be strategic and not emotional.
Speaker:And you have to know what result you want by doing
Speaker:it. It's not worth even making the change unless you're going
Speaker:to invest in really,
Speaker:truly bringing it full circle and getting an improved bottom line,
Speaker:profitable result from what you're doing.
Speaker:Right. Right.
Speaker:And how long do you think you wait to see if
Speaker:the change has made any impact?
Speaker:Usually when you're making a strategic pivot like that,
Speaker:you should start to see results very quickly.
Speaker:I mean,
Speaker:I would expect to see results within a matter of weeks.
Speaker:However, I will give the caveat that you also cannot manage
Speaker:things at a micro level like that.
Speaker:So for example,
Speaker:I think you mentioned that you guys have talked about live
Speaker:streaming here a lot.
Speaker:We teach live streaming and I'll have a lot of customers
Speaker:that will come and say,
Speaker:I've been doing live streaming every week for two months.
Speaker:And I haven't gotten a client for a minute.
Speaker:And I'm like,
Speaker:how often are you live streaming?
Speaker:I'm like,
Speaker:you didn't even get to your 16 touches yet.
Speaker:It takes momentum.
Speaker:It takes continuity.
Speaker:It takes a lot of focus on promotion and distribution,
Speaker:all of that to take a new strategy and go from
Speaker:zero to profitability.
Speaker:So on one hand,
Speaker:when you're making a strategic change in an area that you've
Speaker:already had success making that change should start to produce results
Speaker:pretty quickly.
Speaker:Whereas if you're doing something new or for the first time
Speaker:and you yourself are just learning it,
Speaker:I mean,
Speaker:it could be six months plus of you needing to do
Speaker:that consistently and repetitively before you're seeing real,
Speaker:tangible results.
Speaker:And sometimes you need to use your judgment and other times
Speaker:that's why it's good to work with a mentor or a
Speaker:coach, someone that can realistically give you feedback on what you're
Speaker:doing and say,
Speaker:this isn't working.
Speaker:You need to change this,
Speaker:this and this in order to get results,
Speaker:or what you're doing is effective.
Speaker:You just need to stick with it.
Speaker:You haven't been doing it long enough.
Speaker:You know what I'm saying?
Speaker:Right. Depends on what the topic is to what you're actually
Speaker:doing. Exactly.
Speaker:And give biz listeners.
Speaker:The idea comes to mind for me about this too,
Speaker:is your product and the relevance of your product as time
Speaker:changes. And the whole idea of pivoting is pertinent here too.
Speaker:If your product is something that's no longer viable,
Speaker:no longer something that an audience is looking at pivoting in
Speaker:of an adjustment,
Speaker:a switch,
Speaker:a different version,
Speaker:or an extension of your base product,
Speaker:maybe in order something that we can all relate to DVDs,
Speaker:you know,
Speaker:blockbuster it's over,
Speaker:had they thought of pivoting and changing and adjusting their product.
Speaker:They may still be in business.
Speaker:Think of that also with your product really important for the
Speaker:longevity of your business.
Speaker:Is it still relevant?
Speaker:If you are a soap maker or essential oil,
Speaker:something like that,
Speaker:is there a scent that's really popular right now that you
Speaker:should be adding?
Speaker:That could be,
Speaker:I guess,
Speaker:a minor pivot,
Speaker:I would call that one Kelly,
Speaker:but it's not just what you're doing in your business,
Speaker:but also how pivoting could relate to your product.
Speaker:Yeah, absolutely.
Speaker:And I think it can be on a small scale or
Speaker:it can be on a very big scale.
Speaker:I mean,
Speaker:if you look at what has happened with retailers over the
Speaker:last couple of years,
Speaker:hundreds and hundreds and hundreds of stores closed thousands and thousands
Speaker:and thousands of people out of work,
Speaker:and you ask yourself,
Speaker:why, why did that happen?
Speaker:Well, it happened because they did not pivot to proactively going
Speaker:out and getting customers.
Speaker:They were still relying on customers coming to them period.
Speaker:End of story.
Speaker:And because they were not able to pivot effectively or waited
Speaker:too long to begin that process,
Speaker:they just got kind of swept away with the tide.
Speaker:So it's important to keep your hand on the trigger and
Speaker:be on the lookout.
Speaker:And that's why I gave the analogy of being on the
Speaker:top of the ship and making sure you're not going to
Speaker:run into an iceberg because if you're down under you can't
Speaker:even see you got your head down working.
Speaker:You're not even looking around you to see,
Speaker:Oh my gosh,
Speaker:my whole industry is changing.
Speaker:My whole space is changing.
Speaker:If I don't change,
Speaker:I'm going to be out of business pretty soon.
Speaker:Right? It's such an important point because we can get so
Speaker:mired in the Facebook live topics like we were talking about,
Speaker:which is super important,
Speaker:but in terms of your whole industry,
Speaker:what is happening,
Speaker:what are the trends?
Speaker:What is going on?
Speaker:And if you're not looking from the upper level,
Speaker:you're going to miss it.
Speaker:Exactly. So obviously people can find out this information through podcasts,
Speaker:through industry specific Facebook groups,
Speaker:possibly, or periodicals,
Speaker:I would say like journals or online resources within their industry.
Speaker:Where else can you give us any clues or tips of
Speaker:where you would go just to make sure you're keeping in
Speaker:touch with all those top-line topics?
Speaker:Well, Look within your own business as well,
Speaker:right? So if you found that a year ago,
Speaker:you were selling something like hotcakes and now it's not selling
Speaker:anymore. You got to dig into that.
Speaker:I find that a lot of businesses don't do a lot
Speaker:of internal reporting,
Speaker:especially when they're small,
Speaker:they feel like they're too small to be focused on tracking
Speaker:and measuring and doing analysis.
Speaker:And a business is never too small to be doing tracking
Speaker:and analysis.
Speaker:You can know that some of these trends are happening within
Speaker:your own business,
Speaker:just by tracking and measuring and paying attention to changes that
Speaker:are happening.
Speaker:And so that's why,
Speaker:you know,
Speaker:where every single customer coming from,
Speaker:right? No.
Speaker:How many repeat sales you're getting on average per customer per
Speaker:year? No.
Speaker:At your average spend per customer and for the lifetime spend
Speaker:of a customer is no.
Speaker:What your sources are,
Speaker:know where your traffic is coming from.
Speaker:Right? Like all of those things are going to give you
Speaker:huge indicators of what's working and what's not.
Speaker:But yeah,
Speaker:I agree.
Speaker:I mean,
Speaker:you can look around you.
Speaker:And one of the things that I would mention there,
Speaker:Sue that I think is really important is not just looking
Speaker:within your own industry.
Speaker:I think looking outside of your industry and paying attention to
Speaker:trends overall and seeing what you need to be doing with
Speaker:your product or service that is working really well in another
Speaker:industry that could also be working for you because sometimes if
Speaker:you only follow the big players in your own space,
Speaker:they're slower at picking it up than you are.
Speaker:And you could go right over the cliff trying to model
Speaker:what you see them doing.
Speaker:You have to remember a lot of times,
Speaker:bigger companies move slower and are slower to adapt change because
Speaker:they're bloated and they're like kind of dinosaurs.
Speaker:That's why so many big companies are hiring entrepreneurs and entrepreneurial
Speaker:companies to help them work on their adaptability and speed.
Speaker:So you don't want to just look within your own industry.
Speaker:You really want to look at the bigger world around you
Speaker:and always be asking yourself,
Speaker:what can I learn from this?
Speaker:How does this relate to me?
Speaker:Yeah. And I also think that by looking at outside of
Speaker:your industry,
Speaker:you're going to see other things that maybe no one else
Speaker:in your industry is doing to impact sales yet that you
Speaker:could be the first one,
Speaker:you're bringing something new and special to your own industry.
Speaker:Exactly. Okay.
Speaker:So you rattled off a minute ago and give his listeners,
Speaker:you can go back and listen to this again,
Speaker:in terms of the different types of things that you can
Speaker:be looking at and reporting on,
Speaker:and I'd say monthly,
Speaker:right? Kelly,
Speaker:you should be looking at these numbers,
Speaker:monthly, absolutely overall sales customer acquisition.
Speaker:I won't repeat all the lists that you gave,
Speaker:but really important.
Speaker:But I think that could be overwhelming for a lot of
Speaker:people here.
Speaker:What would be your top three things?
Speaker:If someone was just starting out the very top three things
Speaker:that you think that someone should track every month.
Speaker:Yeah. Yeah.
Speaker:So I think where your clients are coming from.
Speaker:So every client that comes into your business should be tagged
Speaker:with the source of where they came from.
Speaker:Absolutely critical because as your business grows,
Speaker:you want to know where to invest your time and money,
Speaker:as far as where you're going to be able to get
Speaker:your growth from,
Speaker:and you want to align where you invest for growth with
Speaker:the thing that's going to produce the fastest,
Speaker:most lucrative return.
Speaker:So where each customer is coming from,
Speaker:number one,
Speaker:number two,
Speaker:what you're spending money on and what return you're getting from
Speaker:that. So that when you're investing in something and you're not
Speaker:getting a return,
Speaker:you can redirect that money into something else that will produce
Speaker:a return.
Speaker:And then number three,
Speaker:I would just pay attention to the trends that are happening
Speaker:overall, especially with social media and with what people are doing
Speaker:to sell online,
Speaker:which the vast majority of buying is happening online now,
Speaker:and really looking at what are you versus where kind of
Speaker:the group consciousnesses,
Speaker:where the public consciousness is and what do you need to
Speaker:do to get your business in a place to be successful,
Speaker:leveraging some of the easiest,
Speaker:most obvious places that people are spending their time in their
Speaker:life. Perfect.
Speaker:Okay. Just to summarize for everybody what Kelly is suggesting in
Speaker:terms of tracking,
Speaker:if you've never done it before,
Speaker:start with this number one,
Speaker:where your customers are coming from,
Speaker:number two,
Speaker:the ROI of your investment.
Speaker:And I'm going to add on something here and that is,
Speaker:you may make an investment,
Speaker:let's say in being a member of your local chamber,
Speaker:you have to be working at if you're in part of
Speaker:your local chamber and you're not getting the return for that
Speaker:before you drop it,
Speaker:have you been going to networking meetings?
Speaker:Have you been having coffee with members who have some linkage
Speaker:where you could collaborate or you've got resources?
Speaker:Like if you really gotta work and you can't just make
Speaker:the investment and then drop it,
Speaker:if you haven't really given it its full chance.
Speaker:So one little caveat there.
Speaker:And then the third point that Kelly's mentioning is overall trends.
Speaker:And I would suggest to you your overall sales to even
Speaker:just your top line number,
Speaker:are you growing your sales?
Speaker:Now? Of course there's extra things.
Speaker:They are there's costs that go along with it,
Speaker:all that.
Speaker:But I want to keep it simple to start just tracking
Speaker:those three things.
Speaker:If you've never been tracking numbers before,
Speaker:we'll give you really good insight and direction.
Speaker:When you start looking from a strategic level,
Speaker:what you should be adjusting or not any additions to that.
Speaker:Kelly, I think we're good.
Speaker:I mean,
Speaker:I think just overall like money and money out,
Speaker:right? And this is a big thing that I see with
Speaker:a lot of business owners.
Speaker:I mean,
Speaker:I work with people from startup through 50 to a hundred
Speaker:million dollar companies.
Speaker:And a lot of business owners get really stuck once they
Speaker:get into multi six figures because they don't have the systems
Speaker:and the structure and the right bookkeeping practices in place.
Speaker:And again,
Speaker:it's because of that mindset that when you're starting really small,
Speaker:you're not big enough to be doing that yet.
Speaker:So the biggest piece of advice that I have overall is
Speaker:treat your business like a business from day one,
Speaker:focus on the systems,
Speaker:start building a team.
Speaker:Even if that team is your mom working for you an
Speaker:hour a week,
Speaker:I don't care what that team looks like,
Speaker:but start building a team,
Speaker:right? Treat the business like a business,
Speaker:start building a team and get the right systems and tracking
Speaker:and reporting in place.
Speaker:I don't care if you have five customers today,
Speaker:you will thank me later.
Speaker:That is the biggest thing that is going to set you
Speaker:up for success in the longterm of building a sustainable profitable
Speaker:business. I agree.
Speaker:And Kelly,
Speaker:where were you when I started my businesses because I was
Speaker:a late comer in that and it's harder later.
Speaker:It's so much harder.
Speaker:Yeah. I mean,
Speaker:when you think,
Speaker:okay, I just have a few sales right now or any
Speaker:of that.
Speaker:If you don't have an accounting system yet set up,
Speaker:it's going to be,
Speaker:I mean,
Speaker:I've walked into some of my clients who,
Speaker:Oh my gosh,
Speaker:they have retail shops and they're pencil and paper manually tracking
Speaker:all of their sales to this day.
Speaker:I mean,
Speaker:I thought I would fall over because all of the work
Speaker:to then go back and put it into a system is
Speaker:crazy and I've done the same thing.
Speaker:I was that hard worker by golly.
Speaker:I would work myself to the bone cause I didn't want
Speaker:to extend any dollars out.
Speaker:I wanted to keep everything for growth and I don't know,
Speaker:it might've been okay to a certain point,
Speaker:but way harder to implement and start building a team later.
Speaker:I want to talk a little bit about something else that
Speaker:you were just mentioning and that is getting stock.
Speaker:And I want to relay this over to problem-solving.
Speaker:We get stuck with some type of a problem and that's
Speaker:an excuse not to progress,
Speaker:not to proceed forward.
Speaker:What do you do about problem solving and how do you
Speaker:make sure that that doesn't be an obstacle that just totally
Speaker:stops your progress?
Speaker:Yeah. Okay.
Speaker:Great. Great question.
Speaker:Well, the first and most important thing is to understand that
Speaker:problem solving is one of the most important skillsets of a
Speaker:business owner.
Speaker:And it is a muscle that you build every day from
Speaker:the day that you start your business until the day that
Speaker:you sell,
Speaker:hopefully. And if you put your systems in place and set
Speaker:things up the right way from the beginning,
Speaker:you'll be in a good place to be able to sell.
Speaker:But problem solving is something that a lot of times,
Speaker:when people are suffering from a problem in their business,
Speaker:they see it as just a hard stop,
Speaker:right? It's like I can't get over this hump.
Speaker:I can't get around this.
Speaker:I've been struggling with this for so long.
Speaker:But a lot of times what I find when I'm working
Speaker:with business owners is that it's very limited thinking that keeps
Speaker:us stuck.
Speaker:It's a lack of innovation.
Speaker:It's a lack of an entrepreneurial spirit of being willing to
Speaker:try new things and fail.
Speaker:I always tell the story back in the day 2013,
Speaker:when I started with Facebook advertising,
Speaker:it was brand new and almost no one was doing it.
Speaker:It was right when pages came out and I went to
Speaker:go on air for a speaking gig.
Speaker:And one of the other business owners there was there and
Speaker:was like,
Speaker:Oh yeah,
Speaker:you were just kind of talking about what we were doing
Speaker:to grow our business.
Speaker:And she's like,
Speaker:yeah, I just started doing Facebook advertising.
Speaker:And I was like,
Speaker:what Facebook advertising,
Speaker:what are you talking about?
Speaker:And she told me about it.
Speaker:And I'm like,
Speaker:that sounds really interesting.
Speaker:I'm going to try.
Speaker:And I had no idea if I was just going to
Speaker:throw thousands of dollars in the street or if this was
Speaker:going to be the best thing I ever did.
Speaker:But I was like,
Speaker:you know what?
Speaker:This gives me an opportunity to drive new eyeballs to my
Speaker:business every single day.
Speaker:And it was really the catalyst for going from zero to
Speaker:multi six figures in less than a year because it was
Speaker:giving turbo fuel to my business of putting it on the
Speaker:map and putting it in front of people and getting clients.
Speaker:But if I hadn't been willing to risk trying a new,
Speaker:innovative thing,
Speaker:that I had no idea how the result was going to
Speaker:go, I would have completely missed that opportunity.
Speaker:So I just think when we talk about problem solving,
Speaker:it's so important that you realize that it's typically our own
Speaker:mindset that has kept us stuck and solving is a skill.
Speaker:It is something that you actually want to set an intention
Speaker:to work on because the more that you work on your
Speaker:ability to solve problems and embrace,
Speaker:when you're stuck on something,
Speaker:realizing that it's you that stuck,
Speaker:it's not the thing that's not working.
Speaker:It's you kind of opening up your mindset,
Speaker:looking at a different approach,
Speaker:trying something new,
Speaker:being inventive,
Speaker:being innovative.
Speaker:You'll begin to realize that any problem that you're facing can
Speaker:be solved.
Speaker:It's just the degree to which you're willing to get out
Speaker:of your own way and come at it from a different
Speaker:direction and have the perseverance and the persistence to keep working
Speaker:at it until you get the result that you want.
Speaker:So I know that it's kind of a long answer,
Speaker:but does that make sense?
Speaker:It makes complete sense.
Speaker:And I think what you're talking about,
Speaker:something that we talk about a lot is resourcefulness is the
Speaker:answers are out there.
Speaker:You just have to find them.
Speaker:And when you do try something,
Speaker:think of it as an experiment,
Speaker:not, Oh,
Speaker:I tried something and it didn't work.
Speaker:I'm a failure.
Speaker:Let's say your Facebook ads would not have worked exactly.
Speaker:Well. I'm quite sure you would have either tweaked them or
Speaker:you would have tried something else or it's just one step
Speaker:along the way.
Speaker:And also I'll be interested in your opinion.
Speaker:I think you'll agree with me here,
Speaker:Kelly is what works for one business doesn't necessarily work for
Speaker:your business.
Speaker:So again,
Speaker:back to,
Speaker:it's not a failure,
Speaker:it's an experiment.
Speaker:You can take other people's experiences and advice and suggestions,
Speaker:but you still have to apply it to your audience,
Speaker:your product,
Speaker:your market,
Speaker:because your market,
Speaker:even if you sell the exact same product might be different
Speaker:than a buddy of yours.
Speaker:Who's three States over.
Speaker:It might be totally different customer,
Speaker:even though you have the same product.
Speaker:So all you do is you test it,
Speaker:you evaluate it again.
Speaker:We were talking earlier about being strategic and then measuring.
Speaker:And then if it's working great,
Speaker:if not Mark it off as an experiment and try something
Speaker:else. That's exactly right.
Speaker:And in order to grow quickly and be a leader in
Speaker:your space,
Speaker:you have to always be in the process of testing and
Speaker:trying new things.
Speaker:Knowing that eight out of 10 of them may be flops
Speaker:and you'll just fail fast and end them.
Speaker:So you don't waste,
Speaker:but two out of 10 are going to be brilliant and
Speaker:they're going to be the thing that takes your business to
Speaker:the next level.
Speaker:And you have to develop that mindset as an entrepreneur in
Speaker:order to become a leader.
Speaker:And in order to become the type of CEO,
Speaker:that's going to be able to create the profitable growth that
Speaker:allows you to achieve the things that no doubt you had
Speaker:in your mind when you started your business.
Speaker:Yeah. And it's fun and exciting too,
Speaker:doing the same old thing over and over again becomes a
Speaker:boring. Exactly.
Speaker:But again,
Speaker:To your point,
Speaker:it's all about mindset for sure.
Speaker:A hundred percent.
Speaker:Okay. So you have a feel for who our listeners are
Speaker:here and I'm curious,
Speaker:your business is totally different in the coaching realm,
Speaker:but is there some tool that you've just found recently or
Speaker:you've been using for a while that you think our listeners
Speaker:might not know about that could be advantageous in terms of
Speaker:productivity or market analysis,
Speaker:something like Nothing that is technology driven,
Speaker:but I'll just share.
Speaker:One thing that I have my customers do that I think
Speaker:has changed a lot of people's lives and that is get
Speaker:an index card and write down on the index card,
Speaker:the top 10 things that need to happen in your business
Speaker:every single week in order to grow.
Speaker:And then on the flip side of that index card,
Speaker:break those things down into what you can do when you
Speaker:have 15 minutes,
Speaker:30 minutes,
Speaker:five minutes,
Speaker:two minutes,
Speaker:and take those things,
Speaker:divide them out,
Speaker:get on the other side of that index card and carry
Speaker:that index card around with you.
Speaker:Because I think one of the biggest things too,
Speaker:that keeps business owners stuck is the fact that we all
Speaker:have a lot going on,
Speaker:right? Like we have families,
Speaker:we have kids,
Speaker:we have responsibilities.
Speaker:We have sick parents.
Speaker:I mean,
Speaker:the list goes on.
Speaker:And I think a lot of times from a marketing and
Speaker:sales Rose standpoint,
Speaker:what stands in people's way is they see this big elephant
Speaker:in front of them of like what they feel like they
Speaker:need to do to take the business to the next level.
Speaker:And because they feel like they can't get their hands around
Speaker:it or can't get long enough,
Speaker:segmented, blocked off time to do it.
Speaker:They just don't.
Speaker:And my biggest piece of advice to all the listeners is
Speaker:get clear on what the most productive 10 actions that you
Speaker:can and should be doing in your business every week are
Speaker:get them on that index card,
Speaker:carry it around with you everywhere you go.
Speaker:And look for two minutes,
Speaker:five minutes,
Speaker:15 minutes,
Speaker:30 minutes that you can get in some of those activities
Speaker:each week.
Speaker:Don't wait until the perfect time.
Speaker:Don't wait until you have a whole day blocked off because
Speaker:it will never ever happen.
Speaker:Work with what you got fitted into the pockets that you
Speaker:have, and that's going to be your best and fastest path
Speaker:Cash. Wow.
Speaker:That is gold Kelly.
Speaker:I totally agree.
Speaker:And talking about breaking it down into two minutes,
Speaker:15 minutes,
Speaker:if you have a big overall task,
Speaker:you can break it into all of these little sub units.
Speaker:And that's I think what you're suggesting you put on this
Speaker:index card too.
Speaker:Exactly. Sending a follow-up email right this morning.
Speaker:So we had a sales call.
Speaker:We have a sales call with my team every morning,
Speaker:but we were on our sales call this morning.
Speaker:And there was a really high dollar customer that one of
Speaker:my team members was looking to close.
Speaker:And we just spent two minutes on the call talking about
Speaker:a strategy for her follow-up this morning.
Speaker:And we just got an email back from the person saying,
Speaker:great, I'm ready to move forward.
Speaker:Thanks. That was one email.
Speaker:If you break it down every day into strategic actions,
Speaker:that actually matter that are going to be impactful for your
Speaker:bottom line.
Speaker:You can take two minutes and send one email.
Speaker:You don't need to sit and wait until you have an
Speaker:hour to send 50 emails fit in the one email here,
Speaker:fit in the one email there,
Speaker:just get it done with the time that you have use
Speaker:your phone,
Speaker:right, and fit it into your life,
Speaker:that it into your busy life instead of waiting for the
Speaker:perfect time.
Speaker:And I think that will be for most people,
Speaker:one of the biggest game changers for creating growth.
Speaker:Now you work with a lot of people who are already
Speaker:established businesses and you're helping them build the teams problem,
Speaker:solve pivot so that they can grow.
Speaker:Would you have any words of advice for someone who's listening,
Speaker:who is thinking about starting their business or they're at the
Speaker:starting line,
Speaker:but they're waiting for that gun to go off so that
Speaker:they can start.
Speaker:What would you say to them?
Speaker:Well, the gun is not going to go off.
Speaker:That would be what I would say.
Speaker:Them, you are the gun.
Speaker:So the biggest thing I would say is just pull the
Speaker:trigger and start doing whatever it is you want to do.
Speaker:So if you want to start a craft business,
Speaker:or you have this special product that you want to start
Speaker:selling, or whatever,
Speaker:start creating a product and start getting on live streaming and
Speaker:using social to sell it.
Speaker:You don't need a website.
Speaker:You don't need to spend a year talking or planning about
Speaker:what you're doing.
Speaker:You'll learn more in the trenches in a month than you
Speaker:could learn in five years of you trying to plan and
Speaker:prepare and have everything perfect in a vacuum because that's never
Speaker:how anyone learns to build a successful business.
Speaker:So my biggest piece of advice,
Speaker:which this has changed in the last couple of years,
Speaker:cause this wasn't even available to us,
Speaker:but I would become a maniac with live streaming.
Speaker:If I was starting a new business today and I didn't
Speaker:have any responsibilities and I didn't have anything in front of
Speaker:me, I would just start off by live streaming every day.
Speaker:And that would be how I would build the business.
Speaker:It's simple,
Speaker:it's easy,
Speaker:it's free and it's effective.
Speaker:Perfect. Love it.
Speaker:Simple, easy,
Speaker:free, effective done.
Speaker:All right.
Speaker:As we start to wind down and close up here,
Speaker:Kelly, I'd like to invite you to dare to dream.
Speaker:I'd like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:So this is your goal or your dream of almost unreachable
Speaker:Heights that you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside your box?
Speaker:Ooh, wow.
Speaker:I just got chest.
Speaker:I think what's inside.
Speaker:My box is my ability to work with innovative people all
Speaker:around the world to set up a completely reconstructed university system
Speaker:that is for entrepreneurship,
Speaker:where all of your homework assignments,
Speaker:all of your tests,
Speaker:all of everything that you do is actually work that you
Speaker:do in your business.
Speaker:And the only way that you can pass the class is
Speaker:by implementing the thing in your business.
Speaker:So that by the time you get done,
Speaker:your years of university,
Speaker:you are running a multi six-figure business and taking home a
Speaker:substantial salary from that business.
Speaker:Oh wow.
Speaker:And are you going to create this Collie?
Speaker:Yes. Yes.
Speaker:Yay. There you go.
Speaker:Love it.
Speaker:Perfect. You've given us such good information and good advice.
Speaker:If someone wants to know more about you and particularly your
Speaker:podcast as well,
Speaker:give a little promo of where people can find you,
Speaker:your show,
Speaker:what it's about and anything else you'd like to add?
Speaker:Yeah, definitely.
Speaker:So unstoppable success radio,
Speaker:I do three shows a week and the whole show is
Speaker:dedicated to helping entrepreneurs go further,
Speaker:faster and accomplishing their financial and growth goals in their business.
Speaker:So if you want a short,
Speaker:tangible episodes that give you things to put into action right
Speaker:away, unstoppable success.
Speaker:Radio is a great resource for you in terms of connecting
Speaker:with me,
Speaker:I'm on Facebook,
Speaker:a lot,
Speaker:Kelly, Roach international.
Speaker:I go live there.
Speaker:I interact with my fans and my followers and my email
Speaker:subscribers. And I would love to meet you guys and connect
Speaker:with you.
Speaker:And we do a lot of in-depth training type things on
Speaker:live stream.
Speaker:So that's a great place to connect.
Speaker:And if you had to my website,
Speaker:Kelly roots,
Speaker:coaching.com, there are tons think there's nine different free downloads of
Speaker:audio, video and trainings that are on all different topics to
Speaker:help you grow your business And give biz listeners.
Speaker:You also know there'll be a show notes page with all
Speaker:of the links.
Speaker:So if you didn't capture anything yet and you want to
Speaker:go over and see what Kelly has to offer,
Speaker:just jump over to our show notes page and you'll be
Speaker:able to link through right from there.
Speaker:Kelly, thank you so much.
Speaker:I really appreciate all of your insight.
Speaker:Great, great information for our audience today.
Speaker:So I really appreciate your taking the time with me.
Speaker:Yeah, Absolutely.
Speaker:You're awesome.
Speaker:Host, thank you so much for having me.
Speaker:This episode is all wrapped up,
Speaker:but fortunately,
Speaker:your gift biz journey continues.
Speaker:Are you eager to learn more?
Speaker:Our gift biz gal has a free download just for you.
Speaker:Head over to gift biz on wrapped.com/twelve
Speaker:steps to get your copy of the 12 steps to starting
Speaker:a profitable gift biz don't delay,
Speaker:head over to gift biz on.com/twelve
Speaker:steps today.