052 – Solid Business Advice that Holds True Over Time with Pam Newell


Pam Newell and her husband Tom started their gift basket business in 1979 out of their house. In 1981 they added a retail location and in 1983 a Coffee House & Bakery. They continued to expand to 4 retail locations plus an assembly plant before selling in 2005.

The sale of their business was a calculated step along the way. Pam and Tom have continued to make a big impact on the industry. They own and host the National Gift Basket Rally where hundreds of gift providers unite to learn basics and new techniques, network with peers, and shop for the latest products.

Pam also has been called upon by State Farm Insurance to help new hires learn customer service & customer retention.

“I love what I do and hope to continue for years to come.”

Motivational Quote

Pam Newell Candle

Business Inspiration

How and why Pam decided to start a gift basket business [5:02]

How Pam and Tom started in the convention and teaching scene [21:22]

Candle Flickering Moments

The impact of 911 [14:11]

Turning a visibility problem into a huge win [18:24]

Business Building Insight

The importance of regular business reviews [12:52]

What should your customer portfolio look like [16:53]

A sweet PR trick [19:45]

The two things new business owners today need to know most [23:44]

The sale of the business – prompted by a customer [29:06]

Success Trait

Pam attributes her love for others … an idea instilled upon her by her grandfather … to be her key to success.

Productivity/Lifestyle Tool

Wunderlist – Organize and share your to-do, work, grocery, movies and household lists

Photo Grid – Combine ordinary photos into photo collages with perfect design layout for Instagram

Valuable BookFree Audio Book

 The Purpose Driven Life by Rick Warren

Contact Links





If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue


  1. Marion Nkwanyuo on April 4, 2016 at 9:55 am

    Thanks Sue for this piece. As a gift basket designer I have benefited a lot from the advice, directives and coaching from Pam. I think that not only does she love others but she has this burning desire to see others succeed in the industry and that is where her forte is. I wish Pam and Tom continuous success in the industry.

  2. Debbie Adame on April 5, 2016 at 10:10 am

    Excellent podcast, Sue! I am still a newbie (2 years) in the business and I thoroughly enjoy and appreciate hearing from you experts. It was great hearing Pam’s story…so inspiring and informative Thank you for sharing your knowledge ladies!

  3. Joyce Arrieta on May 2, 2016 at 8:25 pm

    Sue, another excellent podcast I enjoy taking the time out to listen and jot down information that will help me in my business!

    Joyce Arrieta

  4. Sue Monhait on May 3, 2016 at 11:08 am

    Thank you so much for letting me know that the information we are creating here is helpful. It takes a lot of time and as long as our goal is reached in helping you grow your biz … I’m one happy Gift Biz Gal!

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