354 – Achieving Pinterest Success is Very Different from Facebook or Instagram with Cali Waege

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Gift biz unwrapped episode 354.

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It's almost like taking your Instagram and Google and they had

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a baby together.

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And then you have Pinterest At Tinton gifters bakers,

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crafters, and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is give to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal Sue moon Heights.

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Hi there.

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Thanks for joining me today.

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I'm on a high after our fabulous national bakers crafters maker's

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day celebration yesterday.

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I can't believe that it's come and gone so quickly.

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There's still time for you to enjoy some of the activities.

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If you've missed it.

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There's our memory board,

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a wonderful feel,

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good space to read all the heartwarming messages inspired from handmade

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products. Think of this as an affirmation board about the emotional

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impact, what you make can have on another person.

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And you can also still watch all the classes.

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We had 20 minute sessions yesterday on yoga,

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journaling, meditation,

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gift, wrapping,

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salsa, dancing,

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and even pie crust making to see all of this,

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no log-in or purchasing required,

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go to handmade,

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heals the world.com

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today on the show,

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I know you've been looking forward to more on this topic.

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Pinterest, you're going to hear why pins are so valuable and

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how to get the most out of your pins,

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including ways to attract the right people,

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your ideal customer.

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One thing I'm really enjoying about Pinterest is how very different

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it is today than Facebook or Instagram.

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It didn't start out that way.

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So if you haven't had an update recently,

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you'll find this really interesting.

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And honestly,

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it's so refreshing.

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Plus, here's a question for you.

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How would you answer?

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Are hashtags appropriate these days for my pins?

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Yes or no.

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Are you sure?

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Let's get into the show and find out if you're right

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Today, I'm really excited to introduce you to Kelly waggy of

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the house.

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Seon hive.

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Kelly is a pin tastic marketing guru.

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She helps service providers and product sellers increase traffic,

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client leads and sales using Pinterest.

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She says,

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it's time for you to stop crossing your fingers.

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Hoping that one of your many pins that you've posted will

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go viral and get you the traffic that everyone's been talking

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about. Kelly's going to be our guide today to teach us

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the strategy and tactics to get the results that you've been

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hearing of.

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Kelly. Welcome to the gift biz on wrapped podcast.

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Hello, Sue.

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I'm so excited to be here.

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Thanks for having me on,

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Oh my gosh.

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I'm not even kidding.

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When I talk about the popularity of Pinterest with my listeners.

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Oh yes.

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So I know this is going to be an exciting one.

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Everyone's on the edge of their seats,

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ready and waiting to hear what we have to talk About.

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Got some good stuff.

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But before we do,

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I'm going to keep everyone in suspense for a second.

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Cause we have to get to our candle question,

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given that all of our listeners are creatives here.

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I love to get a little bit of a different look

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at who you are,

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Kelly, by having you describe a motivational candle.

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So if you could share with me what that candle would

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look like by a color and maybe a saying,

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or a quote or something,

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what would your motivational candle look like?

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Yes. I absolutely love this question because I love candles.

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I always have them birding.

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They kind of just help get me in the zone.

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And that's kind of my theme around the candle that I

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chose as a productivity and focus theme.

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So I like my candles to kind of match my setting.

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And so the candle itself will be really neutral,

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like a neutral ceramic jar,

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something maybe handmade.

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I just love that.

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And the scent would be something productivity focused or you know,

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something to reinvigorate me like a Rosemary or citrus or something

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centered. Or if it's around the holidays,

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I do like a holiday sent to the quote that would

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have on it would be consume less and create more.

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I'm an overthinker.

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A lot of times I love to research and plan and

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brainstorm and all of that.

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And my execution tends to lag.

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So my motivation would be to shut down the consuming so

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much and just do the next thing.

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Just create more content,

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create more products and create more education for everyone out there.

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So that would be my motivational candle.

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You know,

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it really makes sense.

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And I see that's where a lot of us kind of

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fool ourself a little bit.

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And I probably shouldn't say this because here I am a

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content maker,

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but I think we fool ourselves into feel like we're working

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really hard on our business when we're consuming,

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we're taking another class,

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we're going to another trade show or listening to another podcast.

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I hate to say it exactly,

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but then never implementing what we've heard.

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Like it's such a good idea in the moment.

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And then we get off and what happens in order comes

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in, we have to make a product or we have to

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ship a product.

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Right? Exactly.

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I've got so many great ideas in my head and I

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just need to get them out.

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So maybe 20,

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22 will be the year.

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I'm really pumping that stuff out.

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Yeah. Well,

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and let's make a caution to everybody,

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even before we dive in.

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Think of things that you're listening to,

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that you hear here that resonate with you and write it

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down right now.

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Even if it's only like one or two things of the

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kazillion things that Kelly's going to share with us,

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even if it's one or two things only that you're able

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to bite off,

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you're farther along than you were before you were listening.

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I fall into this trap too.

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So it's a reminder for me as well.

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For sure.

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All right,

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Kelly, what led you to Pinterest?

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Yeah. Well,

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I've been on Pinterest since the creation of it back when

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it was invite only,

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I don't know if the website is still around,

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but there was a website called stumble upon.

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I remember that.

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Yes. And I was in there.

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You know,

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you put your interests and everything in there and you just

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hit the button and it like shuffles you a random website.

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And Pinterest was the website it gave me,

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or one of the times I did it and I was

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like, well,

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this is kind of cool.

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Cause I hated my bookmarks tab on my browser because it

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was just,

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you never go back and look at the stuff you bookmark.

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And I love the concept.

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It's a visual Pinboard and at the time you couldn't just

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sign up.

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It was invite only.

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So I had to put in my request to get an

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invite and I was on a wait list and then it

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finally came through and then of course I got into it

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and loved it.

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And I started sending,

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like I was inviting my family and friends to it and

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it just kind of started from there.

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So it was just a personal thing,

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unfortunately was after my wedding was already planned.

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So I didn't get to use it for my wedding.

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But shortly after that I had my first baby on the

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way. And so I got to use it for planning that,

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and then we bought our first house and so I did

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get to use it for the fun planning stuff.

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So then it kind of just fell by the wayside for

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a little while.

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And I got into a retail leadership career.

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So I was a manager at Macy's and I went over

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to target and I did visual merchandising and sales management and

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different things like that.

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And I was just getting burnt out.

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I had two kids now at this time and I was

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at target and I was working every other weekend,

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missing all the holidays with my family.

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And my stress level was just up there and I knew

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something had to change.

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And I had been talking about it for the past few

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years and this was back in 2018 now.

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And I knew I was at my breaking point.

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I needed to change.

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And I talked with my family and my sister who has

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her own business.

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She's in fact,

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she was my first client when I started this because she

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has her own online business.

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And she was my big motivator and mentor when I decided

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to leave my career that I had had and start my

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own business.

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And I started the healthy on hive in 2018 and it

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was honestly the best decision I made to leave that career

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behind and start this new one.

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And it actually started out more of a social media management.

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Like I was going to cover all the social medias for

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clients, but I quickly realized with my sister as my first

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client, I was doing her Instagram and her Pinterest.

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And I'm not that great with the Instagram marketing on my

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own business.

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And I didn't feel comfortable managing other people's because I wasn't

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confident in myself with that.

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But Pinterest,

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I dug into her Pinterest and it was amazing what I

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was able to do.

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She already had a fairly large Pinterest account just for blogging

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and such,

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but I was able to shift her audience because she created

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the non-line shop where she sold website templates and custom logos

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and things like that.

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I was able to help shift her brand on Pinterest to

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her business brand and saw that change in what I was

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able to do through the marketing.

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And I was like,

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whoa, this is really cool.

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I need to teach more people how to do this and

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help more people do this.

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And from there I knew Pinterest was going to be my

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only focus I wanted to get in that.

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There's plenty as you guys may know,

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there's plenty to learn on Pinterest and it is constantly changing.

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So it kept me busy enough with just the one platform.

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So that's kind of how I got into Pinterest.

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And just over the past few years,

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seeing the evolution on Pinterest for businesses,

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for e-commerce sellers and creators and things like that,

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and it's been phenomenal and I'm just wildly passionate about teaching

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it and sharing it with the world.

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So I know there have been a lot of changes,

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but going back to your experience with your sister,

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was she an,

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a personal account and you switched her account over to a

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business type account?

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I think,

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But as a business to start with,

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but her audience was all geared around her lifestyle blog.

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So she did home decor and fashion and whole 30 and

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all those like lifestyle blog themes.

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And she wanted to kind of get away from doing that

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and focus more on she's a graphic designer,

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website designer.

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So she wants to help brands create a beautiful brand that

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they love.

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So that is a different audience from the people looking at,

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you know,

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her home decor and stuff.

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So looking at her analytics on her Pinterest,

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there's one called audience insights.

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And if any of you guys already have a Pinterest account,

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it has to be switched to a business account in order

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to get the analytics.

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But if you look at your audience insights,

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you can see what level of interest your audience has in

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certain topics and categories.

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And so I looked at that and I saw the majority

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of our audience at that time was interested in food,

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fashion and home decor.

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And now that I've been working with her on it,

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you know,

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it takes time to shift an audience.

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You've got to change the content you're sharing on there.

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And so on and after about a year looked at again

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and now her audience is primarily interested in design branding,

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websites and that kind of stuff.

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So I was able to shift it over there and there's

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an analytics tool,

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right on Pinterest that shows what kind of content is your

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audience specifically interested in and their level of interest in it.

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So they call that the affinity.

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Okay. So that's super interesting.

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And it makes sense for your sister because her blog was

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about one thing.

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And then as she changed her business over,

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I don't know if her blog was also a business or

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just like personal interest,

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whatever, but still it was on Pinterest and then changing it

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over to be doing something different.

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This is an interesting thing because she kept the same account

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when you were able to change the audience over.

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So I'm thinking for people who are listening,

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the first thing I heard from you,

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Kelly, is if you're looking at a Pinterest account for business,

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then change the account to a business account.

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Even if you were initially personal,

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because some of your personal contacts will probably be still interested

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in what you're doing for business too.

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Right? Yeah.

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That's actually a big question.

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I get quite frequently for people getting started is I have

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a personal account.

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Should I switch that to a business account?

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Or should I start a new account from scratch?

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That is a business account.

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And my answer for people that are wondering that is,

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and the reason why people ask is because a lot of

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times when you have a personal account,

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if especially if you started it back in the early Pinterest

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days, you probably have a lot of followers because we probably

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pinned your recipes and things that you found on the internet.

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And people love that stuff on Pinterest.

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So you have a lot of followers are ready and you

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might be thinking,

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well, I don't want to lose my audience that I've already

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built up.

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Now, the questioning to ask yourself is the audience that you've

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already acquired on Pinterest is that your target audience that you

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want for your business.

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And it may be for some people and it may not

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be for others.

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So if it is your audience,

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I would say,

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just convert your personal to a business account.

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And if it's not your audience at all,

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if you're not sharing recipes and things like that,

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and that's all you pinned on.

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And that's what people are interested.

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When you look at that report,

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the audience insights,

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that's when you want to just create a new account and

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you can make it simple,

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they have a way of setting it up where it's a

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linked account.

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So you have one login,

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but you can toggle between a personal and your business account

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because when you create a business account,

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the only content that you want to be creating and sharing

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on it is going to be the content that will attract

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your ideal customers or clients or leads,

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you know,

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that audience.

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Okay. So what about if you have any crossover,

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If you have a little bit of crossover that's okay.

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You really want to think about what is your goal for

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Pinterest? Is it just to get more eyes on your website

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or your shop,

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or is it to grow your email list or you may

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have different goals with Pinterest.

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Sometimes it's just awareness,

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like get your brand name out there.

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But sometimes people actually want to make sales and grow their

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email lists and stuffs like on my business account,

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I do have a few boards that are not business-related.

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I keep them secret,

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just so I don't,

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you know,

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if I'm painting like a cocktail recipe,

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like just for the weekend,

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you know,

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whatever, the people pinning that may not be interested in my

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Pinterest strategy in education.

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So I try and just keep any personal content on secret

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boards on my business account,

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and then just business-related content on my public boards,

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Just business pins,

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viewable, but you can still use your business account for personal

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use. You just keep them secret,

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just Keep them secret boards,

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and then it won't be shown.

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So Kelly,

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And I'm just saying this as my experience,

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I am an advocate for one Pinterest account and I'll tell

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you why I have two businesses.

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And I obviously have a personal life when I first started,

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and this is something I did wrong.

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I had multiple social media platforms for all three,

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one for one business,

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one for another business,

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and then one for personal.

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And it was a nightmare.

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And what would happen?

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I do nothing because it was just too confusing,

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too much.

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I was overwhelmed.

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You need to consistent,

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you need to be posted like you need to be showing

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up everywhere.

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Like what,

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you know?

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Yup. I totally Get.

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Yeah. So I'm just going to caution everybody.

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I really liked better because you can always add another Pinterest

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account later if you want to.

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Right. Absolutely.

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Yeah. But so if you're thinking about business,

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switch your account over to business,

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unless it's a total disconnect like who you have versus the

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audience you're trying to attract.

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If it's a total disconnect,

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start a new one,

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but focus on that new one then,

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and focus on your business account.

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If you're looking at Pinterest for business,

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which is what the topic here is versus following and doing

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the chaos that I created for myself.

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And then what did I do back to your point?

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I did nothing.

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I had consumed like all these channels,

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cause I thought I needed to.

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And I really did also for placeholders to be quite honest.

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So no one could take my names,

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but to be actively working them and focusing on them.

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No didn't happen.

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Exactly. So for people who may be less familiar with Pinterest

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and more familiar with some of the other social media platforms,

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how is Pinterest different?

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Yes. I love this question too.

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So a lot of people generally will associate Pinterest as a

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social media platform,

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but it's really a lot more similar to a search engine.

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It's a visual search engine.

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So it's almost like taking your Instagram and Google and they

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had a baby together and then you have Pinterest.

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So it's less social in the way that you go to

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a social media to see what people are up to and

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things like that.

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You go to Pinterest to search,

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to get inspired,

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to plan.

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So Pinterest users are going there for specific reasons.

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They're typing in those keywords,

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just like a Google search bar.

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They're typing in how to blah,

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blah, blah,

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or something inspo or inspiration,

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whatever it might be that they're looking to learn about or

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discover or get inspired by.

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That's what they're going to Pinterest for.

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And that's what sets it apart from those other social media

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platforms is that,

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and this has kind of gone back and forth like the

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follower count on Pinterest.

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Some people get really hung up and really want to grow

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that follower count,

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but a follower count.

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It doesn't have the weight that it does on Instagram or

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your other social platforms.

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So don't get hung up on the follower count.

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It's really more about SEO.

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And that's the big thing with Pinterest is you're really going

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to hone in on your keywords that your brand is known

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for and knowing where to put them on your Pinterest account,

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like the pins and the boards and things like that.

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So that when someone searches for something in that category,

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your pins are showing up in front of them.

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Okay. So you're less concerned about how many people are following

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you and who is following you versus the content that you're

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putting up.

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That's then going to attract people who would also want to

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buy things that you sell.

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Exactly. So engagement on Pinterest is important,

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but engagement is a little bit different than it is on

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the other platforms.

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So engagement on Pinterest would be,

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they click on your pin,

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you stop the scroll,

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as they say,

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they saw your pin and it caught their eyes.

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So they clicked on it.

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So that's one form of engagement that Pinterest will track on

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the analytics.

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And then of course saving pins,

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that's going to be engagement.

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And then we used to be called a click through,

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but now they call it an outbound click.

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But that means they clicked on that pin to go to

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your website or to whatever that destination URL was.

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Or if it's a video pin,

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a video like view is also an engagement.

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So the engagements are important because even if someone just clicks

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on your pin,

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that's telling that Pinterest algorithm,

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what they're interested in and it could be Pinterest looks a

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very sophisticated visual technologies so they can see what is specifically

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on that pin.

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Like what is the image?

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What is the text overlay?

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And then it indexes that and saves that and will then

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show that person more content like yours.

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Or if you have more content of your own that they

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would, you know,

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it will continue to show this person when they go to

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their main feed.

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Now, so engagement is important to really tell Pinterest what your

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content is about and then who to show it to.

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So someone else with a similar interest as this one person

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who clicked and engaged with they could be shown your pins,

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even if they've never come across your content before,

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but because they have a similar interest as this other person

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who engaged with your pins,

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I feel like I'm getting convoluted with this,

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But what I'm also thinking,

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as you're talking through all of this is engagement is really,

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really different between let's just use Facebook and Instagram because that's

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what everyone knows.

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So well,

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instead of adding in everything else,

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but engagement then on Pinterest is interacting with that pin.

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Like you said,

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clicking and saving outbound or video views versus a lot of

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what's being talked about on Facebook and Instagram now is direct

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messages and that one-on-one behind the scenes under the platform.

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If you will direct one-on-one engagement.

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So very different there,

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which makes me start thinking,

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you know,

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everyone talks about,

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oh, I'm an introvert.

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Or I don't like to talk to people or whatever Pinterest

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Is great.

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Pinterest might be a more comfortable platform then Exactly.

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When you get comments on pins or if someone messages you,

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that's always great,

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but it's not a heavy consideration on the success of your

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account or your stuff.

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So it's really more,

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yeah, just that saving and the clicking and those things.

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So opposite Of what Facebook and Instagram are right now.

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That's interesting.

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Okay. So then how do we figure out what we're supposed

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to be pinning?

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That's going to be interesting.

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So the big thing,

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like I said,

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Pinterest is really heavily focused on SEO.

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So what are people searching for?

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So Pinterest has a really cool tool that they rolled out

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maybe two years ago.

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Now it's called the URL is trends.pinterest.com.

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So it's a Pinterest tool they created and it's all about

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what's trending.

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So you can go on that page and look at what

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is currently trending.

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It shows like the main categories,

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like what's trending this week,

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it'll have like a little summary and then it'll show what's

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trending in food.

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What's trending in home decor and what's trending in fashion.

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And then like there's holiday stuff,

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it'll show that,

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but they also have a search bar.

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So you could type in one of your keywords that your

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brand is known for.

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So I could type in marketing or I don't think they

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have Pinterest marketing on there yet as a specific search term,

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but they're always adding new terms.

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So you may not find your term on there,

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but you know,

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you could type in marketing or if you're a creator,

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you could type in whatever the category is that your product

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is. And you can see,

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it'll show you the past 12 months of search history and

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search volume.

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So if you type in a few different words and compare

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them against each other,

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you can see how different wordings might have a higher search

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volume on Pinterest than other words.

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And then also times of the year.

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So a lot of times you'll generally see a dip in

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the summertime and unless it's a really summer focused product or

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something like that,

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but dips in the summertime,

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it'll pick up in the fall.

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And then of course,

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Christmas time things dip off cause people aren't on Pinterest quite

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as much,

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but it's nice to be able to see what's currently trending

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as far as planning out your content and when to pin

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things. And it also gives you ideas like different ways to

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write descriptions,

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which words should you use.

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And you can see what other pins are trending.

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So you can get inspiration on the visual piece of the

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pin. Like what do those pins look like that are showing

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up high on these trends searches.

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And then you could kind of replicate that in your pin

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designs and so on.

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So the trends tool is probably my favorite tool for planning

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content and knowing what to pin.

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And also just looking at your analytics on there.

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If you have your Pinterest account,

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even if it's been inactive for awhile,

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go into your analytics,

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just under analytics and overview.

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That's the report you'd go into.

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And you can see when you scroll down below,

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what are your top pins?

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So you could see what type of content that you've pinned

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in the past that resonates with your audience.

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So you can kind of feed off of that and create

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new variations.

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Whether you're creating a blog post,

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you can make some kind of alternate blog post,

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or if it's like a Roundup post of top products you've

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made, you could just make a new pin and link it

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to that post again.

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That's totally okay.

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Right? Because this is something that I've learned from prior interviews

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is the destination of your topic.

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In other words,

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what your pin talks about and then where it sends somebody

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to, you can do multiple pins that send people to the

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same place,

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which is so awesome,

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because then all this that you're creating,

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whether it's a blog article or something,

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you're leading them to on your website,

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whatever, you can have multiple images and multiple wording.

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And it directs back to the same place.

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That is so cool.

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Yes. I love that.

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Say you create a blog post and I encourage you to

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create like maybe five or seven pins for that,

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with a few different wordings on the text overlay or on

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the title and the description.

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They all link to this one URL.

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But after a couple of months,

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look back and see which of those pins perform the best.

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And then you can kind of start seeing those trends.

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And, oh,

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my audience really has a higher engagement or more clicks on

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this one that has like a button like read now or

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click here.

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So then I would start adding that to more pin designs

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or colors.

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You could see colors or even those keywords,

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which ones are showing up in those pins that are really

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highly engaged with,

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on your account.

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Got it.

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Okay. So anyone who is just now thinking of Pinterest,

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so you are a true beginner.

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Keep listening because we're going to get to you.

Speaker: 00:24:14

We're kind of doing this the other way around.

Speaker: 00:24:16

We're talking to existing Pinterest people first,

Speaker: 00:24:19

but stay tuned because I have a couple of questions for

Speaker: 00:24:22

Kelly if you're just starting out.

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Okay. But let's continue on with someone who had an account.

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And let's say they're one of these people who decided that

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either they're like your sister transitioning from one business,

Speaker: 00:24:34

focus to another,

Speaker: 00:24:35

or they switched their account from personal to business.

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What do you do with the existing content that's on there.

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If it's questionably appropriate for your new direction,

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like it might be,

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it might not,

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you don't want to just clean it out and have nothing.

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They are.

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Do you delete things?

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What do you do with all?

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I would say,

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absolutely. There's never any need to delete any pins.

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I would say,

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if you click on it and it goes to a dead

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link, if it's on your website or if it's still relevant

Speaker: 00:25:03

content to your website,

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you could create a redirect if you want to.

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But otherwise you can just leave it.

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It's not going to hurt your account at all to leave

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pins. You'll find that a pin that you created or pinned

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a couple years ago,

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even it could be months,

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two years ago could get a resurgence.

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It could come back up.

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And it depends on that search trend.

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Like if something is trending right now and people are searching

Speaker: 00:25:24

for that,

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created a pin or some content around that a year ago,

Speaker: 00:25:28

and it got zero traction when you pinned it,

Speaker: 00:25:30

it might start coming up now.

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So if it's something that is relevant to your business,

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keep it there,

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keep it in a board,

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make sure the board that you have at pin two,

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or this goes for any of your pins,

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make sure your boards are specific and make sure the titles

Speaker: 00:25:44

of them are keyworded while they're not some cutesy,

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kitschy fun name.

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Cause those aren't search terms,

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you need to use actual words that people might search.

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So boards are searchable.

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Yeah. Board titles are searchable.

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So make sure you have pins that are specific to that

Speaker: 00:26:01

board title in that board because Pinterest looks at that.

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They look at what pins are in the board,

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the description you wrote for your board and the board title.

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And that helps Pinterest know what that content and that board

Speaker: 00:26:12

is about.

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And then who to show it to.

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They know like,

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oh, if this board is about Pinterest marketing and someone's doing

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a search for pin designs or something,

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the content that I have in my board could start showing

Speaker: 00:26:23

up for those people searching for that.

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Even though they're not searching the Halcyon high of Pinterest marketing.

Speaker: 00:26:28

So that's the cool thing with Pinterest is that 97% of

Speaker: 00:26:32

searches on Pinterest are unbranded.

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So you can go up against these big name,

Speaker: 00:26:37

creators and brands and still show up.

Speaker: 00:26:39

It's all about that SEO and that keywording.

Speaker: 00:26:41

So now if you have a pin that has been on

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your account for a long time,

Speaker: 00:26:44

and it's not relevant to your business,

Speaker: 00:26:47

just move that to a secret board,

Speaker: 00:26:48

keep it there.

Speaker: 00:26:49

It's not hurting it.

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And like I said,

Speaker: 00:26:50

don't waste time deleting pins.

Speaker: 00:26:52

It doesn't help or hurt your account.

Speaker: 00:26:54

It's just a waste of time.

Speaker: 00:26:56

Okay. Cause this is a question I was going to get

Speaker: 00:26:58

to with you reorganizing the board.

Speaker: 00:27:01

So let's pretend like your sister,

Speaker: 00:27:04

you had a lifestyle Pinterest account lifestyle,

Speaker: 00:27:07

meaning let's go with,

Speaker: 00:27:09

I'm creating this on the fly here.

Speaker: 00:27:10

It was a personal account and you were showing decorating ideas

Speaker: 00:27:14

and recipes and maybe these boards are actually things that you've

Speaker: 00:27:19

pinned to your boards that are other people's.

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Cause I know that's very popular versus creating your own content,

Speaker: 00:27:25

but so you have those kinds of boards and it was

Speaker: 00:27:28

workout ideas,

Speaker: 00:27:29

maybe, you know,

Speaker: 00:27:30

inspirational music,

Speaker: 00:27:32

like all that kind of thing.

Speaker: 00:27:33

Okay. And now you've changed to a business.

Speaker: 00:27:37

And so now you're going to have boards that are named

Speaker: 00:27:39

and are appropriate to whatever your businesses,

Speaker: 00:27:43

but then can you go back and rename some of these

Speaker: 00:27:45

other boards and just change the titles?

Speaker: 00:27:47

So they're more appropriate,

Speaker: 00:27:49

you know,

Speaker: 00:27:49

like foods that will fuel you for productivity or like,

Speaker: 00:27:53

I don't know what the titles would be.

Speaker: 00:27:54

Things like that.

Speaker: 00:27:55

Like you could keep all your content there,

Speaker: 00:27:57

but change the category.

Speaker: 00:27:58

So it's more in alignment for your time off,

Speaker: 00:28:01

like I'm thinking or to keep you strong.

Speaker: 00:28:04

I don't know.

Speaker: 00:28:06

But you know what I mean?

Speaker: 00:28:07

Like to change the athletic one,

Speaker: 00:28:09

to be more why you want to be working out so

Speaker: 00:28:11

that you stay healthy for your business,

Speaker: 00:28:13

you know,

Speaker: 00:28:13

things like that.

Speaker: 00:28:14

Yep. I think that's a great idea.

Speaker: 00:28:16

Like pulling in those key words that would make it,

Speaker: 00:28:19

like I said,

Speaker: 00:28:19

relevant to your business.

Speaker: 00:28:21

That's a great idea.

Speaker: 00:28:21

And I love the use of the keywords for that.

Speaker: 00:28:23

I think when you go ahead and do that,

Speaker: 00:28:25

what's more important than us.

Speaker: 00:28:26

The next steps is to just,

Speaker: 00:28:28

you know,

Speaker: 00:28:28

I wouldn't continue to create or pin new content to those

Speaker: 00:28:32

boards. I mean,

Speaker: 00:28:34

I get here and there,

Speaker: 00:28:34

it's fine,

Speaker: 00:28:35

but I wouldn't regularly fuel those boards with new content.

Speaker: 00:28:39

What you want to focus is on creating fresh content that

Speaker: 00:28:42

leads to your business stuff.

Speaker: 00:28:43

You know,

Speaker: 00:28:44

whether it's your blog or your products,

Speaker: 00:28:46

things like that,

Speaker: 00:28:46

That content that you're creating,

Speaker: 00:28:48

that you hope other people will pin to their boards so

Speaker: 00:28:51

that it all directs back to you.

Speaker: 00:28:53

Yep. And this has been something that's changed over the years

Speaker: 00:28:56

as well,

Speaker: 00:28:56

but there's no ratio of requiring you have to pin or

Speaker: 00:29:00

repin a certain number and then create your own pins.

Speaker: 00:29:04

You can do 100% pins of your own that go to

Speaker: 00:29:07

your own plain URL on your Pinterest.

Speaker: 00:29:09

There's no requirement to repin other people's content anymore.

Speaker: 00:29:13

So that's why I said,

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it's for Pinterest marketing.

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If you have the content,

Speaker: 00:29:18

if you have enough to create and repurpose of your own,

Speaker: 00:29:22

just focus on that because that's,

Speaker: 00:29:23

what's going to get people to your website.

Speaker: 00:29:25

Now, if you're a newer business and you don't have a

Speaker: 00:29:28

lot of content yet to create for Pinterest,

Speaker: 00:29:30

you still want to be able to tell Pinterest what your

Speaker: 00:29:33

account is about.

Speaker: 00:29:34

And that's where you'd want to be.

Speaker: 00:29:35

Repinning other people's content to boards that you've created,

Speaker: 00:29:39

that you will eventually pinning your own stuff too.

Speaker: 00:29:42

So that makes sense.

Speaker: 00:29:43

It does make sense.

Speaker: 00:29:44

It's going to make more sense when we do what I

Speaker: 00:29:46

want to do next.

Speaker: 00:29:48

Let's take somebody who is like,

Speaker: 00:29:51

Pinterest, I've never been on it.

Speaker: 00:29:53

I'm not sure what I could even do with it,

Speaker: 00:29:56

or they've been on it for a minute,

Speaker: 00:29:58

but have never thought of it for themselves.

Speaker: 00:30:00

Let's make a mock business and let's walk through the first

Speaker: 00:30:03

things that they would do to get up and started.

Speaker: 00:30:06

And again,

Speaker: 00:30:07

consume less,

Speaker: 00:30:07

create more like the few steps to get you going,

Speaker: 00:30:11

because we all know once you get traction going,

Speaker: 00:30:14

you're going to keep going.

Speaker: 00:30:15

You know,

Speaker: 00:30:15

it's just that getting started part.

Speaker: 00:30:17

So Kelly,

Speaker: 00:30:18

this is an essential oils business.

Speaker: 00:30:21

So she makes essential oils to promote wellbeing and health and

Speaker: 00:30:26

meditation. You get the vibe here,

Speaker: 00:30:28

right? So what does she do now?

Speaker: 00:30:32

She's heard this,

Speaker: 00:30:33

she's thinking,

Speaker: 00:30:33

Pinterest, what does she do is one of your goals for

Speaker: 00:30:39

this year,

Speaker: 00:30:40

a new approach to social.

Speaker: 00:30:42

Are you finally admitting that you're spending far too much time

Speaker: 00:30:46

there without seeing anything in the way of results?

Speaker: 00:30:50

Or do you jump onto Instagram planning to post,

Speaker: 00:30:54

but get caught up in all the fabulously produced reels,

Speaker: 00:30:59

then you get intimidated and step back.

Speaker: 00:31:03

Yeah, me too.

Speaker: 00:31:05

We know at this point we should post consistently with quality

Speaker: 00:31:09

content, but when it comes time to actually do it,

Speaker: 00:31:14

figuring out what to post is overwhelming and time consuming.

Speaker: 00:31:19

That's why I created content for makers.

Speaker: 00:31:22

Last year.

Speaker: 00:31:23

Many of you have purchased this high value,

Speaker: 00:31:25

low cost program and have new found ease in your posting.

Speaker: 00:31:30

And guess what?

Speaker: 00:31:31

If you already have content for makers,

Speaker: 00:31:34

there's no need to purchase it ever again.

Speaker: 00:31:37

One in done because it teaches you a posting strategy and

Speaker: 00:31:41

prompts that are timeless and can be used over and over

Speaker: 00:31:44

again. Now,

Speaker: 00:31:46

based on your feedback,

Speaker: 00:31:48

I've enhanced content for makers to include a hard copy,

Speaker: 00:31:52

social media scheduler,

Speaker: 00:31:54

because makers like tangible planners where we can add our own

Speaker: 00:31:58

creative punch to the mix,

Speaker: 00:32:00

right? Drum roll,

Speaker: 00:32:03

introducing connected 2020 to a content scheduler that helps you plan

Speaker: 00:32:10

out your topics,

Speaker: 00:32:11

whether they're for social media,

Speaker: 00:32:13

blog articles or videos,

Speaker: 00:32:16

all in one place.

Speaker: 00:32:18

Now to clarify,

Speaker: 00:32:20

this is not your daily planner,

Speaker: 00:32:22

this is focused on content planning.

Speaker: 00:32:25

It includes direction on how to nail down a strategy,

Speaker: 00:32:29

monthly cues for new content and your own images.

Speaker: 00:32:33

And it can be used in conjunction with content for makers

Speaker: 00:32:37

or as a standalone resource.

Speaker: 00:32:40

Finally feel in control of your content with a strategy and

Speaker: 00:32:44

purpose, not just something random that you think of on the

Speaker: 00:32:48

fly to publish that day.

Speaker: 00:32:50

Intentional content saves time.

Speaker: 00:32:52

So you can focus on other business tasks and attracts customers,

Speaker: 00:32:56

which brings eyes to your brand and orders to your cart.

Speaker: 00:33:00

To see more about the connected 2022 social media scheduler,

Speaker: 00:33:06

go to gift biz on rapt.com

Speaker: 00:33:08

forward slash connected 2022.

Speaker: 00:33:12

And now let's get back to the show.

Speaker: 00:33:15

The first thing is just creating that account.

Speaker: 00:33:17

So go on there.

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And like I said,

Speaker: 00:33:19

a business account.

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Now, the reason why you want a business account,

Speaker: 00:33:22

just thinking ahead here is you'll have access to those analytics.

Speaker: 00:33:25

You can claim your website,

Speaker: 00:33:27

you can run ads.

Speaker: 00:33:28

There's just so many more benefits to it.

Speaker: 00:33:30

And like we talked about earlier,

Speaker: 00:33:32

you can have personal content,

Speaker: 00:33:34

you can pin your recipes on secret boards on your business

Speaker: 00:33:36

accounts. So just start with your business account And secret means

Speaker: 00:33:40

only you see them.

Speaker: 00:33:41

Yep. It's a private board that only you can see.

Speaker: 00:33:44

So set up your account,

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like just use your email address.

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It's really easy to set up.

Speaker: 00:33:48

You just follow the prompts as you go along.

Speaker: 00:33:51

And then now you have your brand new empty little Pinterest

Speaker: 00:33:55

account. So now you want to do here is it's really

Speaker: 00:33:58

important. You need to know,

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and this is just like any business you want to know

Speaker: 00:34:01

who your ideal customer is,

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who are you trying to target?

Speaker: 00:34:04

So get that in your head.

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Think about that a little bit.

Speaker: 00:34:06

And then you also want to think about what content are

Speaker: 00:34:09

you going to be sharing.

Speaker: 00:34:10

So we're going to create your boards.

Speaker: 00:34:12

And if you're in the essential oils business,

Speaker: 00:34:15

so you might want to have boards that are like you

Speaker: 00:34:17

mentioned around wellbeing self-care and meditation.

Speaker: 00:34:21

So have a specific board.

Speaker: 00:34:22

So you might have one board that is essential.

Speaker: 00:34:24

Oils might be your main keywords.

Speaker: 00:34:26

And so that's your product.

Speaker: 00:34:27

So it might be essential oils for productivity,

Speaker: 00:34:31

essential oils for sleep and relaxation.

Speaker: 00:34:34

And then you can have other boards that are not essential

Speaker: 00:34:36

oil focus,

Speaker: 00:34:37

but wellbeing and wellness focus.

Speaker: 00:34:39

So you might have meditation tips,

Speaker: 00:34:41

things like that.

Speaker: 00:34:42

This is really good.

Speaker: 00:34:43

So essential oils.

Speaker: 00:34:45

It's not repetitive to have essential oils as the title of

Speaker: 00:34:49

a couple of boards because that's one of your important keywords

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and send board titles are searchable.

Speaker: 00:34:55

That would be a best practice to use those words over

Speaker: 00:34:58

and over again.

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This is where you'd want to use that trends.pinterest.com.

Speaker: 00:35:04

That trends tool,

Speaker: 00:35:04

when you're doing your keyword research here and have a document

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open on your computer or a notebook next to you and

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start typing in some of these words.

Speaker: 00:35:12

So like I said,

Speaker: 00:35:13

central oils for sleep and relaxation.

Speaker: 00:35:15

You maybe type that in to Pinterest,

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whether it's in the trends tool or just in the Pinterest

Speaker: 00:35:20

search bar and look at the pins that are coming up

Speaker: 00:35:23

and just kind of see what words they're using,

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what phrasing and jot those down when the ones that are

Speaker: 00:35:29

showing up at the top.

Speaker: 00:35:30

That means they're indexed really well,

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I guess you'd say in the search vocabulary,

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I guess.

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So those are ones that you want to take note of

Speaker: 00:35:38

and then create boards.

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And when you're creating your boards,

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create a board description to where you can elaborate a little

Speaker: 00:35:43

bit. It doesn't have to be over the top,

Speaker: 00:35:45

just make the board description like one or two sentence of

Speaker: 00:35:48

what the board is about,

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make it a sentence.

Speaker: 00:35:50

Don't what they call keyword stuff.

Speaker: 00:35:52

Cause I know that was a thing to do a while,

Speaker: 00:35:54

like years ago where you would just list out all the

Speaker: 00:35:57

keywords that would be related to that board.

Speaker: 00:35:59

Pinterest don't want you doing that.

Speaker: 00:36:01

So just write out a sentence as if you're Talking to

Speaker: 00:36:03

somebody, here's what you're going to find in this board.

Speaker: 00:36:06

Exactly. And I don't know if this question will come up,

Speaker: 00:36:08

but you don't need hashtags in your board,

Speaker: 00:36:10

titles or descriptions or pins.

Speaker: 00:36:13

Pinterest doesn't really do hashtags anymore.

Speaker: 00:36:15

They've come out this earlier this year and said,

Speaker: 00:36:17

don't do hashtags.

Speaker: 00:36:18

Can I say amen to that?

Speaker: 00:36:20

Yes, I agree.

Speaker: 00:36:22

But what happened is again,

Speaker: 00:36:23

they try to be part of the social media club and

Speaker: 00:36:26

they wanted to get on the hashtag train,

Speaker: 00:36:28

but hashtags are just search terms and people just type in

Speaker: 00:36:31

their words,

Speaker: 00:36:32

they don't put hashtag whatever the word would be,

Speaker: 00:36:34

hashtag essential oils.

Speaker: 00:36:35

They would just type essential oils.

Speaker: 00:36:37

So it ended up what happened with hashtags is that when

Speaker: 00:36:40

people would put them on their pins,

Speaker: 00:36:42

like I used to back in the beginning when they were

Speaker: 00:36:44

encouraged to do that,

Speaker: 00:36:45

I would say,

Speaker: 00:36:46

do a hashtag with your brand name.

Speaker: 00:36:47

So I would have hashtag the Halcyon hive on all of

Speaker: 00:36:49

my pins,

Speaker: 00:36:50

just so that if someone saw my pin,

Speaker: 00:36:52

they could click my hashtag and then see all of my

Speaker: 00:36:54

content. Well,

Speaker: 00:36:55

that's cool.

Speaker: 00:36:56

And all except the scammers and the people who don't play

Speaker: 00:36:59

right play well with everyone,

Speaker: 00:37:01

they were abusing it and they were stealing tens.

Speaker: 00:37:04

That way they could find all your top performing pins and

Speaker: 00:37:07

then steal it and redirect them to their website.

Speaker: 00:37:10

So people were abusing hashtags.

Speaker: 00:37:11

So don't use hashtags.

Speaker: 00:37:12

It's all about just the keywords.

Speaker: 00:37:15

And then they also,

Speaker: 00:37:16

I don't know if you've heard the term long tail keywords,

Speaker: 00:37:17

but it's just a phrase basically of your keywords,

Speaker: 00:37:20

like a three word.

Speaker: 00:37:21

It's a more detailed description.

Speaker: 00:37:24

It sounds like a phrase,

Speaker: 00:37:25

just like you said,

Speaker: 00:37:25

versus just a word Like essential oils for sleep would be

Speaker: 00:37:29

a long tail keyword.

Speaker: 00:37:30

How many boards conservatively can someone start with?

Speaker: 00:37:34

So we actually get people doing this.

Speaker: 00:37:36

How many boards can you go up with and look significant

Speaker: 00:37:39

enough to start?

Speaker: 00:37:40

So I would say seven to 10 boards is a good

Speaker: 00:37:44

starting point.

Speaker: 00:37:45

Oh my gosh.

Speaker: 00:37:45

That sounds like a lot.

Speaker: 00:37:47

Well, I mean,

Speaker: 00:37:48

you could do less than that.

Speaker: 00:37:49

That's okay.

Speaker: 00:37:49

I mean,

Speaker: 00:37:50

even like five boards would be okay.

Speaker: 00:37:51

What's more important than the number of boards is the activity

Speaker: 00:37:55

on those boards.

Speaker: 00:37:56

So you want to be able to create boards that you

Speaker: 00:37:58

can consistently create content to Fewer boards.

Speaker: 00:38:02

Like, so think to yourself what you'll be able to do,

Speaker: 00:38:06

do fewer boards,

Speaker: 00:38:07

like five,

Speaker: 00:38:08

if you'll be able to continually put content in those boards.

Speaker: 00:38:11

Right. And I think like what we've talked about earlier,

Speaker: 00:38:14

let's say you have one blog article,

Speaker: 00:38:16

the wording in your post could be different bases on a

Speaker: 00:38:20

different point of that blog article or something so that it

Speaker: 00:38:23

could fit into different boards.

Speaker: 00:38:24

Right? Exactly.

Speaker: 00:38:26

So it doesn't have to feel so overwhelming And encourage people

Speaker: 00:38:29

to have kind of semi overlapping boards.

Speaker: 00:38:33

So one might be essential oils for sleep and relaxation and

Speaker: 00:38:37

then another one could be lavender essential oil.

Speaker: 00:38:40

And so if you have a blog post about lavender essential

Speaker: 00:38:43

oil and all the uses,

Speaker: 00:38:44

it could go in the lavender essential oil board and it

Speaker: 00:38:46

could go into the essential oils for sleep and relaxation.

Speaker: 00:38:49

So it can cross over different boards.

Speaker: 00:38:52

You don't have to have one content for one board.

Speaker: 00:38:54

It's good to be able to have a little bit of

Speaker: 00:38:56

overlap so that you can spread your content on a more

Speaker: 00:38:59

boards and potentially get in front of more eyes that way.

Speaker: 00:39:02

Okay. But when you say that,

Speaker: 00:39:04

can it be the exact same wording in the exact same

Speaker: 00:39:06

image that leads to the exact same article?

Speaker: 00:39:09

Or should they be different or it can be either way

Speaker: 00:39:12

mix and match.

Speaker: 00:39:13

That would be,

Speaker: 00:39:14

I don't know if we'll get into talking about tailwind or

Speaker: 00:39:16

anything like that,

Speaker: 00:39:17

but if you're creating a pin and you want to schedule

Speaker: 00:39:19

it to multiple boards,

Speaker: 00:39:21

it can go to multiple boards.

Speaker: 00:39:22

But what you need to do is make sure you space

Speaker: 00:39:24

them out a little bit.

Speaker: 00:39:25

So the first one might go out today to whatever the

Speaker: 00:39:28

most relevant board would be.

Speaker: 00:39:29

So if it is about lavender essential oil,

Speaker: 00:39:31

put it in lavender essential oil first because that's the most

Speaker: 00:39:34

specific relevant board to that content.

Speaker: 00:39:37

And then maybe five to seven days later,

Speaker: 00:39:40

it'll pin that pin again or you'll schedule it if you're

Speaker: 00:39:42

using a scheduler to the next board,

Speaker: 00:39:44

which might be the essential oils for sleep or relaxation.

Speaker: 00:39:48

So that same pin,

Speaker: 00:39:49

same picture,

Speaker: 00:39:49

same URL.

Speaker: 00:39:51

Everything's the same,

Speaker: 00:39:52

but just goes to the next sport.

Speaker: 00:39:54

It's basically duplicating it as a copy and putting it in

Speaker: 00:39:56

on another board.

Speaker: 00:39:58

Some people will find it through that board versus the first

Speaker: 00:40:01

one, but it's really important for that first pin to be

Speaker: 00:40:04

on a more specific board.

Speaker: 00:40:06

So it wouldn't just go into essential oils would be your

Speaker: 00:40:08

board and say,

Speaker: 00:40:09

you wouldn't want to just put it in there because that's

Speaker: 00:40:10

so broad.

Speaker: 00:40:11

There's so many essential oils.

Speaker: 00:40:13

And if someone's searching for lavender essential oil,

Speaker: 00:40:16

it may not show up in search results as high as

Speaker: 00:40:18

it would if it's in a board titled lavender essential oil.

Speaker: 00:40:21

Okay. So your best board first.

Speaker: 00:40:23

Really? Exactly.

Speaker: 00:40:24

Yep. Okay.

Speaker: 00:40:24

So speaking with a new person,

Speaker: 00:40:27

create the account,

Speaker: 00:40:28

think of who your ideal customer is.

Speaker: 00:40:31

And then you make content for boards that is information that

Speaker: 00:40:34

they are going to want to know about somewhere between on

Speaker: 00:40:38

the low end five.

Speaker: 00:40:39

And maybe if you have enough ideas up to 10 boards

Speaker: 00:40:42

to get started,

Speaker: 00:40:44

and then I'm thinking,

Speaker: 00:40:46

okay, again,

Speaker: 00:40:46

this account is brand new.

Speaker: 00:40:48

How many pieces of content should be in each board as

Speaker: 00:40:52

you're kicking off as you're getting started?

Speaker: 00:40:55

So again,

Speaker: 00:40:56

there's that like a set number of pins to having a

Speaker: 00:40:58

board you'll see,

Speaker: 00:40:59

sometimes people will say have 10 pins and a new board

Speaker: 00:41:01

people board secret until you have at least 10 pins.

Speaker: 00:41:04

You don't have to do that.

Speaker: 00:41:05

You can create a new board.

Speaker: 00:41:07

What's important is do start to add content to it right

Speaker: 00:41:09

away because the more content you have in it.

Speaker: 00:41:12

So say you have five to 10 pins in it that

Speaker: 00:41:14

are really specific and align perfectly with that board.

Speaker: 00:41:17

As far as that board is about it,

Speaker: 00:41:19

don't tell Pinterest,

Speaker: 00:41:19

it gives them clues as to what that board is about.

Speaker: 00:41:21

So when someone's searching for something along those lines,

Speaker: 00:41:25

Pinterest knows,

Speaker: 00:41:25

oh, I know where some of this content is.

Speaker: 00:41:27

It pulls that from your board and shows it to them.

Speaker: 00:41:29

So this is where if you're starting out and don't have

Speaker: 00:41:31

a lot of content where it's okay to repin other people's

Speaker: 00:41:35

content, make sure you're picking high quality content,

Speaker: 00:41:38

go into their website and making sure it's not like a

Speaker: 00:41:41

spammy website because you'll come across that on Pinterest sometimes.

Speaker: 00:41:44

But pin content that you know is super relevant to that

Speaker: 00:41:47

board. So you can tell Pinterest what that board is going

Speaker: 00:41:50

to be about.

Speaker: 00:41:51

And then as you start having your own blog posts or

Speaker: 00:41:54

your own products,

Speaker: 00:41:54

you can start creating content and just kind of switch over

Speaker: 00:41:57

to just putting your own content in there when you have

Speaker: 00:41:59

enough. Perfect.

Speaker: 00:42:01

Okay. And this leads to the point of what the content

Speaker: 00:42:04

is. And you just said it,

Speaker: 00:42:05

you know,

Speaker: 00:42:05

if you're doing a blog article,

Speaker: 00:42:07

then you can take that article,

Speaker: 00:42:09

think of what it speaks to in relation to the boards.

Speaker: 00:42:13

So that could be three,

Speaker: 00:42:14

four or five pins right there,

Speaker: 00:42:16

depending. And then products also,

Speaker: 00:42:19

what do you say about directly product selling on Pinterest?

Speaker: 00:42:24

It's a little bit harder.

Speaker: 00:42:26

If you have a shop on your website and whether it's

Speaker: 00:42:28

Shopify or any of those other shopping platforms,

Speaker: 00:42:31

you can set up a shop tab on your Pinterest.

Speaker: 00:42:34

So it's a little more advanced level here,

Speaker: 00:42:36

but that would be what you'd want to strive for is

Speaker: 00:42:39

to get that shop tab set up.

Speaker: 00:42:40

Because that way you can have your catalog of products will

Speaker: 00:42:44

automatically be fed in like an RSS feed almost to your

Speaker: 00:42:47

Pinterest shop tab.

Speaker: 00:42:48

So people will be able to see the up-to-date pricing and

Speaker: 00:42:52

availability and things like that.

Speaker: 00:42:53

And then you can use it for creating shopping ads and

Speaker: 00:42:56

things. But if you don't have a shop tab set up

Speaker: 00:42:59

yet, that's okay.

Speaker: 00:43:00

You can create boards.

Speaker: 00:43:01

And if you have various categories of products,

Speaker: 00:43:03

those could all be different boards and you can have a

Speaker: 00:43:05

one all encompassing,

Speaker: 00:43:07

you know,

Speaker: 00:43:07

whatever your shop name is or the products that would be

Speaker: 00:43:10

one board.

Speaker: 00:43:10

And then maybe you'd have another board with a sub category

Speaker: 00:43:13

of products and so on.

Speaker: 00:43:15

And then you can just create a pin,

Speaker: 00:43:17

design it in Canva or Photoshop or whatever you like using

Speaker: 00:43:20

create a pin,

Speaker: 00:43:20

upload it onto Pinterest.

Speaker: 00:43:22

Or if you're using a scheduler like tailwind at a title,

Speaker: 00:43:25

nice keyword,

Speaker: 00:43:25

rich title description about the product,

Speaker: 00:43:28

and then link it to that product page URL.

Speaker: 00:43:31

And then that would essentially create a product pin for you.

Speaker: 00:43:35

It wouldn't be the technically the same as that shop tab

Speaker: 00:43:37

product. It won't have the up-to-date pricing and stuff showing up

Speaker: 00:43:40

on it,

Speaker: 00:43:40

but it still functions the same.

Speaker: 00:43:43

If someone clicks it,

Speaker: 00:43:44

it'll go to that product page.

Speaker: 00:43:46

Okay. Wait,

Speaker: 00:43:46

what do you mean?

Speaker: 00:43:47

It wouldn't have the same up-to-date pricing.

Speaker: 00:43:49

If you going to a product on your website.

Speaker: 00:43:52

I mean,

Speaker: 00:43:53

it wouldn't show the price on Pinterest,

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like in the title.

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Whereas the shop tab does show pricing on your Pinterest account.

Speaker: 00:43:59

So make sure if you are creating manual pins for products

Speaker: 00:44:03

and you plan on changing prices ever,

Speaker: 00:44:05

don't put any price on the pin image just in case

Speaker: 00:44:08

he ever changed it.

Speaker: 00:44:09

Cause those pins are evergreen.

Speaker: 00:44:11

Once someone saves a pin,

Speaker: 00:44:13

it creates a copy of it.

Speaker: 00:44:14

And then if someone saves from their board,

Speaker: 00:44:16

it creates another copy and it just spreads like that.

Speaker: 00:44:19

And if you delete a pin from your account,

Speaker: 00:44:21

there's still copies out there that can be saved.

Speaker: 00:44:23

And reshared so that's another reason why deleting pins is pointless

Speaker: 00:44:26

because they're always going to live on if someone saved one

Speaker: 00:44:29

to their own boards.

Speaker: 00:44:30

So just make sure you're not putting any sale pricing on

Speaker: 00:44:33

a pin image.

Speaker: 00:44:34

Okay. So if you're linking to a product that's on your

Speaker: 00:44:37

website, make sure you don't put any pricing there because when

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they link over to your website,

Speaker: 00:44:42

then they'll get the updated and correct price.

Speaker: 00:44:45

But then if you are using a shop tab on Pinterest

Speaker: 00:44:49

that will pull in the correct price,

Speaker: 00:44:51

if it's linked properly.

Speaker: 00:44:53

Yes. Makes sense.

Speaker: 00:44:54

Cause it'll pull the call,

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your data,

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feed it,

Speaker: 00:44:57

refreshes your catalog will refresh every day.

Speaker: 00:44:59

So, so it'd be up to date.

Speaker: 00:45:00

Got it.

Speaker: 00:45:01

A couple more final questions because we could go on for

Speaker: 00:45:05

hours. Like I could literally take up your whole afternoon Cali.

Speaker: 00:45:09

Oh no.

Speaker: 00:45:09

It's so easy to talk about.

Speaker: 00:45:11

Okay. Widgets.

Speaker: 00:45:13

What are widgets?

Speaker: 00:45:15

Yeah. Which is,

Speaker: 00:45:16

you know,

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they don't get talked about a whole lot,

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but they're so fun.

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So the Pinterest and the I'm trying to remember,

Speaker: 00:45:22

it's been a little while since I set one up,

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if you just Google Pinterest widget,

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I'm sure the content will come up for it.

Speaker: 00:45:26

But basically if you have an iPhone,

Speaker: 00:45:28

well, I have an iPhone.

Speaker: 00:45:29

So I'm not really sure how Androids work,

Speaker: 00:45:31

but on your iPhone,

Speaker: 00:45:32

how you can create widgets,

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which is almost like a bigger,

Speaker: 00:45:35

more prominent app or you know,

Speaker: 00:45:36

like button or whatever.

Speaker: 00:45:38

I don't know how you'd describe it.

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So a Pinterest widget they've created their own that they have

Speaker: 00:45:41

now where you can select the size.

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If you want it to be like,

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take up the space of what four little icons would have

Speaker: 00:45:47

been or a half screen or whatever you want it to

Speaker: 00:45:49

be, you choose the size and then you can choose the

Speaker: 00:45:51

category. So on my phone,

Speaker: 00:45:53

I have a few of them.

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I was just telling Sue about the quote one this morning.

Speaker: 00:45:57

So I have one on one of my pages on my

Speaker: 00:45:59

iPhone. I have the Pinterest widget that takes up like half

Speaker: 00:46:02

the screen.

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And it pulls a random quote.

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Every time I turn on my phone,

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it's like a different one.

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And it's just pulling pins from Pinterest.

Speaker: 00:46:09

And they're really pretty,

Speaker: 00:46:10

very aesthetic as people have their aesthetic I-phones and things like

Speaker: 00:46:13

that. But quotes is one you can have home decor,

Speaker: 00:46:17

even have recipes.

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And I feel like maybe there's a beauty or skincare might

Speaker: 00:46:21

be another one and you can have multiple widgets.

Speaker: 00:46:23

So that each time you open your phone,

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you see like a gorgeous recipe shot,

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like just,

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you know,

Speaker: 00:46:28

some food and it looks delicious.

Speaker: 00:46:30

Like right now I have one that's it looks like a

Speaker: 00:46:31

smoothie bowl or something.

Speaker: 00:46:33

It looks amazing.

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It's got berries in it.

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And then I have a home decor one,

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which just,

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I don't know.

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But so what happens is if you click on it,

Speaker: 00:46:38

it'll take you to that pin and right into Pinterest.

Speaker: 00:46:41

So it's just a fun way to spice up your phone

Speaker: 00:46:44

screen. But the quote once is my favorite.

Speaker: 00:46:47

But so like my goal would be to show up in

Speaker: 00:46:50

one of those widgets,

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right. That would be the ideal thing to do,

Speaker: 00:46:54

but it's a little bit newer and I haven't really dug

Speaker: 00:46:57

into the engineering side,

Speaker: 00:46:59

the technical side of it on how it works and what

Speaker: 00:47:01

it pulls through because they pull out very specific.

Speaker: 00:47:04

Looks like none of them are pins with words,

Speaker: 00:47:07

except for the quote one of course,

Speaker: 00:47:08

but like the room ones and the recipes,

Speaker: 00:47:10

it's just like a beautiful high quality photography image.

Speaker: 00:47:14

So I'm not sure where they're pulling those through.

Speaker: 00:47:16

If they have a list of content,

Speaker: 00:47:18

creators that they use,

Speaker: 00:47:19

this is a little bit newer,

Speaker: 00:47:20

so more to come on on how to get on there.

Speaker: 00:47:23

All right.

Speaker: 00:47:23

So we'll need an update from you,

Speaker: 00:47:25

Kelly. Absolutely.

Speaker: 00:47:26

I will dig into that one,

Speaker: 00:47:27

but it's fun.

Speaker: 00:47:28

But like the first thing to do with a situation like

Speaker: 00:47:32

this, regardless if it's a Pinterest widget or something else is

Speaker: 00:47:35

to analyze,

Speaker: 00:47:36

what's showing up and to make your content look similar,

Speaker: 00:47:40

like in terms of high quality photography or whatever,

Speaker: 00:47:44

and then be putting content like that up there.

Speaker: 00:47:47

That is the stuff that's being pulled in.

Speaker: 00:47:48

Cause maybe yours could be,

Speaker: 00:47:50

it's kind of like a real going viral,

Speaker: 00:47:52

like analyze and look and think through,

Speaker: 00:47:54

well, why is this one showing up versus other pins I've

Speaker: 00:47:57

seen? And how can you create something that might match or

Speaker: 00:48:01

give you an opportunity?

Speaker: 00:48:02

Cause that's huge visibility if that were to happen.

Speaker: 00:48:04

Oh, big time.

Speaker: 00:48:06

Well, and there is actually kind of a long those lines

Speaker: 00:48:08

on your Pinterest app and they slightly changed the interface.

Speaker: 00:48:12

But if you have the most up-to-date Pinterest app on your

Speaker: 00:48:15

phone, when you open it up and click on the search

Speaker: 00:48:18

icon, like you're going to type something in it's showing you

Speaker: 00:48:21

a lot of content before you even searched something.

Speaker: 00:48:23

So it's showing today's inspiration,

Speaker: 00:48:25

it'll show ideas from creators,

Speaker: 00:48:27

which are the idea pins.

Speaker: 00:48:29

It shows one of the newest things,

Speaker: 00:48:31

which is Pinterest TV,

Speaker: 00:48:32

where people can like do live show.

Speaker: 00:48:34

That's like really brand new live TV type stuff.

Speaker: 00:48:37

And then there's different spotlights on just key words and things.

Speaker: 00:48:41

I see It.

Speaker: 00:48:42

I'm looking at it right now.

Speaker: 00:48:43

So you can actually get featured on this.

Speaker: 00:48:47

It used to be called the today tab.

Speaker: 00:48:48

Then I don't think they call it anymore,

Speaker: 00:48:49

but where it's showing today's inspiration and then the ideas from

Speaker: 00:48:52

creators in order to be highlighted on their featured on there,

Speaker: 00:48:56

there is a link and it's like a super long link.

Speaker: 00:48:59

It's not like an easy one.

Speaker: 00:49:00

I could just read off to you,

Speaker: 00:49:01

but there is a link if you join on the Pinterest

Speaker: 00:49:05

creators community.

Speaker: 00:49:06

So I think it's creators.pinterest.biz.

Speaker: 00:49:09

So if you have a business account,

Speaker: 00:49:10

this is a free Pinterest forum.

Speaker: 00:49:12

This was going to be in my like resources I was

Speaker: 00:49:14

going to share.

Speaker: 00:49:15

So I'll go ahead and share it.

Speaker: 00:49:16

Now it's a free community for Pinterest creators.

Speaker: 00:49:19

So business owners who use Pinterest for marketing,

Speaker: 00:49:21

and when you're on there,

Speaker: 00:49:22

they will share each month the submission form,

Speaker: 00:49:26

where you can submit your content.

Speaker: 00:49:27

They'll tell you what the themes are because it has to

Speaker: 00:49:29

align with their themes and you can submit your content for

Speaker: 00:49:32

review. So basically you're submitting a pin like whether you created

Speaker: 00:49:35

an idea pin or whatever format opinion made,

Speaker: 00:49:38

if it fits with what their content is going to be

Speaker: 00:49:40

featured for the next month,

Speaker: 00:49:41

you can submit it in this form and they can randomly

Speaker: 00:49:45

pick it.

Speaker: 00:49:45

And my content usually doesn't fit in there.

Speaker: 00:49:47

So I've never been picked.

Speaker: 00:49:48

Cause marketing has never highlighted.

Speaker: 00:49:50

It's always food and things,

Speaker: 00:49:52

crafty stuffs,

Speaker: 00:49:53

Right. Which falls right in line with us.

Speaker: 00:49:55

So that's perfect.

Speaker: 00:49:57

So you guys should try it.

Speaker: 00:49:59

So that's a fun thing.

Speaker: 00:50:00

So you can get featured on there,

Speaker: 00:50:01

which is,

Speaker: 00:50:02

that would be really exciting.

Speaker: 00:50:03

And again,

Speaker: 00:50:04

it's, I was just going to read it's community.pinterest.biz.

Speaker: 00:50:07

So when you have your business account,

Speaker: 00:50:09

you can get signed up in there.

Speaker: 00:50:10

It just links your business account.

Speaker: 00:50:12

And it's just a Pinterest forum.

Speaker: 00:50:13

And you'll find that content in there for this featured tab.

Speaker: 00:50:16

Good. So as we're winding down here,

Speaker: 00:50:19

I know we talked about tailwind.

Speaker: 00:50:20

So let's talk about that.

Speaker: 00:50:21

And then any other resources you think we should know about

Speaker: 00:50:24

for this show?

Speaker: 00:50:26

Cause clearly I Think you're going to have to come back

Speaker: 00:50:27

oh my gosh.

Speaker: 00:50:28

Yes. I'd be happy to do that because so much to

Speaker: 00:50:30

cover. So I do recommend tailwind as a pin scheduler.

Speaker: 00:50:34

So it just helps for productivity.

Speaker: 00:50:36

The way it works is it's a Pinterest approved partners.

Speaker: 00:50:40

It's a separate from Pinterest,

Speaker: 00:50:41

but they're connected.

Speaker: 00:50:42

You connect your Pinterest account.

Speaker: 00:50:44

And then when you're creating pins,

Speaker: 00:50:46

they have some creative tools on there you can use to.

Speaker: 00:50:48

So whether you create your pins in Canva and upload them

Speaker: 00:50:50

onto tailwind to schedule them to your boards,

Speaker: 00:50:53

or you create using their tools,

Speaker: 00:50:55

you just create your pins,

Speaker: 00:50:56

put in your titles,

Speaker: 00:50:57

your links,

Speaker: 00:50:58

everything like that.

Speaker: 00:50:58

And then you can schedule them.

Speaker: 00:50:59

It's like a set and forget it.

Speaker: 00:51:01

So you schedule them to the boards that you want it

Speaker: 00:51:03

to go to.

Speaker: 00:51:03

And it will like,

Speaker: 00:51:05

you don't have to be as specific as putting in like

Speaker: 00:51:07

each day and time you want it to,

Speaker: 00:51:09

it has a really smart algorithm thing that they've figured out

Speaker: 00:51:12

based on your account and when your pins are most active

Speaker: 00:51:15

and it'll create schedules for you.

Speaker: 00:51:17

So that's really fun.

Speaker: 00:51:18

So you just put in the day,

Speaker: 00:51:20

yeah. You just pick the first day.

Speaker: 00:51:21

You want it to go and it'll schedule out.

Speaker: 00:51:23

You know,

Speaker: 00:51:23

if you're pinning it to five boards,

Speaker: 00:51:25

it'll space those all out like five to seven days and

Speaker: 00:51:28

just let it go.

Speaker: 00:51:28

So you can have like a month,

Speaker: 00:51:29

two months,

Speaker: 00:51:30

three months of content scheduled out in one sitting.

Speaker: 00:51:33

So really,

Speaker: 00:51:34

really cool.

Speaker: 00:51:35

So tailwind highly recommend.

Speaker: 00:51:37

If you don't want to use tailwind,

Speaker: 00:51:39

they do have a free plan and it just limits how

Speaker: 00:51:41

many pins you can schedule,

Speaker: 00:51:43

but they're paid plan.

Speaker: 00:51:44

And then it gets around $9 a month or something,

Speaker: 00:51:46

or maybe 19.

Speaker: 00:51:47

I can't remember,

Speaker: 00:51:47

but I think it's about 200 a year.

Speaker: 00:51:49

So their paid plan gives you unlimited pinning,

Speaker: 00:51:52

gives you access to the creator tools,

Speaker: 00:51:54

there's analytics on there,

Speaker: 00:51:55

but I prefer the Pinterest native analytics.

Speaker: 00:51:57

So I don't use the tailwind ones that much.

Speaker: 00:51:59

And then there's also a thing called tailwind communities,

Speaker: 00:52:03

which they used to be called tailwind tribes,

Speaker: 00:52:05

but they're essentially like group boards that you can share your

Speaker: 00:52:08

content to so that other people can add it then to

Speaker: 00:52:11

their boards.

Speaker: 00:52:12

So that can be a whole other conversation we can get

Speaker: 00:52:14

into onto when communities that one we should save for sure.

Speaker: 00:52:18

But tailwind does have a lot of great features that you

Speaker: 00:52:21

can utilize for your strategy,

Speaker: 00:52:22

but Pinterest itself has a scheduler,

Speaker: 00:52:25

but it's just not,

Speaker: 00:52:26

it's a little clunkier.

Speaker: 00:52:27

It's not as robust.

Speaker: 00:52:29

It's more limited.

Speaker: 00:52:30

Any other resources you feel like we should know about right

Speaker: 00:52:32

at this juncture?

Speaker: 00:52:33

I mentioned the trend report.

Speaker: 00:52:36

That is a huge one.

Speaker: 00:52:37

If for planning your content and knowing which search terms will

Speaker: 00:52:40

show up higher.

Speaker: 00:52:41

So that's trends.pinterest.com.

Speaker: 00:52:43

And then for other resources,

Speaker: 00:52:45

I mentioned the community community that Pinterest is,

Speaker: 00:52:48

that's a great place to ask questions.

Speaker: 00:52:51

They're launching like a mentorship program,

Speaker: 00:52:53

kind of mentorship.

Speaker: 00:52:54

I don't know what,

Speaker: 00:52:55

like a,

Speaker: 00:52:55

I don't know,

Speaker: 00:52:56

I'm basically like a moderator.

Speaker: 00:52:57

They invited me in it.

Speaker: 00:52:58

So I'll be one of the mods for it.

Speaker: 00:53:00

Congratulations. Thank you.

Speaker: 00:53:03

Yeah. They're launching that in January or February.

Speaker: 00:53:06

I think so basically.

Speaker: 00:53:07

Yeah. You can ask your Pinterest questions or like,

Speaker: 00:53:09

Hey, if I'm having some glitchy issues what's going on and

Speaker: 00:53:12

other pinners can chime in or the moderators there's Pinterest employees

Speaker: 00:53:15

that chime in.

Speaker: 00:53:16

So that's a really cool resource and free of course.

Speaker: 00:53:20

And then just for any,

Speaker: 00:53:21

because as we know,

Speaker: 00:53:22

Pinterest is constantly changing and evolving.

Speaker: 00:53:25

My favorite up-to-date resources for that is obviously Pinterest itself.

Speaker: 00:53:29

They've got a Pinterest blog and a newsroom,

Speaker: 00:53:31

which they share stuff.

Speaker: 00:53:32

The tailwind blog is really good too.

Speaker: 00:53:34

And then Pinterest business on YouTube has some great videos as

Speaker: 00:53:38

well. Oh,

Speaker: 00:53:39

That's a good idea.

Speaker: 00:53:40

Well, tell us real quickly about the Halcyon hive in a

Speaker: 00:53:43

little bit more detail.

Speaker: 00:53:44

Yeah. So a lot of people ask how to pronounce it.

Speaker: 00:53:48

Is That wrong?

Speaker: 00:53:49

Did I do it Wrong?

Speaker: 00:53:50

No, you did it absolutely.

Speaker: 00:53:51

Right. I don't even know how people pronounce it,

Speaker: 00:53:53

but I didn't really think that through when choosing my name.

Speaker: 00:53:56

So my business name was really hard in the beginning to

Speaker: 00:53:59

choose and I,

Speaker: 00:54:01

my sister,

Speaker: 00:54:01

her brand and we're super close and her brand is saffron

Speaker: 00:54:05

avenue and she does web and graphic design,

Speaker: 00:54:08

like I said,

Speaker: 00:54:08

but like,

Speaker: 00:54:09

oh, it'd be fun since we're sisters and we're close if

Speaker: 00:54:11

it was like another street name type thing.

Speaker: 00:54:14

So I was just going to do that,

Speaker: 00:54:15

but I couldn't think of anything that was cute.

Speaker: 00:54:17

And then like,

Speaker: 00:54:17

well, you can always use my name,

Speaker: 00:54:19

but my name is Kelly waggy.

Speaker: 00:54:21

And it's like,

Speaker: 00:54:21

that's not very,

Speaker: 00:54:22

if I just tally people are gonna think California,

Speaker: 00:54:24

cause it's C a L I,

Speaker: 00:54:25

and then wedgie just,

Speaker: 00:54:27

isn't a fun business name.

Speaker: 00:54:29

So when I use my name and I'm like,

Speaker: 00:54:31

oh my gosh,

Speaker: 00:54:31

what am I going to do?

Speaker: 00:54:33

And I remember I lived in Austin,

Speaker: 00:54:35

Texas for awhile and there was a coffee shop that I

Speaker: 00:54:37

absolutely loved.

Speaker: 00:54:38

I think it was just called Halcyon.

Speaker: 00:54:39

And I was like,

Speaker: 00:54:40

I love that word.

Speaker: 00:54:41

Like it just,

Speaker: 00:54:41

the vibe of that word and everything.

Speaker: 00:54:43

And I looked it up and the meaning just means like

Speaker: 00:54:45

total calmness and peace.

Speaker: 00:54:47

And I was like,

Speaker: 00:54:48

yes, this word totally is like speaking to me because that's

Speaker: 00:54:51

the reason why I wanted to leave my job when the

Speaker: 00:54:53

hecticness was to have my own career where I can be

Speaker: 00:54:56

at peace and spend time with my family and all of

Speaker: 00:54:59

that that were just resonated.

Speaker: 00:55:00

So that was it.

Speaker: 00:55:01

And then hive.

Speaker: 00:55:02

I really,

Speaker: 00:55:03

I don't know.

Speaker: 00:55:04

I can't specifically remember why I chose that,

Speaker: 00:55:05

but I know the meaning behind bees and hive is productivity

Speaker: 00:55:09

and, you know,

Speaker: 00:55:10

just like teamwork,

Speaker: 00:55:11

it's just me on my team right now,

Speaker: 00:55:12

but eventually love to have a team,

Speaker: 00:55:15

but just like teamwork and working together and productivity,

Speaker: 00:55:17

all of that.

Speaker: 00:55:18

So just kind of having their kind of two contradictory terms,

Speaker: 00:55:21

like homing,

Speaker: 00:55:21

peace and productivity.

Speaker: 00:55:22

But when they work together,

Speaker: 00:55:24

you have a really perfect thing.

Speaker: 00:55:25

So that's kind of the meaning behind my name.

Speaker: 00:55:27

It really has nothing to do with marketing or anything.

Speaker: 00:55:30

And so what do you do in the house?

Speaker: 00:55:32

The healthy and hide?

Speaker: 00:55:33

So, oh,

Speaker: 00:55:33

the other reason why I picked that because I was going

Speaker: 00:55:35

to start with a lifestyle blog and I'm just not a

Speaker: 00:55:37

great writer,

Speaker: 00:55:38

so that just never really took off either.

Speaker: 00:55:39

But I,

Speaker: 00:55:40

when I got into the marketing,

Speaker: 00:55:41

like I said,

Speaker: 00:55:42

I wanted to do social media marketing,

Speaker: 00:55:43

but honed in on Pinterest.

Speaker: 00:55:45

And that's all I do now.

Speaker: 00:55:46

The Halcyon hive is exclusively Pinterest marketing strategy.

Speaker: 00:55:49

So I have some content I'm working on some courses so

Speaker: 00:55:53

that people can kind of DIY their stuff,

Speaker: 00:55:55

but I mostly offer services.

Speaker: 00:55:57

So I do strategy sessions.

Speaker: 00:55:59

I'll do account setup.

Speaker: 00:56:00

So if someone doesn't have the bandwidth to set up or

Speaker: 00:56:04

overhaul or optimize their account,

Speaker: 00:56:06

I do that.

Speaker: 00:56:07

And of course,

Speaker: 00:56:07

Pinterest ads I'll run campaigns for people.

Speaker: 00:56:10

And then I do have some free content and getting started

Speaker: 00:56:12

guide. I was going to mention if you're brand new to

Speaker: 00:56:15

Pinterest and getting set up,

Speaker: 00:56:16

I have a three day like an email series that goes

Speaker: 00:56:19

out. It's kind of like an e-course that helps you go

Speaker: 00:56:21

from first setting up your business account through doing your keyword

Speaker: 00:56:24

research and creating your board.

Speaker: 00:56:26

So everything we kind of talked about,

Speaker: 00:56:27

but a little more in depth.

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Wonderful. And where would people go To find that?

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So on my website,

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so the Halcyon hive.com

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it's slash Pinterest dash three dash day dash challenge.

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So it's my Pinterest three-day challenge.

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The easier route to get to it.

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If you're on my website,

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just go to my menu and to shop,

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I do have a shop with some like Pinterest templates of

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things, but it's under the courses it's free,

Speaker: 00:56:50

but it's under the courses category.

Speaker: 00:56:52

So it's right at the top of the page or Easier

Speaker: 00:56:54

way is to go to our show notes page where we'll

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have all the links,

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make it super easy.

Speaker: 00:57:00

Yeah. So many ways to get there.

Speaker: 00:57:02

Okay. Cause it sounds like it would be a really beneficial

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resource for everybody.

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Kelly, this has been amazing recovered,

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so many new things,

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things I still didn't know about.

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And I feel like I've started to become educated on Pinterest.

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So just goes to show you there's a lot to know.

Speaker: 00:57:20

And the reason why they're specialists like you focus totally on

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a certain platform.

Speaker: 00:57:26

Thank you for having me take care of Kaylee.

Speaker: 00:57:29

You too.

Speaker: 00:57:30

Bye-bye bye Pinterest.

Speaker: 00:57:35

The more I learn,

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the more I love this platform,

Speaker: 00:57:40

it's close to becoming my favorite and you heard Kelly say

Speaker: 00:57:43

it herself.

Speaker: 00:57:45

It was made and favors creators.

Speaker: 00:57:48

What more could you need to get active here next week?

Speaker: 00:57:52

The topic is all around being a problem solver versus a

Speaker: 00:57:56

product pusher.

Speaker: 00:57:58

Now what does that mean tune in next week to find

Speaker: 00:58:02

out, thank you so much for spending time with me today.

Speaker: 00:58:07

If you'd like to show support for the show,

Speaker: 00:58:09

of course,

Speaker: 00:58:10

a rating and review means the world to me and helps

Speaker: 00:58:14

the show get seen by more makers.

Speaker: 00:58:16

There are other ways to show support for the podcast to

Speaker: 00:58:19

visit our shop for a wide variety of gift paraphernalia like

Speaker: 00:58:23

mugs, t-shirts water bottles and more featuring logos and quotes to

Speaker: 00:58:29

inspire you throughout your day.

Speaker: 00:58:31

You can see all the options over at gift biz,

Speaker: 00:58:33

unwrapped.com forward slash shop.

Speaker: 00:58:37

All proceeds,

Speaker: 00:58:38

help offset the cost of producing this podcast and now be

Speaker: 00:58:43

safe and well.

Speaker: 00:58:44

And I'll see you again next week on the gift biz

Speaker: 00:58:47

on wrapped podcast.

Speaker: 00:58:48

I want to make sure you're familiar with my free Facebook

Speaker: 00:58:51

group called gift is breeze.

Speaker: 00:58:54

It's a place where we all gather and our community to

Speaker: 00:58:58

support each other.

Speaker: 00:58:59

Got a really fun post in there.

Speaker: 00:59:02

That's my favorite of the week.

Speaker: 00:59:03

I have to say where I invite all of you to

Speaker: 00:59:06

share what you're doing to show pictures of your product,

Speaker: 00:59:09

to show what you're working on for the week to get

Speaker: 00:59:12

reaction from other people and just for fun,

Speaker: 00:59:15

because we all get to see the wonderful products that everybody

Speaker: 00:59:19

in the community is making my favorite post every single week,

Speaker: 00:59:23

without doubt.

Speaker: 00:59:26

Wait, what aren't you part of the group already,

Speaker: 00:59:30

if not make sure to jump over to Facebook and search

Speaker: 00:59:33

for the group gift biz breeze don't delay.