348 – Business Startup Made Easy with Paisley and Riley of Sweet Tooth Cakerie
Did you ever think of starting a business – maybe a lemonade stand when you were little?
I think it’s almost a “rite of passage” as a kid – dipping a toe into making money yourself. Sometimes it sparks a dream for the future that unfortunately slips away as we start “adulting” and overthinking things.
Today, you’re hearing from two very young entrepreneurs who didn’t even know how to make their product before they decided to partner up and go into business.
Hear how much fun Paisley and Riley are having as they create, discover, and grow their small business. It comes through in their voices how exciting it is to see what comes next and how eager they are to experiment and learn what works best.
But make no mistake. There’s learning for us here, too. The girls take us through step by step how they decided on key elements of their plan …
- the name of the business
- what products they’d offer
- product validation to ensure they’d have sales
- creating a plan for production and shipping
- plus developing a website and a social media presence.
They even have a signature product already!
Paisley and Riley are adorable 9-year-old entrepreneurs and co-owners of Sweet Tooth Cakerie. Two best friends sharing their deliciousness with the world.
These Georgia girls met in kindergarten and on the soccer field and are still in the same class!
It all started when Paisley told her mom she wanted to be either a dentist or a baker when she grew up. Her mom responded that she had to wait until she was a grown-up to be a dentist but could be a baker now. Paisley loved that idea and recruited Riley to be her partner.
Riley shared with her parents she had an interest in becoming a better baker because loves it so much.
That got the ball rolling. Riley’s mom reached out to Paisley’s mom and asked if she could help teach her, and Sweet Tooth Cakerie was born!
Lessons For All Of Us From Starting A Business As A Kid
- You don’t need to have a lot of products to offer your customers right away.
- Have people test your products and listen to their feedback to make improvements.
- Planning is the key to getting to your final thing.
- Be very flexible and assign responsibilities to each other.
- Don’t be afraid to step up and just try your best. If you have any ideas, just let them out.
- If you want to have a business, don’t be afraid to do it. Just do it.
- Never give up even when things start to get hard.
- Don’t be afraid to ask for help because it’s okay to ask for help. You don’t always have to do every single thing on your own.
Resources Mentioned
- Inspired! Daily Planner – save 40% with coupon code SALE for a limited time
- Gift Biz Unwrapped Shop
Paisley and Riley’s Contact Links
Website | Facebook | Instagram | Twitter
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Thank you so much! Sue
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Transcript
Gift biz unwrapped episode 348.
Speaker:So we had a meeting then soon after we started learning
Speaker:habit mate,
Speaker:At Tenten gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there I am particularly thrilled that you're here with me
Speaker:for this episode because it's unlike any other.
Speaker:I've done here at gift biz on wrapped.
Speaker:You're going to hear from two very young entrepreneurs who didn't
Speaker:even know how to make their product before they partnered up
Speaker:to go into business.
Speaker:It's an inspiring light-hearted show.
Speaker:You'll hear how much fun Paisley and Riley are having as
Speaker:they create and grow their small business.
Speaker:It comes through in their voices,
Speaker:how exciting it is to see what comes next and how
Speaker:eager they are to experiment and learn what works best,
Speaker:but make no mistake.
Speaker:There's learning for us here too.
Speaker:The girls take us through.
Speaker:Step-by-step how they decided on key elements of their plan,
Speaker:the name of the business,
Speaker:what products they'd offer product validation to ensure they'd have sales,
Speaker:creating a plan for production and shipping,
Speaker:plus developing a website and a social media presence.
Speaker:They also have a signature product already.
Speaker:Now, let me just make note that because of the recording
Speaker:that we needed to do so that we could have all
Speaker:of us together and actually do this in a timely manner.
Speaker:The audio here sounds a little bit different than some of
Speaker:the other gift biz on wrapped episodes,
Speaker:but the content and us being able to talk to the
Speaker:girls is definitely worth it.
Speaker:There's no need for us to wait any longer.
Speaker:Let's get right to the story of Paisley and Riley and
Speaker:the sweet tooth Cakery.
Speaker:I have such a big smile on my face right now,
Speaker:because you are in for a treat I'd like to introduce
Speaker:you to Paisley and Riley adorable nine-year-old entrepreneurs and co-owners of
Speaker:the sweet tooth Cakery Paisley and Riley are two best friends
Speaker:sharing their deliciousness with the world.
Speaker:These Georgia girls met in kindergarten and on the soccer field
Speaker:and are still in the same class.
Speaker:Paisley told her mom,
Speaker:she either wanted be a dentist or a baker when she
Speaker:grew up and her mom responded that she did have to
Speaker:wait until she was grown up to be a dentist,
Speaker:but she could be a baker.
Speaker:Now Paisley loved that idea and recruited Riley to be her
Speaker:partner Riley shared with her parents,
Speaker:that she had an interest in becoming a better baker because
Speaker:she loved it so much that got the ball rolling.
Speaker:Riley's mom reached out to Paisley's mom and asked if she
Speaker:could help teach her.
Speaker:And you know what happened?
Speaker:The sweet tooth Cakery was born Paisley and Riley.
Speaker:Welcome to the gift biz on wrapped podcast.
Speaker:I Am so excited that you're here and I think it
Speaker:would be fun to share with everybody who's listening,
Speaker:how we met.
Speaker:It was a couple of months ago.
Speaker:And where were we At The ultimate sugar show,
Speaker:which is right in your area.
Speaker:It's in Atlanta.
Speaker:And I saw you guys at your booth and I came
Speaker:and I learned what it was all about.
Speaker:And we talked a little bit and I was so impressed
Speaker:with you two,
Speaker:because of the way you were interacting with people,
Speaker:the product that you had your booth set up.
Speaker:And that's how we decided to do a podcast with you.
Speaker:And then do you remember what I said?
Speaker:I said,
Speaker:okay, don't tell me anything more because I need to know
Speaker:about it when we're talking on the show.
Speaker:So I'm going to be learning with everybody else here,
Speaker:all about your business.
Speaker:But as I told you,
Speaker:before we started recording,
Speaker:one of the things I do,
Speaker:the tradition on the show is have people describe what their
Speaker:favorite candle would look like by color.
Speaker:I want you guys to share that with me.
Speaker:So if I were to ask you to describe a candle,
Speaker:that would just be totally resonant of who you are.
Speaker:Riley, I'm going to let you go first.
Speaker:What would your candle look like?
Speaker:I canceled the,
Speaker:like a mixture of the rainbow.
Speaker:So like bread,
Speaker:maybe not orange,
Speaker:yellow violet.
Speaker:And the smell would probably be vanilla because I love the
Speaker:lesson. Oh,
Speaker:that's perfect.
Speaker:And that goes along with baking too.
Speaker:And Paisley,
Speaker:what would your candle look like?
Speaker:My candor would probably have like all the cool colors,
Speaker:maybe blue and purple,
Speaker:maybe turquoise too.
Speaker:I don't really know what the smell would be,
Speaker:but I would probably have one Vanilla too.
Speaker:So that's why you two are so in alignment with each
Speaker:other. That's why you probably are working really well together.
Speaker:I'm thinking so all the cool colors for you.
Speaker:Love it.
Speaker:Love it.
Speaker:Thank you for sharing all of that with me.
Speaker:Let's dive in and talk about how you started your company.
Speaker:So Paisley,
Speaker:I guess you got the ball rolling.
Speaker:When you were talking with your mom about what you wanted
Speaker:to be when you grew up.
Speaker:Right. And when she said to you,
Speaker:well, you know,
Speaker:you could be a baker now,
Speaker:was she talking about you starting a company or was she
Speaker:just saying you can do more baking just for fun?
Speaker:Wow. Well,
Speaker:she said that she couldn't really help me,
Speaker:but she would teach me how to bake.
Speaker:And I would want to just start a business with hers
Speaker:to start baking,
Speaker:but she said she had to do the other stuff and
Speaker:I didn't really want a business alone.
Speaker:So I referred to Riley's And you two had been friends
Speaker:already for awhile.
Speaker:So Paisley,
Speaker:did you just go to Riley and say,
Speaker:Hey, I have this idea.
Speaker:What do you think?
Speaker:Is that how that happened?
Speaker:How It happen?
Speaker:You tell me,
Speaker:I think I called or went over the other day to
Speaker:talk to her about making the business.
Speaker:And he pretty much said that she wanted to go to
Speaker:my mom so she could learn how to bake better.
Speaker:And I asked her she wanted to be my partner and
Speaker:have a business.
Speaker:That's cool.
Speaker:And Riley,
Speaker:what did you think when Paisley came to you with that?
Speaker:I liked it.
Speaker:Yeah. Cause I already wanted to try baking and I like
Speaker:to send away business because I kind of want it started
Speaker:business right now.
Speaker:It wasn't really like a bright idea,
Speaker:like Paisley's,
Speaker:but I kind of want it to kind of didn't want
Speaker:to, so I Paisley afraid to me.
Speaker:Okay. So what I find really interesting with what you guys
Speaker:just told me is you were interested in starting the business,
Speaker:but you still needed to learn how to bake better.
Speaker:Right? So you had the idea and you liked that idea
Speaker:of that product probably cause you like sweets and cakes and
Speaker:cookies and all that,
Speaker:right? Yeah.
Speaker:Riley, I don't know what I know.
Speaker:I really do.
Speaker:Probably do like cubbies and cakes and all that too.
Speaker:Deli cookies,
Speaker:some cookies and some cakes.
Speaker:It is helpful if you like the product that you're going
Speaker:to be selling for your business.
Speaker:I mean,
Speaker:obviously that's helpful.
Speaker:You had the idea of the business and then you started
Speaker:perfecting how to be.
Speaker:Right. So Paisley,
Speaker:that was your mom teaching the two of you?
Speaker:Yes. Yeah.
Speaker:Well, first we had a meeting then soon after we started
Speaker:learning how to beat What was happening in the meeting.
Speaker:But did you do in your meeting,
Speaker:The meeting,
Speaker:we were just talking about the mass thought.
Speaker:It was a little bit difficult.
Speaker:Moms said that we could do a big mouth smile and
Speaker:then Riley said we could do who?
Speaker:Girls holding something.
Speaker:I forgot what she said,
Speaker:but she was really good.
Speaker:And then I said,
Speaker:well, since it's called sweet tooth,
Speaker:then maybe we should make a little tooth.
Speaker:Okay. So that makes sense.
Speaker:So your meeting was about the company name and then what
Speaker:your mascot or your logo would look like,
Speaker:right? The character that would be associated.
Speaker:Right. So let's back up for a second.
Speaker:How did you decide on sweet tooth Cakery?
Speaker:How did that happen?
Speaker:So I actually went after Paisley came over to tell me
Speaker:that idea,
Speaker:my mom kept on stating some names and stuff.
Speaker:And then I just thought about speak to them because we're
Speaker:baking sweets and I kind of want it to be a
Speaker:little funny and stuff.
Speaker:So I said,
Speaker:maybe we can do sleep tubes.
Speaker:And then I refer the idea to Paisley and she came
Speaker:up with cake.
Speaker:It's a cake.
Speaker:I like that.
Speaker:Cause it's kind of like bakery,
Speaker:but it's takers.
Speaker:Yes. Yeah.
Speaker:I like that.
Speaker:It's different.
Speaker:It's fun.
Speaker:It's so in line with who you two are just by
Speaker:way of personality.
Speaker:It's very cute.
Speaker:And you guys settled in on that pretty quickly.
Speaker:It sounds like you got the name,
Speaker:you liked the name.
Speaker:You know,
Speaker:what's really interesting about that.
Speaker:When you get to be an adult,
Speaker:you overthink everything.
Speaker:And some people who want to start a business will take
Speaker:months only deciding what the name of their business should be.
Speaker:So you guys probably don't even know,
Speaker:but that's a great example that you just said is you
Speaker:agreed on something,
Speaker:you made the decision and you kept moving.
Speaker:Right? And so the next thing you did was looked at
Speaker:what you're calling your mascot or your logo.
Speaker:And you looked at a couple of ideas.
Speaker:You thought some things through,
Speaker:and then you arrived on what the mascot looks like today.
Speaker:And Riley,
Speaker:you were talking about that.
Speaker:It looks like a tooth,
Speaker:but describe it a little bit because people who are listening,
Speaker:can't see it right now.
Speaker:So like a little tube wearing either a yellow or a
Speaker:blue hat,
Speaker:like on the shirt,
Speaker:he looks sort of like this.
Speaker:He is very small.
Speaker:He normally wears a smile and cute little eye.
Speaker:He looks a little bit like an upside down thing with
Speaker:an upside down V in the middle.
Speaker:He looks a little bit like the two,
Speaker:but he has the hat covering his head.
Speaker:Yeah. So he's a special character version of a tube if
Speaker:you will.
Speaker:Yeah. And Riley,
Speaker:how'd you guys decide on the colors or how did you
Speaker:narrow in on the details of the tooth?
Speaker:Does he have a name Mr.
Speaker:Sweet too.
Speaker:Okay. So how did you decide on the blue and yellow
Speaker:colors? So Decided because me and Paisley just kept stating our
Speaker:favorite colors.
Speaker:And I think,
Speaker:I don't know,
Speaker:but we both chose blue.
Speaker:I don't know who chose yellow.
Speaker:Maybe it was Paisley.
Speaker:I think it was Paisley,
Speaker:but maybe it was me,
Speaker:but we just chose those colors.
Speaker:And then we just decided to choose Mississippi too.
Speaker:I think that we chose on yellow because we both said,
Speaker:I think black,
Speaker:gold and blue.
Speaker:And then I think it was Riley's mom who made gold
Speaker:and say yellow because it's normally hard making like gold on
Speaker:a shirt if you want to have like a shoe.
Speaker:True. So that was really smart to think through that,
Speaker:like where you'll use Mr.
Speaker:Sweet tooth and then how it would be displayed in different
Speaker:areas. That was really smart.
Speaker:So you decided all of that and your first meeting,
Speaker:you decided the name of the company.
Speaker:You decided the logo,
Speaker:Mr. Sweet tooth.
Speaker:And then who actually put together the artwork,
Speaker:the creative for Mr.
Speaker:Sweet. I think it was my dad because he's a good
Speaker:drawer. So when we set the stuff we wanted it to
Speaker:be like,
Speaker:and then my dad,
Speaker:I think,
Speaker:I think that I helped too because I did make one
Speaker:drawing with Mr.
Speaker:Sweet tooth.
Speaker:And I think it's posted on the fridge right now.
Speaker:Oh, fun.
Speaker:That's fun.
Speaker:That's interesting.
Speaker:And that's also a good point is that you and your
Speaker:mind's eye had an idea of what you wanted and so
Speaker:you sketch something out and then went to somebody else for
Speaker:help to get the final logo.
Speaker:Right. Okay.
Speaker:Perfect. So all of that was done in the first meeting.
Speaker:What else happened in that first meeting?
Speaker:Anything else?
Speaker:He decided the flavors and stuff.
Speaker:So we just picked our favorites course.
Speaker:I just picked just simple ones.
Speaker:Cause I like simple.
Speaker:It's like vanilla,
Speaker:maybe strawberry sugar cookies.
Speaker:I like sugar cookies.
Speaker:And then I think Paisley came up with the brownies because
Speaker:I'm not a chocolate fan.
Speaker:So you laid out like the first products that you were
Speaker:going to be making and selling.
Speaker:So it wasn't just all over the board.
Speaker:You came to agreement,
Speaker:how many products?
Speaker:Three Cakes,
Speaker:cookies and Brittany,
Speaker:And then a couple of flavors under each of those.
Speaker:Yeah. One flavor for the brownie.
Speaker:I think.
Speaker:Well, we did really have,
Speaker:well, the first time I thought about it and the brownies
Speaker:there was going to be more,
Speaker:but we just decided to do in normal because we had
Speaker:a lot on the menu.
Speaker:Right. That was very smart.
Speaker:You don't have to have a ton of different flavors.
Speaker:In fact,
Speaker:did you know that when you offer somebody too many flavors,
Speaker:people get confused and instead of choosing,
Speaker:they'll just not take anything because you can overwhelm people.
Speaker:So you guys might not have even known that,
Speaker:but that was a good strategy is not offering too much
Speaker:right away.
Speaker:Okay. And you know what,
Speaker:if you have a special flavor you could always add in,
Speaker:let's say you wanted to do a special flavor for Christmas
Speaker:or you could do that.
Speaker:Aren't available all the time.
Speaker:They're just available sometimes.
Speaker:Yeah. That's over delay or thinking about that.
Speaker:I think maybe on our latest meeting or one of our
Speaker:latest meetings.
Speaker:At what point did this meeting happen?
Speaker:How long ago was that?
Speaker:Last year.
Speaker:So your Belief is your business already a full year old?
Speaker:Yes. I think when we went to the sugar show,
Speaker:we were talking about maybe an anniversary.
Speaker:Our anniversary was like September.
Speaker:I think,
Speaker:I think it was a September.
Speaker:Okay. So you're a little bit over a year old with
Speaker:the business.
Speaker:Okay. All right.
Speaker:So you had your first meeting.
Speaker:You really got a lot accomplished in that first meeting,
Speaker:but it sounds like now you needed to learn how to
Speaker:fake your products and make them great.
Speaker:So how did that happen?
Speaker:So if you wanted to talk about this in the professional
Speaker:world, you would say research and development,
Speaker:you're learning how to cook.
Speaker:You're learning the ingredients that you want to put in and
Speaker:you're practicing so that your end product is going to be
Speaker:good and people are going to want to buy it.
Speaker:Right. So talk me through learning debate.
Speaker:So Paisley's mom was actually like there and she actually like
Speaker:helped us look up recipes and stuff for like the Nyla
Speaker:strawberry red velvet.
Speaker:And then she showed us how to bake and stuff.
Speaker:And so we actually put like a lot of flour,
Speaker:bats and stuff.
Speaker:So we would just have to dump on that,
Speaker:organize it for other meetings.
Speaker:And I had help from my parents too,
Speaker:when they knew how to bake.
Speaker:Cause I didn't really know how to bake.
Speaker:I think the first make was when we were at Riley's
Speaker:house, we did a really good job.
Speaker:On the first time our mom gave us a special recipe,
Speaker:like too much flour,
Speaker:not too much sugar,
Speaker:not too much eggs.
Speaker:She showed us how to crack eggs the right way without
Speaker:getting shells in there.
Speaker:But we still need a little bit of help with that,
Speaker:but we make sure we get the shells out the first
Speaker:time. It was so good in moist.
Speaker:So have you gotten to the point now where you have
Speaker:special recipes that you follow and those are important for your
Speaker:business? Don't share those with people.
Speaker:Okay. Because those are special.
Speaker:Those are recipes for sweet tooth Cakery,
Speaker:right? The only shitty ingredients,
Speaker:not the order and stuff For the measurements or anything because
Speaker:of health and all that.
Speaker:You let people know what's in there,
Speaker:but you don't necessarily share your techniques or what you're doing.
Speaker:Cause that's how it's special.
Speaker:Those are special products that you're making.
Speaker:Right? Yeah.
Speaker:All right.
Speaker:So you learned how to make the products and then what
Speaker:happened? So you made some initial products.
Speaker:Then now what happened Behind?
Speaker:I had to taste testing because we didn't really want the
Speaker:customers being like if there was something in it that we
Speaker:forgot to take out or add in,
Speaker:like it was too hard or too soft or maybe too
Speaker:crunchy or cold or something because we didn't really start putting
Speaker:it out there on our first child,
Speaker:because we didn't want customers to be mad at us.
Speaker:You want to have your very special result.
Speaker:You know what your cookies are going to taste like what
Speaker:your cakes are going to taste.
Speaker:Like After we taste tested and stuff,
Speaker:we started putting them out,
Speaker:like selling them outside and stuff with our dads,
Speaker:the mascot and stuff.
Speaker:Cause Mr.
Speaker:Tristan Paisley's dad is the mascot.
Speaker:And we just sold like these little cakes and stuff for
Speaker:free. So what you were doing there was making sure that
Speaker:there were people who liked what you made and then if
Speaker:you needed to adjust it or change it,
Speaker:or it was too crispy,
Speaker:it was too moist.
Speaker:There was too much vanilla,
Speaker:like whatever it was,
Speaker:you listened to what people had to say.
Speaker:And then you did you take their feedback and make adjustments?
Speaker:I remember when I first year,
Speaker:I think on boating day,
Speaker:when people were done boating,
Speaker:they used to come outside and try some samples like of
Speaker:our signature cake.
Speaker:The rainbow swaps,
Speaker:the fleets is,
Speaker:well, that's what it's called now.
Speaker:And they used to be like little squares and they were
Speaker:free because we didn't really want to make on this year
Speaker:because it was our first time.
Speaker:So we let them have it free and people really liked
Speaker:it. And that's when we started trying to improve it,
Speaker:trying stuff.
Speaker:Now we're here.
Speaker:That's hard.
Speaker:Cause that's kind of,
Speaker:you know,
Speaker:when you go to a grocery store and they'll have people
Speaker:who do the samples,
Speaker:that was your version of doing it.
Speaker:I like girl scout cookies.
Speaker:You were doing that.
Speaker:That's kind of where I got my inspiration From selling girl
Speaker:scout cookies.
Speaker:Yeah. I still want to sell outside,
Speaker:but culverts happening.
Speaker:And we can't do like this couch.
Speaker:Right? Well,
Speaker:let's talk about that a little bit.
Speaker:How are you,
Speaker:Sally? What are you doing Are selling online?
Speaker:So the customer orders online,
Speaker:every bake them.
Speaker:And then we shipped down to where there are some kids
Speaker:ship them to Florida,
Speaker:Chicago anywhere I Michigan.
Speaker:So they're baked to order.
Speaker:So not baked until someone places the order and then you
Speaker:bake them and send them home.
Speaker:And is everything right now online.
Speaker:So you would go to the west side.
Speaker:Okay. So I looked at your website.
Speaker:It is so great for everyone who's listening.
Speaker:What is the name of your website?
Speaker:We to cakery.com.
Speaker:K E R R I E.
Speaker:Yep. Perfect.
Speaker:And your website is built on a GoDaddy platforms.
Speaker:That's for our listeners to know,
Speaker:but I want you guys to go over and take a
Speaker:look at the website in particular,
Speaker:how much personality is there when you go and you look
Speaker:at the about page,
Speaker:you're going to see how adorable Paisley and Riley are.
Speaker:You're going to totally agree with me.
Speaker:You'll see their personalities in the clothing that they're wearing.
Speaker:Just all of the imagery on the site.
Speaker:It's so,
Speaker:so well done.
Speaker:And so who did your website for you?
Speaker:We were on a phone call.
Speaker:This lady was talking to us,
Speaker:asking us questions about what it was about,
Speaker:like kind of what you're doing.
Speaker:And then she posted all of that stuff on the website.
Speaker:And we actually,
Speaker:before she did that,
Speaker:we did a photo shoot.
Speaker:So that's why there were like pictures on our website that
Speaker:she could post and stuff.
Speaker:So you guys did photos and sent them to her?
Speaker:Yes. And it sounds like you guys hired out somebody to
Speaker:build the website for you?
Speaker:Yes. Yes.
Speaker:Okay. And I'm going to stop for a second and talk
Speaker:to the people who are listening.
Speaker:Okay. So you guys,
Speaker:how many of you get hung up with?
Speaker:I can't do a website.
Speaker:It's too complicated.
Speaker:I don't know what to do.
Speaker:I don't have the pictures.
Speaker:I don't know what to say here.
Speaker:Two, nine year old girls listened to hired somebody out.
Speaker:Obviously their parents helped them,
Speaker:but they found somebody who could put together a website that
Speaker:has pretty much every single element you want and an about
Speaker:us page shopping,
Speaker:et cetera.
Speaker:It's on and go to any platform.
Speaker:I want you guys to go look at it.
Speaker:And anyone who thinks that they can't build a website,
Speaker:I'm going to challenge you to think again.
Speaker:So you get orders from the website.
Speaker:How did you figure out how you were going to ship
Speaker:everything to make sure that it stayed fresh and that everything
Speaker:was in good condition.
Speaker:When it arrived,
Speaker:Our parents actually helped us with that because we were a
Speaker:little, we didn't really know how to ship stuff.
Speaker:And Paisley's mom.
Speaker:I think she did that already.
Speaker:So I think she helped us with doing that and my
Speaker:dad too.
Speaker:Oh, how does it work now?
Speaker:You're in school.
Speaker:You guys have friends that you want to play with.
Speaker:You have homework,
Speaker:you have probably other activities.
Speaker:It sounds like you guys are both in soccer Still.
Speaker:Okay. So,
Speaker:because it's getting to be at the end of here.
Speaker:So how do you fit this in if I were to
Speaker:place an order with you right now,
Speaker:or because you never know,
Speaker:some of our listeners might place orders at some point here
Speaker:with you.
Speaker:How does that work now?
Speaker:And how do you integrate that into your life,
Speaker:with everything else that you have going on?
Speaker:How do you find out about an order and then how
Speaker:does it all work?
Speaker:So our parents usually help and check our website and stuff
Speaker:cause they have to like sometimes update styles.
Speaker:And then when they check the orders and then they tell
Speaker:us about it and then I think maybe sometimes Paisley baked
Speaker:some of it.
Speaker:And sometimes I bake some of it and then sometimes we
Speaker:bake it together.
Speaker:And sometimes you guys,
Speaker:like one of you might have a commitment and the other
Speaker:doesn't so you can decide who's doing what,
Speaker:right. So that works.
Speaker:But it sounds like it's so great that you guys can
Speaker:make it work.
Speaker:Cause sometimes you can be together.
Speaker:You can still do it apart.
Speaker:So your company is very flexible in that way that you
Speaker:can do that.
Speaker:And so then you ship out,
Speaker:so you both cook and your individual kitchens at home and
Speaker:then you ship it out.
Speaker:Right. Okay.
Speaker:Perfect. And so now I want to get back to your
Speaker:sweet tooth swirl.
Speaker:What's that about?
Speaker:Tell me about the sweet tooth swirl.
Speaker:Don't worry.
Speaker:We're coming right back to this inspiring conversation with Paisley and
Speaker:Riley, right after a quick break,
Speaker:wanted to pause this discussion for a second to let you
Speaker:know that I recognize you may be feeling overwhelmed right now.
Speaker:I mean,
Speaker:I bring on great guests who are specialists in their fields
Speaker:and we get into fabulous conversations that,
Speaker:you know,
Speaker:can help grow your business.
Speaker:So after the show,
Speaker:you have all the full intention of grabbing a download,
Speaker:making an adjustment to your website or any other number of
Speaker:ideas that arise as a result of the podcast.
Speaker:But what happens,
Speaker:you get back to all your other activities and the momentum
Speaker:you had gets lost.
Speaker:What you plan to do is forgotten.
Speaker:Then you feel bad because your business is going on as
Speaker:usual without implementing anything that you know,
Speaker:would help grow your business.
Speaker:You're just too busy doing all the things like a robot,
Speaker:moving from one thing to another without thinking,
Speaker:because you have to,
Speaker:I get it.
Speaker:I've been there,
Speaker:but guess what?
Speaker:There is another way since I recognized this exact behavior in
Speaker:my own business,
Speaker:I set out to do something about it.
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Speaker:First off it comes with a video explaining my productivity strategy
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Speaker:So you can start using this planner.
Speaker:The second it arrives at your doorstep and that's not all
Speaker:included for each day is a motivational tip and plenty of
Speaker:space for you to write down your intention and then schedule
Speaker:time so that you can actually take action on all those
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Speaker:It's the perfect solution to truly act and move your business
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Speaker:Okay. Let's get back to the show.
Speaker:Sweet to swell originated with the rainbows that we used on
Speaker:voting day.
Speaker:But instead we wanted to try something new because we still
Speaker:had a lot of orders because the most popular right now
Speaker:that has been going on with the brownies and the oatmeal
Speaker:raisins, and they take a little long to make.
Speaker:So we tried to save our time and we changed up
Speaker:the colors a little bit.
Speaker:And instead it's blue,
Speaker:white, and yellow,
Speaker:blue clean it's saying,
Speaker:but it tastes really good.
Speaker:And it's just the new way that we're doing things well.
Speaker:And it aligns with the colors of your company,
Speaker:right? That's why it's called the sleep tooth.
Speaker:Also going to be changing it up.
Speaker:So maybe in the summer or the spring time,
Speaker:we're going to be changing it back to the rainbow swirl
Speaker:and in the winter and stuff,
Speaker:we're going to be changing it to non holidays.
Speaker:We're going to be doing like Christmas or Thanksgiving is coming
Speaker:up. So maybe for these gifts,
Speaker:we could do like an orange cake.
Speaker:We haven't really talked it out or something.
Speaker:And maybe for Christmas,
Speaker:we can do green and red cakes.
Speaker:I love that.
Speaker:And I really liked the names,
Speaker:sweet tooth swirl.
Speaker:And you were saying,
Speaker:I think Paisley was you who said that this is your
Speaker:signature product Signature product.
Speaker:So that would be cool.
Speaker:Also, if you did like sweet tooth squirrel,
Speaker:different versions throughout the year talking about,
Speaker:and that you could be the home of the sweet tooth
Speaker:swirl, and you're known for your sweet tooth swirl,
Speaker:you could have brownies and everything else,
Speaker:but that's your product that you're known for.
Speaker:Yeah. That's your signature product.
Speaker:I love that.
Speaker:Excellent. All right.
Speaker:Let's talk a little bit more about the show.
Speaker:So listen to this.
Speaker:You two are so unbelievable because within a year you had
Speaker:an idea for a company.
Speaker:You created the company,
Speaker:you learned how to make your product,
Speaker:build a whole product line,
Speaker:have a website and you attended an in-person show.
Speaker:That's amazing.
Speaker:So tell me about the show.
Speaker:Did you guys know Sid and the ultimate sugar show before?
Speaker:I didn't,
Speaker:I don't think Riley did.
Speaker:I didn't really know her too well,
Speaker:but my mom did.
Speaker:Okay. So that's where the connection came.
Speaker:And so how did the show come about Paisley?
Speaker:Did your mom come and present the idea to you to,
Speaker:And the ultimate sugar show?
Speaker:You have to be like entered on something and then just
Speaker:choose randomly.
Speaker:I don't remember,
Speaker:but I think that my mom answered us and I think
Speaker:that it all got mixed up and we were able to
Speaker:get there.
Speaker:And when she,
Speaker:I think when she figured out the good news,
Speaker:she told us,
Speaker:So you didn't know until you were already that way,
Speaker:you wouldn't be disappointed.
Speaker:So you've got some really good supporters there behind you,
Speaker:too, with your parents.
Speaker:She slid next to me.
Speaker:I know,
Speaker:but I'm saying it any way.
Speaker:Cause I think that's so great.
Speaker:This is another thing adults don't do is ask for help
Speaker:with things that they don't know.
Speaker:We've kind of feel like as we get older,
Speaker:we should know everything and no you don't.
Speaker:And the two of you have made such progress because you've
Speaker:reached out and gotten help where you've needed it.
Speaker:Right? Like Paisley's mom to learn how to bake,
Speaker:whoever that woman was for the website,
Speaker:like support of your parents to learn how to ship.
Speaker:Would you agree that there's no way you could be as
Speaker:far along as you are,
Speaker:if you wouldn't have gotten help from other people.
Speaker:Yes. Yeah.
Speaker:So let's talk a little bit more about the show.
Speaker:How did you decide what your booth was going to look
Speaker:like? So we decided,
Speaker:because we tactically,
Speaker:we were agreeing that we probably wanted some suites of colors,
Speaker:yellow, blue.
Speaker:Then my mom asked my grandma,
Speaker:can she make a skirt for the table?
Speaker:Because she was the one who made the skirts for our
Speaker:photo shoot.
Speaker:And she said,
Speaker:yes. And then we also,
Speaker:we came together and we made some cookies,
Speaker:cakes and brownies for that.
Speaker:And we just decided we wanted a sign,
Speaker:a big sign in the middle that says sweet tooth Cakery
Speaker:and a coat.
Speaker:So they can go to our website just in case.
Speaker:Did it,
Speaker:once he ordered right now That went to the website.
Speaker:I didn't really know.
Speaker:I just went there and I was not surprised because I
Speaker:had no clue what they would do me.
Speaker:Well, that's good because that means like you assigned responsibilities to
Speaker:each other and Paisley,
Speaker:you just trusted what Riley was going to put together.
Speaker:That's a good sign of a good partner too.
Speaker:Cause you both don't have to be doing everything together.
Speaker:You can divide and conquer.
Speaker:Right. So Riley,
Speaker:you were tasked,
Speaker:I'm using quotes to get the book all put together and
Speaker:it looked fabulous.
Speaker:It was so fun.
Speaker:So you got the booth designs,
Speaker:you brought it over,
Speaker:you made product.
Speaker:So you had product to sell at the show.
Speaker:Right? What kind of conversations did you guys have before the
Speaker:show about how you were going to talk with customers at
Speaker:the booth?
Speaker:Or like what preparation did you have in that manner?
Speaker:Well, we had another meeting about that because yeah,
Speaker:Riley, we needed a little bit of help because sometimes we
Speaker:don't really know what to say.
Speaker:Pants helped us.
Speaker:And they said,
Speaker:well, wear big smiles and have a grading voice because you
Speaker:know, sometimes you might not be having the best day and
Speaker:you just,
Speaker:so just comes out the wrong way.
Speaker:So you have to be careful what you're saying,
Speaker:even if you're tired,
Speaker:like at the end of the day,
Speaker:because every customer,
Speaker:like, you know,
Speaker:it's the first time they're seeing you,
Speaker:but you've seen a hundred customers already that desk.
Speaker:I think that where I got all my energy was just
Speaker:from being excited to know there and my chair.
Speaker:Oh yeah.
Speaker:She brought hot shit.
Speaker:Oh, that's that kept you guys going Crazy.
Speaker:So a little fun behind the scenes of a booth is
Speaker:worth it.
Speaker:For sure.
Speaker:And you did,
Speaker:I mean,
Speaker:I saw that you had adults in the booth because let's
Speaker:face it.
Speaker:You had to get a ride over,
Speaker:you could use them,
Speaker:you had to have them help you set up.
Speaker:And I think legally probably you needed someone older to be
Speaker:there as well,
Speaker:but you know,
Speaker:there's nothing wrong with them helping either and knowing what to
Speaker:say and talking and I mean,
Speaker:booths take a lot of time and energy.
Speaker:Right. So what did you feel like you guys did really
Speaker:well at that show?
Speaker:And then I'm going to ask you what you would do
Speaker:differently for next time.
Speaker:So I,
Speaker:well, we did really well at the show was at first
Speaker:we were talking over each other and stuff like,
Speaker:I want to do this,
Speaker:I want to do this.
Speaker:But then I started getting better and really good.
Speaker:I like taking turns on which products we were going to
Speaker:say, which ones I was going to say,
Speaker:what's my pace.
Speaker:What's going to say.
Speaker:I agree.
Speaker:I think that another part that me and Riley were good
Speaker:at was trying to greet the people because sometimes it's just
Speaker:good to get a smile or a wave in,
Speaker:or maybe a comment.
Speaker:And we really had a hard time saying that we were
Speaker:the owners because you know,
Speaker:our parents are the owners,
Speaker:even though we literally had on our side that a grown
Speaker:up to make.
Speaker:And we had to actually say that we were the owners.
Speaker:We had a hard time saying that.
Speaker:Not really.
Speaker:It's just that it was frustrating.
Speaker:Yeah. It was frustrating that you had to say it because
Speaker:people, okay.
Speaker:So given that,
Speaker:what do you think you might do differently when you do
Speaker:another show?
Speaker:I don't know.
Speaker:Maybe we would try to like,
Speaker:make sure there's a sign,
Speaker:like where the owner's like,
Speaker:not just for help so they could get attention,
Speaker:but no,
Speaker:we were just cause we're the owners.
Speaker:Not that Maybe you get a picture of the two of
Speaker:you with sweet,
Speaker:cute. Like you have another banner that is one of the
Speaker:pictures. Even on your website,
Speaker:both of you,
Speaker:something like that.
Speaker:But what else as you think back,
Speaker:is there anything else that you think for next time you'll
Speaker:do differently?
Speaker:I think that maybe we would try to,
Speaker:you know,
Speaker:actually be able to read people a little bit better because
Speaker:sometimes we were a little unfocused and we were playing with
Speaker:the banners.
Speaker:I think we should like schedule a little stuff because sometimes
Speaker:people would come during lunch and take one person,
Speaker:sit at the stands and wait while the other person goes
Speaker:eat. And then we switch.
Speaker:I should go stay at the stance and Paisley eats shift.
Speaker:Yeah. Cause shows are hard work aren't they?
Speaker:They're fun.
Speaker:You're exhausting also.
Speaker:Yeah. Well I think you guys did a fabulous job and
Speaker:I love that.
Speaker:You feel like you've learned some things and it'll just keep
Speaker:getting better.
Speaker:Right? Like every time you do a show,
Speaker:it'll keep getting better.
Speaker:You can build on what your booth looks like.
Speaker:You'll learn different ways of talking to customers as you go.
Speaker:Just things to get more comfortable as we finish up here.
Speaker:What are your thinking about for the future?
Speaker:Like what's going to happen this next year that you can
Speaker:share with everybody of how sweet tooth Cakery is continuing to
Speaker:move forward and grow.
Speaker:I haven't discussed this with the group,
Speaker:but I want to start going,
Speaker:selling our stuff outside maybe next year when it's warmer.
Speaker:So doing more,
Speaker:face-to-face not necessarily like a,
Speaker:I mean the ultimate sugar show was more of a professional
Speaker:show. Yeah.
Speaker:It was a big step up because that was people coming
Speaker:and learning new take techniques.
Speaker:Right. I mean,
Speaker:that show was real professional techniques and all of that.
Speaker:But you're talking about doing more like consumer shows you'll being
Speaker:out and selling products in your community or at other Events.
Speaker:I also want to be in the commercial.
Speaker:Oh, you're doing a commercial.
Speaker:No, but I like to be on it.
Speaker:So people Okay then.
Speaker:All right.
Speaker:I love that.
Speaker:That even though we might have like activities or something,
Speaker:like when we go to places,
Speaker:we should maybe mention our business so that we could get
Speaker:more customers Spread the word.
Speaker:Yeah. Cause sometimes we mentioned our business to our classmates and
Speaker:stuff. So Ms.
Speaker:Medina sometimes uses our business for examples and stuff and gets
Speaker:us some help.
Speaker:And once at the sugar show,
Speaker:we talked in Spanish with this Hispanic girl.
Speaker:So I want to start improving our Spanish on the business
Speaker:so we can talk different language to people.
Speaker:I also remember prince,
Speaker:Well, you know,
Speaker:when this podcast ears,
Speaker:you need to tell your teacher about it so that she
Speaker:can share it with the school.
Speaker:And she,
Speaker:Yeah. So I mean,
Speaker:what you're talking about in terms of spreading the word that's,
Speaker:what's going to happen with this show.
Speaker:It it'll spread the word to lots of now I'm going
Speaker:to ask you guys because you are now women,
Speaker:business owners and professionals,
Speaker:you're in the professional world.
Speaker:Now, even though you're still younger,
Speaker:what would you say to another young girl or anybody who's
Speaker:thinking about starting a business?
Speaker:What would be your words of wisdom?
Speaker:I would say don't be afraid to step up and just
Speaker:try your best.
Speaker:If you have any ideas,
Speaker:just let them out.
Speaker:And if you want to have a business,
Speaker:then just don't be afraid to do it.
Speaker:Just do it.
Speaker:Just get started.
Speaker:Yes. Okay.
Speaker:And Riley,
Speaker:what would you add?
Speaker:I would say to never give up,
Speaker:even when things start to get hard and don't be afraid
Speaker:to ask for help and stuff,
Speaker:because it's okay to ask for help.
Speaker:You don't have to do every single thing on your own.
Speaker:I mean,
Speaker:you can ask for your friend's help and stuff,
Speaker:but mostly just don't give up either with you to get
Speaker:hurt. That is excellent.
Speaker:Both of you.
Speaker:Excellent. Excellent words of advice to people.
Speaker:I am just so proud of both of you.
Speaker:What you're building is fabulous and it'll continue to grow and
Speaker:change and adjust.
Speaker:And however,
Speaker:it's going to bloom into other things,
Speaker:whatever you're doing in terms of new flavors,
Speaker:new, whatever,
Speaker:but you're so inspiring to people who are thinking about maybe
Speaker:starting a business or who have gotten in their own way.
Speaker:Some of us adults who get in our own way because
Speaker:we overthink things.
Speaker:I'm thrilled that we could coordinate and that you could be
Speaker:on the show today.
Speaker:Thank you so much for coming.
Speaker:You guys are on some social media also,
Speaker:right? We talked about your website,
Speaker:sweet tooth,
Speaker:cakery.com. Okay.
Speaker:Facebook, Instagram.
Speaker:Let's just go with that.
Speaker:So you've got the website,
Speaker:Facebook and Instagram and listen,
Speaker:you don't have to be on everything.
Speaker:You know,
Speaker:there's no reason to be on everything.
Speaker:As long as you know,
Speaker:you're on some things regularly and with consistency,
Speaker:that's fabulous.
Speaker:All right.
Speaker:Give this listeners.
Speaker:I want you to go over,
Speaker:jump to their website.
Speaker:See what they're all about.
Speaker:I'd mentioned that earlier.
Speaker:I want you to see how they've set up the site.
Speaker:It absolutely looks beautiful.
Speaker:Riley and Paisley.
Speaker:Thank you so so much for being on the show.
Speaker:I loved hearing your story.
Speaker:Wasn't this the most delightful business startup story I've got to
Speaker:say out of the mouths of babes,
Speaker:Paisley and Riley are following so many solid business practices and
Speaker:seen progress and success as a result,
Speaker:one of the reasons is they haven't gotten into their own
Speaker:heads with all the excuses or what ifs that as adults,
Speaker:our minds conjure up.
Speaker:These two are an inspiration for sure.
Speaker:I can't wait to watch their progress coming your way.
Speaker:Next week,
Speaker:we have a double header on storytelling,
Speaker:storytelling on how it can be a powerful messaging technique to
Speaker:not only get visibility,
Speaker:but also to draw your audience closer to you.
Speaker:Thanks so much for spending time with me today.
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