Tips & Talk 24 – Competition! Now What?

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Women looking at the competition on a cell phone

Oh no! A competitor encroaches into your “territory” and your first thought is that all is lost. They must be so much better than you – with a higher quality product at a lower price. Please press the pause button. Let’s take the emotion down a level and talk logically about what to do in…

Tips & Talk 23 – Fail at Failure

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Woman with her hand in the air accepting the situation

It often looks like brands you admire have had a smooth path to get the attention and business success they enjoy today. It’s just not true. Every company goes through struggles, deadends, disappointing results and yes, failures to get to what you see today. But you don’t see them because they don’t share the backroom…

Tips & Talk 22 – Your Customer is Mad – Now What?

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Woman on phone looking concerned

It’s inevitable. If you run a business, no matter how buttoned up your services are, you’ll encounter an angry customer. How you handle it is what will determine the future of your relationship. Here is what to do when your customer is made and the process to follow to not only turn the situation around,…