Marketing Archives - Page 4 of 24

Tips & Talk 80 – 10 Things I LOVE about Canva

September 14, 2022 |

By now I’m sure you recognize how very important your product photos are. On Etsy for example, where you’re up against many others who sell handmade products similar to yours, a photo will be the differentiating factor in choosing who gets the sale. This extends to stopping the scroll and getting visibility on social media…

Tips & Talk 76 – My Month Off of Social Media

August 17, 2022 |

I took a month off social media in July. This wasn’t my intent but it proved to be an enlightening experience. You may be thinking my account got hacked or closed. Nope. Worse. Tragedy happened in my life. I wasn’t in a headspace for social media at all. Hard stop. In fact, I was off…

383 – BOOST – 3 Website Tweaks to Consider for Added Visibility with Gloria King

August 13, 2022 |

What’s a Boost? Yay! You’ve found the very first episode of my brand new podcast format – the Gift Biz Boost. A Boost is your chance to listen in while I address a current issue faced by one of your fellow handmade makers. Too often we stall in one area of our business where, if…

Tips & Talk 72 – The Difference Between Marketing and Promotion and Why You Should Care

July 20, 2022 |

Many think marketing and promoting are the same thing and they use them interchangeably. Here’s where you can get lost in it all. Lots of time and money spent on these activities knowing it’s important for your business but seeing little in results. The purpose is blurry at best. What should you be doing to…

379 – BASH – The Difference Between Features and Benefits

July 16, 2022 |

Do you know the difference between features vs benefits? These words are often used interchangeably when in reality they relay different types of information and should be used for separate purposes. In this BASH Party, we cover features and benefits completely. And when we’re done? You’ll be able to apply this newfound knowledge directly to…