M2M-9 – How to Get the Most Out of a Craft Show or Farmer’s Market

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now…

238 – How to Maximize Sales at Local Craft Shows with Sarah Smith of Southern Caramel

Sarah started Southern Caramel in 2013 as a way to stay home with her newborn daughter. And as her daughter grew, so did the business. Southern Caramels’ quality comes from the fact that they’re made from scratch using pure ingredients. They’re hand-crafted, hand-cut and hand wrapped too. Additionally, production is done in small batches which…

229 – Learning from a Handmade Critter Business with Kenny and Jenifer Kudulis of kudu-lah

kudu-lah, established in 2007, is a husband and wife duo originally based in Brooklyn. Harnessing the power of awesome, Kenny and Jenifer Kudulis, bring you “critters”, their original monster-like characters that are inspired by folks seen traveling through the NYC Subways. Kenny sketches, paints and names all of the characters while Jenifer creates their individual…

172 – Lobby Pop Ups for the Corporate Biz Win with Annette Pardun of Fill My Jar

Annette started Fill My Jar Candy Company three years ago, introducing the world to a unique line of handcrafted yet traditional caramel, toffees and chocolate barks. She grew up in a large Italian family where everything centered around the kitchen. There was always good food and a large table to gather around. Even when she…