037 – Icing Smiles – A “Sweet” Non Profit Success with Tracy Quisenberry

Tracy Quisenberry

Tracy is the founder and executive director of Icing Smiles, a non-profit organization that provides custom celebration cakes to children with critical illness and their siblings.

She believes that everyone has a responsibility to give back with their God given talents. Tracy has identified two. One is her artistic skill of cake decorating and the other is the skill with numbers.

Cake decorating is much more fun, but unfortunately, doesn’t pay the bills. So she spends her days juggling between her job as an international tax consultant, and her role at Icing Smiles. She’s also a mom to two great kids, Emily and Justin.

Motivational Quote

Non Profit Icing Smiles

Business Inspiration

How it all started [4:11]

Icing Smiles defined [6:39]

Creating the company [10:17]

A Candle Flickering Moment

Dealing with a website hack [23:34]

A PR nightmare turned very sweet [26:00]

Business Building Insight

Building a business while working full time [15:20] and [16:29]

The cake that changed the game [11:54]

What it takes to run their non profit company [17:40]

Success Trait

The ability to listen and develop rapport lead to a huge corporate sponsor [29:58]

Productivity/Lifestyle Tool

An old-fashion “to do” list where she schedules her day [31:23]

Valuable BookFree Audio Book

Real Love: The Truth About Finding Unconditional Love and Fulfilling Relationships by Greg Baer

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