414 – A New Look at User Generated Content with Lauren Schwartz

Do you know what user-generated content is and how can it help you in your handmade business? User-generated content deserves more attention because understanding and utilizing this content creation strategy can help you more easily create customer communications and add depth and variety to the messages you send out. The beauty is, user-generated content can…

Tips & Talk 99 – How Will It Fail? And I’m Not Talking About Your Business …

How will it fail? At first glance, you may think I’m referring to the success of your business. Actually, I’m not. I’m talking about your product. And now you’re saying, “Not MY product!” I make it myself with quality materials not to mention my top-notch professional creation skills. Hold tight. I know all this is…

392 – BASH – Hashtags – Use Them Or Not?

Hashtags. A topic that has been surrounded by a lot of confusion. And if you think you’ve got it all down pat, let me put out there that what you knew to be true even two years ago has all changed today. Ah! The joys of social media. Not to worry. Answers to your hashtag…

Tips & Talk 80 – 10 Things I LOVE about Canva

By now I’m sure you recognize how very important your product photos are. On Etsy for example, where you’re up against many others who sell handmade products similar to yours, a photo will be the differentiating factor in choosing who gets the sale. This extends to stopping the scroll and getting visibility on social media…

Tips & Talk 79 – On Being Second

My favorite number is 2. You’d think it would be number 1, right? I mean, who doesn’t want to be at the top, in the lead, “the winner” if you will? But there are some definite advantages to being second. And no matter how big you get, there will always be times when you don’t…