Sales/Marketing
How to Get Started with Email Marketing
Email marketing is one of the best ways to stay top-of-mind with your past, current and potential customers. And refreshingly, it doesn’t rely on algorithms or social media. It’s your direct path to others’ inboxes, which people are still accessing multiple times a day. (Raising my hand here!) But beginning an email marketing program for…
Read Full PostHow to Grow Your Product Business
Learning to grow a product business can be a fulfilling and invigorating process that doesn’t get enough attention or credit. On the other hand, it can also be incredibly frustrating as you attempt to get visibility and ultimately, the sales you need to thrive as a profitable business. I’ve run several of my own successful…
Read Full PostThe 5 Elements to a High Performing Promotion
Seriously? After waiting three months for the restock of our ribbon inventory, we open the first box to find … neon pink?!? This is not a color we stock nor would we ever. What the *#*#*#*? Let me back up a bit. For one of my businesses, The Ribbon Print Company, we have our own…
Read Full PostLooks Matter: 3 Ways to Use This to Your Advantage
Looks matter. Your looks. But many product-based business owners look to their products to do the talking for them. They believe that if they produce a quality product, they don’t have to put themselves out there and can remain anonymous behind their craft. Unfortunately, that’s not true in today’s online (and offline) space. Looks matter.…
Read Full Post3 Mistakes that Can Cost You the Sale
One of the most discouraging things in business is slow sales or a lack of sales altogether. You put everything you have into what you do—and often a lot of money and time—but you may still be making a mistake that will cost you the sale. Sales are the first successful indicator that your hobby…
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