030 – From Wild Bill to Their Own Biz with Berk and Katie of Fresh Prints of CT

Berk and Katie of Fresh Prints of CTFresh Prints of CT provides artisan crafted gifts and posters to gift shops around the country and internationally.

Berk and Katie research current trends and discover artisans who excel at their craft. They find joy in providing customers access to arts and ideas that aren’t necessarily mainstream. In turn, this creates an environment for customers to explore and find products that are truly unique and memorable.

Through their wholesale offerings Berk and Katie also offer the opportunity for businesses to support original artists who create unique handcrafted gifts. Each item is conceived and crafted by the artist themselves therefore being not only one of a kind but also carrying a lovely story of how it was made.

As you can tell, they take great care in curating the high quality items available in their store.

Motivational Quote

Fresh Prints of CT


Business Inspiration

The Learnings of Wild Bill [4:42]

A Candle Flickering Moment

Disconnecting from the family business [13:06]

The Wholesale Decision

Adding wholesale to the existing online retail shop [19:27]

Business Building Insight

Defining a unique product opportunity [7:37]

Description of the Dictionary Page Product [9:38]

Partners in business – the key to doing it right [16:45]

Customizing product offerings by store needs and audience [24:25]

Success Trait

Berk – Charisma and his ability to connect with people

Katie – Creativity, empathy and being a leader

Productivity/Lifestyle Tool


Valuable BookFree Audio Book

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen

Contact Links





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  1. shoshanna on November 17, 2015 at 5:11 am

    Non of their designs are “original”, “unique or “one of a kind”. They do research “current trends and steal other’s ideas… is this how one builds successful business?

    • Sue Monhait on November 17, 2015 at 12:13 pm

      Everything that is handmade is unique and one of a kind. Can you say a potter who makes a blue round pot is the same as another potter who makes a blue round pot? Techniques, design, materials and equipment all go into creating one of a kind products. Additionally … branding, training, selling and business growth strategies all vary by company. Success? Well, that is defined individually for sure.

      Regardless, thank you for providing your thoughts. They are always welcome.

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