You’ve probably used Pinterest to find a new recipe or fun project – but do you know how to use Pinterest for business?
Kate Ahl is here to tell us everything we need to know to leverage the traffic-driving power of Pinterest for our product-based businesses.
Kate is the owner of Simple Pin Media, a Pinterest management and marketing agency that helps clients find and convert “their person” on Pinterest.
She has a passion for helping over 600 small business owners grow on this platform. When she teaches Pinterest marketing, she aims for it to consist of actionable, simple steps that help owners move forward and see results without being overwhelmed.
Kate also hosts the weekly Simple Pin Podcast all about Pinterest marketing.
BUSINESS BUILDING INSIGHTS
- Don’t chase someone else’s success. Your business is your own and your path to success will be unique to you.
- Pinterest is a great tool to drive traffic to your website. Remember that it’s a visual search engine, not a social network.
- People go to Pinterest to find an idea and then take action on it.
- A big reason to use Pinterest is that when you share your products or creation, it will live there for a really long time. Unlike other platforms where posts are gone in just a few minutes.
- Pinterest provides a great return on your investment of time and effort.
- Make sure you listen to the full episode to get all Kate’s insights about Pinterest!
How to Use Pinterest For Your Product-Based Business
- Visitors to your Pinterest profile should be able to understand who you are, what you talk about, and what you sell simply by looking at your profile and boards.
- Use the name you are most known by (your name or your business name) for your Pinterest profile name. That’s what people will search for.
- Start with a minimum of 10 boards with product specific names. Name each board using keywords your customers would use. Hot Tip: The name of the board carries a lot of weight when people are searching!
- Create a description for each board – just 2-3 natural sentences that include the keywords people use for search.
- Think of a Pin as a billboard. It’s what you create that leads back to your product or content and should tell a quick story about it, just enough to get people interested. Add a little text on top of the image to help tell the story (i.e., gluten-free or vegan, etc.)
- Write short descriptions for each pin that include keywords. Viewers rarely read them – it’s mostly for the algorithm to know what your pin is about. <<– Insider tip!!
- If you want to use a scheduler, choose one that is an official Pinterest marketing partner.
- Kate shares a TON of tips & information – tune in to the whole conversation to get it all!
Kate’s Contact Links
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Thank you so much! Sue
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