202 – Choose Marketing Methods that Fit Your Natural Style with Brit Kolo of Marketing Personalities

Hi there and welcome to gift biz unwrapped episode 202 My

mission here with this entire venture is to show you that

you shouldn't have to feel fake and salesy to grow your

business at Tinton gifters,

bakers, crafters,

and makers pursuing your dream can be fun.

Whether you have an established business or looking to start one

now you are in the right place.

This is give to biz unwrapped,

helping you turn your skill into a flourishing business.

Join us for an episode packed full of invaluable guidance,

resources, and the support you need to grow your gift biz.

Here is your host gift biz gal,

Sue moon Heights.

Hi there,

it's And as always,

I so appreciate you joining me here today.

I want to start off by giving a special shout out

to kitty has Chez burger and I hope I'm pronouncing your

name properly.

She gave a wonderful review on iTunes with the title of

exceptionally helpful and inspiring.

This podcast is perfect for positioning ambition with DIY talent and

taking a hobby to the level of a legitimate business.

The guests are also helpful in sharing the lessons and challenges

that they've navigated on the path to success.

It's comforting to know that the challenges I encounter are similar

to everyone else's journey.

Thanks gift Bez kitty,

this is exactly what we're trying to accomplish here.

I so appreciate you recognizing it and giving us a review.

Thank you so much and for those of you who also

have the inclination to leave a rating and review first a

sincere thank you and perhaps yours will be one that I

select to highlight on the show.

It's always fun to hear your name pop up unexpectedly.

Let's talk a little bit about what we're doing today.

I am so excited to share this with you.

You know,

I've talked to a lot of you one on one and

I know that doing all the things we have to do

in our creative business is a big contributor to overwhelm.

And then overwhelm affects everything.

How you show up each day,

how you talk with customers and sadly how you feel about

your business.

Well, what if I told you that you don't need to

do all these things specifically when it comes to marketing?

It's true.

You really only need to do the things that feel right

for you.

So you might be saying,

well, how do I find that out?

How do I know what's right for me?

That's what we're going to be talking about today on the

show Today.

I have the pleasure and cannot wait to introduce you to

Brit colo.

Brenda's is the creator of the marketing personality type framework and

the host of the marketing podcast.

Her framework is designed to match you with your best marketing

strategy based on your Myers Briggs personality type.

Now, don't worry if you'd have never heard of Myers-Briggs before.

We're going to get into that,

but just understand that it's your own unique personality type.

So Britta is here to shake up your approach to marketing

and inspire you to grow your business in a feel good

way. Oh,

isn't that so refreshing?

So get ready to go deep.

Find your true self and grow that business of yours without

feeling fake and salesy.

Welcome to the gift biz unwrapped podcast.

Brett, Thank you so much for having me.

I am thrilled that you are here and I'd like to

dive right in to having you introduce yourself in a fun,

creative way.

And that is by having you describe yourself as a motivational

candle. So if you were to let us know what color

and a quote or some type of slogan that really resonates

with you,

what would your motivational candle look like?

Okay, so this is by far the coolest podcast interview question

I've ever been asked.

So let's just get that out of the way.

This is so cool.

Okay, so my candle would be white.

I love white and minimalistic colors and monochromatic things.

I know that that might be boring to some people,

but it just feels clean and just relaxed to me.

So my candle would be white.

It would smell like a fresh mountain air near a Lake

if that's a smell.

I don't have a name for that,

but that would be my absolute favorites now.

And the quote on it seems like my life mantra,

it's like a line of phrase that just has come up

again and again in my entire life and that is all

as well.

So that's my candle.

Oh, I love it.

It's so pure and simple and clean.

Yeah. And do you go to all as well when you

get into those inevitable challenge times where like everything seems to

be disrupting around you and then you just go,

Nope, all is well,

You know,

I feel like all as well is just stamped across my

soul. It's just,

it comes in in every moment and for sure,

definitely in the moments where I feel frazzled and just kind

of ungrounded.

If I can quiet my mind enough and dip down into,

okay, wait,

what's going on here?

The line is always all as well.

And I find that I say it out loud a lot.

So when other entrepreneurs come my way and they're in that

frazzled state,

I find myself going back to that phrase all as well.

Relax all as well.

We're going to get through this.

It's okay.

So, yeah,

it's definitely a phrase that probably people around me are sick

of hearing.

But it's so true.

I mean,

I'm sick of hearing it sometimes too when I'm in that

state of like,

Oh, there's so much going on,

but it's so true and it's so good and it grounds

me so quickly and they're just three simple Words that can

be so powerful.

So kind of like the Nike slogan,

just do it similar type things,

simple words.

But when you put them together and add meaning behind them,

they really can help you and ground you as you were

saying. All right,

well let's go back a little bit.

Share with us how you've gotten to the point that you're

at today.

What you're doing is so cool.

I'm so excited to dive in,

but just give us a little bit of the backstory.

Yeah, sure.

So for context today I own marketing person.

Reality is,

and it's a website that you can go to to find

what your best marketing strategy is based on your Myers Briggs

personality type.

And I did not start there.

So to rewind the tapes a little bit,

I got a degree from Penn state about,

I don't know how many years ago,

just a few.

I got a degree from Penn state.

Yeah, just a view in kinesiology,

which has nothing to do with marketing or owning your own

business. Kinesiology is the study of human movement,

so I was a science nerd and I really dug that

for awhile.

I thought I wanted to be a wellness coach,

a health coach,

and so I got that degree.

I got into a really great company with a full time

job as a wellness coach.

Moved my way up pretty quickly in that company.

I was a real go getter in that environment and I

found myself in the role of client relations director and I

really was not great at that.

I was not a good fit for that position.

The position wasn't a good fit for me and in my

procrastination time in that role,

I found myself in really,

really great deep discussions about marketing and sales because if you're

taking care of your clients,

you know you're also thinking about,

well, why did they come here?

Why are they leaving?

And you start looking at the sales and marketing department of

the company.

Really, really great conversations there.

I started to get really fascinated with the world of marketing

and sales.

Started to get really obsessed,

started listening to all these podcasts.

This was back when podcasts weren't even really a thing.

Like I would say that I listen to podcasts and people

would be like,

what's that?

What are you doing?

And these are people my age.

These weren't just like my mom.

My mom still doesn't really understand what the podcast is,

but that's okay.

I just got so addicted to them so fast and also

reading all the blogs,

just getting completely obsessed with it.

And then I moved over after a quick conversation with my

boss in which I said,

Hey, if you don't let me move into the marketing department,

I'm going to go do marketing for somebody else.

So can I do marketing for this company?

And he graciously said,

yeah, let's see how you do over there.

Cause he knew I was kind of sucking over in the

client relations department.

So I moved over to the marketing department,

turned that whole thing around,

did a really great job over there.

And within about a year and a half,

almost two years,

I decided,

you know what,

I love this stuff and if I can do it for

this one company,

I can probably do it for other companies.

So I decided one day that I was going to quit

my job and start a marketing agency.

The next Monday I put in my notice at my job

and I left four weeks later and I started a marketing

agency. And quickly I realized,

Oh my goodness,

I just went from having one boss to seven bosses,

not the most fun thing ever.

And so then I warped my marketing agency company into a

marketing coaching company where I wasn't necessarily in there doing the

marketing for people.

I was coaching them through it,

typically female entrepreneurs with a coaching business of their own or

some sort of digital product type of business.

I worked with a lot of those types of entrepreneurs and

through that experience with working with all these people being in

the marketing,

especially the online marketing space for awhile,

I started noticing these trends between different clients that I had.

I had always asked them their Myers Briggs personality type.

As soon as they became my client,

because I had always,

even from back in high school,

I always thought that personality assessments were so helpful in understanding

a person and so then I could coach them better and

work with them better,

so I would always ask and then working with all these

different clients,

I started recognizing that,

wait a second,

when I give this piece of advice to this client,

she's a,

for instance,

in NFP,

she takes that advice and just totally runs with it.

She loves that advice.

She just goes with it.

It feels so great to her and it feels really good

and it works.

And then when I take that same piece of advice and

I give it to this client who is a,

let's say an ISF Jay,

completely different personality type,

she wrinkles her nose and gets all squeamish and she doesn't

know what to do with this.

Like this is not feel good to her.

And so I started connecting those dots over time.

And through those dots being connected,

I decided that,

okay, this personality thing has a big,

big impact on how someone works with me in my coaching.

So I started incorporating into my coaching more and then I

realized, wait a second,

this is a whole framework and this needs to be out

to not just my coaching clients,

the people I'm working with one-on-one.

But this needs to be available for everyone because I'm starting

to connect these dots and allowing my one on one coaching

clients to feel good in their marketing.

And if it's a true framework,

this needs to be available to everyone.

And that is when marketing personalities.com

was born.

So now you don't have to work with me one-on-one.

You can just go to the website and find out what

marketing strategy is going to feel good for you.

And you can just let go of the other things that

feel fake and salesy.

Because at the end of the day,

my company,

and really my mission here with this entire venture is to

show you that you shouldn't have to feel fake and salesy

to grow your business.

Yes, you don't have to,

you can actually feel good.

So that is what brought me to marketing personalities and what

I'm doing right now.

It is brilliant because It makes so much sense that just

because let's use the big one that everyone talks about right

now live,

right? Whether it's Facebook,

live, Instagram,

live stories,

all of that.

The big message that always comes out is,

Oh, you have to be doing it.

It's the biggest thing.

It's going to get you great visibility.

And while that might be,

so not everyone feels comfortable with doing that.

So what happens?

They don't look authentic.

Another big keyword that people are saying right now,

right? But it doesn't come across properly if you're not doing

something that's a fit with your personality.

So again,

I'm going to use the word brilliant because I think this

can be a game changer for people and I do want

to share gift biz listeners.

I was just at a mastermind with Brit.

We all had our Myers Briggs personality types already and we'll

get into that Britt in a second.

But we had those types,

but then we were able to match up with what Britt's

recommendations are for how to market that fits and is most

comfortable for us.

And it was a little freaky.

Everyone remember that Facebook thread Brit,

everyone's like,

Oh my gosh,

like I use standing right next to me seeing the types

of things I'm doing or are you inside me knowing what's

comfortable and what's not.

It was uncanny how right on all of this information was,

and we talked about using me as an example.

I don't know if that's what our plan is.

So I'm not going to share what my experience has been

yet because I want all the listeners to come along with

us and really understand what this is all about.

But it's real.

I mean,

I love,

love what you put together and I'm glad we're catching you

at this point in your journey because I think this is

going to explode.

I'm so excited to see what happens with all of this.

Oh, thank you.

Let's start out and talk about Myers-Briggs and what that means

and how somebody could get their hands on what their personality

type is.

We've already been saying all these crazy letters and some people

might be going,

well, what is that?

So what's Myers-Briggs?

Okay, so Myers-Briggs is pretty much one of the most gold

standard personality assessments out there.

It's been around for a very long time since about the

1920s so almost a century.

And it's the personality assessment that a lot of organizations feed

you to,

to learn more about yourself.

And so you can find out what your Myers Briggs personality

type is by going to my favorite asset.

I mean there are a few assessments out there.

The most direct way to get your Myers-Briggs personality type is

to go to Meyers-Briggs dot com or Google Myers-Briggs and we

can link to that of course and take that test.

But then my favorite one actually is not the Myers-Briggs one,

it's over on 16 personalities.com

it's an assessment that gives you your Myers Briggs personality type,

but it also gives you so much more information in a

way that I think most of the population is ready consume

it. It just makes it more fun.

The language is so approachable.

It makes sense.

So I definitely recommend going to 16 personalities.com

Okay. Is that the number six or is it 16 spelled

out? It's the number one six personalities.com

Okay. And is there a cost to any of this?

No. If you go to 16 personalities.com

it's a totally free assessment.

Beautiful. Okay.

And so then what do you get when you go through

the assessment?

And that's,

it's just a list of questions you guys.

It's nothing crazy.

It's just a list of questions and I think you're supposed

to just answer it with your immediate reaction.

You're not supposed to overthink the questions,

right, Brit?

Correct. And I want to be very clear.

I don't own 16 personalities.

This is a different organization.

This is just my favorite assessment to go find your Myers

Briggs personality type if you've never known it or maybe it's

been a super long time since you've taken a personality assessment.

That's my favorite one to send people to because it's so

approachable and it's just incredible how they give you your results.

They're just mindblowing and as you're taking the assessment,

my best advice is to do it at your best time

of day.

So if your worst time of day is at the end

of your day,

you're totally wiped out.

Probably not a great place to take a personality assessment.

So just find your best time of day.

Maybe it's first thing in the morning,

maybe it is later in the evening when you've relaxed and

you wind down whatever.

Take it during your best time of day and then as

you go through the questions,

yes, I do advise to just go with your first gut

reaction to the questions and answer them as honestly as you

possibly can.

Try not to answer them in a way that you think

you should answer them,

but in a way that you yourself actually believe in.

That's key.

Yeah. Because if you're not being your true self,

then your results are skewed and this is not going to

lead you to anything that's really going to help.

Exactly. So if someone,

you know,

lots of big businesses will also do these personality assessments.

If someone did a Myers Briggs 10 years ago or so,

would you suggest they redo it?

I do suggest redoing it.

There are theories out there that your personality type is kind

of locked into you by the time you're five years old

or eight years old or whatever and it doesn't change.

But in my experience,

and I've talked to so many people at this point,

sometimes you take a personality assessment right after you've been hired

by someone.

This is so common.

I hear this all the time,

and you consciously or unconsciously you answer the questions in the

way that you think your new employer would want you to

answer them.

And therefore you don't really get a true read on what

your actual personality type is.

And even if it's been a long,

long time since you've taken it,

take it again.

Just go ahead and maybe you come out as the exact

same personality type,

which just further validates that you were right on from before

and maybe you have a new perspective and that's the one

that you want to go forth with into the future.

So yeah,

it doesn't hurt to just take the free assessment and see.

Okay, perfect.

And so then when you're done,

you get four letters that define your personality.

So let's talk a little bit about what that's all about.

And there's,

I think two options for each letter,

right? Yeah.

And I go into much greater detail about these four aspects

on my podcast and on my website.

I'll give you a quick overview.

So there are four letters.

The first letter is either an I or an E standing

for either introverted or extroverted.

Lots of funny things that people believe and have misconceptions of

about the introversion extroversion scale.

That could be a whole other separate podcast episode,

but regardless of what you think you are,

it's interesting.

It really,

it really depends on where you gain energy from.

And studies now are saying that vast majority of the population

sits somewhere in the middle.

You might have heard the term ambivert before and that's someone

who kind of sits in the middle between introversion and extroversion.

So again,

lots of weird things going on between those two letters,

but you won't know until you take the assessment which one

you actually are.

So that's the first letter.

The second letter is either an S or an N.

S stands for observant and N stands for intuitive,

meaning you are more tuned in to get your information.

If you're observant,

you tend to prefer to take in information from external sources,

your surroundings,

and if you're more intuitive,

you tend to prefer to look inward for cues to your

intuition, your gut reactions to things.

Third letter is either a T or an F T standing

for thinking and F standing for feeling.

This is where you tend to make your decisions from.

If you're a T you make it more from a logical

standpoint, things that you can think through with your mind and

if you're an F you tend to make decisions from your

feelings, maybe not logical but true to you feelings.

And then finally the fourth letter is either a J or

a P.

J stands for judging,

P stands for perceiving.

If you are a J you tend to be pretty self

assured. You can make a decision pretty quickly because you have

the ability to see things in more of a black and

white aspect.

And let's be very clear,

Jay does not mean judgemental,

okay? It just means judging.

You have a clear sense of which way you want to

go on any given day.

And then if you are a P,

you are a perceiver and that's someone who tends to be

a little bit more open and less able to see things

in black and white and therefore a little slower to make

decisions. Usually.

And as any of the letters,

this applies to all of the letters,

all of the aspects of your personality type.

There is no one right or wrong.

There's just a right for you,

whatever you prefer.

So you are who you are and that's totally enough.

So regardless of what you come up as,

that's you and that is beautiful and we can definitely use

that to our advantage in our marketing and our business to

grow and not feel like we're being anybody other than ourselves.

Perfect. I agree.

And I was going to make that comment if you didn't

that there is no one right answer.

There is no preferred combination or anything.

And the great thing about this versus taking this with a

past employer is you're the only one who sees the results

unless you care to share them with somebody.

So it's a great way just to get more perspective,

more knowledge and understanding of who you are and what drives

you. And so then the fascinating thing here is then Brit,

you take whatever the four letters are and then you overlay

that into,

okay, what does that mean for your business?

And how you could most naturally market your business based on

the type of person that you are,

right? Correct.

Yeah. That's where it goes.

When you get your Myers Briggs personality type,

you get results that are descriptive so they're describing you and

then I've taken that and I've made a prescriptive model.

I'm taking your personality type and I'm per scribing a marketing

strategy that I know is going to feel really good for

you, so it takes it from this theoretical like,

yeah, this is who you are to,

Hey, if that's who you are,

this is what you can do,

like let's skip all the fake and salesy stuff and trying

everything under the sun and the proverbial throwing spaghetti at the

wall and let's just go straight for what's going to feel

good because when you feel good,

your audience is going to pick up on that feel good

energy. They're going to be attracted to that.

If you show up fake and salesy and kind of like

not sure of yourself,

guess what?

Your audience is going to pick up on that too and

they're going to be like,

ah, I don't know if I trust this,

I'm going to just find somebody else to work with.

But when you're feeling good and confident in how you're showing

up and what you're showing up for based on your natural

personality type,

your audience is like,

Ooh, I want some of that.

She's feeling good.

I can tell this is definitely aligned with who she is

and I want more of it and so that's essentially why

we do it And it also then overflows into your product

too because if you're feeling good and comfortable and confident,

then people are going to just feel better about the quality

that you present overall even into a tangible product.

Wouldn't you agree,

Brit? Oh absolutely.

Yeah. It's fun to get into these conversations with business owners

because we start the conversation by seeing how their personality type

can inform their marketing strategy and then the more self aware

they become about their personality type,

they start to realize that that can also indicate what kind

business model they take on and what they offer to their

clients and customers.

And that not only applies to service based business owners but

also product based too.

So yeah,

absolutely. When we returned to the conversation,

I want to share with you a real life example of

how you can use marketing personalities and understand what you should

and shouldn't do,

Be doing with your business.

But first I want to make sure you're familiar with my

free Facebook group called gift biz breeze.

It's a place where we all gather and our community to

support each other.

I've got a really fun post in there.

That's my favorite of the week I have to say where

I invite all of you to share what you're doing,

to show pictures of your product,

to show what you're working on for the week,

to get reaction from other people.

And just for fun because we all get to see the

wonderful products that everybody in the community is making.

My favorite posts every single week without doubt.

Wait, what aren't you part of the group already?

If not,

make sure to jump over to Facebook and search for the

group gift biz breeze.

Don't delay.

Come join us in gift biz breeze today.

Okay, so I'd like to bring the listener and continue them

on the journey we talked about using me as an example,

so I'm willing to just like share with the world what

I'm all about.

Just by way of example,

obviously many of you would be different than I am,

but you're up for that Brit to talk about For me

and what my results were and I think people who have

been following me for a while are going to see how

in line I am not like what this did for me,

Brett, when I got my results is like,

Oh my gosh,

what I'm doing is already the right fit for what your

results were showing me.

So that made me just feel more confident and more comfortable

in what I'm doing out there with potentially a little tweak.

But let's talk about this a little bit.

I am an E N F,

J. Awesome.

So let's talk about what that means.

So I'm you go with the numbers with the letters,

I mean,

Yeah, I'll just give you a rundown and I know this

personality type really,

really well because I am also an ENF J yay.

That might skew some things a little bit.

If you're interested to hear me speak about a personality type

that is not mine.

I talk about that a lot in my own podcasts.

But this will be fun because we'll just get to jam

about the things that feel really good to both of us.

And remember as we go through this dear list center here,

this is not the only way to do it.

That's why there are 16 different personality types and 16 different

suggestions that I give throughout my work.

And then even within just one personality type,

there are how many billion people on the planet and every

single person is different from one another.

So while Sue and I are both ENF Jays,

we will still do things differently,

right? Because we're different humans with different human experiences.

So in ENF J so let me break it down for

you real quick.

Those letters,

E stands for extroverted,

N stands for intuitive.

F stands for feeling.

J stands for judging,

But not judgemental.

You shared,

Right, but not judgemental.

Very different.

Very different word because I was worried about that when I

got that J at first too.

I was like,

Oh no.

Yeah, it's so funny how that can have a negative connotation,

but just like we said,

there's no right or wrong.

And J isn't better than P P isn't better than J.

So as an ENF Jay,

we know that you are part of the diplomat tribe.

So there are 16 personality types,

and there are four tribes within those types of four different

types in each tribe.

So the diplomat tribe are those who have N an F

in their personality type,

intuitive feelers.

And what we know about intuitive feelers is they are deep.

They love to go deep.

There's always something deeper to dig into for them.

They are intuitively tuned,

so looking at cues from inside and their feelings.

And so when that is the case,

we've got lots of deep stuff going on all the time,

all the time.

We are also very much mission driven.

So if we can identify why we're doing something and we

intuitively know that we believe in that,

why we'll do it,

but without a clear why we are not in,

we're like,

Whoa, Whoa,

Whoa, pump the brakes.

Why are we doing this again?

I cannot tell you how many times I asked that question

in my corporate job like,

Whoa, wait a second.

But why can you tell me why?

Because a lot of times for intuitive feelers,

especially if they're larger corporation and they're not autonomous,

they're not making all the decisions for themselves.

It can get really muddy like,

but why in the world are we doing it this way?

I have found that can lead a lot of intuitive feelers

to start their own thing because they can't find the why.

It's difficult to Does that follow through in all things?

Because I'll even see just with projects like when I've been

on boards or things like that and a project comes up,

it's like what's the end result?

Why are we even doing this?

But I think of it more as a productivity issue.

Like we're spending so much time on this is what we're

trying to get to worth that much time investment.

Yeah. Well anything regarding your personality type affects everything in your

life. So it's not just,

I mean I give a lot of business related and career

related examples cause that's the space I'm in.

But this also relates to relationships,

life outside of business,

everything. Because this is how you approach life as human.

Okay. That makes sense.

That's interesting.

So the concern of wasting time is something that I see

in intuitive feelers and specifically ENF Jays as well.

I have a couple of theories on why that is.

I think the biggest thing is that we often as intuitive

feelers, we don't go surface level.

We go deep and any kind of thing that's gonna stay

surface level doesn't feel like it's worth our time.

And because we like to go deep,

we need a lot of space and time to create things

and knowing that we have to be really careful to not

let surface level projects,

things without a Y creep in and cut away at our

time on the things that really matter to us.

So time comes into that thought of like,

okay, but why?

Why, right?

Because we definitely want to be spending our time wisely on

the things that do matter to us.

Right. As we look at specifically the ENF Jay best marketing

strategy, it relates to speaking with your audience.

So usually we see ENF J's hosting podcasts,

ding, ding,

ding. Here we are and creating really rich conversations.

We often do really well with a mic in front of

us. We often have quite a few things to say,

but not in a way that is commanding or dictatorship.

It's more in a way of,

Hey, I have figured this out.

I'm just a couple steps ahead of you and I really

want to help you out with this.

If you're willing to listen,

I could probably get you there a little faster because I've

gone ahead and I've figured something out for you,

so we very much take on a guide and a mentor

type of role for our people very naturally.

I mean,

it's not even something that we necessarily have to try it.

It just happens because that's how when we're in a healthy

EMFJ space,

that's just how we operate.

Often our customers,

our audiences,

our family members,

our friends,

they often come to us and ask for advice for some,

even if we're younger than the person,

people ask our advice because we just so naturally present ourselves

as that mentor,

as that guide,

as that wiser person.

I feel that so much and one thing since we were

going that direction.

One thing and possibly my biggest revelation from the information that

I got from you,

Brit, was,

yes, I like to speak in front of people.

I like to podcast.

I do Facebook lives,

all of that type of thing.

But the most interesting part of all of that is in

the documentation that you sent is for me,

I'd rather help someone help themselves than forever being relied on

being the fixer,

the one who answers all their questions.

I would rather empower another person to be able to take

it and move forward.

And that for me was so insightful because even the programs

that I create,

I'm trying to make it so they're not always reliant on

me forever,

and I didn't really know that about myself,

but been,

that's naturally what I've been creating.

People are asking me more and more to coach,

and even my communication style in terms of coaching is here's

the types of thoughts,

conversations, action steps.

Now take that and carry forth.

Versus now I'm going to teach you how to do it

all. That's not my style,

right? I'll help direct it,

but I'm not going to be your doer forever.

I want you to be able to do it.

So you're empowered,

Right? As an ENF J and I feel this so viscerally

because I am an ENF J but we do not want

to be seen as the one with all the answers.

We would rather get into a conversation or even start a

conversation that prompts the listener to find the answer within themselves.

We just intuitively know that everyone knows the answer.

You know the answer.

You just have to be prompted to ask yourself to answer

the question.

And so Sue,

I want you to,

this is like,

I haven't told any other ENF Jay to do this,

but I just happened to be watching the lion King on

freeform this past weekend because it's the middle of winter and

I am really,

really lame and I was watching the lion King and now

that I'm so deep into personality types,

I can't help myself.

When I'm watching movies,

I'm tying out the characters like I'm imagining what type they

are and I realized that,

and I'm going to blank on the name of the baboons,

the one that Simba meets in the jungle and Rafiki that's

his name.

Go watch lion King and just experience that baboons and how

he acts.

He is a,

Oh my goodness,

like quintessential textbook ENF J as an NFJ it will give

you such if your experience is anything like mine,

it just gives you so much inspiration and empowerment to be

that guide and give someone the gift of finding the answers

within themselves.

That's what we're here for.

Yep. I love that and I'm so excited now.

I am going to do that this weekend cause I just

loved the lion King movie.

Anyway, so now I have reset.

So that all works well.

One just quick self question for you because I have to

ask it is I also find that yes they have the

answer inside themselves but so much of the time they prevent

themselves from seeing it because of their own self-talk,

the mindset of who am I and like all of that.

So a lot of what I find,

even though we're going to start talking about a conversation of

how do you get more customers,

which products should I be offering?

All of that.

The real story is why would people ever even want to

buy from me or I'm afraid to put myself out there

because what if people aren't interested you?

Like it's more the mindset thing.

And so we get into a lot of that conversation too.

Does that align with my personality type?

For sure.

Because you're an intuitive feeler.

You prefer to look at your internal world for cues as

opposed to the external world.

And you are a feeler,

which means you tend to make decisions from what you're feeling,

the emotions as opposed to what you're thinking.

Now you might be working with someone who is more of

a thinker or someone who's more observant.

So looking externally and not internally and someone who's trying to

make a logical decision and using their mind and paying attention

to what their mind is saying as opposed to what they're

feeling. And there can be a disconnect there.

And this is yet another dynamic of our personality types.

We don't only work with people who have our personality type,

so to be first self aware of what your personality type

is and then become aware of who you're working with and

how you might be able to not change their personality type

to be yours,

but I'm speak to them in a way that they can

move past their hurdles in a way that makes sense to

them and not just that makes sense to you.

So in that case for you Sue,

you're going to be naturally and uniquely positioned to encourage people

to quiet the mind.

Even if they're a thinker,

quiet the mind,

extract themselves from the distractions externally and look inward for the

answers because you're an expert at that.

Whether you realize that or not,

you're an expert at that because you just do it naturally

so you're uniquely qualified and positioned to give people the space

and allow people to do that for themselves regardless of their

type. Beautiful.

I love hearing that.

That makes me feel good because it matches what I think.

So perfect.

And give his listeners,

I don't want you to feel like this has been self

serving, but this is a demonstration of the types of things

that you can learn about yourself as you start matching these

things up.

So I wanted to do a demonstration of that.

Now just on the other side.

The other thing,

and we won't take too long with this,

but the other thing is it also shows you what you

are less comfortable doing and what you should do less of

and maybe hire out for in your company because it doesn't

resonate with your personality type as well.

So let's talk about that in relation to an ENF J

Okay. Yeah.

So every single personality type,

I'll show you your best marketing strategy.

I also will show you your worst marketing strategy.

So that gives you the permission to either just simply not

utilize that worst thing in your strategy or if you feel

like it still belongs in your strategy,

that's something that you outsource and you get someone who's strength

is that thing to come in and work that for you

so you don't get bogged down in that worst marketing strategy.

And it's so fascinating.

Kind of breaks my heart sometimes,

but it's just what us humans do.

I find in so many people validated in their results,

their marketing personality type results and saying,

I knew this was my best marketing strategy.

And then they see their worst marketing strategy and they're like,

Oh man,

I have wasted so much time,

money and effort trying to make that worst marketing strategy work

for me.

Because for some reason we get into this comparison trap.

We see someone who is our exact opposite and we try

to do things like them because we think that's what we're

missing. If we could just master that thing that feels hard,

we would make it.

But in truth now you don't need that.

You just need you.

And what feels good?

So for an ENF J,

you know ENF Jay's tend to be pretty skillful and a

lot of things.

And I don't say that to toot my own horn,

that is not my aim.

Every time I have to say that,

I'm like,

Oh, that feels so self serving.

But it's not true.

It's ENF.

JS tend to be pretty dynamic in their skills and their

knowledge. And so in that we recognize that we probably could

do everything in our business ourselves if we had to,

we could do it.

And we kind of lean towards that,

especially in the beginning.

We're like,

I can totally do this.

We are some of the most empowering,

empowered people on the planet.

And so we're like,

I can totally do all of this.

I'm going to just take it all on.

And if we're not careful,

we keep everything that we took on and we don't give

anything away.

And the one thing that ENF Jays,

not that they're bad at it,

but they can really get bogged down by it and it

can hold them back from their best marketing strategy,

are the technical integrations of a sales funnel.

We're visionaries and so we can see how a sales funnel

can work.

We can strategize all day long about it,

we can put it into place and we can probably do

a really good job at putting it into place.

But not for our best gain.

Our best efforts are meant to be over here behind a

mic, creating conversations and empowering people with our mesmerizing voices,

not behind the scenes,

working out a tech glitch and figuring out if teachable integrates

with this thing over here and how to send this email

and can we do it?

Yes. Should we do it for our best gain?

Probably not.

So that's the ENF J suggestion And Oh my gosh.

Yeah. And that is so me,

so me.

And you should see all our marketing funnels,

like it's crazy.

But the thing that I did,

and I didn't do this because of the direction of knowing

that that was more my weakness just by my own huge

fortune. My assistant,

she has to take this because I need to know what

her personality type is.

But she's an engineer by training.

So she's so detailed and she's now the one who does

all that integration.

Sam cart through this too is matching this to infusion soft

stuff too.

Like all of that.

And it's so nice.

And now I'll go in there and check things and all

of that.

But in terms of building from scratch,

I won't do it anymore because she's so good at it.

And guess what?

She likes to do it,

I think.

I think she does.

We'll get she's skilled at it.

Yeah, because it's comfortable for her.

But we'll have to have her take that test cause I

need to know now.

But the other thing I just want to mention to our

listeners, you know,

cause a lot of you guys are just starting out with

your businesses.

So yeah,

you're going to be doing all the things,

but when you know what types of things you're less capable

of just by nature of your personality,

not that you can't do them,

but they're not the best fit for you.

That's a great directive on what you hire out for first.

When you're at that point in your business growth because that

it's going to release you of things that are less comfortable

so you retain the things that you can do so much

better and when you're focusing more on those,

you can also do them faster.

So I think it's great directive in that way as well.

Yeah, and I would also add to that,

even as you're just starting out,

of course you're going to wear all the hats,

but you also don't need every single marketing strategy under the

sun. You don't need to be in all of the places

you need to be in that one feel good place and

create a presence there.

And then once you've established that and you've really mastered it

to the point where it just comes so natural,

it's systemized,

it's a piece of you now,

then move on to something else.

I totally cringe when I see any business owner trying to

be in all of the places and all the places feel

kind of like a mess even if they feel good out

externally to other people,

but they're just kind of a mess internally behind the scenes.

It's like,

man, I really,

really want them to just slow down and focus on the

thing that they're best at and see what happens.

Because I know there's massive potential in that one place.

That's why marketing personalities exists in the first place.

You're so powerful in that in a natural feel good space.

And if you were to just lean into that and allow

yourself to focus on it and grow in that,

Oh man,

I mean you don't even need all the other places.

You just serve off to the races in that one focused

area and making a name for yourself and growing your business.

So yeah,

I encourage it and I've heard from a lot of people,

especially when I first brought this to the scene,

a lot of people were like,

Oh my goodness,

I have wasted so much time and energy on being everywhere.

And if I could have just known this,

this marketing personnel alley type from the beginning,

I could have just avoided all of that.

I think that's exactly why you're right on.

This is going to explode soon because it does really get

you around those hurdles before you even realize that you could

be blocked.

We're just gonna go around all of those distractions.

We're going to get you to the end point and you

can focus on that.

I'll tell you,

I think I got here slower.

I think I'm on the right path because the other thing

I'm doing this year is I've hired someone to help me

with my visibility and getting more speaking gigs and more PR

presence and all of that.

So this just confirms that that's a good path for me

to continue on.

But I probably could have cut two or three years out

of my development had I not been focusing on the blogs

and some of the other things and gone straight to more

of what naturally is right for me.

So I'm glad you're on the scene now,

Britt, because we all need you.

So we've already told them how to do their Myers Briggs.

Now, how can our listeners get some better understanding of their

personality type with the type of information that you just took

me through for themselves?

Yeah, it's really super simple.

So as long as you know your Myers Briggs personality type,

Then you'll go over to a special link that Britt has

set up for me.

For all of you,

it's gift biz,

unwrapped.com forward slash your marketing personality.

Again, gift biz,

unwrapped.com forward slash your marketing personality.

And what happens when they get there,

Brett, You'll simply click on your Myers Briggs personality type.

All 16 are right there on that page.

You just select yours and it'll take you through that information.

It'll be super easy to find every thing that we just

talked about,

And then you guys analyze how it feels.

I'm almost a hundred percent sure every single person is going

to have some insight like I did and definitely say,

Oh my gosh,

this is so right.

This is so me.

Because as I said at the top of the show during

our mastermind,

everyone was like blown away how right it was.

So I'm excited for all of you to do that.

So the first thing you do,

step one,

go to the Myers Briggs,

find out what you are and then go over to marketing

personalities.com. Click on the link that contains your letters and then

discovery is awaiting you.

So that's kind of exciting.

We're going to leave them with teas.

How about that,

Brett? Yeah.

Oh that's so good.

So any final comments?

Kind of a wrap up here about marketing personalities.

Well, thank you for giving me the floor and getting to

share this with your audience.

I can't wait to hear from them and hear what they

find. Validation,

new ideas,

empowerment to show up in their true natural feel.

Good light.

And I shared this at the event that Sue and I

met each other at.

Once you find your marketing personality type.

That's really the first step in that understanding and feeling that

validation. The next step that you could easily skip over and

probably go down a bad road with is you have to

believe that your natural personality type and what feels good to

you is enough.

We've got this thing going on in our society and our

culture that tells us that unless it's hard,

it's not worthwhile and unless it hard,

you don't deserve to make money.

Right? I mean hate is a strong word and that's why

I use it.

I hate that.

I mean I really,

really don't appreciate that mindset because when you feel good and

it's not hard,

you show up in such beautiful way and that's what's going

to attract your clients and customers.

So find your marketing personality type and then really believe that

that's enough to go far and reach your goals and your

dreams with this business because it is so believe in that.

Go for it.

Oh my gosh,

you have just presented gold.

I'm so glad I asked you that last question because this

point is huge.

It never has to be hard and when you start going

into hard,

you might be going off your path.

Could be a way to look at it as well.

I'm thinking.

Yeah. So at this point,

I'd like to present you with a virtual gift because you

were here and shared so much valuable information we want to

share back to you.

It's a magical box containing unlimited possibilities for your future.

So this is your dream or your goal of almost unreachable

height that you would wish to obtain.

Please accept this gift from us and open it right here

in our presence.

What is inside your box?

Oh, okay.

This actually might be my absolute favorite question on a podcast.

I forgot this one was coming.

This one's my favorite.

The candle is a good warmup,

but this one is just like takes the cake.

Okay? So as I opened my box,

you will see me on stage with a mic in my

hand. I gotta be on stage,

I have to be speaking.

That is absolutely what I'm called to do.

And I'm specifically speaking to women and encouraging them and empowering

them to be themselves just like I did.

I mean,

I just did that like a minute ago and that's why

I'm here.

I really believe that's my purpose in this life.

If we really want to go that big,

like that's why I'm here.

And so in side of my box is me on stage

with a mic in my hand speaking to women and encouraging

them to show up just as they are because that's exactly

what we need them to be.

That's exactly what this life needs them to be.

And aside from that,

I have a thriving community of people in marketing personalities,

affiliates that are making bank right alongside of me,

sharing about marketing personalities and maybe even a certification program out

there someday too.

Oh, I could see that because there's no way you're going

to be able to be everywhere,

right? I mean in person everywhere online you can,

but not in person.

Right. Oh,

I can see that so easily.

And you're a star on stage because you presented to us

last week.

Well, it's actually been a month now.

Whenever this goes live,

it'll be awhile.

But you definitely are in your jam when you're on stage

for sure.

Thank you.

On behalf of me and my listeners.

We wish all of this to come true for you because

as you said,

and these are my favorite is when some of these dreams

circle back and help a bigger group.

It's so wonderful and most of them actually do but love

yours. I'm so in tune with yours wishing you much success.

You go on and give biz listeners,

make sure you grab this information.

You're going to learn a lot about yourself and Britt,

I am just so honored that you came on the show

today and I could introduce you to my listeners.

Thanks again for being here.

Thanks so much for having me Sue,

So I'm usually pretty good at keeping secrets,

but I'm spilling the beans.

I can't help it.

I'm so excited.

I just want to tell you guys what I've been working

on over the last few months.

It's been a little bit of a secret project because I

wasn't sure exactly what the timing was going to look like

on it,

but I can't wait.

I have to share with you my secret.

Many of you have been following me for a while.

Know that I wrote a book that came out last may.

It's called maker to master,

but that's not what this is about.

Although it spins off a similar concept.

When I was getting serious about writing that book,

there were actually two books that I had in my mind.

One was maker to master and that truth be told was

the harder one to do,

but I also was really interested in writing a book that

was an inspirational book kind of inspiration a day.

I know you've seen those out there where it's 365 inspiring

thoughts for your year or something like that.

I think very often we get Defeated by our own self-talk

and we also sway away from core solid business growth values

because there's a new social media site that's available or other

things come up that take our mind off of the really

important things that we need to grow our business.

As things happen.

My idea continued to evolve and I came up with the

idea of instead of doing a 365 inspiring tips type book,

it would be way more helpful for you if it was

included in some type of a planner so that every day

when you're planning out your day,

you'd also then see a tip.

If I look at how I work with things,

I don't know if I would have a book on the

side of my desk and every day look at one day's

inspiration. Then another days operation.

Way better to have everything in one place.

Consequently, I have created a planner.

It's called inspired a daily planner specifically for you,

our wonderful community of gifters,

bakers, crafters and makers.

I'll be sharing more in the upcoming days,

but let me give you a few highlights here.

One of the cool things about this planner is you can

start any month of the year.

Have you ever been like me where all of a sudden

in may you decide I want to start things different.

I want to get myself really organized,

but then you go to find a,

and they either start in September going into the next year

or you have to buy a year and all the prior

months of the year are useless for you because you're all

in fee in may with this planner.

You can start anytime.

If you're listening to this announcement in January,

you can start it right away.

If you're hearing this in may,

you can use this planner starting in may.

It has monthly and daily layout,

so you'll be able to keep yourself really organized and special

life enhancing sections.

More on that later also includes what I've been talking about

earlier and the reason I changed this from a book to

a planner and that is daily inspiration.

Things that you need to be telling yourself,

affirmations to get in the right mindset as the owner of

your business.

Also, business tips and ideas.

Some of them you're gonna read and you're like,

yep, got it,

it's covered.

And then others might give you some pause ideas of things

you might want to implement into your business to further either

solidify or grow what you all have going.

That's all I'm going to share with you right now,

but I will tell you that we are just weeks away

from getting this out to you.

I'm going to do a limited first run and if you

want to be one of the first ones to know when

it's available,

jump over to gift biz unwrapped.com

forward slash add me and you'll get an email when the

planner is ready.

That link again is gift biz unwrapped.com

forward slash add me.

There is no time like the present to take the next

step on solidifying the dream you have for your business.

The new inspired planner could be just the ticket to make

it. I can show that that actually happens for you this

year. Have a great rest of your week and I'll catch

you again next Monday for a new episode of gift biz